This document provides an executive summary of a marketing research project conducted for Bellad Enterprises Pvt. Ltd. on the brand awareness of General Motors. The research aimed to understand customer awareness and perceptions of GM's brands in the domestic Indian market. Primary and secondary research methods were used, including questionnaires, interviews, and review of company/internet sources. A sample of 100 customers visiting Bellad showrooms were surveyed. Statistical analysis using tools like percentages and graphs was used to analyze the data. The conclusions and recommendations were based on the survey results.
This document provides information about Tata Motors, one of the largest automobile companies in India. It discusses Tata Motors' profile, including its revenues, market leadership in commercial vehicles, manufacturing locations in India, strategic alliances, and operations in other countries through subsidiaries. The document also briefly discusses Tata Motors' corporate social responsibility initiatives focused on education, employability, health, and environment.
Project report on Brand awareness n Perception of ACC ltd.swati verma
- The document summarizes a study conducted on brand awareness and perception of ACC cement in Bilaspur, India.
- Data was collected through questionnaires from a sample of 100 customers in the Barmana area to analyze awareness and perception levels.
- Key findings included that most customers were aware of ACC and Ambuja as the main cement brands. When asked to purchase cement, about 50 customers thought of ACC while 45 thought of Ambuja.
- Most customers were found to be price sensitive but loyal to ACC up to a certain price limit, above which they may switch to other brands.
MBA marketing (summer internship report)MANUJ SINGH
The document is a marketing internship report submitted by Manuj Singh to Dr. Sanjeev Arora at Graphic Era University in Dehradun, India. The report focuses on the marketing strategies of Mahindra & Mahindra, an Indian automaker, with special reference to their SUV model Mahindra Scorpio. The report includes sections on the company profile, milestone achievements, product profiles of various Mahindra vehicles, research methodology used in the study, data analysis and findings on marketing strategies.
Study of consumer oriented sales promotion in FMCG sector tushar choleTushar Cholepatil
This document provides details about a study conducted on consumer-oriented sales promotion in the fast-moving consumer goods (FMCG) sector. It includes an introduction to the concept of sales promotion and consumer-oriented sales promotion tools. It also discusses factors influencing consumer-oriented sales promotion strategies such as target market, product nature, product life cycle stage, and available promotion budget. The study aims to understand consumer perceptions of various sales promotion techniques used by FMCG companies.
CUSTOMER SATISFACTION TOWARDS HONDA TWO WHEELERGunaEsakkiappan
This document provides background information on Honda Motor Company and summarizes their history and products. It discusses that Honda began as a piston ring manufacturer in the late 1930s and started producing motorcycles after World War 2. Honda became the largest motorcycle manufacturer by 1964 and expanded into automobile production in the 1960s. It outlines Honda's growth into a multinational conglomerate producing a wide range of vehicles and power equipment. The document also summarizes Honda's corporate structure and geographical sales.
A project report on brand image of motorcycles and the colour survey for the ...Projects Kart
This document appears to be a research report submitted by a student for their industry project. It includes an executive summary that provides an overview of the motorcycle industry and market share of major companies in India. It then discusses the research methodology used for the project, which involved a survey of 345 motorcycle customers in Delhi and surrounding areas to understand brand image, color preferences, and other factors. The document outlines the problem definition, research design, sample design and size, scope and limitations of the study. It also includes sections on the industry and company profiles, with details on Yamaha's operations and products in India.
A PROJECT ON MARUTI SUZUKI - BY MOHSIDA MOHAMMED MUSTAFArinurilam
This document provides an overview of the automobile industry in India and Maruti Suzuki in particular. It discusses the objectives and scope of a study on brand awareness of Maruti Suzuki with reference to Indus Motors Pvt Ltd. The automobile industry in India is one of the fastest growing manufacturing sectors and India has become an attractive market for global car manufacturers. Maruti Suzuki is the largest passenger vehicle company in India, manufacturing and selling popular models. The document outlines the industry and company profiles to introduce the topic of the study.
This document provides information about Tata Motors, one of the largest automobile companies in India. It discusses Tata Motors' profile, including its revenues, market leadership in commercial vehicles, manufacturing locations in India, strategic alliances, and operations in other countries through subsidiaries. The document also briefly discusses Tata Motors' corporate social responsibility initiatives focused on education, employability, health, and environment.
Project report on Brand awareness n Perception of ACC ltd.swati verma
- The document summarizes a study conducted on brand awareness and perception of ACC cement in Bilaspur, India.
- Data was collected through questionnaires from a sample of 100 customers in the Barmana area to analyze awareness and perception levels.
- Key findings included that most customers were aware of ACC and Ambuja as the main cement brands. When asked to purchase cement, about 50 customers thought of ACC while 45 thought of Ambuja.
- Most customers were found to be price sensitive but loyal to ACC up to a certain price limit, above which they may switch to other brands.
MBA marketing (summer internship report)MANUJ SINGH
The document is a marketing internship report submitted by Manuj Singh to Dr. Sanjeev Arora at Graphic Era University in Dehradun, India. The report focuses on the marketing strategies of Mahindra & Mahindra, an Indian automaker, with special reference to their SUV model Mahindra Scorpio. The report includes sections on the company profile, milestone achievements, product profiles of various Mahindra vehicles, research methodology used in the study, data analysis and findings on marketing strategies.
Study of consumer oriented sales promotion in FMCG sector tushar choleTushar Cholepatil
This document provides details about a study conducted on consumer-oriented sales promotion in the fast-moving consumer goods (FMCG) sector. It includes an introduction to the concept of sales promotion and consumer-oriented sales promotion tools. It also discusses factors influencing consumer-oriented sales promotion strategies such as target market, product nature, product life cycle stage, and available promotion budget. The study aims to understand consumer perceptions of various sales promotion techniques used by FMCG companies.
CUSTOMER SATISFACTION TOWARDS HONDA TWO WHEELERGunaEsakkiappan
This document provides background information on Honda Motor Company and summarizes their history and products. It discusses that Honda began as a piston ring manufacturer in the late 1930s and started producing motorcycles after World War 2. Honda became the largest motorcycle manufacturer by 1964 and expanded into automobile production in the 1960s. It outlines Honda's growth into a multinational conglomerate producing a wide range of vehicles and power equipment. The document also summarizes Honda's corporate structure and geographical sales.
A project report on brand image of motorcycles and the colour survey for the ...Projects Kart
This document appears to be a research report submitted by a student for their industry project. It includes an executive summary that provides an overview of the motorcycle industry and market share of major companies in India. It then discusses the research methodology used for the project, which involved a survey of 345 motorcycle customers in Delhi and surrounding areas to understand brand image, color preferences, and other factors. The document outlines the problem definition, research design, sample design and size, scope and limitations of the study. It also includes sections on the industry and company profiles, with details on Yamaha's operations and products in India.
A PROJECT ON MARUTI SUZUKI - BY MOHSIDA MOHAMMED MUSTAFArinurilam
This document provides an overview of the automobile industry in India and Maruti Suzuki in particular. It discusses the objectives and scope of a study on brand awareness of Maruti Suzuki with reference to Indus Motors Pvt Ltd. The automobile industry in India is one of the fastest growing manufacturing sectors and India has become an attractive market for global car manufacturers. Maruti Suzuki is the largest passenger vehicle company in India, manufacturing and selling popular models. The document outlines the industry and company profiles to introduce the topic of the study.
Customer satisfaction after sales & services of mahindra&mahindraProjects Kart
The document discusses a study on customer satisfaction with after-sales services at an authorized Mahindra & Mahindra tractor dealership in Hassan District, Karnataka, India. The objectives are to understand customer satisfaction levels, perceptions of service charges, reasons for declining customer visits, and suggestions for improving services. Primary and secondary data will be collected through questionnaires and existing records/reports. A sample of 100 customers over age 21 from various backgrounds will be surveyed using simple random sampling. The data collection method involves administering questionnaires personally to gather first-hand information from respondents.
Marketing Activities & Customer Response for HyperCity, Pune.
To find out Customer Buying Behavior.
To find out Customer Satisfaction with HyperCity.
To find out product availability in store by customers response.
To find out shopping experience in store.
- Mahindra & Mahindra is an Indian multinational conglomerate company that manufactures tractors, automobiles, farm equipment, defense vehicles, and more. It began tractor production in 1962 through a joint venture with International Harvester.
- Today, Mahindra is the third largest tractor manufacturer in the world, selling around 85,000 units annually across 10 countries. In India, Mahindra has been the number one selling tractor brand since 1983.
- The document discusses Mahindra's history and product lines, the uses and importance of tractors in Indian agriculture, marketing strategies for tractor sales, and provides an overview of Mahindra's corporate structure and leadership.
The document is a summer internship project report on studying the sales process of advertising at Grok Communications LLP. It includes an abstract, executive summary, literature review on related research papers, and chapters on the advertising industry profile, company profile, different advertising mediums, objectives of the study, methodology, implementation of the SPANCO sales process, findings, recommendations, and conclusion. The intern aims to analyze Grok Communication's client acquisition process and tools, understand the functions of the client servicing team, and examine how campaign ideas are designed for clients.
The document discusses a project on measuring the brand awareness of Mahindra Xylo vehicles in and around Siliguri, India. It was prepared by Pramit Chhetri for partial fulfillment of a Bachelor of Business Administration degree. The project aims to study the current level of brand awareness for Mahindra Xylo and identify ways to increase awareness. Mahindra & Mahindra is introduced as a leading Indian automaker that started by assembling Willys Jeeps and now produces a range of vehicles and tractors with a global market.
A Study/Project on Customer Perception towards Titan Products by Titan Indust...Aditya Gupta
It's a project report I had made for my BBM degree recently. I'm a Marketing Student so I made a project on "Customer Perception towards Titan Products by Titan Industries".
I'm uploading because I din't find any projects to help me out while I was making my project, so I hope it will help you guys out!
A study of customer satisfaction on after sales and service conducted at arpi...Projects Kart
This document discusses customer satisfaction after sales and service. It introduces the topic and defines customer satisfaction as relating to satisfying human wants through exchange of goods and services. Satisfying customers is important for business management. The document outlines the objectives of the study which are to understand customer perceptions of after sales service, their satisfaction levels and what influences satisfaction. It also aims to study the impact on future sales and whether customers are satisfied with the service. The scope is limited to customers of Bajaj vehicles in Hassan, India. The study uses questionnaires and interviews as primary data collection methods.
Project by saurabh gupta on maruti suzuki india ltd.(1)Vinay Jeengar
This document provides an overview of the Indian automobile industry. It discusses key trends in recent years, including overall growth rates for different vehicle segments. Some of the major players in different segments are highlighted, with Maruti Suzuki and Hero Honda noted as the leading manufacturers in passenger cars and motorcycles respectively. Challenges in 2008 from the global recession are outlined, with most companies seeing sales declines that year. The road ahead is discussed, with expectations for continued overall industry growth in 2009 despite economic headwinds.
This document outlines a dissertation proposal on the effectiveness of online advertising on social networking sites. The proposal discusses the purpose of studying this topic, relevant research questions, and objectives. It provides an extensive literature review on previous research regarding advertising on social media and the emergence of major social networking platforms. The proposed research methodology is also summarized, including the sampling approach, data collection methods, and proposed timeline.
Business Solutions Limited provides various business services and products including training programs, marketing strategies, and resume services. They offer national and international training programs conducted by professional trainers on various topics. They also assist with recruiting by providing selected resumes of qualified candidates matching client job descriptions to help companies find the right employees more efficiently. The report discusses and analyzes the sales and marketing strategies of Business Solutions Limited, including an overview of the company, its services, and a focus on their new D-card service product.
This document provides details about a summer report submitted by Himanshu Choumal for his Master's degree program. The report focuses on assessing industrial customers' perceptions of cars in Gwalior, India and was conducted at Maruti Suzuki. The document includes sections on declaring no plagiarism, obtaining approval from the faculty guide, acknowledging those who provided assistance or support, and preface/contents outlines. It appears to be a standard report format and submission for an academic course project.
“The impact of advertisement of consumer’s goods on customer’s brand preference”badhon11-2104
This document is a project thesis submitted by Mithun Kumar Basak to his professor Ms. Mustari Alam on the topic "The impact of advertisement of consumer’s goods on customer’s brand preference". The thesis contains chapters on literature review, advertising, brand preference, influence of advertising on brand preference, and analytical interpretation with tables and charts. It aims to study how advertisements in different media impact customer brand preferences.
Consumer satisfaction level of bajaj bike project reportBabasab Patil
This document provides an executive summary of a study on measuring customer satisfaction with Bajaj PLATINA bikes in Ilkal town. It includes sections on the industry and company profiles, objectives and scope of the study, methodology, findings and recommendations. The key findings are that most customers purchased the bike for its price and on friends' recommendations, and that the majority of customers are satisfied with the bike's price and the information provided by mechanics during delivery. The conclusion is that Bajaj PLATINA has a wide market and future potential based on its performance and the dealer's service.
This document provides an overview of a project report on sales and marketing at Maruti Suzuki NEXA. It discusses the objectives of studying consumer perception of Maruti Suzuki NEXA vehicles and suggesting sales promotion techniques. It provides background on Maruti Suzuki and the introduction of the NEXA brand which aims to target premium customers. The report examines the automobile sector in India before and after Maruti Suzuki and provides details on the NEXA brand experience which focuses on hospitality factors to differentiate it from other dealerships.
This document provides an overview of Hyundai Motors India Limited (HMIL). It discusses HMIL's profile, history, vision, mission and operations. Some key points:
- HMIL is a wholly owned subsidiary of Hyundai Motor Company of South Korea and is one of the largest car manufacturers in India.
- It was established in 1996 and launched its first car, the Santro, in 1998 which was very successful.
- HMIL's vision is focused on customer satisfaction, technology innovation and contributing to society.
- Its mission is to be a preferred provider of automotive services with a diverse team of professionals.
- It has two manufacturing plants in India and exports cars to
A project report on consumer perception and preference towards nandini curd ...Babasab Patil
The document discusses consumer perception and preferences towards Nandini curd in Dharwad, India. It provides background on the dairy industry in India and Karnataka. It outlines the objectives and functions of organizations involved like the Karnataka Milk Federation, milk unions, and district cooperative societies. The document also describes the methodology used in the consumer perception study and provides an executive summary of its objectives and findings.
Summer Internship Project Report on Digital Marketing for INTERALLAINCE WER...anonymous
Summer internship project report on Summer Internship Project Report on Digital Marketing for INTERALLAINCE WERARDT & Market Survey For New Product Launch: BONN BREAD
The document is a summer training report submitted by Amit Jain to Prof. Shakti Singh Solanki about an internship at Kesar Alloys and Metals Pvt. Ltd. It discusses the company's manufacturing process for TMT bars using a thermo-mechanical treatment, their products including various sizes of TMT bars and ingots, and their competitors in the market. The report was submitted in partial fulfillment of Amit Jain's undergraduate program at Prestige Institute of Management and Research, Indore.
This document outlines a market research project on brand awareness for branded personal computers. The primary objective is to research whether brand awareness of branded PCs affects sales or helps retailers make sales. The secondary objective is to see which brand has the highest "top-of-mind awareness" among branded PCs. Personal interviews or telephone interviews of target consumers will be conducted using a questionnaire to collect data on brand awareness and purchase preferences. The limitations include a small sample size, so conclusions may not be generalized.
The document contains samples of questionnaires to assess different aspects of branding: brand perception, brand preference, brand image, and brand loyalty. The questionnaires include multiple choice and open-ended questions about the respondent's attitudes toward brands, factors influencing purchase decisions, assessment of a particular brand's image and performance, and areas for potential improvement.
Customer satisfaction after sales & services of mahindra&mahindraProjects Kart
The document discusses a study on customer satisfaction with after-sales services at an authorized Mahindra & Mahindra tractor dealership in Hassan District, Karnataka, India. The objectives are to understand customer satisfaction levels, perceptions of service charges, reasons for declining customer visits, and suggestions for improving services. Primary and secondary data will be collected through questionnaires and existing records/reports. A sample of 100 customers over age 21 from various backgrounds will be surveyed using simple random sampling. The data collection method involves administering questionnaires personally to gather first-hand information from respondents.
Marketing Activities & Customer Response for HyperCity, Pune.
To find out Customer Buying Behavior.
To find out Customer Satisfaction with HyperCity.
To find out product availability in store by customers response.
To find out shopping experience in store.
- Mahindra & Mahindra is an Indian multinational conglomerate company that manufactures tractors, automobiles, farm equipment, defense vehicles, and more. It began tractor production in 1962 through a joint venture with International Harvester.
- Today, Mahindra is the third largest tractor manufacturer in the world, selling around 85,000 units annually across 10 countries. In India, Mahindra has been the number one selling tractor brand since 1983.
- The document discusses Mahindra's history and product lines, the uses and importance of tractors in Indian agriculture, marketing strategies for tractor sales, and provides an overview of Mahindra's corporate structure and leadership.
The document is a summer internship project report on studying the sales process of advertising at Grok Communications LLP. It includes an abstract, executive summary, literature review on related research papers, and chapters on the advertising industry profile, company profile, different advertising mediums, objectives of the study, methodology, implementation of the SPANCO sales process, findings, recommendations, and conclusion. The intern aims to analyze Grok Communication's client acquisition process and tools, understand the functions of the client servicing team, and examine how campaign ideas are designed for clients.
The document discusses a project on measuring the brand awareness of Mahindra Xylo vehicles in and around Siliguri, India. It was prepared by Pramit Chhetri for partial fulfillment of a Bachelor of Business Administration degree. The project aims to study the current level of brand awareness for Mahindra Xylo and identify ways to increase awareness. Mahindra & Mahindra is introduced as a leading Indian automaker that started by assembling Willys Jeeps and now produces a range of vehicles and tractors with a global market.
A Study/Project on Customer Perception towards Titan Products by Titan Indust...Aditya Gupta
It's a project report I had made for my BBM degree recently. I'm a Marketing Student so I made a project on "Customer Perception towards Titan Products by Titan Industries".
I'm uploading because I din't find any projects to help me out while I was making my project, so I hope it will help you guys out!
A study of customer satisfaction on after sales and service conducted at arpi...Projects Kart
This document discusses customer satisfaction after sales and service. It introduces the topic and defines customer satisfaction as relating to satisfying human wants through exchange of goods and services. Satisfying customers is important for business management. The document outlines the objectives of the study which are to understand customer perceptions of after sales service, their satisfaction levels and what influences satisfaction. It also aims to study the impact on future sales and whether customers are satisfied with the service. The scope is limited to customers of Bajaj vehicles in Hassan, India. The study uses questionnaires and interviews as primary data collection methods.
Project by saurabh gupta on maruti suzuki india ltd.(1)Vinay Jeengar
This document provides an overview of the Indian automobile industry. It discusses key trends in recent years, including overall growth rates for different vehicle segments. Some of the major players in different segments are highlighted, with Maruti Suzuki and Hero Honda noted as the leading manufacturers in passenger cars and motorcycles respectively. Challenges in 2008 from the global recession are outlined, with most companies seeing sales declines that year. The road ahead is discussed, with expectations for continued overall industry growth in 2009 despite economic headwinds.
This document outlines a dissertation proposal on the effectiveness of online advertising on social networking sites. The proposal discusses the purpose of studying this topic, relevant research questions, and objectives. It provides an extensive literature review on previous research regarding advertising on social media and the emergence of major social networking platforms. The proposed research methodology is also summarized, including the sampling approach, data collection methods, and proposed timeline.
Business Solutions Limited provides various business services and products including training programs, marketing strategies, and resume services. They offer national and international training programs conducted by professional trainers on various topics. They also assist with recruiting by providing selected resumes of qualified candidates matching client job descriptions to help companies find the right employees more efficiently. The report discusses and analyzes the sales and marketing strategies of Business Solutions Limited, including an overview of the company, its services, and a focus on their new D-card service product.
This document provides details about a summer report submitted by Himanshu Choumal for his Master's degree program. The report focuses on assessing industrial customers' perceptions of cars in Gwalior, India and was conducted at Maruti Suzuki. The document includes sections on declaring no plagiarism, obtaining approval from the faculty guide, acknowledging those who provided assistance or support, and preface/contents outlines. It appears to be a standard report format and submission for an academic course project.
“The impact of advertisement of consumer’s goods on customer’s brand preference”badhon11-2104
This document is a project thesis submitted by Mithun Kumar Basak to his professor Ms. Mustari Alam on the topic "The impact of advertisement of consumer’s goods on customer’s brand preference". The thesis contains chapters on literature review, advertising, brand preference, influence of advertising on brand preference, and analytical interpretation with tables and charts. It aims to study how advertisements in different media impact customer brand preferences.
Consumer satisfaction level of bajaj bike project reportBabasab Patil
This document provides an executive summary of a study on measuring customer satisfaction with Bajaj PLATINA bikes in Ilkal town. It includes sections on the industry and company profiles, objectives and scope of the study, methodology, findings and recommendations. The key findings are that most customers purchased the bike for its price and on friends' recommendations, and that the majority of customers are satisfied with the bike's price and the information provided by mechanics during delivery. The conclusion is that Bajaj PLATINA has a wide market and future potential based on its performance and the dealer's service.
This document provides an overview of a project report on sales and marketing at Maruti Suzuki NEXA. It discusses the objectives of studying consumer perception of Maruti Suzuki NEXA vehicles and suggesting sales promotion techniques. It provides background on Maruti Suzuki and the introduction of the NEXA brand which aims to target premium customers. The report examines the automobile sector in India before and after Maruti Suzuki and provides details on the NEXA brand experience which focuses on hospitality factors to differentiate it from other dealerships.
This document provides an overview of Hyundai Motors India Limited (HMIL). It discusses HMIL's profile, history, vision, mission and operations. Some key points:
- HMIL is a wholly owned subsidiary of Hyundai Motor Company of South Korea and is one of the largest car manufacturers in India.
- It was established in 1996 and launched its first car, the Santro, in 1998 which was very successful.
- HMIL's vision is focused on customer satisfaction, technology innovation and contributing to society.
- Its mission is to be a preferred provider of automotive services with a diverse team of professionals.
- It has two manufacturing plants in India and exports cars to
A project report on consumer perception and preference towards nandini curd ...Babasab Patil
The document discusses consumer perception and preferences towards Nandini curd in Dharwad, India. It provides background on the dairy industry in India and Karnataka. It outlines the objectives and functions of organizations involved like the Karnataka Milk Federation, milk unions, and district cooperative societies. The document also describes the methodology used in the consumer perception study and provides an executive summary of its objectives and findings.
Summer Internship Project Report on Digital Marketing for INTERALLAINCE WER...anonymous
Summer internship project report on Summer Internship Project Report on Digital Marketing for INTERALLAINCE WERARDT & Market Survey For New Product Launch: BONN BREAD
The document is a summer training report submitted by Amit Jain to Prof. Shakti Singh Solanki about an internship at Kesar Alloys and Metals Pvt. Ltd. It discusses the company's manufacturing process for TMT bars using a thermo-mechanical treatment, their products including various sizes of TMT bars and ingots, and their competitors in the market. The report was submitted in partial fulfillment of Amit Jain's undergraduate program at Prestige Institute of Management and Research, Indore.
This document outlines a market research project on brand awareness for branded personal computers. The primary objective is to research whether brand awareness of branded PCs affects sales or helps retailers make sales. The secondary objective is to see which brand has the highest "top-of-mind awareness" among branded PCs. Personal interviews or telephone interviews of target consumers will be conducted using a questionnaire to collect data on brand awareness and purchase preferences. The limitations include a small sample size, so conclusions may not be generalized.
The document contains samples of questionnaires to assess different aspects of branding: brand perception, brand preference, brand image, and brand loyalty. The questionnaires include multiple choice and open-ended questions about the respondent's attitudes toward brands, factors influencing purchase decisions, assessment of a particular brand's image and performance, and areas for potential improvement.
This document provides an outline and contents for a project report on consumer buying behavior and its impact on sales for Sri Krishna Milk in Haliyal. The summary includes:
1) An introduction to the organization profile, objectives, and scope of the study which examines consumer buying patterns and lower sales volumes of Sri Krishna Milk.
2) A literature review section covering consumer decision making processes and factors influencing purchasing behaviors.
3) The statement of the problem indicates competition between milk brands and the need to understand customer preferences to improve Sri Krishna Milk sales.
Study on Brand awareness of Mahindra & Mahindra Tractors Projects Kart
Mahindra & Mahindra is a major tractor manufacturer in India. It began operations in 1945 assembling jeeps and later expanded into tractor manufacturing in 1965 through a joint venture. Today it is focused on becoming a world leader in the tractor business. The document discusses Mahindra's history and profile, the Indian tractor market, and the role of tractors in Indian agriculture.
This document appears to be a student's final project report submitted for an MBA program. It includes a title page, certificate of completion signed by the student's faculty guide, a declaration by the student, acknowledgements, table of contents, introduction and methodology sections. The document appears to analyze the health food drinks industry in India, focusing on major brands like Horlicks, Boost, Bournvita and Complan. It provides information on the market size and shares of brands, describes the products and formulations of the major brands, and discusses marketing strategies and a consumer survey conducted as part of the research.
Buying behavior of customers @ maruthi suzuki mba marketing project reportBabasab Patil
The document discusses a marketing research project conducted by Shantesha Motors Pvt. Ltd. in Belgaum, India on the impact of brand preference among B-segment cars on customer buying behavior in Belgaum city. The study aims to understand which brand is most preferred, customer buying patterns, and customer preferences regarding dealers. The research involved distributing a questionnaire to collect information needed by the company. The findings will help the company understand popular brands, customer purchase decisions, and how to improve customer service.
A project report on commodity market with special reference to gold at karvy...Babasab Patil
This document discusses a study of the commodity market with a focus on gold. It provides an overview of Karvy Commodities Broking Limited and the services it offers. The study examines the gold commodity futures market in India, how it works, and the participants involved. It analyzes the impact of the spot gold market on future gold prices and the various economic factors that affect gold future prices. The study finds a positive correlation between spot and future gold prices. It suggests that Karvy provide more awareness and education on commodity trading to investors in order to attract more customers.
L'OREAL PARIS Brand awareness and brand perceptionprinthya
The document is a project report on measuring brand awareness and perception of L'Oreal Paris. It includes a declaration, certificate, abstract, contents, and chapters on introduction and objectives, literature review, industry profile, research methodology, data analysis and findings, and conclusions and recommendations. The project aims to determine brand image, perceptions, attitudes and purchasing behavior towards L'Oreal Paris brands and products among target customers. Research methods include questionnaires distributed to 100 respondents, with analysis of results through charts, percentages and interval estimation. Key findings are that brand awareness influences buying behavior and L'Oreal Paris is seen positively but could improve brand imagery further through strategic actions.
This document contains a list of 133 potential MBA project topics. The topics cover a wide range of business subjects including marketing, finance, human resources, operations management, and more. Some of the topics listed include customer satisfaction studies, investment pattern analyses, brand analyses, capital structure analyses, and export/import procedures. The list provides students with many options for choosing an MBA project on an area of business that interests them.
This is the ppt translation of the third part of 25 keys to sales & marketing, an audio portable MBA course, which has been developed by New York Times publishing, with the contribution of some of the best known business academicians and practitioners of the contemporary world. This is only a reproduced graphical version of the same with no commercial motive. It has been developed for better self learning and for assistance to the large community of several business practitioners & students, who are in constant pursuit for quality stuff on-line.
Women In Business: Gender Disparity Among MBA Applicantswww.TopMBA.com
In the run-up to International Women's Day, we're breaking down data from the QS TopMBA.com Applicant Survey and the QS Global 200 Business Schools Report to bring you a new perspective on women in business, and the changing gender breakdown within the world of business education. What are female MBA applicants' aspirations, and how do they compare to the aspirations of their male counterparts? Which business schools are addressing the issue of gender equality head-on? Check out our Slideshare to find out!
GMR Aviation Pvt Ltd commissioned a project report to study brand awareness as part of a master's program. The report examines brand awareness of GMR Aviation Pvt Ltd and was submitted in partial fulfillment of an MBA degree from a university in Bangalore, India.
Measuring Social Media for Brand AwarenessHootsuite
HootSuite and Nichole Kelly present the latest White Paper in our series on measuring social media for ROI.
This one is titled Measuring Social Media for Brand Awareness.
Tata Motors Limited is India's largest automobile company, with consolidated revenues of INR 1, 65,654 crores (USD 32.5 billion) in 2011-12. It is the leader in commercial vehicles in each segment, and among the top three in passenger vehicles with winning products in the compact, midsize car and utility vehicle segments. It is the world's fourth largest truck and bus manufacturer.Marketing mix, Brand Promotion.
The document provides guidelines for a successful planning process. It outlines key phases including analyzing the current situation, establishing goals and strategies, and writing a plan document. It emphasizes involving stakeholders, communicating the plan widely, and making goals specific, measurable, achievable and time-bound. Regularly reviewing progress, noting deviations, and adjusting the plan as needed are also highlighted. The planning process itself is emphasized as being as important as the written plan.
The document discusses various methods used by companies to determine their sales promotion budgets and strategies. It describes four main methods for setting the promotion budget: the affordable method, percentage of sales method, competitive parity method, and objective and task method. It also discusses different levels of sales promotion targeting dealers and consumers, including various incentive-based programs. Overall, the document provides an overview of approaches to planning sales promotion expenditures and implementing promotional activities.
Mba project report of yashwantrao chavan maharashtra open universityPrakashB144
1. The document provides information about project assistance services for students of Yashwantrao Chavan Maharashtra Open University. It details the various stages of the project where assistance can be provided, including selecting a topic, developing a proposal, data collection, drafting and editing.
2. It also summarizes the key terms and conditions for the project assistance, such as a disclaimer that the service does not guarantee marks/grades, timelines for feedback, and retention of ownership of the completed project by the student.
3. The document concludes by introducing the service provider - eBranding India Technologies and its team of marketing, technology and research experts that can assist students with their projects.
This document is a summer project report submitted by Viknesh T.R. to the University of Madras in partial fulfillment of an MBA degree. The project studied brand awareness of Unibags Private Limited under the guidance of Ms. Harini. The report includes a declaration, bonafide certificate, acknowledgements, table of contents, and outlines the objectives, scope, importance, and limitations of the study as well as the research methodology used.
This document outlines the course scheme for a Master of Business Administration (MBA) program over 4 semesters at Rajasthan Technical University. It details the list of subjects for each semester, number of teaching hours per week for each subject, assessment details including internal and external marks distribution, and total marks. It also provides clarification on subjects like seminar, comprehensive viva, summer training project and final year project evaluation process.
The document discusses the marketing mix concept and its 4 P's (product, price, place, promotion). It explains that the marketing mix must reflect the wants and desires of the target consumers in order to be successful. Marketers use both formal and informal research to understand what consumers want and are willing to pay for in order to gain a competitive advantage. The effective application of the marketing mix is marketing management.
This document discusses the importance and power of branding, both for companies and individuals. It states that a brand is essentially just a name, and strong brands take their name seriously by building it up over decades through consistency. For small business owners and entrepreneurs, personal branding is important as it allows them to differentiate themselves and their business from competitors. Developing a strong personal brand involves packaging oneself to represent the brand's values and philosophy in a way that resonates with customers.
Brand management provides benefits to both buyers and sellers. For buyers, brands help reduce purchase risk and time by aiding product identification and quality evaluation. For sellers, brands help differentiate products, create brand loyalty to stabilize market share, and potentially allow premium pricing. Brand equity is the value provided by brand recognition and impressions. It is developed through all customer touchpoints and communications over time. Managing brand equity helps drive revenue growth and competitive advantage. Effective brand positioning involves communicating distinct attributes to occupy a unique place in customers' minds.
Brands are different from products in a way that brands are “what the consumers buy”, while products are “what concern/companies make”. Brand is an accumulation of emotional and functional associations. Brand is a promise that the product will perform as per customer’s expectations. It shapes customer’s expectations about the product. Brands usually have a trademark which protects them from use by others. A brand gives particular information about the organization, good or service, differentiating it from others in marketplace. Brand carries an assurance about the characteristics that make the product or service unique. A strong brand is a means of making people aware of what the company represents and what are it’s offerings.
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This document discusses branding and factors that can lead to brand failure. It defines branding as identifying a company or its products through words or images. Branding helps consumers remember products and increases sales by making a product or service the most visible and desired. The document then discusses reasons why branding is important, such as promoting recognition, encouraging repeat business and customer loyalty. It also examines factors that can lead to brand failure, such as not meeting market share goals or profitability. The document analyzes how product failures can inform future product development and discusses distinguishing failures from short-lived fads.
DIY Brand Audits for Startups & EntrepreneursJigyasa Laroiya
This document discusses the importance of conducting brand audits for businesses. It explains that brand audits are recommended to evaluate a brand's current positioning and value compared to competitors. Regular audits allow brands to examine factors affecting their image and receive recommendations to improve brand equity. The document outlines the internal and external components of a brand audit, including brand definition, marketing efforts, customer profiles, internal branding, and stakeholder interviews. It emphasizes that audits are important to ensure a brand's messaging and offerings remain relevant and preferred by customers.
The document provides an overview of a brand strategy toolkit that is designed to help marketers and students create and implement effective brand strategies. It defines brand strategy as a plan to systematically develop a strong, coherent brand to enhance revenue and profits. The brand strategy process involves conducting a brand audit, analyzing the target market, developing brand elements, and creating an integrated communications strategy to ensure consistency across touchpoints.
The document provides an overview of a brand strategy toolkit that is designed to help marketers and students create and implement effective brand strategies. It defines brand strategy as a plan to systematically develop a strong, coherent brand to enhance revenue and profits. The brand strategy process involves conducting a brand audit, analyzing target audiences, developing brand positioning, crafting a brand personality, and creating an integrated marketing communications strategy to ensure consistency across touchpoints.
Some experts say that the brand resides in the heads & hearts of the persons, and thus the MC (Marketing Communications) is all about how to create, deliver, manage & evaluate the “Brand Messages” i.e., all the information & experiences that impact how customers & other stakeholders perceive a brand.
1. Snapdeal plans to help 10,000 of its active sellers generate 1 crore (10 million) rupees each in business through various support programs. This will help the sellers grow their businesses and increase Snapdeal's own revenues.
2. Ecommerce companies are expected to contribute to a 13% rise in India's overall advertising spending in 2016 according to forecasts, as the sector continues growing rapidly in India.
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Based on this, you can craft your brand strategy and brand identity. Brand identity is the sum of all tangible (logo, typography, product features, pricing, name, color, slogan, packaging, etc.) and intangible (company culture, attitude, tone, communication style, etc.) elements of your brand.
This document provides guidance for businesses on partnering with a branding agency to refresh their brand. It advises that branding plays an important role in consumer decision making and recommends identifying the reasons for a rebrand prior to engaging an agency. The document outlines critical steps in the branding process including conducting a competitive audit, defining the brand equity and messaging, and aligning the brand before developing visual identity elements like logos and colors. Active involvement from the business is emphasized to ensure the branding process captures the company's expertise, preferences, and market position.
Brand awareness refers to how well-known a brand is and is usually the result of marketing communications, while brand perception is formed by consumer experiences with a brand's products or services and refers to the values consumers associate with a brand. While both awareness and perception impact market share, for a growing company awareness may be more important for driving product usage, whereas for a mature business perception is likely more important, as awareness is already high. The relative importance of awareness versus perception also depends on other factors like level of competition and type of product. Understanding a brand's awareness and perception can help craft an effective brand strategy.
Over the years B2B marketing has evolved and it has become more difficult to attract, engage and convert your target audience using digital.
How do you ensure that you build a solid B2B marketing plan that converts in 2023?
On Monday, February 6th, 2023, our Key Account Manager, Onyinye Chukwudi talked through the significant changes we have seen in the role digital marketing plays in your B2B marketing strategy in her Lunch and Learn Session titled - “The Essential Guide To B2B Marketing in 2023.”
Watch the replay of this insightful session with our Key Account Manager.
Subscribe to our YouTube channel
Kindly drop your questions in the comment section if you have any, we will attend to them swiftly.
The document provides notes on brand management from BORNALI DAS. It begins with an introduction to the author, who has over 6 years of experience in event management. The contents section then lists and defines various concepts related to brand management, including brand name, attributes, positioning, identity, image, awareness, loyalty, equity and extensions. It provides examples and discussions of each topic. The document aims to educate about fundamental aspects of developing and managing strong, successful brands.
So, how do Lebanese Marketers view and develop their brands? Is Branding in Lebanon Healthy ?
-A thorough study for marketing and non-marketing professionals on the current status of branding in Lebanon and the opportunities it brings with upgrading branding and brand management practices.
-One of the interesting findings is the lack of knowledge related to brand’s economic value creation and to brand’s relation to business strategy.
-Another interesting finding is that Lebanese Marketers' behavior is not always in line with their perceptions and attitudes.
Here is a chance to create a "big idea" for your brand, which that big idea is then used through the organization. It would help frame the long range Brand Strategic Road Map, helping to frame the brand promise, strategy, story, freshness and experience behind the brand. That big idea also gets used to tell the brand's story, both internally through vision, values and behaviours, and externally by creating a brand position in the minds/hearts of consumers through mass communication, logos/packaging and the inshore experience.
Educaterer India is an unique combination of passion driven into a hobby which makes an awesome profession. We carve the lives of enthusiastic candidates to a perfect professional who can impress upon the mindsets of the industry, while following the established traditions, can dare to set new standards to follow. We don't want you to be the part of the crowd, rather we like to make you the reason of the crowd.
Today's Effort For A Better Tomorrow
Educaterer India is an unique combination of passion driven into a hobby which makes an awesome profession. We carve the lives of enthusiastic candidates to a perfect professional who can impress upon the mindsets of the industry, while following the established traditions, can dare to set new standards to follow. We don't want you to be the part of the crowd, rather we like to make you the reason of the crowd.
Today's Effort For A Better Tomorrow
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Brand awareness and its impact on sales of gm motors project report mba marketing
1. BELLAD Enterprises Pvt.Ltd.
EXECUTIVE SUMMARY
This projects report containing the marketing research on “Brand Awareness of
General Motors at Bellad Enterprises PVT LTD. Hubli.
I have chosen this topic concerned to their requirement as the Bellad Enterprises
PVT LTD. GM having over 12 brands in different countries, but mainly 2 brands on
which I have concentrated more as per requirement of Bellad Enterprises PVT LTD.
Because as the GM is one of the biggest companies in the world not only
producing and selling cars and now they concentrating to target the domestic market and
they trying to know how much the domestic market or local people are aware of their
different brands and how they have opinion regarding these brands.
So in simple the need is to know, the awareness level and the customers response
about brands of GM.
My basic intention is to make the customers or people make aware of different
brands of GM and also to know the opinion in the market and their perception and
satisfaction in the market of GM brands.
Data collection approach:
By using primary and secondary sources collected the required information.
1.Primary source: Questionnaire, Personal interview.
2. Secondary source: Company website, related information from Internet, journals,
Textbook, Newspapers, etc.
BABASAB PATIL Page - 1
2. BELLAD Enterprises Pvt.Ltd.
Sample Selection Method:
Regarding to my project sample size is 100 and the sample target customers are
those people who visit the company’s showroom and by random sampling through
convenience sampling i.e those customers who come at the different places near the
company showroom. Here random sample because to make people aware of GM
different brands, and also to check perception of people regarding brands who already
know the GM brands within Hubli-Dharwad.
Method of Analysis:
It involves a recorded observations into dissipate statement. The measurement and
evaluation of data is done using statistical tools and technique like simple percentage
method, graphical representation with the help of data code sheet using MS Excel
software.
Conclusion and Recommendations:
All the analysis and recommendations are based on the results have been got after
the completion of survey, which is undertaken by me at the company showrooms.
BABASAB PATIL Page - 2
3. BELLAD Enterprises Pvt.Ltd.
INTRODUCTION
This project report is on market research on Brand Awareness of General Motors.
It is a partial fulfillment of requirement of MBA 2nd SEMESTERIt was a good
opportunity given by the Bellad’s Enterprises Pvt Ltd. Hubli, to learn practical aspects of
market.
I have chosen this topic relating to the company requirement, to make the brand
awareness to the domestic market people or customer. As the GM is one of the biggest
companies in the world not only producing and selling cars the market as domestic level.
So to make the awareness of different brands of GM in Indian market.
So the basic need is to know the brand awareness level of GM & Bellad
Enterprises Pvt Ltd. in Hubli-Dharwad city.
I collected the information by a structured questionnaire that includes all the
requirements, what the company need.
BABASAB PATIL Page - 3
4. BELLAD Enterprises Pvt.Ltd.
LITERATURE REVIEW
In marketing a brand is the symbolic embodiment of all the information connected
with a product or service. A brand typically includes a name, logo and other visual
elements such as images fonts, color schemes, or symbols. It also encompasses the set of
expectations associated with a products or service which typically arise in the minds of
people. Such people include employees of the brand owner, people involved with
distribution, sale or supply of the product or service, and ultimately consumer. In other
contexts the term “Brand” may be used where the legal term trademark is more
appropriate
Branding is a basic marketing concept that is designed to set your
products/services apart from the competition. By using a particular name, phrase, design,
symbol or a combination of these, you can create a unique identity.
1. It should suggest product/ service benefits
2. It should be simple, memorable, and unique.
3. It should fit the image of the company.
4. It should have positive connotation for the target market.
5. It should be easy to pronounce and to pictorially.
BABASAB PATIL Page - 4
5. BELLAD Enterprises Pvt.Ltd.
Branding is not a sales and marketing gimmick. Instead it refines and defines
corporate culture and identity. A brand must have meaning to its consumers, its
organization and its employees. Brand is an emotional link between you and your
customer. It is what people buy when they buy your product or your company. The most
important part of a brand’s identity is the promise it makes to customers. The essence of
branding is simplicity and timelessness.
Some marketers distinguish the psychological aspect of a brand from the
experiential aspect. The experiential aspect consists of the sum of all points of contact
with the brand and is known as the brand experience. The psychological aspect,
sometimes referred to as the brand image, is a symbolic construct created within the
minds of people and consists of all the information and expectations associated with a
product or service. The animist approach to brand building considers the conceptual
structure of brands, businesses and people.
A brand that is widely known in the marketplace acquires brand recognition.
Where brand recognition builds up to a point where a brand enjoys a mass of positive
sentiment in the marketplace, it is said to have achieved brand franchise. One goal in
brand recognition is the identification of a brad without the name of the company present.
BABASAB PATIL Page - 5
6. BELLAD Enterprises Pvt.Ltd.
The term brand name is often interchangeably with “brand”, although it is more
correctly used to specifically denote written or spoken linguistic elements of a brand. In
this context a “brand name” constitutes a type of trademark if the brand name exclusively
identifies the brand owner as the commercial source of products or services. A brand
owner may seek to protect proprietary rights in relation to a brand through trademark
registration.
The act of creating public awareness of a specific brand in order to maximize its
recognition, successful brand awareness strategies should define a company’s uniqueness
and set it apart from competition. Quite simply, if potential customers do not know about
a company, they will not purchase from it. Therefore, one of the preeminent goals of any
business should be to build brand awareness, albeit in as cost-effective manner as
possible.
Consumers tend to make purchasing decisions based on peer recommendations
and direct experience, as well as traditional advertising methods. This is why it is
necessary to build brand awareness strategies out by instilling trust among consumers.
This trust must be achieved through credibility, rather than just a catchy advertising
campaign. Promotional marketing involving a one-to-one component is proving
increasingly effective at building trust and acquiring new customers.
BABASAB PATIL Page - 6
7. BELLAD Enterprises Pvt.Ltd.
STATEMENT OF THE PROBLEM
After making impressive sale of quality cars in other countries. GM is going to in
due to its different brands in domestic market. So it is very much necessary to know the
awareness level of GM brands in domestic market.
Customer awareness is mainly depends on strategies used by promotional
manager. An effective promotional method has to be used to make customers aware of
the product. There are many medias through which a company can undertake to solve this
problem. Brand loyalty, brand image and goodwill of the firm are all contributors to
make awareness of the product. If the brand image is very high than any product which is
newly launched by that company.
The product quickly becomes aware in the market. Some company spends huge
amount of money in advertising the product.
The intention of the advertising is to spread awareness of the product and
advertising plays vital role in the creating awareness of the product.
BABASAB PATIL Page - 7
8. BELLAD Enterprises Pvt.Ltd.
PURPOSE OF THE STUDY
The purpose of the study is to know the brand awareness of GM in the minds of
customers and change in buying behavior can be estimated by this study. The marketing
strategies can be designed in accordance with this change. It will be helpful for the
managers to make decisions. Hence, this study should be conducted.
The rational behind choosing this topic is to study/ to know—
To know the awareness level of GM brands in Hubli-Dharwad city.
To determine the factors which influence the purchasing of the car.
To know the opinion about brands of GM
To analyze the expectations of the customers.
SCOPE OF THE STUDY
The main important purpose of the study is to know the awareness level of GM
brands, and I also like to know the factors, which influences the purchasing of the car.
The study is conducted in Hubli-Dharwad city at GM showroom including the other
company’s car showroom and by random sampling.
BABASAB PATIL Page - 8
9. BELLAD Enterprises Pvt.Ltd.
OBJECTIVES OF THE STUDY
I ) To study brand awareness with respect to Chevrolet and Opel brands of General
Motors:
Sub-Objectives
1) To know the top brands preferred by customers among the various available.
2) To know the awareness level of GM (GENERAL MOTORS)
3) To know the awareness level of BELLAD’S Enterprises GM CAR Showroom.
4) To know the effectiveness of the available media
II) To know the various criteria for choosing particular brand of car.
Sub-Objectives
1) To find the factors like Brand Name, Safety, Comfort, Price, Maintenance,
Aesthetics, etc., that influencing the buying behavior of customers while choosing a
particular companies car.
III) To analyze the expectations of the customers.
IV) To know the opinion about brands of GM
BABASAB PATIL Page - 9
10. BELLAD Enterprises Pvt.Ltd.
ORGANIZATION PROFILE
BELLAD ENTERPRISES PVTLTD – Authorized Dealer for GM
Name: Bellad Enterprises Pvt Ltd Tel: 0836-2218338/9
Location: Opp. N.G.E.F., P.B. Road Fax: 0836-2218337
Rayapur,Hubli-580025
Karnataka.
INTRODUCTION TO THE ORGANIZATION:
Bellad Enterprises Pvt Ltd is an authorized dealer for GM, for Marketing, Sales,
Accessories, Service and Repairs of GM range of vehicles.
Bellad Enterprises Pvt Ltd started its operations in 2003 at Hubli city have a well-
equipped workshop with all infrastructure facilities. The workshop is well supported by
an organized spare parts division. The dealership includes departments, which are
controlled by respected heads having well-experienced and dynamic personalities.
Board of directors
Sri. Chandrakant G Bellad. (Director)
Smt. Lilavathi C Bellad. (Director)
Mr. Arvind Bellad. (Managing Director)
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11. BELLAD Enterprises Pvt.Ltd.
ORGANIZATION STRUCTURE OF BELLAD ENTERPRISES PVT LTD
Board of Directors
Managing Director
General Manager
Sales Managers Senior Service Manager
Sales Executives
Service Advisers
Supervisors
Mechanics
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12. BELLAD Enterprises Pvt.Ltd.
General Motors History
In the Early 1900's there were nearly 1000 Car Companies building and selling
Cars. Motorcar firms were appearing everywhere. By the late 1920's only 200 firms
continued in Business. Most of which later by acquision merged with much more
financially stable Automakers.
In 1902 David Buick incorporated Buick Motor Car Company in Detroit (USA),
which later was the Nucleus of the Original General Motors Ltd.
William Capro Durrant King of The Carriage Makers predicted that a million cars
a year would be in demand some day. With the acquision of Buick in sometime 1904
made it the most influential auto manufacturer in the country.
In a period of 6 years acquired Oldsmobilc, Cadillac, Oakland (now Pontiao),
Ewing, Marquette, Welch, Scripps-Booth, Sheridan and Elmore With Rapid and Reliance
trucks.
The Founding of General Motors was on September 16 1908 in New Jersey
(USA) with a population of 25,000 and merged all the acquisition to form only four
carlines Buick, Oldsmobile, Cadillac and Oakland.
By 1911 only 3 years after foundation General Motors exported its first batch of
20 American built cars for sale in Europe.
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General Motors Corporation became Official on October 13th 1916, when incorporation
papers were filed in Delaware.
In 1918 Chevrolet also became part of the GM Corporation.
By 1920 there were production plants to assemble GM cars in Europe.
By 1920 Durrant had acquired 30 Companies by full or part purchase cf their stock. Two
major acquisitions were McLaughlin Motor of Canada (which later became General
Motors Canada LTD) and Fisher Body Company.
At the time GM was getting started. Engineering development was at. its peak with new
kinds of technology and gadgets innovations to make cars better and more reliable. One
such leadership in engineering development was occurring in Dayton OHIO. The
introduction of the electric self-starter Designed by Charles F Boss Kettering at his
Dayton Engineering Laboratories Company. It first appeared on the 1912 Cadillac by
doing away the dangerous and unpredictable hand crank. This made the car more popular
and accessible to a greater part of the population.
Boss Kettering who became the technical mastermind of GM in 1925 merged his
engineering company with General Motors and in charge of its unparalleled research and
engineering programs.
Some of the innovations were All steel one-piece roof, Two cycle diesel truck engines,
independent front wheel suspension, automatic transmission.
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14. BELLAD Enterprises Pvt.Ltd.
Hyatt Roller Bearing Company of Harrison also became part of General Motors in 1923.
Vauxhall Motors of England was Purchased in 1925.
Adam Opel of Germany was purchased in 1928.
13 production plants outside USA by 1928.
During World War I GM turned its facilities within 18 months to the production of war
materials.
During World War II FROM 1942 TO 1945 GM halted all automobile production and
made war materials from guns, canons, tank, and aircraft.
After World War II Engineering and Manufacturing units in Brazil and Australia.
1970s changed most of the GM car designs from RWD TO FWD.
In 1983 all Buick's design and platform changed from RWD to FWD.
1984 Joint venture with Toyota Motor Company of Japan to produce small cars for USA
brand name Chevrolet Nova.
1984 new brand added to the fleet Saturn, compact cars to compete with Japanese
Compact cars in the American market.
1984 acquired Electronic Data Systems (EDS) Dallas to enter the Information
Technology Industry.
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15. BELLAD Enterprises Pvt.Ltd.
1985 to expand capabilities purchased Hughes Aircraft Company. Integrated some of
its own electronics division with Hughes and formed GM Hughes Electronics
Corporation.
1987 GM's Sunraycer, a solar powered car designed and built by several of GM's units,
won the inaugural transcontinental World Solar Challenge in Australia. Overshooting the
nearest compition by 600 Miles. The 6-day trek was an evidence of GM leadership in
Electric propulsion, lightweight materials and aerodynamics.
1989 Purchased 50 % of Saab Automobiles AB of Sweden.
1992 GM's component manufacturing units were centralized to GM Automotive
Component Group Worldwide (renamed Delphi Automotive in 1995).
1992GMAC was established (MasterCard credit) to facilitate the customer with easy
money.
1992 GM& Toyota signed an agreement for GM to supply North American built cars to
Toyota for sale in Japan. GM will build RHD Chevrolet Cavaliers in the US, which
Toyota will purchase and sell in Japan.
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16. BELLAD Enterprises Pvt.Ltd.
General Motors Corporation
•The world's largest automaker has been the global industry sales leader since 1931.
•Founded in 1908 employs about 325,000 people around the world.
•Has manufacturing operations in 32 countries and its vehicles are sold in 200 countries.
•In 2004, GM sold nearly 9 million cars and trucks globally
•GM's global headquarters are at the GM Renaissance Center in Detroit.
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17. BELLAD Enterprises Pvt.Ltd.
MILESTONES:
1897
Olds Motor Vehicle Company, Inc., the oldest unit of General Motors Corporation, is
organized by Ransom E. Olds with capital of $50,000 & the first Oldsmobile is produced
1902
Cadillac Automobile Company is organized in Detroit by Henry M. Leland, a precision
manufacturer of automotive components.
1903
Buick Motor Company founded by David Dunbar Buick, is incorporated
1904
William Crapo ("Billy") Durant of Durant-Dort Carriage Company, Flint, Michigan,
takes control of Buick Motor Company.
1908
Sept 16: Under Billy Durant's leadership, General Motors Company is organized
incorporating the Buick Motor Company.
Nov 12: Oldsmobile becomes the second company to join General Motors when Olds
Motor works is sold to GM.
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1909
General Motors purchases Cadillac on July 29, 1909
1911
Chevrolet Motor Company of Michigan is incorporated in November of 1911 by Louis
Chevrolet, William Little and Edwin Cambell, William Durant's son-in-law.
Headquarters are in Detroit.Cadillac adopts the electric self-starter as standard equipment.
1925
Vauxhall Motors Ltd., Luton, England, is acquired by General Motors.
1926
GM enters South Africa by forming General Motors South African (Pty.) Limited.
General Motors (Australia) Pty. Ltd. is incorporated with headquarters at Melbourne
General Motors New Zealand Ltd. begins assembly operations at Petone on August 30.
1929
Adam Opel AG, based in Russelsheim, Germany, is acquired by GM and takes its place
as a key member of the General Motors family.
1930
The 1930 Cadillac "V-16" is the industry's first production car to offer sixteen-cylinder
engine and immediately sets a new standard for power, performance & luxury
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1931
General Motors - Holden's Ltd. is formed through merger of Holden's Motor Body
Builders Ltd. and GM (Australia) Pty. Ltd.
1940
GM celebrates production of its 25-millionth car.
1950
Chevrolet introduces the Powerglide transmission, becoming the first competitor in the
low-price field to offer fully automatic shifting.
1951
Buick's LeSabre and XP-300, two custom-built super-streamlined concept cars, are
introduced to test GM's new advances in styling and mechanical features.
1952
Power steering is offered by Cadillac, Oldsmobile and Buick
1953
The Chevrolet Corvette is introduced. It is the first volume production sports car and the
first production car with a plastic body to be produced in quantity.
1958
GM marks its 50th anniversary with a year-long Golden Milestone celebration. The
theme was "From the Progress of the Past - the Promise of the Future"
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20. BELLAD Enterprises Pvt.Ltd.
1967
GM celebrates the production of its 100-millionth US-made car (April 21).
1972
GM enters into a joint venture with Shinjin Motor Co. of Seoul, Korea, to build and
market cars in Korea.
The joint venture is named General Motors Korea Company, Ltd.
The company is renamed Saehan .viotor in 1976.
In 1982, Daewoo Group assumes managerial control and renames it Daewoo Motor Co.
Ltd.
GM retains 50% stake until 1992
1981
GM and Suzuki Motor Company, Ltd., the world's largest manufacturer of mini-compact
vehicles, announce an agreement to develop future supply and distribution arrangements.
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21. BELLAD Enterprises Pvt.Ltd.
1983
The 1984 Chevrolet Corvette is introduced, with the car's first major styling change in 15
Years.
1986
General Motors of Canada and Suzuki announce a joint venture, CAMI, to manufacture
small cars and sport utility vehicles in Canada.
1995
GM sales beyond North America exceed 3 million units for the first time.
General Motors and Shanghai Automotive Industry Corporation (SAIC) sign an
agreement for a proposed vehicle joint venture, a joint venture technical development
center and other related projects in Shanghai, China
1999
Adam Opel celebrates 100 years of automobile production.
2001
GM Daewoo Auto & Technology (GMDAT) was established.
Shanghai GM, launches the Buick Sail, the first modern family car built in China
2002
The GMDAT started operations on October 17, with GM and its partners Suzuki and
SAIC (Shanghai Automotive Industry Corporation) holding a stake of 66.7% with
investments of US$400 million.
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2004
GM is the only auto maker to make Fortune magazine's annual rankings of the top 50
"Best Companies for Minorities."
2005
The all-new Chevrolet Aveo sedan makes its worldwide debut at Auto Shanghai, China's
premier auto show.
General Motors India
1994
General Motors India incorporates a 50-50 joint venture company with the C.K. Biria
Group of Companies,
1999
General Motors India became a full subsidiary of GM.
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23. BELLAD Enterprises Pvt.Ltd.
GM India Products
GM India Plant located on 45,000-square-meter plant at Halol, 45 kilometers northwest
of Vadodara, in the western state of Gujarat. Produces two models Optra and Tavera and
imports Completely Built up Units of Forester:
Year Sales (In Units)
2005 30,837
2004 26,166
2003 15,155
GM's operations in India produce premium automobiles in a world class-manufacturing
environment combining:
genuity
anagement Know-how
Engineering.
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24. BELLAD Enterprises Pvt.Ltd.
GM India Expansion Plans:- General Motors India's Halol facility in Gujarat is
undergoing major expansion to further increase its capacity to 85,000 units in 2006 to
provide world class vehicles made in India to the discerning Indian consumer.
THE CHEVROLET MILESTONS
1911
Chevrolet Motor Company of Michigan is incorporated in November by Louis Chevrolet,
and William Durant.
1918
Chevrolet joins General Motors Co-poration.
1924
•GM's first European assembly plant at Copenhagen is to build Chevrolets for sale in
Scandinavian countries, the Baltics, and Germany, Poland, Czechoslovakia, Austria,
Hungary and Russia.
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•The first GM vehicle assembled outside the U.S. and Canada, a Chevrolet utility truck,
comes off the Copenhagen assembly line.
1929
Chevrolet introduces its new six-cylinder engine for use in commercial vehicles.
1953
Chevrolet Corvette is introduced
•It is the first volume production sports car.
The first production car with a plastic body to be produced in quantity.
1958
Chevrolet introduces the El Camino, designed to combine big car comfort with the utility
of a pickup truck, as a 1959 model.
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26. BELLAD Enterprises Pvt.Ltd.
1959
Chevrolet introduces the Corvair. General Motors New Zealand Ltd. begins assembly
operations at Petone on August 30.
1963
Chevrolet introduces its midsize Malibu as a 1964 model.
In 1963, one out of every ten cars sold in the United States was a Chevrolet.
1966
Chevrolet introduces the F-body Carnaro as a 1967 model.
1975
Chevrolet introduces the Chevette
1983
The 1984 Chevrolet Corvette is introduced, with the car's first major styling change in 15
years.
1966
The Chevrolet Corvette celebrates its fiftieth anniversary.
2005
The all-new Chevrolet Aveo sedan makes its worldwide debut at Auto Shanghai, China’s
premier auto show.
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27. BELLAD Enterprises Pvt.Ltd.
Chevrolet in India
In July 2003, Chevvy was back in the India after about 40 years.
General Motors India introduces the iconic ‘Chevrolet’ brand
February 11, 2003 New Delhi: GM India launches a unique advertising campaign
‘I am Chevrolet’. “I am Chevrolet--India”.
Automotive companies that work under the flag of GM are:
Chevrolet
Opel
Vauxhall
Cadillac
Buick
Oldsmobile
Pontiac
GMC
Saturn
Holden
Saab
Isuzu
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28. BELLAD Enterprises Pvt.Ltd.
History of Opel
Opel, where did it all start?
Adam Opel, the founder of Opel, was born on May 9th ,1837 in Russelsheim. His
father was a smith so it was obvious that Adam would take over this business. It all
turned out differently. Adam was interested in technique.
In Paris he got interested in sewing machines and after having worked in a factory
where they produced sewing machines he made the decision to go back to Germany
and start his own factory. This took place 1862.
The Factory was a big success, so in 1867 Adam bought a piece of land near the
railway station in Russelsheim to build a production plant. Still the Bahnhofstrasse is
the official address of Opel
In the meanwhile Adam got interested in bicycles, which became very popular in that
time. In 1886 he starts producing his first bicycle under the name of Opel, the well
known model with the huge front wheel and the small rear wheel.Very soon Adam
starts producing different models and again this is a big hit: the bicycle division is
expanding rapidly.On September 8lh ,1895 Adam Ope dies and his sons take over the
business. At that time Opel is a company which produces 20,000 sewing machines and
16,000 bicycles yearly, employing over 1,500 people.
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Parallel to all this Opel was also engaged in producing motorcycles. This all started
around the turn of the century when they discovered a gap in the market. There was
nothing between the bicycle and a car, so they started developing a motorcycle.
In 1902 they presented their first motorcycle, soon followed by more models.
The attempt to take over the market failed and Opel stopped producing motorcycles.
In the years to come Opel took two more attempts to become a producer of
motorcycles , but also these attempts failed.
After the first world war things are looking bad for Opel. The whole factory has to be
started up from scratch. They first start producing bicycles and in 1919 the first car is
produced again. Unfortunately, because of the bad economy, there is hardly a market
for new cars. On top of that the technology used is already old fashion.
Opel just in time realises that the only way to survive is too lower the price of the
vehicles. To be able to realise this they implement a new production method which is
a great success in the United States: the assembly line.
The first car produced according to this concept is the "Laubfrosch" , only available in
the colour green.
The "laubfrosch" is a turning point for Opel. Production is going up and in the year
1928 Opel is again the biggest producer of cars in Germany.
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30. BELLAD Enterprises Pvt.Ltd.
Opel And General Motors
In the twenties everything looks okay for Opel: production is going up and sales are
good. In 1926 foreign car producers start flooding the market and Opel realises that it
is time for expansion in order to cope with this situation.
Due to several financial events Opel is eventually forced to start negotiating with
General Motors about a take over. In 1929 GM takes over 80% of the stock and two
years later the other 20 %. An agreement is made that the name Opel remains.
General Motors itself is a company founded in 1908 in the United States. General
Motors was a merger of several little companies of which there where many in those
days. Already soon more and more companies join, companies like: Olds motor
company (Oldsmobile), de Chevrolet motor company, de Buick motor company and
the Cadillac motor company. Already after three years GM started up its international
activities. GM kept on growing and growing and took over more and ore companies.
In 1923 GM opened its first assembly plant outside North-America, namely: Denmark.
To meet the demands of the European customer, General Motors Continental was
founded in 1924 in Belgium,
In 1925 GM took over Vauxhall motors.
Nowadays GM is one of the biggest companies in the world not only producing and
selling cars but is also present in other lines of business.
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Imp Facts and events.
Adam Opel originates from a family of locksmiths.
1862 Foundation of Adam Opel AG in Russelshiem, where he builds his first Sewing
Machine.
1887 Opel builds first high-wheeler bicycle. Later in the year Production of first safety
bicycle.
1899 Contract with carriage builder Friedrich Lutzmann from Dessau. First Opel car built
in Russelsheim called LUTZMANN.
1901 Contract with Alexandre Darracq to build First Opel Motorcycle.
1902 Manufactures of bodies for cars under brand name Opel-Darracq. Car completely
built by Opel lOhp 2-cyl engine with built in water pump, at a top speed of 45Km/h.
1903production of first 4 cyl engine with an Output 20 hp.
1904Four speed transmission, drum brakes, double ignition, spur gear driven
camshaft, metal cone clutch.
1906 Crankcase made of aluminum, production of taxi, foundation of subsidiary in
Berlin. Completion of the 1,000th Opel Automobile.
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1907 Opel wins "Kaiser Prize" for the best German car in the Taunus Race. Start of truck
production.
1909 introduction of a new model "Doktorwagen" 4/8 hp engine with re
movable wheel rims.
1910 standardized unit assemble for different bodies.
1911 new model launched called "Torpedo"
1912new model launched with 40/100 hp 4 cyl-engine with multi Valve technology.
Heating available as standard for the first time. New model launched with 13/30 hp
called "The Egg".
1913Construction of the first Opel racecar with 16 valve OHC four cylinders.
1914 New 5/14 model launched called "The Puppchen". Opel is Germanys biggest Auto
manufacturer.
1916 First Opel Six cylinder engine 4.7 liters l8/50hp with electric starter, electric
headlights, hydraulic shock absorbers.
1924New model launched called "Laubfrosch" 4/12 hp engine. With Multi-plate steel
clutch, oil pump lubrication, removable cyl cover. Opel dealers introduce standardized
maintenance at fixed cost.
192510/45 hp engine type 80 model with 4 wheel brakes.
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1926Labfrousch price reduced from 4,000 to 2,980 marks.
1928 Presentation of Opel Eight cylinder 24/110-hp engine on new model called "The
Regent" with 4 wheel brakes. - On May 23rd 1928 Fritz Von Opel reaches top speed of
238 Km/h on the Berlin avus track with the rocket car Rak-2. This record was not broken
until 1934 in Germany.
1928 GM maximum stakeholder.
1929 GM acquires 80% of shares of Opel.
1931 GM acquires 100% of Opel. New 1.8 liter six cyl engine and 1.2 liter four cyl
engine installed on new models.
1935 model Olympia with integral all steel body frame. And increased passive safety.
New economical model launched called "P-4" at a price of 1,650 marks. Construction
of truck plant with a capacity of 25,000 trucks.
1936Opel is Europe's largest auto producer with annual production of 120293 cars.
New model launched Kadett wil integral safety frame and body.
1937Bicycle manufacturing ends. New super six-cyl engine with short stroke OHV.
Dip panting standard. New model launched Admiral 3.6 liter.
1940 One millionth Opel produced. Passenger car production stops in October.
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1944Russelsheim and Brandenburg plant destroyed by plants.
1945Kadett production equipment dismantled by the Soviet Union.
1946Production of the first post-war Opel, a 1.5 ton Blitz truck.
1947Olympia production resumes.
1948Pre war Kapitan model reintroduced with minor changes.
1950 Russelsheim plant fully rebuilt.
1951 per run engines installed on all Opel models. Opel is the first manufacturer to
introduce this system in Europe.
1953 New Olympia Rekord with potoon body.
1956 Two million Opel Kapitan Produced. Inaugural of new body plant K-40. Plant
capacity doubled from 100000 to 200000 units annually.
1957 New Olympia Rekord PI model with wrap around windshield.
1962 Opels 100th anniversary. Inaugural of Bochum plant to produce new Kadett-A.
1964 Introduction of the new Opel Kapitan, Admiral and Diplomat models.
1966 Inaugration of new Plant to build Chassis and Synthetic Material.
1967 new model Commodore A launched.
1968presentation of the two seat GT coupe with retractable headlamps.
1969Second generation of Kapitan, Admiral and Diplomat with new body and De Dion
rear axle.
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35. BELLAD Enterprises Pvt.Ltd.
1970Introduction of new models Manta A and Ascona A.
1971 10 Million Opels build.
1972 new model Rekord D and Commoodore B launched.
1975 new Manta B and Ascona B models launched.
1977 New Rekord E, Monza A and Senator A models launched.
1979 first Opel FWD launched in new Kadett D.
1981 new model Kadett E model launched.
1982 production of the Opel Corsa Begins.
1983 20 million cars build. Asbestos-free clutch as standard equipment.
1984 new Senator model first passenger car in the world sold with Supercharged Diesel
engine as standard. New Kadett GSI 2 door coupe launched.
1985 Opel is the first manufacturer in Germany to fit CATALYIC CONVERT
ERS as standard. Single point fuel injection standard with Corsa and
Kadett.
1986 new Opel Omega launched super saloon with Euro I norms
1987 Opel completes 125 years in Business.
1988 Opel launches Vectra in H/B and N/B body styles. With Euro I norms.
1989 Opel installs Euro II engines on all petrol models as standard equipment.
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1990 new automated plant to manufacture 150,000 cars annually with employment
of 2000.
1991 Opel at 1 position in the market and Launch of The Astra H/B model.
ST
1992 Opel Astra N/B model launched. New model 4 wheel drive Montery and Frontera
also launched. All Opels Euro II.
1993 Opel at number one position in the market with models available in all segment to
choose from. Opel also wins the "Golden Wrejicji^_award.
1994 new Omega launched with 6 CYL engine as standard, Omega also wins "Golden
Steering Wheel award". Launch of Tigra 2 door coupe with 16 valve engines as standard.
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37. BELLAD Enterprises Pvt.Ltd.
Diversity Awards
2004
HENAAC Award - Hispanic Engineering National Achievement Award, October
2004 - Awarded to Grace Lieblein in the category of Professional Achievement
Community Spirit Award to GMHIT (GM Hispanic Initiatives Team) from Latino
Family Services, October 2004- Diane DeHoyos, President
HACU (Hispanic Association of Colleges & Universities) Private Sector Award,
October 2004
100 Best Companies for Working Mothers, Working Mother Magazine, October
2004
Latin Business Magazine 2004 - Diversity Honor Roll (September issue)
LULAC League of United Latin American Citizens - Presidential Award (July
2004)
LatinaStyle Magazine,Top 50 Best Companies for Latinas to Work For in the
U.S. (July 2004 issue)
VISTA Magazine - America’s Top Family Friendly Companies (July 2004)
Top 100 Companies for African-Americans - Black Professionals Magazine (June
2004)
TAMACC-Texas Association of Mexican American Chambers of
Commerce - Chairman’s Legislative Leadership Award (March 2004)
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2003
2003 Ellis Island Medal of Honor Award - Michael Liao
"Top 50 Best Companies for Hispanic Women to Work for in the U.S.," Latina
Style magazine, 2003
YMCA Minority Achievers Award, May 2003 - Jocelyn Allen-Harp
"100 Emerging Business Leaders," Detroiter Magazine (August Issue
publication), May 2003 - Tanya Hayes, Public Policy Center
Board of Directors' Award, LA SED (Latin-Americans for Social and Economic
Development, Inc.), 2003 - Roderick D. Gillum, GM Vice President, Corporate
Responsibility & Diversity
"Top 50 Hispanics in Business and Technology," Hispanic Engineer &
Information Technology magazine, April 24, 2003 - Diane DeHoyos, Greg
Deveson, Grace Lieblein
2003 National Asian American Engineer of Year Award, Chinese Institute of
Engineers/USA, February 2003 - J.T. Wang
Corporation of the Year, Southern Christian Leadership Conference
(SCLC) Detroit Chapter, 2003
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2002
Prism Award, 2002
Chair Award, U.S. Hispanic Chamber of Commerce, 2002 - Orlando Padilla
"Top 50 Corporations for Multicultural Business Opportunities (Div50)" by
Div2000.com , 2002
Dream Maker Award, Detroit Hispanic Development Corporation, 2002
Corporate Trailblazer Award, Minorities in Business magazine, 2002 - Orlando
Padilla
Corporation of the Year, U.S. Hispanic Chamber of Commerce, October 2002
National Asian American Corporate Achievement Award, Organization of
Chinese Americans, October 2002 - Ray G. Young
Helen Keller Achievement Award in Employment Opportunity, American
Foundation for the Blind, 2002
Hispanic Engineer National Achievement Awards Corporation (HENAAC) -
Orlando Padilla
Black Engineer of the Year Recognition Awards - Valorie Horton, Sherri
Hankerson, Belden Love
"Executive of the Year," African American on Wheels magazine, January 2002 -
Rod Gillum
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40. BELLAD Enterprises Pvt.Ltd.
SAMPLING
Sampling allows us to concentrate our attention upon relatively small number of
people and hence devote more energy to ensure that the information collected from them
accurate.
Sample: Representation of a particular population. And is the subset of the population.
Concerned to my project, the sample represented is, as sample size of 100 people in
number & the sample is consisting of the visitors of company showroom and other
companies’ car showrooms at Hubli city.
Stages in the selection of a sample
Define the target population
Specify the sampling frame
Specify sampling unit
Specify sampling method
Determine sample size
Specify sampling plan
Select the Sample
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41. BELLAD Enterprises Pvt.Ltd.
Define the target population:
Concerned to my project, I have selected the target population as; the customers
come to the company showroom and also through random sampling the customers who
come to other company’s showroom.
Specify the sampling frame:
Concerned to my project, the sampling frame held in Hubli-Dharwad city, here
basically the GM car showroom and customers come to other company’s car showroom
through convenience sampling.
Other company’s car showroom.
1. Maruti (RNS)
2.Tata Motors (Manickbag)
3.Toyota (Shodha Motors)
4. Hyundai (Bellad)
Specify the sampling unit:
Sampling unit consisting of the selected sample.
Specify sampling method:
Concerned to the project, I am using the non-probability sampling method. I.e.
through random sample.
Determine sample size:
Here the sample size selected is 100.
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42. BELLAD Enterprises Pvt.Ltd.
RESEARCH DESIGN
Define the Research problem
Estimate the value of information
Select the value of information
Select the Data Collection Method
Select the Measurement Technique
Select the Sample
Select the Analytical Approach
Evaluate the Ethics of the Research
Specify the Time & the Financial cost
DATA COLLECTION METHEODS
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43. BELLAD Enterprises Pvt.Ltd.
The information necessary for this survey is collected by tapping primary and
secondary sources the sources are:
Primary Sources:
Questionnaire:
Concerned to my project, I am using the structured questionnaire with open-ended,
close ended. And the questionnaire was addressed to the customers who visited the
company showroom and also other companies’ showroom and those customers who
visited the market area through convenience sample.
Personal Interaction:
Type of Interview: Structured Interview, it refers to the extent to which an interviewer is
restricted to following the wording and instructions in the questionnaire.
Secondary Sources:
Company Websites
Related Information from Internet
Company Reports
Books and Publications
MEASURING TOOLS:- Descriptive type of research, using the questionnaire with
rating scale, Open & Close- ended questions.
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44. BELLAD Enterprises Pvt.Ltd.
ANALYSIS WITH GRAPHS AND CHARTS
Q1. Do you own a car?
Q1 Do you own a car
Yes 32%
Yes 32%
No 68%
No 68%
Total number of sample Yes No
100 32% 68%
The above graph shows that 32% of the respondents are owners of cars and 68%
of respondent have not owned car.
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45. BELLAD Enterprises Pvt.Ltd.
4. Whenever you think of a car which brand comes to your mind.
Q4 Wenever you think of a car wich brand comes to your mind
45 42
40
35
30
25
20 15
15 11 10
8
10 5 5
5 2 2
0
GM MUL TATA Hyundai Fiat Honda Toyota Ford Others
Motors
No. GM MUL Tata Hyundai Fiat Honda Toyot Ford Others
Samples a
100 8 42 15 11 2 5 10 5 2
From the above graph it shows that 42% of the respondents were Maruti brand in
the minds of customers, 15% of respondents are Tata Motors, 11% of respondents
are Hyundai and 10% of respondents are Toyota brand.
BABASAB PATIL Page - 45
46. BELLAD Enterprises Pvt.Ltd.
5. Are you aware of Bellad’s Enterprises GM Car Showroom at Hubli?
Q5 Are you aware of Bellad Enterprises GM car
showroom at Hubli
Yes
Yes No
96% 4%
No
Total No of Samples Yes No
100 96 4
From the above graph we can see that, in the total sample size of 100. 96% of the
respondents were aware of Bellad Enterprises pvt ltd GM car showroom at Hulbi,
and 4% of the respondents were not aware of Bellad Enterprises pvt ltd GM car
showroom at Hulbi.
BABASAB PATIL Page - 46
47. BELLAD Enterprises Pvt.Ltd.
6. Are you aware of GM (General Motors)?
Q6 Are you aware of GM (General Motors)
No 4%
Yes 96%
No 4%
Yes 96%
Total No of Samples Yes No
100 96 4
From the above graph we can see that, in the total sample size of 100. 96% of the
respondents were aware of General Motors, and 4% of the respondents were not
aware of GM.
BABASAB PATIL Page - 47
48. BELLAD Enterprises Pvt.Ltd.
7. If yes, through which media.
Q7 If yes, through which media
35
30
25
20
15 32
27
10 20
5 12
5 4
0 0
Hoarding News Magazines TV ads Internet Others Blank
papers
Total No Hoarding News Magazines TV ads Internet Others Blank
papers
100 12 27 5 20 0 32 4
The above graph shows that majority of the respondent came to know about GM
cars through Newspapers, TV ads & friends.
Magazines, Hoarding and Internet play a small role.
BABASAB PATIL Page - 48
49. BELLAD Enterprises Pvt.Ltd.
8. Which brands of GM are you aware of?
Q8 Which brand of GM are you aware of
NoneBlank Chevrolet
Opel
0% 4% 8%
4% Chevrolet
Opel
Both
None
Both Blank
84%
Total No Chevrolet Opel Both None Blank
100 8 4 88 0 4
Here we can see that out of 96 respondents, 8% respondents are aware of only
Chevrolet brand and 4% respondents are aware of Opel brand. Majority of the
respondents are aware of both brands.
9. Whether the Brands of GM have lived up to your expectation.
BABASAB PATIL Page - 49
50. BELLAD Enterprises Pvt.Ltd.
Q9 Whether the Brands of GM have lived up to your
expectation
45 42
40
35
30 24
25 18
20
15 12
10 4
5 0
0
Strongly Agree Neither agree Disagree strongly Blank
agree nor Disagree disagree
Total No Strongly agree Agree Neither agree Disagree Strongly Blank
nor Disagree disagree
100 18 42 24 12 0 4
The above graph illustrates the expectation level of customers towards the GM
products. Out of 96 respondents, 18 respondents have strongly agreed that
whatever they expected from the brand has lived up to their expectations. 42
respondents have too agreed on this, 24 respondents have neither agreed nor
disagreed on this.12 respondents has said that GM brands did not lived up to their
expectation.
10. What is your opinion about Brands of GM?
BABASAB PATIL Page - 50
51. BELLAD Enterprises Pvt.Ltd.
Q10 What is your opinion about Brands of GM
50
40
30
48
20
28
20
10
4
0
0
Excellent Good Average Poor Blank
Total No Excellent Good Average Poor Blank
100 20 48 28 0 4
Here from above we can see that, the opinions made by the customers towards the
GM brands. 50% respondents have opinion of the GM products are good. 21%
respondents have rated it as excellent brand. 29% of them said that brands are
average and no customer have read GM product as poor.
11. Which factors do you prefer while purchasing car.
BABASAB PATIL Page - 51
52. BELLAD Enterprises Pvt.Ltd.
Q11 Which factors do you prefer while purchasing car
30
25 24
25
20 18
15 13
10
10 6
4
5
0
ce
e
ty
e
tic
rt
er
am
ic
fo
fe
an
th
he
Pr
om
Sa
O
N
en
st
Ae
d
C
nt
an
ai
Br
M
Total No Brand Safety Comfort Aesthetic Price Maintenance
Name
Other
100 4 6 10 13 25 18 24
According to survey it is found that Mileage, Price and Maintenance are the most
crucial features considered while purchasing a Car
BABASAB PATIL Page - 52
53. BELLAD Enterprises Pvt.Ltd.
12. Rank the following on the scale of 1 to 8.
(Starting from 1 to 8, 1 for the most preferred and 8 for the least preferred).
100%
90% 8
80% 7
70% 6
60% 5
50%
4
40%
3
30%
20% 2
10% 1
0%
GM MUL Tata Toyota Hyundai Fiat Honda Ford
Rank GM MUL Tata Toyota Hyundai Fiat Honda Ford
1 8 42 18 10 10 5 5 2
2 12 22 40 12 10 6 6 7
3 13 12 26 18 40 4 7 12
4 17 10 12 30 12 5 12 9
5 30 10 4 12 12 10 15 18
6 10 4 0 10 12 15 25 20
7 10 - - 4 16 25 18 28
8 0 - 0 4 5 30 12 4
According to survey it is found that Maruti, Tata, Hyundai and Toyota are the
most preferred brands rated by respondents.
BABASAB PATIL Page - 53
54. BELLAD Enterprises Pvt.Ltd.
SUMMARY
This projects report containing the marketing research on “Brand Awareness of
General Motors at Bellad Enterprises PVT LTD. Hubli.
It was a good opportunity given by the Bellad’s Enterprises Pvt Ltd. Hubli, to
learn practical aspects of market.
I have chosen this topic relating to the company requirement, to make the brand
awareness to the domestic market people or customer. As the GM is one of the biggest
companies in the world not only producing and selling cars the market as domestic level.
So to make the awareness of different brands of GM in Indian market.
So the basic need is to know the brand awareness level of GM & Bellad
Enterprises Pvt Ltd. in Hubli-Dharwad city.
I collected the information by a structured questionnaire that includes all the
requirements, what the company need.
BABASAB PATIL Page - 54
55. BELLAD Enterprises Pvt.Ltd.
FINDINGS
It is found that majority of the respondents are preferred by Maruti brand, i.e.42%
of respondents, 15% of Tata brand, 11% of Hyundai and 10% of Toyota brand.
It was amazing to know customers were aware of GM. I.e. 96% of the respondent
were aware of GM.
96% of respondents are aware of Bellad Enterprises Pvt Ltd GM car showroom at
Hubli.
It is found that majority of the respondents come to know through Newspapers,
TV ads and others. I.e. 27% of Newspapers, 20% of TV ads and 32% of others.
88% of respondents are aware of both brands of GM (Chevrolet & Opel).
The brands have lived up to the expectation of the customers. I.e. 42% of
respondents are agreeing.
The opinion of the customers towards GM brands was good. I.e. 50% of
respondent’s opinions were good.
Price, Maintenance & Mileage were upheld as the most crucial factors considered
while purchasing a car. I.e. 25% of Price, 18% of Maintenance & 24% of Others.
BABASAB PATIL Page - 55
56. BELLAD Enterprises Pvt.Ltd.
RECOMMENDATION
By deep drilling of project some recommendations I would like to add to the company: -
The company awareness is good, but it has to create awareness of the GM brands
cars in the minds of the customers.
Company has to increase promotional activities like giving more advertise, free
insurance, free accessories and finance facilities.
Company has to concentrate more on the attributes that are preferred by the
customer; so that company can meet their expectations by meeting their
expectation the company can position themselves positively in the minds of the
customers.
Most of the respondents perceived that, there are few models and more pries cars
provided by GM. Therefore, company should concentrate more models and less
pries cars.
The respondents were provided some of the important suggestions like.
1. To introduced diesel car.
2. To introduced less price car.
3. More advertisements should be done.
4. To introduced B & C – Segment car.
BABASAB PATIL Page - 56
57. BELLAD Enterprises Pvt.Ltd.
CONCLUSIONS
From the comprehensive mining of the project some of the proposed actions or
some of the suggestions to the company are,
The company awareness level being OK, it is observed that some people are
confused about Chevrolet and Opel brands are under GM or not.
GM is one of the biggest companies in the world. And now the company is
concentrating on domestic market. Therefore there is a lot of potential / opportunity in the
domestic market. It is also observed that the advertising and sales promotional activities
that are carried out by the showroom are very less. Therefore they should formulate some
aggressive strategy, which will help to increase the sales volume.
And the company also has to make a point that most of the people in their
suggestion said that they want the diesel and B & C Segment cars, so the company can
use this information to manufacture the right type of Cars i.e., the style that what the
people want.
BABASAB PATIL Page - 57
58. BELLAD Enterprises Pvt.Ltd.
QUESTIONNAIRE
Dear sir/madam,
1. Do you own a car?
a) Yes [ ] b) No [ ] (If No go to Q.No 4)
2. If yes, specify the name of the company._________________________
3. Basic criteria for choosing the above mentioned company.
a) Brand Name [ ] b) Safety [ ] c) Comfort [ ] d) Aesthetics [ ]
e) Price [ ] f) Maintenance [ ] g) If any other, specify:_____________
4. Whenever you think of a car which brand comes to your mind.
a) GM [ ] b) MUL [ ]
c) TATA Motors [ ] d) Hyundai [ ]
e) Fiat [ ] f) Honda [ ]
g) Toyota [ ] h) Ford [ ]
i) If any other, specify:__________________
2. Are you aware of GM (General Motors)?
a) Yes [ ] b) No [ ]
3. Are you aware of Bellad’s Enterprises GM Car Showroom at Hubli?
a) Yes [ ] b) No [ ]
4. If yes, through which media.
a) Hoarding [ ] b) News papers [ ] c) Magazines [ ] d) TV ads [ ]
BABASAB PATIL Page - 58
59. BELLAD Enterprises Pvt.Ltd.
e) Internet [ ] f) If other, specify:________________
5. Which brands of GM are you aware of?
a) Chevrolet [ ] b) Opel [ ] c) Both [ ] d) None [ ]
6. Whether the Brands of GM have lived up to your expectation.
a) Strongly agree [ ] b) Agree [ ] c) Neither agree nor Disagree [ ]
d) Disagree [ ] e) strongly disagree [ ]
7. What is your opinion about Brands of GM?
a) Excellent [ ] b) Good [ ] c) Average [ ] d) Poor [ ]
8. Which factors do you prefer while purchasing car.
a) Brand Name [ ] b) Safety [ ] c) Comfort [ ] d) Aesthetic [ ]
e) Price [ ] f) Maintenance [ ] g) If any other, specify________________
9. Rank the following on the scale of 1 to 8.
(Starting from 1 to 8, 1 for the most preferred and 8 for the least preferred).
a) GM [ ] e) Hyundai [ ]
b) MUL [ ] f) Fiat [ ]
c) TATA Motors [ ] g) Honda [ ]
d) Toyota [ ] h) Ford [ ]
13.Any suggestions on GM Brand.
_________________________________________________________________
Name: _________________________ Occupation:______________________
Address: ________________________ Annual Income:__________________
_________________________ Ph.No: _______________________
Thank-You for Your co-operation
BABASAB PATIL Page - 59
60. BELLAD Enterprises Pvt.Ltd.
MASTER CODE SHEET
Sl.No Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 Q9 Q10 Q11 Q12 Q13
1 2 9 1 1 4 1 9 To introduced less price car
2 2 6 1 1 3 3 2 1 7 6 To introduced B & C – Segment car
3 1 Maruti 5 2 1 1 6 3 3 3 5 2 More advertisements
4 2 4 1 1 4 3 2 1 2 4 To introduced diesel car
5 2 2 1 1 6 3 1 2 4 2 To introduced less price car
6 2 1 1 1 6 3 3 2 6 1 To introduced diesel car
7 1 Tata 6 3 1 1 6 3 2 3 3 3 To introduced B & C – Segment car
8 2 2 1 1 4 3 4 1 7 2 More advertisements
9 2 7 1 1 6 3 2 2 4 7 To introduced less price car
10 1 Maruti 1 2 1 1 6 3 4 1 5 2 To introduced diesel car
11 2 8 1 1 3 3 2 1 6 8 To introduced less price car
12 2 2 1 1 1 3 3 3 7 2 To introduced B & C – Segment car
13 2 1 1 1 6 3 2 1 7 1 More advertisements
14 1 Maruti 2 1 1 4 3 4 2 5 2 To introduced diesel car
15 2 7 1 1 6 3 1 2 3 7 More advertisements
16 1 Maruti 2 1 1 6 3 2 3 6 2 To introduced diesel car
17 2 1 1 1 6 3 4 1 4 1 To introduced B & C – Segment car
18 1 Hyundai 4 1 1 4 3 2 2 7 4 To introduced diesel car
19 2 3 1 1 6 3 1 1 7 3 To introduced less price car
20 2 2 2 2 4 5 2
21 2 2 1 1 6 3 3 3 1 2 More advertisements
22 2 6 1 1 1 3 2 1 7 6 More advertisements
23 1 Maruti 2 1 1 6 3 4 2 5 2 To introduced diesel car
24 2 1 1 1 4 3 3 2 2 1 To introduced B & C – Segment car
25 2 2 1 1 6 3 2 3 4 2 To introduced diesel car
26 2 4 1 1 6 3 4 1 6 4 To introduced less price car
27 1 Tata 3 1 1 6 3 2 2 3 3 To introduced diesel car
28 2 2 1 1 4 3 1 1 7 2 To introduced less price car
29 2 7 1 1 6 3 2 1 4 7 To introduced B & C – Segment car
30 1 Maruti 2 1 1 6 3 3 3 5 2 More advertisements
31 2 1 1 1 1 3 2 1 6 1 To introduced diesel car
32 2 2 1 1 1 3 1 2 7 2 More advertisements
33 1 Hyundai 4 1 1 6 3 3 2 7 4 To introduced diesel car
34 2 3 1 1 4 3 2 3 5 3 To introduced B & C – Segment car
35 2 2 1 1 6 3 4 1 3 2 To introduced less price car
36 2 1 1 1 6 3 2 2 6 1 To introduced B & C – Segment car
37 1 Maruti 2 1 1 6 3 4 1 4 2 More advertisements
38 2 8 1 1 4 3 2 1 7 8 To introduced diesel car
BABASAB PATIL Page - 60
61. BELLAD Enterprises Pvt.Ltd.
39 2 2 2 2 4 7 2
40 1 Tata 3 1 1 6 3 2 1 5 3 To introduced diesel car
41 2 2 1 1 3 3 1 2 1 2 To introduced B & C – Segment car
42 2 2 1 1 6 3 3 2 7 2 To introduced diesel car
43 2 7 1 1 6 3 2 3 5 7 To introduced less price car
44 1 Fiat 5 1 1 4 3 4 1 2 5 To introduced diesel car
45 2 6 1 1 6 3 2 2 4 6 To introduced diesel car
46 1 Maruti 2 1 1 6 3 4 1 6 2 To introduced less price car
47 2 9 1 1 6 3 2 1 3 9 More advertisements
48 1 Tata 3 1 1 4 3 3 3 7 3 To introduced B & C – Segment car
49 2 4 1 1 6 3 2 1 4 4 To introduced diesel car
50 2 2 1 1 6 3 1 2 5 2 To introduced less price car
51 2 2 1 1 1 3 3 2 6 2 To introduced diesel car
52 2 7 1 1 6 3 2 3 7 7 To introduced less price car
53 1 Maruti 2 1 1 6 3 4 1 7 2 To introduced B & C – Segment car
54 2 1 1 1 4 3 2 2 5 1 More advertisements
55 2 2 1 1 6 3 1 1 3 2 To introduced B & C – Segment car
56 2 3 1 1 6 3 2 1 6 3 More advertisements
57 1 Hyundai 4 1 1 6 3 3 3 4 4 To introduced diesel car
58 2 2 2 2 4 7 2
59 2 7 1 1 2 3 1 2 7 7 To introduced diesel car
60 1 Maruti 2 1 1 2 3 3 2 5 2 To introduced B & C – Segment car
61 2 8 1 1 1 3 2 3 1 8 To introduced diesel car
62 2 2 1 1 1 3 4 1 7 2 To introduced less price car
63 1 Tata 3 1 1 2 3 2 2 5 3 To introduced diesel car
64 2 2 1 1 4 3 4 1 2 2 More advertisements
65 2 4 1 1 2 3 2 1 4 4 To introduced less price car
66 2 3 1 1 2 3 3 3 6 3 To introduced diesel car
67 1 Maruti 2 1 1 2 3 2 1 3 2 To introduced B & C – Segment car
68 2 7 1 1 4 3 1 2 7 7 To introduced diesel car
69 2 6 1 1 2 3 3 2 4 6 To introduced less price car
70 1 Maruti 2 1 1 2 3 2 3 5 2 To introduced diesel car
71 2 1 1 1 1 3 4 1 6 1 To introduced less price car
72 2 2 1 1 2 3 2 2 7 2 More advertisements
73 2 3 1 1 2 3 1 1 7 3 To introduced less price car
74 1 Hyundai 4 1 1 4 3 2 1 5 4 To introduced B & C – Segment car
75 2 2 1 1 2 3 3 3 3 2 More advertisements
76 1 Fiat 5 1 1 2 3 2 1 6 5 To introduced diesel car
77 2 4 1 1 2 3 1 2 4 4 To introduced less price car
78 1 Maruti 2 1 1 4 3 3 2 7 2 To introduced diesel car
79 2 2 1 1 2 3 2 3 7 2 To introduced B & C – Segment car
80 2 3 2 2 4 5 3
BABASAB PATIL Page - 61
62. BELLAD Enterprises Pvt.Ltd.
81 2 2 1 1 1 3 2 2 1 2 More advertisements
82 2 7 1 1 2 3 1 1 7 7 To introduced diesel car
83 1 Tata 3 1 1 2 3 2 1 5 3 To introduced diesel car
84 2 8 1 1 4 3 3 3 2 8 To introduced less price car
85 2 2 1 1 2 3 2 1 4 2 To introduced diesel car
86 2 6 1 1 2 3 1 2 6 6 To introduced B & C – Segment car
87 1 Maruti 2 1 1 2 3 3 2 3 2 To introduced diesel car
88 2 7 1 1 4 3 2 3 7 7 To introduced less price car
89 2 2 1 1 2 3 4 1 4 2 More advertisements
90 1 Fiat 5 1 1 2 3 2 2 5 5 To introduced less price car
91 2 3 1 1 3 3 1 2 6 3 To introduced B & C – Segment car
92 2 7 1 1 3 3 2 1 7 7 To introduced less price car
93 2 2 1 1 2 3 3 1 7 2 To introduced B & C – Segment car
94 2 4 1 1 4 3 2 3 5 4 More advertisements
95 2 2 1 1 2 3 1 1 3 2 To introduced diesel car
96 1 Hyundai 4 1 1 2 3 3 2 6 4 To introduced less price car
97 2 2 1 1 2 3 2 2 4 2 To introduced diesel car
98 2 3 1 1 4 3 3 3 7 3 To introduced B & C – Segment car
99 2 8 1 1 2 3 2 1 7 8 To introduced diesel car
100 2 2 1 1 2 3 1 2 5 2 To introduced diesel car
BIBLOGRAPHY
BABASAB PATIL Page - 62
63. BELLAD Enterprises Pvt.Ltd.
REFERENCE BOOKS:
Marketing Research: Tull and Hawkins
Marketing Management: Philip Kotler
INTERNET WEB SITES:
www.gm.co.in
www.chevrolet.co.in
www.opel.co.in
BABASAB PATIL Page - 63