Kevin Robinson, digital executive, British Lung Foundation Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk

1. blf.org.uk
The story of our
new website

2. blf.org.uk© British Lung Foundation 2017
Our problem

3. blf.org.uk© British Lung Foundation 2017
Where we started

4. blf.org.uk© British Lung Foundation 2017
Where we started

5. blf.org.uk© British Lung Foundation 2017
Where we started

6. blf.org.uk© British Lung Foundation 2017
Homepage visits
2014
14%
2016
7%

7. blf.org.uk© British Lung Foundation 2017
Visits from organic search
2015
50%
2016
67%

8. blf.org.uk© British Lung Foundation 2017
“overwhelming”
“distrust Google” . “clinical”
“too much information”
“I want to answer a specific question”
“not inspiring”
How we solved it

9. blf.org.uk© British Lung Foundation 2017
Wireframes

10. blf.org.uk© British Lung Foundation 2017
Mockups

11. blf.org.uk© British Lung Foundation 2017
Mockups

12. blf.org.uk© British Lung Foundation 2017
drumroll please…

13. blf.org.uk© British Lung Foundation 2017

14. blf.org.uk© British Lung Foundation 2017
Our old health information

15. blf.org.uk© British Lung Foundation 2017
Our new health information

16. blf.org.uk© British Lung Foundation 2017
Our new health information

17. blf.org.uk© British Lung Foundation 2017
Fundraising pages

18. blf.org.uk© British Lung Foundation 2017
Interactive tools

19. blf.org.uk© British Lung Foundation 2017
Never finished

20. blf.org.uk© British Lung Foundation 2017
Never finished

21. blf.org.uk© British Lung Foundation 2017
Never finished

22. blf.org.uk© British Lung Foundation 2017
Keyword research
– search queries
URLs
– follow hierarchy
– keyword research
SEO – technical considerations
Page titles
– keyword research
– descriptive
Metadata
– keyword research
– intriguing
– expert

23. blf.org.uk© British Lung Foundation 2017
Headings
Natural keywords
– ‘pulmonary
rehabilitation’
– ‘keeping fit’
Images
– only where relevant
– alt text
SEO – content considerations
Link text
– ‘click here’
– ‘treatment for
IPF’

24. blf.org.uk© British Lung Foundation 2017
Online advertising

25. blf.org.uk© British Lung Foundation 2017
Stories

26. blf.org.uk© British Lung Foundation 2017
Stories

27. blf.org.uk© British Lung Foundation 2017
Making sense of it all
2014
14%
2016
7%

28. blf.org.uk© British Lung Foundation 2017
Making sense of it all

29. blf.org.uk© British Lung Foundation 2017
Stay informed
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30. Visit the CharityComms website
to view slides from past events,
see what events we have
coming up and to check out
what else we do:
www.charitycomms.org.uk

31. Making the most
of your website
North West Networking Group
31 January 2017
Manchester
#ccnorthwest