Strategies explained with this pdf or doc

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BRAINWARE UNIVERSITY
398, Ramkrishna Road, Barasat, North 24 Parganas, Kolkata - 700 125
Department of Management
INTERNSHIP REPORT ON
“PROVEN APPROACH OF CONTENT CREATION STRATEGY”
AT SEVEN BOATS INFO-SYS
A PROJECT REPORT
Submitted By
Arpan Paul
BWU_BBD_21_014
Under the supervision
Of
Mr. Rohit Kumar Mukherjee
In partial fulfillment for the award of the degree
of
BACHELOR OF BUSINESS ADMINISTRATION
IN
DIGITAL MARKETING

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SEVEN BOATS INFO-SYSTEM PRIVATE
LIMITED (Kolkata)
INTERNSHIP DURATION: FROM 3RD
JULYTO3RD
SEPTEMBER,2023
DATE OF REPORT SUBMISSION: 16TH
OFJANUARY2024

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BRAINWARE UNIVERSITY
398, Ramkrishnapur Road, Barasat, North 24 Parganas, Kolkata - 700 125
BONAFIDE CERTIFICATE
Certified that this project report PROVEN APPROACH OF CONTENT
STRATEGY is the bonafide work of ARPAN PAUL who carried out the project
work under my supervision.
DR. SAILESWAR GHOSH Mr. ROHIT KUMAR MUKHERJEE

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DECLARATION
I, ARPAN PAUL the undersigned, hereby declare that the project
report entitled, PROVEN APPROACH OF CONTENT STRATEGY submitted by in
partial fulfillment of the requirement for the award of the degree of
BACHELOR of Business Administration under the guidance of MR. ROHIT
KUMAR MUKHERJEE is my original work and the conclusions drawn
therein are based on my experience in field.
The Report submitted is my original work and has not been duplicated
from any other source.
KOLKATA ARPAN PAUL
30TH DEC, 2023 BWU-BBD-21-014

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ACKNOWLEDGEMENT
A successful project is the result of teamwork and co-ordination that
includes not only the group of developers who put forth the ideas, logic,
and efforts but also those who guide them. So, at the completion of the
project, I feel obliged to extend my gratitude towards all those who
made valuable contributions throughout my training period.
I am thankful for all the knowledge, guidance and support imparted by MR.
ROHIT MUKHERJEE who gave me invaluable knowledge which were
required in this project.
In the end, just as significantly, I would like to express my sincere thanks to
Mr. DEBAJYOTI BANNERJEE (JOINT CEO, FOUNDER, SEVEN BOATS) and all
my beloved colleagues staff members who have provided me excellent
knowledge and support directly or indirectly throughout my journey.
Without their support, it wouldn't have been possible for me to accomplish
the task within time.
ARPAN PAUL
Date: 30TH DEC, 2023

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TABLE OF CONTENT
Introduction of Seven Boats 7 - 8
About SEVEN BOATS INFO SYS 8
Mission and Vision 9
SEVEN BOATS Services 9 - 10
Executive Summary of This Report 11 - 12
Objectives and benefits 12 - 13
Key Tasks 13 - 19
Projects Done 19 - 21
Findings 22
Limitations 23
Recommendations 24
Swot Analysis 25 - 26
Conclusion 27
Abbreviation 28
References 28

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INTRODUCTION
Seven Boats Info-System Pvt. Ltd. is an award-winning digital marketing
agency and digital marketing training institute in India. They offer a wide
range of services, including:
• Search Engine Optimization (SEO)
• Pay-per-click (PPC) advertising
• Social media marketing
• Content marketing
• Email marketing
• Web development
• Ecommerce development
• Digital marketing training
Seven Boats has a team of experienced digital marketing professionals who
are passionate about helping businesses grow online. They are committed to
providing their clients with the highest quality service and results.
Seven Boats has been recognized by the IIMs, IITs, and has been felicitated
by Gargi Memorial Institute of Technology (GMIT). They have also been
awarded with the Indian Leadership Award by IEDRA.
Seven Boats is committed to building the digital marketing ecosystem in India
through their training division, Seven Boats Academy. Seven Boats Academy
offers a wide range of digital marketing courses for students looking to make

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a career in digital marketing and gain valuable industry experience.
Seven Boats is a leading digital marketing agency in India. They are
committed to helping businesses grow online and achieve their marketing
goals.
ABOUT
Seven Boats has been recognized by numerous organizations for their
outstanding work in the digital marketing industry, including the Indian
Leadership Award by IEDRA, the IIMs and IITs, and Gargi Memorial
Institute of Technology (GMIT).
Through their training division, Seven Boats Academy, the company is
committed to building the digital marketing ecosystem in India. Seven Boats
Academy offers a wide range of digital marketing courses for students looking
to make a career in digital marketing and gain valuable industry experience.
The centers are in Khardah, Baranagar, Nagerbazar, Bhowanipore

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Vision & Mission
• Seven Boats Info-System Pvt. Ltd.'s Vision
To be the premier digital marketing solutions provider in India, empowering
businesses to thrive in the digital era.
• Seven Boats Info-System Pvt. Ltd.'s Mission
To provide innovative, data-driven, and ROI-focused digital marketing
solutions that help businesses achieve their online goals.
SEVEN BOATS SERVICES
Digital Marketing Courses
Seven Boats Academy offers a wide range of digital marketing courses for students at
all levels of experience. The courses are designed to provide students with the skills and
knowledge they need to succeed in the digital marketing industry. Some of the popular
courses offered by Seven Boats Academy include:
• Digital Marketing Fundamentals
• Search Engine Optimization (SEO)
• Pay-per-click (PPC) Advertising
• Social Media Marketing
• Content Marketing
• Email Marketing
• Web Development
• Ecommerce Development

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Digital Marketing Services
Seven Boats Info-System Pvt. Ltd. offers a comprehensive suite of digital marketing
services to help businesses of all sizes achieve their online goals. Some of the company's
most popular services include:
• SEO Consulting and Implementation
• PPC Advertising
• Social Media Marketing Management
• Content Marketing Strategy and Creation
• Email Marketing Campaigns
• Web Design and Development
• Ecommerce Solutions
• Digital Marketing Training
Consulting Services
Seven Boats Info-System Pvt. Ltd. also offers consulting services to help businesses
develop and implement their digital marketing strategies. The company's consultants
have extensive experience in all aspects of digital marketing, and they can help
businesses of all sizes achieve their online goals.
In addition to the products listed above, Seven Boats Info-System Pvt. Ltd. also offers a
variety of other services, such as:
• Website audits
• Competitor analysis
• Social media monitoring
• Email marketing automation
• Lead generation

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• Conversion rate optimization (CRO)
Executive Summary
Project Overview
This project was undertaken as part of the BBADM (Bachelor of Business
Administration in Digital Marketing) curriculum at Brainware University. It involved
a comprehensive internship focused on social media management, encompassing four
key phases:
Phase 1: Laying the Foundation
✓ Established a cohesive social media presence for the company, ensuring brand
consistency across all platforms.
✓ Conducted thorough audits of existing social media channels to identify areas for
improvement.
✓ Mastered reel creation techniques, blending editing tools, music, and text to
produce engaging content that aligns with the company's brand and audience.
Phase 2: Sparking Engagement
✓ Executed social media campaigns to generate leads and drive traffic to the
company's website.
✓ Crafted and curated high-quality content to maintain a fresh and engaging social
media presence.
Phase 3: Data-Driven Optimization
✓ Utilized AI-powered tools to create visually captivating images for social media
posts.
✓ Refined social media campaigns based on performance data to maximize their
impact.

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✓ Conducted in-depth analyses of the company's LinkedIn profile and website to
uncover opportunities for enhancement.
Phase 4: Evaluation and Refinement
✓ Strategically edited and promoted the company's website on social media to boost
visibility and engagement.
✓ Meticulously edited reels and videos to captivate the target audience and foster
social interaction.
✓ Conducted a thorough review of social media accounts to identify areas for
improvement and provide actionable feedback.
✓ Evaluated the overall effectiveness of the social media campaign through website
traffic, engagement metrics, and lead generation results.
Objectives and Their Benefits
What’s the main objective or aim of them?
1. Increase brand awareness: Seven Boats helps businesses create a strong online
presence and establish their brand as an authority in their industry. This is done
through a variety of digital marketing strategies, such as social media marketing,
content marketing, and search engine optimization (SEO).
2. Drive website traffic: Seven Boats helps businesses attract more visitors to their
website. This is done by creating high-quality content that is relevant to the target
audience, using social media to promote the website, and running paid advertising
campaigns.

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3. Generate leads: Seven Boats helps businesses capture the contact information of
potential customers who are interested in their products or services. This is done by
creating landing pages, opt-in forms, and other conversion-focused marketing
materials.
4. Boost sales: Seven Boats helps businesses convert leads into paying customers. This
is done by nurturing leads through the sales funnel, using email marketing and other
automated marketing tools, and providing excellent customer service.
5. Improve ROI: Seven Boats helps businesses measure the effectiveness of their digital
marketing campaigns and ensure that they are generating a positive return on
investment. This is done by tracking key metrics, such as website traffic, lead conversion
rates, and sales figures.
By achieving these objectives, Seven Boats can help businesses achieve their overall
business goals, such as increasing revenue, expanding their customer base, and
becoming a leader in their industry.
Key Tasks / Daily Task
Social Media Content Creation:
✓ Weave captivating stories that resonate with your audience.
✓ Craft posts that ignite conversations and inspire action.
✓ Pair compelling visuals with magnetic words to create content that truly pops.
✓ Ensure every piece aligns seamlessly with your brand's unique voice and vision.
Content Calendar:

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✓ Strategically map out your content journey to maximize impact.
✓ Stay one step ahead with a well-crafted content calendar that keeps your audience
hooked and coming back for more.
PR Event Video Production:
✓ Bring your PR events to life with videos that capture the energy and excitement.
✓ Craft visuals that perfectly align with event objectives and stay true to brand
guidelines.
✓ Amplify your message and reach a wider audience through the power of video
storytelling.
Static Posts and Infographics Design:
✓ Create visually stunning graphics that stop thumbs from scrolling.
✓ Effortlessly communicate complex ideas and data through beautifully designed
infographics.
✓ Maintain a consistent visual aesthetic that reinforces your brand identity across
all platforms.
Weekly Blog Writing for Company Promotion:
✓ Share your expertise and insights through SEO-optimized blogs that drive traffic
and engagement.
✓ Ignite conversations and build relationships with your audience through
captivating content.
✓ Promote your products and services in a way that feels natural and authentic.

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Activities in Glimpse
As we already discussed that we have worked for two months over there, so let’s see
what was their post engagement and reactions before compared to the tenure when we
joined as an Intern. All the discussed data has been taken from the analytics of Seven
boats page’s itself…
Before
Previous Analytics details (May 2023 – June 2023)
Content Engagement Rate: (Overall)
From this data We have come to know that the average engagement rate on each post
is around 0.1 % which is very much low. In this scenario our challenge is to overcome
this phase and increase the rate.
This page engagement rate is calculated on the base of the page followers. Now let’s see
that what is the post engagement before in total numbers (2months) as compared to the
competitors in the particular tenure

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Initiative we took
• We made a content calendar tuning with the days. We have used different kind
of post, let’s see how its look like_
0
50
100
150
200
250
300
350
400
450
500
05/01/2023
05/03/2023
05/05/2023
05/07/2023
05/09/2023
05/11/2023
05/13/2023
05/15/2023
05/17/2023
05/19/2023
05/21/2023
05/23/2023
05/25/2023
05/27/2023
05/29/2023
05/31/2023
06/02/2023
06/04/2023
06/06/2023
06/08/2023
06/10/2023
06/12/2023
06/14/2023
06/16/2023
06/18/2023
06/20/2023
06/22/2023
06/24/2023
06/26/2023
06/28/2023
06/30/2023
Date Wise Engagement
Impressions (organic) Clicks (organic) Reactions (total) Engagement rate (organic)

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• We have incorporated different strategies like E3 model, AIDA model. Now let’s
see what we got after taking those initiatives…
After
This is how we exactly able to increase by our team work. Now let’s see the engagement
rate…

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In conclusion we have increased the engagement rate and generated growth around
45%..
Apart from this we have also increased the page visitors by 50%...

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Before –
After-
PROJECTS DONE
Medium Blog Writing_

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Pinterest Content Creation_
Founder Story Writing_

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Ranked Own Blog_
Made My Own Portfolio Website_ “Check Out”

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FINDINGS
By working in seven boats have learnt various things like different strategies,
client dealing types and all. But not only this ive learnt how we can manage
the team and etc. I have understood the meaning of how team work is
different from alone work, how we can serve our client better if we work in a
team. In more specifically my findings and learnings will be –
✓ How can we write a perfect blog!
✓ How can we generate the perfect writings using ai!
✓ How we can be better on prompt engineering
✓ Always the friendly environment matters in daily operations to maintain
the balance
✓ The company have their main client base for SMM and SEO side.
✓ Value of communication skill while attending an PRSI Kolkata event
sponsored by seven boats.
✓ They focus on various content marketing channels like Pinterest, medium,
and sound cloud, etc.
✓ Methods to perform on page seo for any website

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LIMITATIONS
✓ Engaging Youthful Audience: Creating captivating content for a youth-
centric audience with a brief attention span poses a significant challenge.
✓ Organic Growth Challenges: Slow organic growth demands patience and
is susceptible to competitive market dynamics.
RECOMMENDATIONS
✓ Revamp Brand Identity:
Suggest a modernization of the brand logo and image to align with the
dynamic industry trends and outshine competitors who boast more
contemporary aesthetics.

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✓ Diversify Intern Opportunities:
Acknowledge the effective exposure to the digital marketing industry for
interns. Propose expanding opportunities beyond content creation to
include ad exposure and involvement in client onboarding processes.
Enriching intern experiences will contribute to their skill development and
overall engagement.

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SWOT ANALYSIS
Strengths:
• Strong team of experienced digital marketing professionals
• Proven track record of success
• Data-driven approach
• Transparent and collaborative work style
• Wide range of services offered
• Pan-India and global presence
• Commitment to building the digital marketing ecosystem in India
Weaknesses:
• Limited brand awareness compared to larger digital marketing
agencies
• Reliance on a few key clients for a significant portion of revenue
• Limited geographic reach in terms of physical offices
Opportunities:
• Rapidly growing digital marketing industry in India
• Increasing demand for digital marketing services from businesses of
all sizes
• Growing demand for digital marketing training
• Expansion to new markets in India and abroad

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Threats:
• Increased competition from other digital marketing agencies
• Changes in the digital marketing landscape, such as new algorithms
and platforms
• Economic downturn that could reduce businesses' spending on digital
marketing
Overall, Seven Boats Info-System Pvt. Ltd. is a strong company with a bright
future. The company's strengths and opportunities outweigh its weaknesses
and threats. However, the company should continue to invest in brand
awareness, diversify its client base, and expand its geographic reach to
maintain its competitive edge.

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CONCLUSION
Seven Boats Info-System Pvt. Ltd. stands as a trailblazing force in India's
digital marketing realm, excelling as both a premier digital marketing
agency and a distinguished training institute. With a stellar track record and
a promising future, the company thrives on key strengths such as a seasoned
team, a data-driven approach, and a comprehensive suite of services.
What sets Seven Boats apart is its unwavering commitment to nurturing
India's digital marketing landscape through its educational arm, Seven Boats
Academy. This dedication not only underscores its passion for the industry
but also positions it for enduring success.
Despite facing challenges like limited brand visibility and dependence on a
select clientele, Seven Boats is poised for triumph. The surging demand for
digital marketing services across businesses, coupled with the potential for
expansion into untapped markets, creates a landscape ripe with growth
opportunities.
To fortify its competitive standing and unlock its full potential, Seven Boats
must persist in bolstering brand recognition, diversifying its clientele, and
extending its geographical footprint. Through strategic investments in these
areas, Seven Boats can cement its leadership in India's digital marketing
domain, ensuring sustainable and dynamic growth.

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CERTFICATE
ABBREVIATION
There’s no as such abbreviation used in this report.
REFERENCE
• 7boats.com