The document discusses a pink ribbon campaign to promote breast cancer awareness and prevention through regular checkups. It provides background on breast cancer, including symptoms, diagnosis, prevention methods, and statistics on incidence rates. The campaign objectives are to encourage women to get breast cancer screenings. The campaign will use interns and volunteers to create awareness through kiosks, street plays, pamphlets, badges, radio advertisements, a Facebook page, website, Twitter, and events. Public relations efforts include celebrity involvement and print ads. Word of mouth will also be encouraged.
Breast cancer is known as the cancer that grow up in the cells of breasts. Breast cancer is the most typical cancer detected in the women. We are celebrating October month as the breast cancer awareness month. It helps the women to get more information about the breast cancer. DDRC SRL diagnostics center in Kerala provides free mammography campaigns for the women in Kerala in this breast cancer awareness month.
Check a showcase of our Breast Cancer PowerPoint Presentation. Download Breast Cancer PowerPoint presentation now for great and creative presentation ideas on Breast Cancer Prevention & Control. This is our general marketing powerpoint presentation on breast cancer prevention & control. We invite you to download TheTemplateWizard's Breast Cancer PPT presentation for great ideas on healthcare presentations. We have created Breast Cancer sample powerpoint presentations that demonstrates how to use visuals and illustrations in your PowerPoint presentations.
October is 'Breast Cancer Awareness' month. Cancer is scary but we can fight it. With a little bit of proactive action and awareness, you and I may be able to save lives. Do spread the word and help make the world a better place.
Breast cancer is the most common cancer in women. There are several types including ductal carcinoma in situ (DCIS), lobular carcinoma in situ (LCIS), and invasive ductal carcinoma. Treatment depends on cancer type and stage. For early-stage disease, lumpectomy with radiation or mastectomy are equivalent options. Lumpectomy is preferred for cosmetic reasons when possible. Reconstruction options are available for patients undergoing mastectomy.
Throughout the research on Breast Cancer I realized that technology can bring hope for a breast cancer free world in future and its important to be a part of spreading awareness, education, and early detection in remote and urban regions globally.
Breast cancer is increasing year by year in India and we are moving towards western statistics in prevalence of disease.
I was invited by air force gandhinagar to deliver the breast cancer awareness talk to their staff.
This presentation is all about breast cancer, early signs, symptoms, prevention, diagnosis and treatment.
Breast Cancer Awareness Conversation Starters Series by iStudentNurseiStudentNurse.com
The 'Conversation Starters' is a series by iStudentNurse designed to promote discussions about life-saving awareness topics. Composed by a team of RNs, it draws upon the latest evidence-based research to provide a summary of the most crucial breast cancer awareness concepts. While designed as a lecture outline for nursing students, the Breast Cancer Awareness presentation is also of value to patients, survivors, and healthcare professionals. Topics addressed include: pathophysiology, etiology, epidemiology, risk factors, genetic testing/counseling, the 3 Tiers of Early Detection, screening and diagnostic methods, and treatment modalities (surgery, chemo, radiation, and endocrine therapy). The self-breast exam (SBE) is described step-by-step. Additionally, an example nursing care plan for a post-operative mastectomy is provided, which describes nursing diagnoses, interventions, and outcomes. Happy Student Nursing!
Breast cancer screening programs aim to detect cancer early before symptoms appear. While screening guidelines vary, organizations generally recommend mammography every 1-2 years for women ages 50-69. In India, there is no organized screening program and detection usually occurs once symptoms develop. Risk factors for early-onset breast cancer include dense breasts and a family history of breast cancer. Screening women in their 40s can reduce breast cancer mortality, but also risks false positives and overdiagnosis. Genetic testing identifies mutations associated with high breast cancer risk.
Breast cancer is known as the cancer that grow up in the cells of breasts. Breast cancer is the most typical cancer detected in the women. We are celebrating October month as the breast cancer awareness month. It helps the women to get more information about the breast cancer. DDRC SRL diagnostics center in Kerala provides free mammography campaigns for the women in Kerala in this breast cancer awareness month.
Check a showcase of our Breast Cancer PowerPoint Presentation. Download Breast Cancer PowerPoint presentation now for great and creative presentation ideas on Breast Cancer Prevention & Control. This is our general marketing powerpoint presentation on breast cancer prevention & control. We invite you to download TheTemplateWizard's Breast Cancer PPT presentation for great ideas on healthcare presentations. We have created Breast Cancer sample powerpoint presentations that demonstrates how to use visuals and illustrations in your PowerPoint presentations.
October is 'Breast Cancer Awareness' month. Cancer is scary but we can fight it. With a little bit of proactive action and awareness, you and I may be able to save lives. Do spread the word and help make the world a better place.
Breast cancer is the most common cancer in women. There are several types including ductal carcinoma in situ (DCIS), lobular carcinoma in situ (LCIS), and invasive ductal carcinoma. Treatment depends on cancer type and stage. For early-stage disease, lumpectomy with radiation or mastectomy are equivalent options. Lumpectomy is preferred for cosmetic reasons when possible. Reconstruction options are available for patients undergoing mastectomy.
Throughout the research on Breast Cancer I realized that technology can bring hope for a breast cancer free world in future and its important to be a part of spreading awareness, education, and early detection in remote and urban regions globally.
Breast cancer is increasing year by year in India and we are moving towards western statistics in prevalence of disease.
I was invited by air force gandhinagar to deliver the breast cancer awareness talk to their staff.
This presentation is all about breast cancer, early signs, symptoms, prevention, diagnosis and treatment.
Breast Cancer Awareness Conversation Starters Series by iStudentNurseiStudentNurse.com
The 'Conversation Starters' is a series by iStudentNurse designed to promote discussions about life-saving awareness topics. Composed by a team of RNs, it draws upon the latest evidence-based research to provide a summary of the most crucial breast cancer awareness concepts. While designed as a lecture outline for nursing students, the Breast Cancer Awareness presentation is also of value to patients, survivors, and healthcare professionals. Topics addressed include: pathophysiology, etiology, epidemiology, risk factors, genetic testing/counseling, the 3 Tiers of Early Detection, screening and diagnostic methods, and treatment modalities (surgery, chemo, radiation, and endocrine therapy). The self-breast exam (SBE) is described step-by-step. Additionally, an example nursing care plan for a post-operative mastectomy is provided, which describes nursing diagnoses, interventions, and outcomes. Happy Student Nursing!
Breast cancer screening programs aim to detect cancer early before symptoms appear. While screening guidelines vary, organizations generally recommend mammography every 1-2 years for women ages 50-69. In India, there is no organized screening program and detection usually occurs once symptoms develop. Risk factors for early-onset breast cancer include dense breasts and a family history of breast cancer. Screening women in their 40s can reduce breast cancer mortality, but also risks false positives and overdiagnosis. Genetic testing identifies mutations associated with high breast cancer risk.
Breast cancer awareness - Causes, Diagnosis, Treatment and PreventionMafia Rashid
This document provides information about breast cancer awareness and prevention. It notes that breast cancer is a leading cause of death in women worldwide. In Pakistan, there is a high rate of breast cancer due to lack of awareness, with approximately 90,000 new cases diagnosed annually. The document lists symptoms of breast cancer like lumps, nipple changes, and breast shape changes. It provides steps for breast self-examination and lists risk factors, treatment options, and prevention methods like diet, exercise and annual mammograms. Available mammography services in Pakistan are also outlined.
Awareness session on breast cancer awareness on 21st oct 2021 at Mehran university, Jamshoro organized by American institute of Chemical engineering society AIChE MUET chapter
This slideshow discusses raising awareness for breast cancer. It interviews several people about their experiences with breast cancer and efforts to support awareness. They discuss knowing people affected by breast cancer and the importance of Breast Cancer Awareness Month. The interviews highlight personal donations and fundraising efforts to support finding a cure. The slideshow encourages supporting Breast Cancer Awareness Month to help fight this disease.
This document provides information about breast cancer awareness. It notes that breast cancer is the second leading cause of death among women and discusses statistics on how many women are diagnosed and die from breast cancer each year both in the US and globally. While death rates have declined since the 1990s due to better screening, treatment, and awareness, more funding needs to go towards prevention efforts. The document emphasizes the importance of breast self-exams and provides instructions for how to properly perform them.
This document discusses breast cancer awareness and prevention. It notes that many young girls are unaware of their risk of breast cancer. Regular self-exams and clinical exams starting at age 20 along with annual mammograms after age 40 can help detect cancer early. While several factors increase breast cancer risk, 80% of breast lumps are benign and 90% of early-stage cancers are curable. The document provides information on risk factors, symptoms to watch for, screening recommendations, and statistics on breast cancer.
The document discusses breast cancer, including where it originates in the breast, early signs and symptoms, types such as ductal carcinoma in situ and invasive ductal carcinoma, risk factors, diagnosis, treatment options including surgery, radiation therapy, chemotherapy and hormone therapy, nursing interventions, prevention methods, and monitoring for side effects of treatment. Key types discussed in more depth are triple negative breast cancer and inflammatory breast cancer.
1. Breast cancer develops from mutations in genes controlling cell growth and health. Abnormal cells divide uncontrollably, forming tumors that can be benign or malignant.
2. Malignant tumors are cancerous and can spread via the lymphatic system to other parts of the body. Breast cancer refers specifically to malignant tumors in the breast.
3. Treatment plans consider cancer type, stage, hormone sensitivity, and patient history. Early detection through education and screening as well as primary and adjuvant therapies can help improve outcomes for breast cancer.
This document provides information about breast anatomy, noncancerous breast conditions, breast cancer, risk factors for breast cancer, staging of breast cancer, types of breast cancer, signs and symptoms of breast cancer, methods of detecting breast cancer including clinical examination, mammography, breast self-examination, serum tumor markers, sonogram, scintimammography, magnetic resonance imaging, positron emission tomography, fine-needle aspiration, and core-needle biopsy. It describes the components of the breast including lobes, ducts, lymph nodes, and their functions. It also outlines risk factors, types, staging, detection, and diagnosis of breast cancer.
A Topic Where Every Woman Must Know. Early warning signs of breast cancer.knip xin
The document discusses mammary glands, breast cancer, risk factors for breast cancer, diagnostic tests, signs and symptoms, stages and prognosis, treatments, prevention, breast self-exams, myths vs facts, common and less common types of breast cancer, and who is at risk. It provides information on what mammary glands are, what breast cancer is, who is at higher risk of developing breast cancer, how breast cancer is diagnosed and treated, and how it can be prevented through self-exams and lifestyle factors.
Raising Awareness And Understanding of Breast CancerBanupriyaMBBSMD
The document discusses breast cancer awareness month which is observed in October. It provides facts about breast cancer including that it is the most common cancer in Indian women, with one woman being diagnosed every 4 minutes. It describes symptoms, types, stages, risk factors, diagnostic tests, treatments including surgery, radiation and chemotherapy, as well as prevention and treatment options in Chennai.
Why go for Early Breast Cancer Screening?Anita Arora
In cases of breast cancer there are numerous inevitable factors that lead to its onset like aging, genetic disorders and gender. Being a female is a big risk factor as the presence of estrogen and progesterone can result in breast cancer cells growth. In such cases early detection and breast cancer screening goes a long way in ensuring that the patient can undergo a successful treatment.
Breast cancer is a disease where cells in the breast grow out of control. There are two main types: invasive ductal carcinoma, where cancer cells grow outside the ducts into the breast tissue, and invasive lobular carcinoma, where cells spread from the lobules into nearby breast tissue.
The incidence of breast cancer is higher in developed nations due to dietary and lifestyle factors, though rates are increasing in developing countries as well. Risk factors include lack of breastfeeding, lower parity, and shorter duration of breastfeeding. Warning signs include new lumps, skin changes, nipple discharge, and breast or nipple pain. Evaluation involves clinical exams, mammography, ultrasound, and biopsy. Self breast exams are important for early
Breast cancer its sympton, diagonosis and treatementArbab Usmani
As the name suggests, it is a cancer that affects the
breasts or mammary glands. In technical terms it is a carcinoma of the breast which is either ducal or lobar. It is a breast malignancy which is more prominent in females than males and is the second most frequent cause of cancer death.
This is a Guide about Breast Cancer
PDF Source - http://www.sastasundar.com/
Cervical cancer is a major health problem, especially in developing countries like India. It is caused by certain strains of the human papillomavirus (HPV). Regular Pap screening can detect precancerous cell changes early when treatment is most effective. The HPV vaccine, when administered before sexual debut, can prevent HPV infection and thus most cervical cancers. Together, vaccination and screening can end cervical cancer as a major public health problem.
This document provides guidelines and recommendations for breast cancer screening. It discusses that breast cancer is the most commonly diagnosed cancer in women and the second leading cause of cancer death in women. Screening through mammography can effectively reduce breast cancer mortality. Current guidelines recommend annual mammography screening beginning at age 40, as well as regular clinical breast exams. Newer screening technologies such as digital mammography and MRI for high-risk women are discussed. The importance of breast self-awareness over formal breast self-exam is also highlighted.
The document outlines an assembly held on 27/10/2014 at The Westminster School in Dubai to raise awareness about breast cancer. The assembly included a welcome speech, recitation from the Quran, a prayer for breast cancer patients, a presentation on breast cancer by Zeemal Salahuddin, a vote of thanks, and contributions from the school's Environment Club including recycled pink badges and posters from a breast cancer survey. The assembly concluded with a token of appreciation for attendees and the chief guest speaker.
Breast cancer develops from abnormal cell growth in the breast tissue. It occurs due to mutations in genes that control cell growth. The document discusses risk factors like family history, obesity, alcohol use, and describes signs and symptoms. Diagnosis involves imaging tests, biopsies, and determining the cancer stage and characteristics. Treatment options include surgery, radiation, chemotherapy, hormone therapy, and medication depending on the cancer type and stage. Maintaining a healthy lifestyle and regular screening can help reduce breast cancer risk.
The document provides information on breast cancer, including its epidemiology, risk factors, classification, clinical features, diagnosis, and management. It states that breast cancer is the second most common cancer worldwide and the most common cancer among women in Nepal. Risk factors include family history, genetic mutations, reproductive factors, and breast density. Diagnosis involves history, physical exam, imaging like mammography, and biopsy. Treatment options are also discussed.
This document provides an overview of a breast cancer awareness campaign plan. It outlines the target audience, objectives, messaging, promotional strategies, budget breakdown, and evaluation metrics. The plan's goals are to increase knowledge, change beliefs, and influence behaviors around breast cancer screening and prevention. A budget of $100,000 is allocated across pricing, promotion, and evaluation activities to maximize outreach and measure progress.
Case Study - NFP Marketing - Cure Brain Cancer FoundationCatalystMDC
Cure Brain Cancer foundation had a bold and aggressive mission, but a long way to go and needed to move fast. Watch the case study to see how CatalystMDC addressed this and delivered outstanding results
Breast cancer awareness - Causes, Diagnosis, Treatment and PreventionMafia Rashid
This document provides information about breast cancer awareness and prevention. It notes that breast cancer is a leading cause of death in women worldwide. In Pakistan, there is a high rate of breast cancer due to lack of awareness, with approximately 90,000 new cases diagnosed annually. The document lists symptoms of breast cancer like lumps, nipple changes, and breast shape changes. It provides steps for breast self-examination and lists risk factors, treatment options, and prevention methods like diet, exercise and annual mammograms. Available mammography services in Pakistan are also outlined.
Awareness session on breast cancer awareness on 21st oct 2021 at Mehran university, Jamshoro organized by American institute of Chemical engineering society AIChE MUET chapter
This slideshow discusses raising awareness for breast cancer. It interviews several people about their experiences with breast cancer and efforts to support awareness. They discuss knowing people affected by breast cancer and the importance of Breast Cancer Awareness Month. The interviews highlight personal donations and fundraising efforts to support finding a cure. The slideshow encourages supporting Breast Cancer Awareness Month to help fight this disease.
This document provides information about breast cancer awareness. It notes that breast cancer is the second leading cause of death among women and discusses statistics on how many women are diagnosed and die from breast cancer each year both in the US and globally. While death rates have declined since the 1990s due to better screening, treatment, and awareness, more funding needs to go towards prevention efforts. The document emphasizes the importance of breast self-exams and provides instructions for how to properly perform them.
This document discusses breast cancer awareness and prevention. It notes that many young girls are unaware of their risk of breast cancer. Regular self-exams and clinical exams starting at age 20 along with annual mammograms after age 40 can help detect cancer early. While several factors increase breast cancer risk, 80% of breast lumps are benign and 90% of early-stage cancers are curable. The document provides information on risk factors, symptoms to watch for, screening recommendations, and statistics on breast cancer.
The document discusses breast cancer, including where it originates in the breast, early signs and symptoms, types such as ductal carcinoma in situ and invasive ductal carcinoma, risk factors, diagnosis, treatment options including surgery, radiation therapy, chemotherapy and hormone therapy, nursing interventions, prevention methods, and monitoring for side effects of treatment. Key types discussed in more depth are triple negative breast cancer and inflammatory breast cancer.
1. Breast cancer develops from mutations in genes controlling cell growth and health. Abnormal cells divide uncontrollably, forming tumors that can be benign or malignant.
2. Malignant tumors are cancerous and can spread via the lymphatic system to other parts of the body. Breast cancer refers specifically to malignant tumors in the breast.
3. Treatment plans consider cancer type, stage, hormone sensitivity, and patient history. Early detection through education and screening as well as primary and adjuvant therapies can help improve outcomes for breast cancer.
This document provides information about breast anatomy, noncancerous breast conditions, breast cancer, risk factors for breast cancer, staging of breast cancer, types of breast cancer, signs and symptoms of breast cancer, methods of detecting breast cancer including clinical examination, mammography, breast self-examination, serum tumor markers, sonogram, scintimammography, magnetic resonance imaging, positron emission tomography, fine-needle aspiration, and core-needle biopsy. It describes the components of the breast including lobes, ducts, lymph nodes, and their functions. It also outlines risk factors, types, staging, detection, and diagnosis of breast cancer.
A Topic Where Every Woman Must Know. Early warning signs of breast cancer.knip xin
The document discusses mammary glands, breast cancer, risk factors for breast cancer, diagnostic tests, signs and symptoms, stages and prognosis, treatments, prevention, breast self-exams, myths vs facts, common and less common types of breast cancer, and who is at risk. It provides information on what mammary glands are, what breast cancer is, who is at higher risk of developing breast cancer, how breast cancer is diagnosed and treated, and how it can be prevented through self-exams and lifestyle factors.
Raising Awareness And Understanding of Breast CancerBanupriyaMBBSMD
The document discusses breast cancer awareness month which is observed in October. It provides facts about breast cancer including that it is the most common cancer in Indian women, with one woman being diagnosed every 4 minutes. It describes symptoms, types, stages, risk factors, diagnostic tests, treatments including surgery, radiation and chemotherapy, as well as prevention and treatment options in Chennai.
Why go for Early Breast Cancer Screening?Anita Arora
In cases of breast cancer there are numerous inevitable factors that lead to its onset like aging, genetic disorders and gender. Being a female is a big risk factor as the presence of estrogen and progesterone can result in breast cancer cells growth. In such cases early detection and breast cancer screening goes a long way in ensuring that the patient can undergo a successful treatment.
Breast cancer is a disease where cells in the breast grow out of control. There are two main types: invasive ductal carcinoma, where cancer cells grow outside the ducts into the breast tissue, and invasive lobular carcinoma, where cells spread from the lobules into nearby breast tissue.
The incidence of breast cancer is higher in developed nations due to dietary and lifestyle factors, though rates are increasing in developing countries as well. Risk factors include lack of breastfeeding, lower parity, and shorter duration of breastfeeding. Warning signs include new lumps, skin changes, nipple discharge, and breast or nipple pain. Evaluation involves clinical exams, mammography, ultrasound, and biopsy. Self breast exams are important for early
Breast cancer its sympton, diagonosis and treatementArbab Usmani
As the name suggests, it is a cancer that affects the
breasts or mammary glands. In technical terms it is a carcinoma of the breast which is either ducal or lobar. It is a breast malignancy which is more prominent in females than males and is the second most frequent cause of cancer death.
This is a Guide about Breast Cancer
PDF Source - http://www.sastasundar.com/
Cervical cancer is a major health problem, especially in developing countries like India. It is caused by certain strains of the human papillomavirus (HPV). Regular Pap screening can detect precancerous cell changes early when treatment is most effective. The HPV vaccine, when administered before sexual debut, can prevent HPV infection and thus most cervical cancers. Together, vaccination and screening can end cervical cancer as a major public health problem.
This document provides guidelines and recommendations for breast cancer screening. It discusses that breast cancer is the most commonly diagnosed cancer in women and the second leading cause of cancer death in women. Screening through mammography can effectively reduce breast cancer mortality. Current guidelines recommend annual mammography screening beginning at age 40, as well as regular clinical breast exams. Newer screening technologies such as digital mammography and MRI for high-risk women are discussed. The importance of breast self-awareness over formal breast self-exam is also highlighted.
The document outlines an assembly held on 27/10/2014 at The Westminster School in Dubai to raise awareness about breast cancer. The assembly included a welcome speech, recitation from the Quran, a prayer for breast cancer patients, a presentation on breast cancer by Zeemal Salahuddin, a vote of thanks, and contributions from the school's Environment Club including recycled pink badges and posters from a breast cancer survey. The assembly concluded with a token of appreciation for attendees and the chief guest speaker.
Breast cancer develops from abnormal cell growth in the breast tissue. It occurs due to mutations in genes that control cell growth. The document discusses risk factors like family history, obesity, alcohol use, and describes signs and symptoms. Diagnosis involves imaging tests, biopsies, and determining the cancer stage and characteristics. Treatment options include surgery, radiation, chemotherapy, hormone therapy, and medication depending on the cancer type and stage. Maintaining a healthy lifestyle and regular screening can help reduce breast cancer risk.
The document provides information on breast cancer, including its epidemiology, risk factors, classification, clinical features, diagnosis, and management. It states that breast cancer is the second most common cancer worldwide and the most common cancer among women in Nepal. Risk factors include family history, genetic mutations, reproductive factors, and breast density. Diagnosis involves history, physical exam, imaging like mammography, and biopsy. Treatment options are also discussed.
This document provides an overview of a breast cancer awareness campaign plan. It outlines the target audience, objectives, messaging, promotional strategies, budget breakdown, and evaluation metrics. The plan's goals are to increase knowledge, change beliefs, and influence behaviors around breast cancer screening and prevention. A budget of $100,000 is allocated across pricing, promotion, and evaluation activities to maximize outreach and measure progress.
Case Study - NFP Marketing - Cure Brain Cancer FoundationCatalystMDC
Cure Brain Cancer foundation had a bold and aggressive mission, but a long way to go and needed to move fast. Watch the case study to see how CatalystMDC addressed this and delivered outstanding results
Social media marketing at Breast Cancer CareCharityComms
The Social Media @BCCare document discusses:
1) The Information & Multimedia team at Breast Cancer Care manages information across all formats and services to provide integrated support.
2) The team operates like an in-house agency, publishing content, producing videos, and facilitating discussion forums and a community on social media.
3) The document provides examples of engaging audiences on social media by following, liking, commenting on, and thanking people to build relationships and spread awareness of breast cancer issues.
Amina Hospital Breast cancer Awareness CampaignSmitha Ratheesh
The document summarizes a breast cancer awareness campaign launched by Amina Hospitals in the United Arab Emirates. It discusses the inauguration of the campaign which included the release of pink balloons. The campaign aims to promote early detection of breast cancer. As part of the campaign, Amina Hospital will offer free breast cancer screenings during October and partnered with local organizations to hold related events, including a walkathon, to further spread awareness.
The document outlines the objectives and strategies of a breast cancer awareness campaign. The campaign will aim to raise general public awareness of breast cancer, educate people on the importance of early detection, and encourage screening. Specifically, it will focus on disseminating educational materials, sharing survivor stories, and promoting the message that early detection can increase survival rates by up to 98%. The campaign will involve skilled professionals, survivors, the government, and non-profit organizations working together to spread awareness in the community and encourage prevention and early detection of breast cancer.
The recycling awareness campaign in Mt. Washington, Pittsburgh aims to:
1) Increase recycling awareness among residents and encourage proper recycling practices.
2) Educate residents about city laws and regulations regarding recycling.
3) See substantial results in recycling participation and have Mt. Washington rank in the top 12 most improved neighborhoods for recycling by 2009.
Surveys of local college students show most are willing to recycle if it is easier and encouraged, indicating the campaign could successfully increase recycling in the area.
The document describes a cervical cancer awareness campaign held in Cyprus from January 24-30, 2016 organized by BPW Cyprus. It includes a photo gallery of the campaign events aimed at raising awareness of cervical cancer prevention.
The National Cancer Control Programme aims to control cancer in India through primary prevention, early detection, treatment, and palliative care. Key goals include preventing cancers caused by tobacco, screening and diagnosing cervical and breast cancers early, strengthening cancer treatment facilities, and providing palliative care. Over 8-9 lakh new cancer cases occur annually in India. The programme supports 27 Regional Cancer Centers, has developed oncology wings in 82 medical institutions, and runs 28 District Cancer Control Programmes.
Getting creative with The Brain Tumour Charity’s annual report | Transforming...CharityComms
Polly Newton, PR and media manager and Kat Allen, senior graphic designer, The Brain Tumour Charity
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Cancer is a leading cause of death worldwide, accounting for 12% of deaths globally. In 2008 there were an estimated 12.7 million new cancer cases and 7.6 million cancer deaths. The global cancer burden is expected to nearly double by 2030. Tobacco use is responsible for approximately 50% of cancer deaths. Other major risk factors include diet, infections, environmental exposures, and genetic factors. Prevention strategies focus on reducing tobacco use, promoting healthy diets, vaccinations, and screening programs. Treatment options include surgery, chemotherapy, radiation therapy, immunotherapy and stem cell transplantation.
Catching the editor's eye | How to gain coverage when you have no ‘news’ | So...CharityComms
Steve le Fevre, TV and radio broadcaster and director of Lefevre Media
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How to fight the five evil villains of charity video production | Right betwe...CharityComms
Tom Tapper, co-founder, Nice and Serious
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Working with your storytellers to create powerful video campaigns | Right bet...CharityComms
Jay Paul, marketing manager, customers, RNIB
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Leveraging your network to help fund and distribute your video campaign | Rig...CharityComms
Kate Davies, senior digital and information manager, Tommy’s
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Video on a shoestring – what can you achieve with DIY tools? | Right between ...CharityComms
Emma Sullivan, digital content producer, Relate
Tim Butcher, freelance film-maker
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How Ben & Jerry’s tapped into the national mood to amplify its message | Righ...CharityComms
Ed Shepherd, social mission manager, Ben & Jerry’s
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
National cancercontrol programme power point presentationSabeena Sasidharan
The National Cancer Control Programme was launched in 1975 in India with the objectives of primary, secondary and tertiary prevention of cancer. It has since been revised several times, with emphasis on prevention and early detection. Key activities under the revised programme include strengthening regional cancer centers, developing oncology wings, district cancer control programmes, NGO schemes, and IEC activities. Achievements include expansion of cancer treatment centers, the National Cancer Registry Programme, and tobacco control legislation.
A new website for the British Lung Foundation | Making the most of your websi...CharityComms
Kevin Robinson, digital executive, British Lung Foundation
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Website tips and tricks | Making the most of your website | North West Networ...CharityComms
Rebecca Rae, head of strategy and insight, Reason Digital
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Wendy Noe, education coordinator for the Central Indiana Affiliate of Susan G. Komen for the Cure® presents an overview of breast cancer information, facts and advances in treatment.
1) Breast cancer is the most common cancer in women worldwide and rates are increasing in India, where over 1.15 lakh new cases are detected annually.
2) The Dharamshila Hospital and Research Centre in India conducted a breast cancer awareness campaign in October 2012 called "B-Sure, Breast Sure" to promote education, screening, and early detection.
3) A study found that only 15% of women aged 35-50 had heard of breast cancer, compared to 70% of women aged 20-35, showing a need for improved outreach to older groups.
This document provides information about breast cancer and prostate cancer. It discusses the types, stages, risk factors, symptoms, diagnosis, and treatment of breast cancer. It also discusses statistics on breast cancer worldwide and in Guyana. For breast cancer in men, it covers what it is, signs and symptoms, and how it is diagnosed and treated. Prostate cancer is also briefly introduced.
This document discusses breast disorders and breast cancer. It provides information on:
- The main symptoms of breast disorders including breast masses, skin changes, pain, and nipple discharge.
- Risk factors for breast cancer such as family history, age, reproductive history.
- The importance of self-breast exams, clinical breast exams, and mammography for early detection.
- Common breast masses including fibroadenomas, cysts, and fibrocystic changes.
- Evaluating breast masses through history, physical exam, diagnostic imaging such as mammography and ultrasound, and biopsy when needed.
- Presentation and workup of breast cancer with emphasis on early detection through screening.
The National Breast Cancer Foundation is located in Frisco, Texas. Their mission is to save lives through early detection and providing mammograms to those in need. They raise funds through celebrity events and sponsorships to provide screening and support services to people with breast cancer. They help both men and women diagnosed with various types of breast cancer, from early to late stages.
Breast cancer is the most common cancer among women worldwide. In India, rates are increasing, with one woman being diagnosed every four minutes. Breast cancer incidence is rising in younger Indian women between ages 30-40. There are several types of breast cancer, with invasive ductal carcinoma being the most common globally and in India. Indian women experience significant psychosocial distress from breast cancer due to factors such as fear of recurrence, changes to body image, and relationship and employment issues. More efforts are needed in India to increase awareness of breast cancer risks, screening, and support services to help reduce the physical and emotional burden of the disease.
Breast cancer is the most common cancer among women in India. It occurs when breast cells grow abnormally and divide rapidly, forming a lump or mass that can spread to other parts of the body. Risk factors include hormonal, lifestyle, genetic and environmental factors. Early detection through screening such as breast self-exams, clinical exams and mammograms is important for effective treatment when cancer is small and has not spread.
The document proposes a project to screen and control breast and cervical cancer in Rajshahi District. The project aims to educate and motivate women aged 40-64 to undergo breast cancer screening via mammography and women aged 21-64 to undergo cervical cancer screening via visual inspection with acetic acid. It will establish temporary screening camps in 11 upazilas to conduct screening tests and refer positive cases for treatment. The 6-month project aims to screen 342 women and will be evaluated to assess its effectiveness and make improvements. An estimated budget of 15 lakh BDT is proposed to cover direct and indirect costs.
Breast cancer is a disease caused by malignant cells that grow in breast tissue. It is the second leading cause of death for women globally. Risk factors include family history, early menstruation, and age over 40. Symptoms include painless breast lumps, nipple discharge or changes to the breast skin or shape. Diagnosis involves clinical exams, mammograms, ultrasounds and sometimes MRI. Breast cancer stages range from Stage I (small tumor), to Stage IV (cancer has spread to distant organs). Steps to prevent breast cancer include avoiding alcohol, eating fruits and vegetables, and exercising regularly.
The document discusses how breast cancer screening pamphlets often mislead women about the benefits of mammography. It finds that almost all women have a false impression that overestimates the benefit by a factor of 10 or more. Specifically, the document outlines four common strategies used in pamphlets to misrepresent benefits: 1) stating what women should do without providing numbers, 2) reporting relative risks instead of absolute risk reduction, 3) citing five-year survival rates which don't reflect mortality reduction, 4) providing unrealistic absolute risk reduction numbers. The document calls for providing women with honest information in the form of a standardized "fact box" to allow for informed decision making.
Breast cancer is the second leading cause of death for women today. In Singapore, one in 16 women will be diagnosed with breast cancer in their lifetime, with Chinese women at higher risk. The highest number of cases occur in women aged 55-59. While the exact causes are unknown, risk factors include family history, early menstruation, and age over 40. Regular breast exams and mammograms can aid in early detection when treatment is most effective. Preventive measures include avoiding alcohol, eating fruits and vegetables, and exercising regularly.
Myths And Facts About Breast Cancer.
Breast cancer is the most common cancer in the world, with around 2.26 million new cases diagnosed each year. With around 0.7 million fatalities per year worldwide, it is one of the major causes of death among female cancer patients. It is quite common in those aged 25 to 70, with peak prevalence in women aged 50 to 69.
Breast cancer occurs when a pre-cancerous tumour progresses to a malignant tumour in a multi-stage process that is triggered by abnormal and uncontrolled growth of normal cells. These abnormalities are brought on by physical carcinogens (ultraviolet and ionising radiation), chemical carcinogens (alcohol, aflatoxin, tobacco smoke), and biological carcinogens (viral infections, bacteria, or parasites). Breast cancer risk is also increased by genetic factors. 5 to 10% of breast cancer instances are caused by genetic abnormalities passed down through a family’s generations.
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This document discusses various methods for breast cancer screening. It summarizes that mammography is effective for women over 50 but misses 30% of cancers and has a high false positive rate. Newer technologies like MRI and ultrasound have limitations as well. The document then focuses on breast thermography, which uses infrared scanning to detect temperature variations in breast tissue. It outlines the history and improved accuracy of modern thermography, citing clinical studies showing it can detect cancers earlier and with greater sensitivity than other methods. The document advocates for wider adoption of thermography in breast cancer screening.
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Educate yourself on Breast Cancer ! From myths and misconceptions to cancer prevention, detection, and treatment. All you need to know about this cancer that affects 1 out every 8 women. Includes recent statistics and info about radiation therapy, mastectomy, lumpectomy, chemotherapy and much much more. Brought to you by Dr. Beatriz Amendola of the Innovative Cancer Institute.
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Breast cancer forms in the breast tissues, usually the ducts or lobules. It occurs more commonly in women than men. In 2009, there were over 192,000 new female cases and over 40,000 female deaths from breast cancer in the US. Risk factors include age, family history, genetic factors, reproductive history and lifestyle factors. Symptoms may include a breast lump, change in size or shape of the breast, or changes to the skin around the breast. Treatment options depend on the stage of cancer and may include surgery, chemotherapy, radiation, hormone therapy and clinical trials. Early detection through self-exams and mammograms improves survival rates.
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Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
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Breast Cancer Awareness Campaign
1. Pink Ribbon
Campaign
Submitted To:
Prof. MM Fadnavis
Submitted By:
Piyush Kukreja
Prateek Sikka
Prateek Tayal
Prerna Sharma
Pritpal Singh
2. Pink Ribbon Campaign Page |1
INTRODUCTION
About the Disease
Breast cancer is a type of cancer originating from breast tissue, most commonly from the inner
lining of milk ducts or the lobules that supply the ducts with milk. Cancers originating from
ducts are known as ductal carcinomas, while those originating from lobules are known as lobular
carcinomas. Breast cancer occurs in humans and other mammals. While the overwhelming
majority of human cases occur in women, male breast cancer can also occur.
Project Objective: Encourage women to go for Breast Cancer Check-ups & take prevention.
Breast cancer is the commonest cancer in urban areas in India and accounts for about 25% to
33% of all cancers in women. If these percentages are converted into actual numbers, it is very
high. Combining this with the fact that over 50% breast cancer patients in India are present in
Stage 3 and Stage 4 will definitely impact the survival.
The above numbers give us enough indication about the urgent need to spread awareness about
breast cancer as well as screening for breast cancer, which will enable us to detect cancers in
early stages, and improve the outcomes. The time is NOW!
Diagnosis
Most types of breast cancer are easy to diagnose by microscopic analysis of the biopsy. There are
however, rarer types of breast cancer that require specialized lab exams.
While screening techniques are useful in determining the possibility of cancer, a further testing is
necessary to confirm whether a lump detected on screening is cancer, as opposed to a benign
alternative such as a simple cyst.
Very often the results of noninvasive examination, mammography and additional tests that are
performed in special circumstances such as ultrasound or MR imaging are sufficient to warrant
to excisional biopsy as the definitive diagnostic and curative method.
IMC Group II
3. Pink Ribbon Campaign Page |2
Prevention
Breast cancer screening refers to testing otherwise-healthy women for breast cancer in an attempt
to achieve an earlier diagnosis. The assumption is that early detection will improve outcomes. A
number of screening test have been employed including: clinical and self breast exams,
mammography, genetic screening, ultrasound, and magnetic resonance imaging.
A clinical or self breast exam involves feeling the breast for lumps or other abnormalities.
Research evidence does not support the effectiveness of either type of breast exam, because by
the time a lump is large enough to be found it is likely to have been growing for several years
and will soon be large enough to be found without an exam. Mammographic screening for breast
cancer uses x-rays to examine the breast for any uncharacteristic masses or lumps.
The World Cancer Research Fund indicated that women can reduce their risk of breast cancer by
maintaining a healthy weight, drinking less alcohol, being physically active and breastfeeding
their children
BREAST CANCER STATISTICS WORLDWIDE
Based on the GLOBOCAN 2008 estimates, about 12.7 million cancer cases and 7.6 million
cancer deaths are estimated to have occurred in 2008; of these, 56% of the cases and 64% of the
deaths occurred in the economically developing world. Breast cancer is the most frequently
diagnosed cancer and the leading cause of cancer death among females, accounting for 23% of
the total cancer cases and 14% of the cancer deaths.
The UK and USA have one of the highest incidence rates worldwide (together with the rest of
North America and Australia/New Zealand), making these countries a priority for breast cancer
awareness.
IMC Group II
4. Pink Ribbon Campaign Page |3
LIFETIME RISK OF BREAST CANCER
The most common breast cancer statistic you have probably heard is that “1 in 8 women will
develop breast cancer in their lifetime.” What it should really read is “If everyone lived beyond
the age of 70, 1 in 8 of those women would get or have had breast cancer.” This statistic is based
on everyone in the population living beyond the age of 70. Since your breast cancer risk
increases as you age, your lifetime risk changes depending on your age:
Age Bar Cases
20-29 1 in 2000
30-39 1 in 229
40-49 1 in 68
50-59 1 in 37
60-69 1 in 26
IMC Group II
5. Pink Ribbon Campaign Page |4
BREAST CANCER SCENARIO IN INDIA
In India, the average age of developing a breast cancer has undergone a significant shift over last
few decades. Please consider the graph below (This is only a rough representation of the data):
The X-axis represents the age groups and the Y-axis represents the percentage of cases. The blue
colour represents the incidence 25 years back, and maroon colour represents the situation today.
25 years back, out of every 100 breast cancer patients, 2% were in 20 to 30 years age group, 7%
were in 30 to 40 and so on. 69% of the patients were above 50 years of age. Presently, 4% are in
20 to 30 years age group, 16% are in 30 to 40 and 28% are in 40 to 50 age group. So, almost
48% patients are below 50. An increasing numbers of patients are in the 25 to 40 years of age,
and this definitely is a very disturbing trend.
Rising incidence of breast cancer in India
Breast cancer is now the most common cancer in most cities in India, and 2nd most common in
the rural areas. Breast cancer accounts for 25% to 32% of all female cancers in all these cities.
IMC Group II
6. Pink Ribbon Campaign Page |5
SYMPTOMS OF BREAST CANCER
Initially, breast cancer may not cause any symptoms. A lump may be too small for you to feel or
to cause any unusual changes you can notice on your own. Often, an abnormal area turns up on a
screening mammogram (x-ray of the breast), which leads to further testing.
In some cases, however, the first sign of breast cancer is a new lump or mass in the breast that
you or your doctor can feel. A lump that is painless, hard, and has uneven edges is more likely to
be cancer. But sometimes cancers can be tender, soft, and rounded. So it's important to have
anything unusual checked by your doctor.
According to the American Cancer Society, any of the following unusual changes in the breast
can be a symptom of breast cancer:
Swelling of all or part of the breast.
Skin irritation or dimpling.
Breast pain.
Nipple pain or the nipple turning inward.
Redness, scaliness, or thickening of the nipple or breast skin
A nipple discharge other than breast milk.
A lump in the underarm area.
These changes also can be signs of less serious conditions that are not cancerous, such as an
infection or a cyst. It’s important to get any breast changes checked out promptly by a doctor.
Estimated Cost of Cancer Treatment In India
MEDICAL TREATMENT PROCEDURE COST (USD)
Lumpectomy 3000
Total Mastectomy 7000
Radical Mastectomy 6000
IMC Group II
7. Pink Ribbon Campaign Page |6
PINK RIBBON CAMPAIGN: BREAST CANCER PREVENTION
THROUGH CHECK-UPS
Communication Idea: Prevent Breast Cancer through Regular Check-ups.
Target Group: Mumbai
Target market: Middle class educated working women
Duration of the Campaign: 1 month
Manpower Required
The NGO will have 15 full time dedicatees, along with 40 interns hired from different
professional colleges of Mumbai.
10 teams will be created of 4 interns each along with 1 mentor. In this way, there will be
10 mentors out of the 15 full time dedicatees.
Remaining 5 people will be handling different departments like finance, logistics
arrangements, corporate relations (in the form of associations with hospitals, housing
societies and malls etc.), social media etc.
Any volunteer generated because of the awareness created will be also be included to
take their contributions.
Major Ways of Communication
Personal Selling
Here personal selling is in the form selling of an idea. The revenues are not the aim, the
marketing process being for an awareness campaign. Personal selling involves direct interaction
with the people in order to tell them about the cause.
IMC Group II
8. Pink Ribbon Campaign Page |7
Various ways in which this aspect will be covered are:
Awareness through kiosks in hospitals, housing societies and malls.
Street plays in the housing societies.
Pamphlets to assist the Personal Selling Process in Kiosks
Pamphlets would have the QR codes for the pinkribboncampaign website that users of smart
phones can directly scan and go to the website.
Pamphlets would also have the customer care number, the website address.
Badges
The volunteers would wear the pink ribbon badges always along with the t-shirts. Also those
men or women who make donations would be given t-shirts and pink ribbon badges. The
participants in the events conducted by the pink ribbon campaign would be given t-shirts and
badges too.
Radio
We would take into account two radio stations which are very popular in Mumbai: 98.3 FM and
93.5 FM.
Core Idea: Prevention is better than cure. Kill the Breast cancer before it kills you. To
know more please visit www.pinkribbonmumbai.com
Target Group:
o Primary Group - Females of Socio Economic Class B and C
o Secondary Group - Males of Socio Economic Class B and C
o Frequency: Saturday-Sunday: 10-12 pm, 4 times per hour, 10 seconds per ad (6-9
pm, 5 times per hour, 10 sec per ad).
IMC Group II
9. Pink Ribbon Campaign Page |8
Cost on 2 channels of weekend radio broadcast: Rs 7000 per 10 seconds, 90 seconds in 1
week, 360 seconds in 4 weeks.
Rs. 7000x36= Rs. 252000 (For 1 channel)
And, Rs. 504000 (For 2 channels).
Associate with the radio channel and the most popular Radio Jockeys like Jeeturaj, Sana,
Sangeeta, Meera, Malishka to talk about the PINK RIBBON campaign once in their
shows. All they need to say is a DISHA named NGO is supporting the cause of women
going for check-ups against breast cancer for the prevention of it. To know more please
visit the website www.dishapinkribboncampaign.com
Social Media
Facebook: Disha will create a Facebook page that would be dedicated to breast cancer
awareness. The page will have information like symptoms and treatment information. The
Facebook page will also have a list of the hospitals in which the kiosk would be set up to help
out women in providing them with information about prevention against breast cancer. The page
will also have a list of the housing societies that would be visited by the volunteers of the NGO.
It would be an interactive page where women can address their queries. The Facebook page
would provide the link to the www.dishapinkribboncampaign.com and the twitter id which
people can tweet about.
There will be a multi stage process to create an impact on Facebook.
The process in which the social media will be used is:
o A Facebook page created by the name, “DISHA (A BREAST CANCER AWARENESS
CAMPAIGN)
o Majority of the content for the page will come in through the interns in the form of print
ads, facts about breast cancer, slogans and updates. The content will be approved by the
campaign heads and posted on the FB page.
o All the interns will share the updates on their wall from the page.
IMC Group II
10. Pink Ribbon Campaign Page |9
Impact: if we hire 40 interns and on an average each intern has 300 friends in his
list, that update will be visible to 12000 people (300x40) on their news feeds.
o The interns will share these updates on their friends’ walls as well.
If on an average each intern shares an update on the wall of 100 friends out of
300, total no. of posts will be 30,000 which in turn increase the visibility to 90 lac
people (30,000x300).
o Since the interns will be girls, majorly from professional colleges ready to go for their
jobs very soon, they are the best fit for our target market. The awareness created through
social media will be majorly in their social circle, thereby covering a big chunk of our
target market.
Webpage
The webpage www.dishapinkribboncampaign.com will have all the breast cancer statistics,
symptoms, treatment and also few stories on breast cancer survivals. Few celebrities would be
contacted to support the breast cancer campaign. Few would be those who have survived it and
few would be those supporting in prevention of the disease.
o Chat function: The webpage would have a chat function that would cater to every user
and ensure privacy to the women. The women may clarify all their doubts on breast
cancer to the assisting support staff. Someone would be available all the time to ensure
complete support and facilitate personal interaction.
o Customer Care: We would also provide the call centre number on which women or men
would be able to call and enquire about the disease, the hospitals which have the
infrastructure of the diagnosis and so on.
We would also have a section for making donations.
Twitter
Disha pink ribbon campaign will create a twitter account, follow a list of celebrities. Tweet
to support the cause of prevention against breast cancer. Tweet about few celebrities who
would have agreed to be a part of the campaign. Tweet also about general news concerned
IMC Group II
11. Pink Ribbon Campaign P a g e | 10
with social causes concerned with women, their health and also about breast cancer
campaign, events by Disha for Pink Ribbon campaign.
Public Relations
Disha would organise social cause events on a periodical basis in which different celebrities
would come be a part of it and promote it too.
Example: Events like race for the pink ribbon campaign. This event would be a PR
activity as celebrities would be called. Women will be allowed to participate in the race.
Those who win would be given discounts on checkups against breast cancer. Everyone
participating in the event would be given t shirts and caps along with the pink ribbon badges.
The media, press would be called for the press coverage.
We would such an event once a month on a weekend in the central location of Mumbai in a
ground land would expect a footfall of 300-400.
The cost of conducting this event would be around Rs. 300000.
Print: Disha would contact four publications in newspapers – Times of India, Loksatta,
Dainik Bhaskar and Chitralekha. These are of different languages– English, Marathi, Hindi
and Gujarati.
The focus would be on 10 by 10cm ads in newspapers– Rs. 80,000x4 = Rs. 320000. These
ads would appear twice a month. So in a month the spending would be Rs. 640000.
Also Disha would focus on magazines like Grihshobha and Meri Saheli for full page ads.
This would be done in the monthly issue. 1 color ad in a month in the monthly issue of
magazine would cost Rs. 25000. So Rs. 50000 would be spent on the ads in monthly issues
of Grihshobha and Meri Saheli.
IMC Group II
12. Pink Ribbon Campaign P a g e | 11
Word of Mouth
Commonly accepted as the best form of marketing, word of mouth will play a big role in the
awareness of our cause. All our marketing efforts will have a subtle factor focusing towards
creating and increasing the word of mouth for our campaign.
The interns hired will be a big source of this form of marketing.
o All the family members and friends are well aware about the organization in
which their close person is working. An intern working for a noble cause is by
default, bound to create a heavy word of mouth. A majority of the word of mouth
will spread directly to our target market.
Street Plays performed in the housing societies will definitely produce a huge word of
mouth.
The awareness efforts given on the kiosks will also immensely help to develop word of
mouth. Moreover the pamphlets given, if carried to their homes will also play a part in
this form of communication.
Corporate Tie-ups
Disha will initiate corporate tie ups with different hospitals, companies as a part of their
corporate social responsibility activities, mention their names on the Facebook page, tweet about
their company, hospital. Their publicity would be done through Facebook, twitter, the web page,
customer care, pamphlets. The hospitals and companies may contribute and make donations to
the NGO for good publicity.
IMC Group II
13. Pink Ribbon Campaign P a g e | 12
BUDGETED EXPENSES
For estimating funds requirements, we have assumed that we will hire 40 interns across the
Mumbai city for promoting our NGO. In addition to that we have assumed around 15 full time
employees our organization out of which 8 are mentors and rest 7 has different departments
under them. As stated earlier we have decided to cover 60 hospitals across Mumbai. We well
setup kiosk outside these hospitals. 5 days per hospital have been allocated so that we can cover
60 hospitals in a month. In addition to hospitals, some kiosk (say 20) will be setup outside
shopping malls and some inside the premises of Housing societies.
Following is the budget:
Particulars Amount (in Rs.)
Salary to full time employees (15x8000) 120000
Salary to Interns (40x2000) 80000
Cost of Kiosk (30x1500) 120000
Cost of Flex (30x400) 32000
Cost of Pamphlets (30000x3) 72000
Advertisement on Radio Channel 1 252000
Advertisement on Radio Channel 2 252000
Ribbon Badges (30000x0.75) 22500
Transportation Charges 25000
Refreshment Charges 25000
Miscellaneous Expenses 20000
T-Shirt (100x300) 30000
PR Event Expenses 300000
Advertisement in Newspaper 640000
Advertisement in Magazines 50000
Total 2,040,500
IMC Group II