The document provides a parent's guide to understanding their teen's social media use. It outlines 6 principles for developing healthy social media habits: 1) the speed, searchability, and reach of social media is new; 2) there is no privacy on the internet; 3) personalities can flip flop online; 4) where teens go online leads to what they do; 5) teens are the product for social media companies; and 6) teens want to talk to parents about social media. It also provides data on popular social media platforms and how teens use them, both benefits and risks of social media use, and tips for parents on learning about social media together with their teens.

3. A Parent’s Guide to
Understanding Social
Media
www.theyouthcartel.com
adam mclane

5. WHY? WHY?WHY?

6. WHERE DID YOU
HANG OUT?

7. the big picture goal

8. what’s your goal?

9. What We Don’t Want
Utopian and dystopian views assume that
technologies possess intrinsic powers that
affect all people in all situations the same way.
- danah boyd, It’s Complicated:The Social Lives of NetworkedTeens

10. what we want

11. 6 Principles
to Help Develop
Healthy Habits
A Parent’s Guide to Understanding Social Media

12. this isn’t new...
Principle #1

13. but what is new?
1. speed
2. searchability
3. reach
Principle #1

14. there’s no such thing
as internet privacy
Principle #2

15. 2 rules about internet privacy
in Networked Publics
#1 Zero internet
privacy
#2 Zero Internet
Anonymity

16. personalities flip flop
online
Principle #3

17. “where” leads to “what”
Principle #4

18. you are the product
Principle #5

19. your kids want to talk
to you about this
stuff...
Principle #6

21. data :)

22. ‣ 71% use Facebook
‣ 52% use Instagram
‣ 41% use Snapchat
‣ 33% use Twitter
‣ 24% use Vine
‣ 14% use Tumblr
Fast
facts
www.theyouthcartel.com - @youthcartel
April 2015

23. ‣ 1.13 billion daily users
‣ 1.71 billion monthly users
‣ 1.03 billion users access via a
mobile app each day
‣84.5% of daily active users outside
of U.S. or Canada
facebook
factsJune 2016
www.theyouthcartel.com - @youthcartel

24. What are they doing?

25. ‣ Declining! Was 3,339 average text/mo by
teenagers in 2014; 2010 in 2015
‣ 709 average text/mo by 35-44 year olds
‣ 73% of teenagers have a mobile phone
‣ 15% have a basic phone
‣ 24% of teenagers with a phone access the
internet with it nearly constantly
texting
factsApril 2015

26. ‣ 28% of teenagers says it’s their most
important app*
‣ 10 billions videos are viewed daily**
‣ 60% of U.S. 13-34 year olds are
Snapchat users***
‣ Began as a sexting app called Picaboo
in 2011
‣ Entered consent order with FTC in 2014
to clear up privacy issues****
Snapchat
facts*USA Today, April 16, 2016
** Bloomberg, May 2016
*** Forbes, April 15, 2016
**** FTC, May 8, 2014

27. Who sends texts?Average Number of Texts Sent & Received Per Day by Gender

28. tell me some good
news

29. COPPA
Protects kids under13
coppa.org is your
friend

30. What do
teenagers say
they are doing
in networked
publics?They use words like:
Connecting with friends, being chatty, being
catty, sharing cat photos, wasting time, chilling
out.
Basically, exactly what their parents are doing...

31. Is this good or
bad for my kid?

32. ‣ Socialization & communication with peers, adults, family, etc.
‣ Enhanced learning opportunities
‣Access to health information they won’t get anywhere else.
Social media’s
positive impact
American Academy of Pediatrics

33. ‣ Risk of cyberbullying and online harassment
‣ “Facebook depression”
‣ Lack of sleep
Social media’s
negative impact
American Academy of Pediatrics

34. What do I do?
Learn Together
Be Open About Your Usage
Friend them but give them space
Form boundaries for everyone

35. Q&A