The article analyzes the peculiarities of introducing a new product to the market. The concept of a new product, the environments for the introduction of a new product to the market are examined both external and internal environments, SWOT analysis is performed. When introducing a new product to the market, it is important to analyze the trends in the introduction of new products to the market. It is important to analyze the product very well because a good idea is just the beginning. When introducing a new product to the market, it is important to understand the advantages of the offered product in the context of competition. In order to lead the market, companies must offer new products to the market innovations. Innovation is an essential condition for becoming a leading company. The most successful new products are those that offer a better solution and clearly communicate to the consumer who they are. Margarita IÅ¡oraite "A New Product Introduction in to the Market Features" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-4 | Issue-6 , October 2020, URL: https://www.ijtsrd.com/papers/ijtsrd33590.pdf Paper Url: https://www.ijtsrd.com/management/marketing/33590/a-new-product-introduction-in-to-the-market-features/margarita-i%C5%A1oraite
The document discusses new product development, including the different types of new products, the process for developing new products, and key considerations. It outlines six categories of new products and eight major steps in the new product development process. It also discusses the success rate and costs at different stages, sources of new product ideas, and methods for screening, testing, and launching new products.
1. Conversion of a product concept into a new product requires knowledge in various areas such as raw materials, processing, consumer reactions, marketing, and the general business environment.
2. It is important to understand consumer needs and wants regarding a product's attributes in order to translate descriptions of a product into measurable quality terms.
3. Developing new products requires technical knowledge of science, testing techniques, procedures, and concepts as well as knowledge of how environmental, social, economic, and political factors can impact product development.
The document outlines the new product development process. It discusses that new products often fall short of expectations due to a lack of understanding customer needs and the market. It recommends employing marketing research both qualitatively and quantitatively to understand the product's role for customers. The document then describes each step of the new product development process including idea generation, product screening, concept testing, business analysis, product development, test marketing, and commercialization. It concludes by noting continuous improvement helps businesses meet requirements and open new opportunities.
The document outlines an 8-step new product development process: 1) Idea Generation, 2) Idea Screening, 3) Concept Development and Testing, 4) Marketing Strategy Development, 5) Business Analysis, 6) Product Development, 7) Market Testing, and 8) Commercialization. It describes techniques for generating ideas such as attribute listing and mind mapping. It also provides details on screening ideas, developing product concepts, testing concepts, determining marketing strategy, analyzing business factors, and discouraging overly cautious statements about new ideas.
What are the main stages in developing new product development process.pptxSameer Mathur
The document discusses managing the new product development process from idea generation through concept development and testing. It describes techniques for gathering customer input like conducting informal sessions and surveys. It also discusses frameworks for understanding customer needs and wants like demand-first innovation and growth (DIG). Additionally, it covers ways to generate new ideas like attribute listing, forced relationships, and morphological analysis. Finally, the document outlines steps for concept development, testing, and using tools like conjoint analysis to inform marketing strategy and product positioning.
New Product development is a journey. It's the road which leads to the actual product and then the actual product to the market.
NPD requires an understanding of customer needs and wants, the competitive environment, and the nature of the market.
It is generally used to discuss the complete process of introducing a new product in the market.
The creation of products with new or different characteristics that offer new or additional benefits to the customer.
V49 nolan pecho introducing new market offeringsnolanpecho
1) The document discusses introducing new market offerings and outlines eight stages of new product development from idea generation to commercialization.
2) It emphasizes the importance of identifying target customers and their needs when developing new products. Products should be superior, well-defined, and address customer benefits.
3) Examples of new offerings in a hospital setting include repositioning services, adding new product lines, improving existing products, and developing new-to-the-world products like specialty clinics.
Innovation carried out by the organization or company aims to increase the added value to the
products or services owned. Food industry-based companies have a different trend of innovation from other
industrial sectors, and quantitatively the number of research publications in the field of agro food industry is
less compared to the research on non-agro food industry. This study aims to determine the type and
characteristics of innovation in food companies. Innovation typologies consisting of product, process, market,
and organizational innovations, have different role and level in its implementation to food industry. Market
innovation leads to marketing through new marketing methods. Organizational innovation includes the
organization’ strategic steps in making new breakthroughs related to the products or services produced. The
food industry sector generally carries out the four types of innovation, yet product and process innovations are
more widely used, both of which have a higher potential to be applied compared to market and organizational
innovations. Incremental level of innovation is more applicable than radical innovation.
The document discusses new product development, including the different types of new products, the process for developing new products, and key considerations. It outlines six categories of new products and eight major steps in the new product development process. It also discusses the success rate and costs at different stages, sources of new product ideas, and methods for screening, testing, and launching new products.
1. Conversion of a product concept into a new product requires knowledge in various areas such as raw materials, processing, consumer reactions, marketing, and the general business environment.
2. It is important to understand consumer needs and wants regarding a product's attributes in order to translate descriptions of a product into measurable quality terms.
3. Developing new products requires technical knowledge of science, testing techniques, procedures, and concepts as well as knowledge of how environmental, social, economic, and political factors can impact product development.
The document outlines the new product development process. It discusses that new products often fall short of expectations due to a lack of understanding customer needs and the market. It recommends employing marketing research both qualitatively and quantitatively to understand the product's role for customers. The document then describes each step of the new product development process including idea generation, product screening, concept testing, business analysis, product development, test marketing, and commercialization. It concludes by noting continuous improvement helps businesses meet requirements and open new opportunities.
The document outlines an 8-step new product development process: 1) Idea Generation, 2) Idea Screening, 3) Concept Development and Testing, 4) Marketing Strategy Development, 5) Business Analysis, 6) Product Development, 7) Market Testing, and 8) Commercialization. It describes techniques for generating ideas such as attribute listing and mind mapping. It also provides details on screening ideas, developing product concepts, testing concepts, determining marketing strategy, analyzing business factors, and discouraging overly cautious statements about new ideas.
What are the main stages in developing new product development process.pptxSameer Mathur
The document discusses managing the new product development process from idea generation through concept development and testing. It describes techniques for gathering customer input like conducting informal sessions and surveys. It also discusses frameworks for understanding customer needs and wants like demand-first innovation and growth (DIG). Additionally, it covers ways to generate new ideas like attribute listing, forced relationships, and morphological analysis. Finally, the document outlines steps for concept development, testing, and using tools like conjoint analysis to inform marketing strategy and product positioning.
New Product development is a journey. It's the road which leads to the actual product and then the actual product to the market.
NPD requires an understanding of customer needs and wants, the competitive environment, and the nature of the market.
It is generally used to discuss the complete process of introducing a new product in the market.
The creation of products with new or different characteristics that offer new or additional benefits to the customer.
V49 nolan pecho introducing new market offeringsnolanpecho
1) The document discusses introducing new market offerings and outlines eight stages of new product development from idea generation to commercialization.
2) It emphasizes the importance of identifying target customers and their needs when developing new products. Products should be superior, well-defined, and address customer benefits.
3) Examples of new offerings in a hospital setting include repositioning services, adding new product lines, improving existing products, and developing new-to-the-world products like specialty clinics.
Innovation carried out by the organization or company aims to increase the added value to the
products or services owned. Food industry-based companies have a different trend of innovation from other
industrial sectors, and quantitatively the number of research publications in the field of agro food industry is
less compared to the research on non-agro food industry. This study aims to determine the type and
characteristics of innovation in food companies. Innovation typologies consisting of product, process, market,
and organizational innovations, have different role and level in its implementation to food industry. Market
innovation leads to marketing through new marketing methods. Organizational innovation includes the
organization’ strategic steps in making new breakthroughs related to the products or services produced. The
food industry sector generally carries out the four types of innovation, yet product and process innovations are
more widely used, both of which have a higher potential to be applied compared to market and organizational
innovations. Incremental level of innovation is more applicable than radical innovation.
This document discusses introducing new market offerings and managing existing products. It covers idea generation and screening, concept testing, product development processes, criteria for staffing venture teams, variations of product failure, marketing strategy, product development, prototype testing, timing of market entry, consumer adoption processes, characteristics of innovations, and reasons for new product success and failure. The key stages in new product development are idea generation, concept development, business analysis, product development, test marketing, and commercialization.
A study of consumer perception in innovative productranachirag
1) The document summarizes a study that examined consumer perceptions of innovative product forms and categories.
2) It involved collecting mobile phone samples, identifying attributes of innovative forms and categories, and conducting preference evaluations and multidimensional scaling analysis with subjects.
3) The results provide insights into how specific design training and different innovative product categories influence consumer perceptions of innovative products.
Linking Design, Marketing, and Innovation: Managing the Connection for Compet...Waqas Tariq
Marketing should closely coordinate with product innovation. Not only will an effective connection of the marketing activity and design trigger product innovation in enterprises, it is a key factor to the product success in the market place. In practice, how to process product design so as to reach the goal of marketing during the innovation procedure? In the past, enterprises did have some concrete actions but empirical studies regarding the correlation model between marketing strategy and design strategy or even between marketing strategy and innovation are rarely seen. In the study, the author first synthesized viewpoints from literature on marketing strategy, product innovation strategy, and design strategy. Then managers at marketing divisions and R&D departments of the Taiwanese consumer electronic industry were interviewed. The fitness of theoretical models and the observed data was then verified by Structural Equation Modeling (SEM). From the 265 effective questionnaires, a proper fitness was found for the correlation theoretical model of marketing strategy, product innovation strategy, and design strategy, and the observed data. In enterprises, marketing strategy will influence design strategy, and at the same time, the marketing strategy will also influence design strategy through innovation strategy. Among these three variables, innovation strategy serves as an independent variable and intervene variable to design strategy.
More innovation in agri & food by collaborating in a new ecosystem Nur America
By investing in collaboration to build a strong ecosystem, the agri-food companies can create new opportunities for innovation. The cooperation makes developing, maintaining and sharing knowledge easier and increases the optimal functioning of the value chain. Companies in an ecosystem together can devise better solutions that are differentiating and potentially cheaper.
For example, in the high-tech industry cooperation in the ecosystem delivered good results. By considering a wider range of suppliers in other industries and forming new collaborations, the agro & food companies can build their own new ecosystem. In this way they might be able to apply a technology that is used in another industry to a solution for the agricultural and food industry.
The document discusses key concepts related to product innovation including the product cycle, design cycle, roles of invention and innovation, and factors that influence new product development. It defines terms like dominant design, diffusion, market pull, and technology push. It also explores the roles of individuals and teams in innovation and different corporate strategies for pioneering versus imitating new products.
This document discusses factors that contribute to product success and failure. It provides examples of successful products like Maruti Swift, Parx clothing brand, Nokia N-series phones, Tata Docomo, Surf Excel detergent, Parachute coconut oil, Gillette razors, Bata shoes, and Coca-Cola. Examples of failed products discussed include New Coke, Microsoft TV, Colgate kitchen entrees, and Harley Davidson perfume. The document emphasizes the importance of understanding customer needs, benefits, positioning, competitive advantages, and other marketing mix elements in ensuring product success.
K1108346 Working as an Economist EC6001 EssayRadoslav Velyov
This document provides an overview of innovation and theories of innovation. It discusses types of innovation including radical and incremental innovation. It describes Joseph Schumpeter's theory that innovation is driven by entrepreneurs and economic selection. Nelson and Winter's evolutionary theory that firms develop routines is also examined. The document analyzes how innovation occurs through a process of mutation and selection. It provides the example of Apple to illustrate how firms innovate.
Effects of factor analysis on the questionnaire of strategic marketing mix on...Alexander Decker
The document discusses a study that examined the effects of factor analysis on a questionnaire about strategic marketing mix and organizational objectives in the food and beverage industry. The results of the questionnaires were subjected to factor analysis, which showed several positive effects: 1) The correlation matrix was all positive and above 0.5, showing the adequacy of factor analysis. 2) Kaiser-Mayer Olkin value was 0.882, showing the data was suitable for factor analysis. 3) Eight factors were extracted explaining 72.6% of variability in the data. 4) Variables loaded strongly onto the factors. This shows factor analysis had significant positive effects on analyzing the questionnaire data.
The document discusses building a sustainable fashion business through the EcoChic Design Award. It explains that a sustainable business aims for positive social and environmental impacts alongside profit. The fashion industry is highly polluting so there is a responsibility to change this. Being sustainable can lower costs and increase profits through more efficient operations. It then provides tips for various stages of business operations to reduce environmental impacts, such as choosing sustainable materials, reducing waste and emissions in design, production, distribution and retail.
Innovation refers to new ways of doing things and involves the whole process from identifying opportunities to marketing and sales. The goal of innovation is positive change and increased productivity. Innovation in business is linked to performance, growth, and competitive positioning. Key skills for innovation include association, questioning, and close observation. There are four dimensions of innovation: product, process, position, and paradigm. The innovation management process involves scanning, selecting, implementing, acquiring, launching, sustaining, and learning from successes and failures.
Standardization Efforts: The Relationship between Knowledge Dimensions, Searc...Ian McCarthy
We explore how a standardization effort (i.e.,when a firm pursues standards to further innovation) involves different search processes for knowledge and innovation outcomes. Using an inductive case study of Vanke, a leading Chinese property developer,we show how varying degrees of knowledge
complexity and codification combine to produce a typology of four types of search process: active, integrative, decentralized and passive, resulting in four types of innovation outcome: modular, radical,incremental and architectural. We argue that when the standardization effort in a firm involves highly codified knowledge,incremental and architectural innovation outcomes are fostered, while modular and radical innovations are hindered. We discuss how standardization efforts can result in a second-order innovation capability, and conclude by calling for comparative research in other settings to understand how standardization efforts can be suited to different types of search process in different industry contexts.
What are the main stages in developing new product & servicesSameer Mathur
The main stages in developing new products and services are:
1) Generating ideas through interacting with customers, employees, management and researching demand trends, competition and using creativity techniques.
2) Refining ideas through screening ideas based on their technical feasibility, commercial potential and likelihood of economic success.
3) Implementing the most promising ideas with approval from senior leadership and ensuring sufficient resources are allocated for development.
This document provides an overview of a study on advertisers' perceptions of Indulge, a weekly supplement of The New Indian Express newspaper. It includes an abstract that indicates the study aimed to understand the brand image created by Indulge and reasons for choosing it from the perspective of advertisers. The methodology section notes that primary data was collected through personal interviews and questionnaires with 30 advertising clients. Key findings from the study revealed that advertisers perceive Indulge as an attractive product that depicts trends in the Chennai market, though there were some limitations noted in the study as well. Suggestions provided to the company included increasing circulation of the product.
This document provides an overview of assessing the nucleic acid synthesis business at Roche. It outlines understanding the market and customers, products, developing a strategy, and implementing an assessment. Key areas to focus on include the market size and trends, who the customers are and their needs, the competitive landscape, product strengths and differentiation, and creating a strategic plan and dashboard to measure results. The assessment should involve learning about the chemistry, capabilities, and applications of the products through various means such as meeting with people in the company, reviewing literature, and attending events.
This document discusses innovation and adaptation. It defines innovation as the introduction of new ideas, goods, or services intended to be useful. There are five types of innovation: product, process, marketing, organizational, and business model. An important step in adapting products to markets is determining how new the product is perceived. Products new to a social system are innovations, and understanding how innovations diffuse is important for product strategy. The document also discusses how McDonald's has succeeded through adaptation and innovation, such as by coming up with new products and services to meet the needs of diverse consumer markets based on demographic, economic, and local factors.
The document discusses developing new products for global markets. It covers introducing products into foreign markets through extension, adaptation, or invention strategies. It also discusses developing global products through standardization or modularity. For new product development processes, a company can assign responsibilities to subsidiaries or head office. Sources of new development include lead markets, subsidiaries, purchasing R&D, importing, acquisitions, joint ventures, and alliances. Introducing new products globally requires test marketing and determining the target country and introduction timing.
The document discusses factors that influence the rate of adoption of new products in foreign markets. It notes that products successful in one country may be perceived as innovative in another country. The degree of perceived newness, a product's attributes, and how information about the product is communicated can all impact consumer reaction and the time needed for acceptance. Understanding diffusion of innovations theory may allow marketers to better predict acceptance rates and potentially accelerate acceptance through marketing strategies that minimize perceived newness or resistance.
This document discusses the importance of understanding consumer needs in new product development and the gap that often exists between marketing and product design functions. It proposes that conjoint analysis is an ideal tool to bridge this divide by helping to develop customer-focused, successful products. The document provides background on new product development processes, the challenges faced by industrial designers, and the value of incorporating formal consumer research methods early in the development process. It argues that conjoint analysis can help overcome deficiencies in translating voice of the customer information for product designers to create useful, usable, and satisfying products for consumers.
This PhD thesis examines patterns of open innovation within product development processes in the Brazilian and Canadian aerospace industries. It begins with introducing the research goals, questions, and scope. It then provides a literature review on key topics like product development, open innovation, systems of innovation, and innovation policy. The thesis presents a conceptual model of the product development process incorporating open innovation tools. It also provides an overview of the global, Brazilian, and Canadian aerospace industries and markets. The thesis describes its comparative survey research method and hypotheses. It then presents results on topics like company characterization, innovation performance, intellectual property protection, funding, R&D activities, and internationalization.
Essential Product Planning Techniques for Oxford University PressPhil Johnson
Workshop for Technology Product Management Team at Oxford University Press English Language Teaching division, providing the team with new techniques and approaches to plan more successful product solutions.
New product failure and success by www.jobbazzar.comwww.Jobbazzar.com
New product failures can be attributed to poor planning, poor management, poor concept, or poor execution. Specifically:
- Poor planning includes failing to properly analyze the market or understand regulatory issues.
- Poor management refers to an organizational culture that does not encourage innovation or risk-taking.
- A poor concept lacks a compelling consumer benefit or differentiating characteristics.
- Poor execution involves insufficient marketing, support during rollout, or understanding consumer benefits.
Many new products fail because they do not solve consumer problems or provide benefits that justify purchase over existing options. Both manufacturers and distributors report a lack of innovation or marketing support as common reasons for failure.
The document discusses new product development. It begins by defining a product and explaining that new product development refers to original products, improvements, modifications, and new brands developed through a company's research and development.
It then describes the types of new products a company can develop, including those new to the world, new product lines, additions to existing lines, and improvements/revisions. It also discusses challenges in new product development like ideas, fragmented markets, costs, and short product life cycles.
New products often fail for reasons like poor organization, forecasting, market planning, product design, high costs, bad timing, lack of distinctiveness and differential advantages, and overoptimistic plans. Finally, it outlines the typical
This document discusses introducing new market offerings and managing existing products. It covers idea generation and screening, concept testing, product development processes, criteria for staffing venture teams, variations of product failure, marketing strategy, product development, prototype testing, timing of market entry, consumer adoption processes, characteristics of innovations, and reasons for new product success and failure. The key stages in new product development are idea generation, concept development, business analysis, product development, test marketing, and commercialization.
A study of consumer perception in innovative productranachirag
1) The document summarizes a study that examined consumer perceptions of innovative product forms and categories.
2) It involved collecting mobile phone samples, identifying attributes of innovative forms and categories, and conducting preference evaluations and multidimensional scaling analysis with subjects.
3) The results provide insights into how specific design training and different innovative product categories influence consumer perceptions of innovative products.
Linking Design, Marketing, and Innovation: Managing the Connection for Compet...Waqas Tariq
Marketing should closely coordinate with product innovation. Not only will an effective connection of the marketing activity and design trigger product innovation in enterprises, it is a key factor to the product success in the market place. In practice, how to process product design so as to reach the goal of marketing during the innovation procedure? In the past, enterprises did have some concrete actions but empirical studies regarding the correlation model between marketing strategy and design strategy or even between marketing strategy and innovation are rarely seen. In the study, the author first synthesized viewpoints from literature on marketing strategy, product innovation strategy, and design strategy. Then managers at marketing divisions and R&D departments of the Taiwanese consumer electronic industry were interviewed. The fitness of theoretical models and the observed data was then verified by Structural Equation Modeling (SEM). From the 265 effective questionnaires, a proper fitness was found for the correlation theoretical model of marketing strategy, product innovation strategy, and design strategy, and the observed data. In enterprises, marketing strategy will influence design strategy, and at the same time, the marketing strategy will also influence design strategy through innovation strategy. Among these three variables, innovation strategy serves as an independent variable and intervene variable to design strategy.
More innovation in agri & food by collaborating in a new ecosystem Nur America
By investing in collaboration to build a strong ecosystem, the agri-food companies can create new opportunities for innovation. The cooperation makes developing, maintaining and sharing knowledge easier and increases the optimal functioning of the value chain. Companies in an ecosystem together can devise better solutions that are differentiating and potentially cheaper.
For example, in the high-tech industry cooperation in the ecosystem delivered good results. By considering a wider range of suppliers in other industries and forming new collaborations, the agro & food companies can build their own new ecosystem. In this way they might be able to apply a technology that is used in another industry to a solution for the agricultural and food industry.
The document discusses key concepts related to product innovation including the product cycle, design cycle, roles of invention and innovation, and factors that influence new product development. It defines terms like dominant design, diffusion, market pull, and technology push. It also explores the roles of individuals and teams in innovation and different corporate strategies for pioneering versus imitating new products.
This document discusses factors that contribute to product success and failure. It provides examples of successful products like Maruti Swift, Parx clothing brand, Nokia N-series phones, Tata Docomo, Surf Excel detergent, Parachute coconut oil, Gillette razors, Bata shoes, and Coca-Cola. Examples of failed products discussed include New Coke, Microsoft TV, Colgate kitchen entrees, and Harley Davidson perfume. The document emphasizes the importance of understanding customer needs, benefits, positioning, competitive advantages, and other marketing mix elements in ensuring product success.
K1108346 Working as an Economist EC6001 EssayRadoslav Velyov
This document provides an overview of innovation and theories of innovation. It discusses types of innovation including radical and incremental innovation. It describes Joseph Schumpeter's theory that innovation is driven by entrepreneurs and economic selection. Nelson and Winter's evolutionary theory that firms develop routines is also examined. The document analyzes how innovation occurs through a process of mutation and selection. It provides the example of Apple to illustrate how firms innovate.
Effects of factor analysis on the questionnaire of strategic marketing mix on...Alexander Decker
The document discusses a study that examined the effects of factor analysis on a questionnaire about strategic marketing mix and organizational objectives in the food and beverage industry. The results of the questionnaires were subjected to factor analysis, which showed several positive effects: 1) The correlation matrix was all positive and above 0.5, showing the adequacy of factor analysis. 2) Kaiser-Mayer Olkin value was 0.882, showing the data was suitable for factor analysis. 3) Eight factors were extracted explaining 72.6% of variability in the data. 4) Variables loaded strongly onto the factors. This shows factor analysis had significant positive effects on analyzing the questionnaire data.
The document discusses building a sustainable fashion business through the EcoChic Design Award. It explains that a sustainable business aims for positive social and environmental impacts alongside profit. The fashion industry is highly polluting so there is a responsibility to change this. Being sustainable can lower costs and increase profits through more efficient operations. It then provides tips for various stages of business operations to reduce environmental impacts, such as choosing sustainable materials, reducing waste and emissions in design, production, distribution and retail.
Innovation refers to new ways of doing things and involves the whole process from identifying opportunities to marketing and sales. The goal of innovation is positive change and increased productivity. Innovation in business is linked to performance, growth, and competitive positioning. Key skills for innovation include association, questioning, and close observation. There are four dimensions of innovation: product, process, position, and paradigm. The innovation management process involves scanning, selecting, implementing, acquiring, launching, sustaining, and learning from successes and failures.
Standardization Efforts: The Relationship between Knowledge Dimensions, Searc...Ian McCarthy
We explore how a standardization effort (i.e.,when a firm pursues standards to further innovation) involves different search processes for knowledge and innovation outcomes. Using an inductive case study of Vanke, a leading Chinese property developer,we show how varying degrees of knowledge
complexity and codification combine to produce a typology of four types of search process: active, integrative, decentralized and passive, resulting in four types of innovation outcome: modular, radical,incremental and architectural. We argue that when the standardization effort in a firm involves highly codified knowledge,incremental and architectural innovation outcomes are fostered, while modular and radical innovations are hindered. We discuss how standardization efforts can result in a second-order innovation capability, and conclude by calling for comparative research in other settings to understand how standardization efforts can be suited to different types of search process in different industry contexts.
What are the main stages in developing new product & servicesSameer Mathur
The main stages in developing new products and services are:
1) Generating ideas through interacting with customers, employees, management and researching demand trends, competition and using creativity techniques.
2) Refining ideas through screening ideas based on their technical feasibility, commercial potential and likelihood of economic success.
3) Implementing the most promising ideas with approval from senior leadership and ensuring sufficient resources are allocated for development.
This document provides an overview of a study on advertisers' perceptions of Indulge, a weekly supplement of The New Indian Express newspaper. It includes an abstract that indicates the study aimed to understand the brand image created by Indulge and reasons for choosing it from the perspective of advertisers. The methodology section notes that primary data was collected through personal interviews and questionnaires with 30 advertising clients. Key findings from the study revealed that advertisers perceive Indulge as an attractive product that depicts trends in the Chennai market, though there were some limitations noted in the study as well. Suggestions provided to the company included increasing circulation of the product.
This document provides an overview of assessing the nucleic acid synthesis business at Roche. It outlines understanding the market and customers, products, developing a strategy, and implementing an assessment. Key areas to focus on include the market size and trends, who the customers are and their needs, the competitive landscape, product strengths and differentiation, and creating a strategic plan and dashboard to measure results. The assessment should involve learning about the chemistry, capabilities, and applications of the products through various means such as meeting with people in the company, reviewing literature, and attending events.
This document discusses innovation and adaptation. It defines innovation as the introduction of new ideas, goods, or services intended to be useful. There are five types of innovation: product, process, marketing, organizational, and business model. An important step in adapting products to markets is determining how new the product is perceived. Products new to a social system are innovations, and understanding how innovations diffuse is important for product strategy. The document also discusses how McDonald's has succeeded through adaptation and innovation, such as by coming up with new products and services to meet the needs of diverse consumer markets based on demographic, economic, and local factors.
The document discusses developing new products for global markets. It covers introducing products into foreign markets through extension, adaptation, or invention strategies. It also discusses developing global products through standardization or modularity. For new product development processes, a company can assign responsibilities to subsidiaries or head office. Sources of new development include lead markets, subsidiaries, purchasing R&D, importing, acquisitions, joint ventures, and alliances. Introducing new products globally requires test marketing and determining the target country and introduction timing.
The document discusses factors that influence the rate of adoption of new products in foreign markets. It notes that products successful in one country may be perceived as innovative in another country. The degree of perceived newness, a product's attributes, and how information about the product is communicated can all impact consumer reaction and the time needed for acceptance. Understanding diffusion of innovations theory may allow marketers to better predict acceptance rates and potentially accelerate acceptance through marketing strategies that minimize perceived newness or resistance.
This document discusses the importance of understanding consumer needs in new product development and the gap that often exists between marketing and product design functions. It proposes that conjoint analysis is an ideal tool to bridge this divide by helping to develop customer-focused, successful products. The document provides background on new product development processes, the challenges faced by industrial designers, and the value of incorporating formal consumer research methods early in the development process. It argues that conjoint analysis can help overcome deficiencies in translating voice of the customer information for product designers to create useful, usable, and satisfying products for consumers.
This PhD thesis examines patterns of open innovation within product development processes in the Brazilian and Canadian aerospace industries. It begins with introducing the research goals, questions, and scope. It then provides a literature review on key topics like product development, open innovation, systems of innovation, and innovation policy. The thesis presents a conceptual model of the product development process incorporating open innovation tools. It also provides an overview of the global, Brazilian, and Canadian aerospace industries and markets. The thesis describes its comparative survey research method and hypotheses. It then presents results on topics like company characterization, innovation performance, intellectual property protection, funding, R&D activities, and internationalization.
Essential Product Planning Techniques for Oxford University PressPhil Johnson
Workshop for Technology Product Management Team at Oxford University Press English Language Teaching division, providing the team with new techniques and approaches to plan more successful product solutions.
New product failure and success by www.jobbazzar.comwww.Jobbazzar.com
New product failures can be attributed to poor planning, poor management, poor concept, or poor execution. Specifically:
- Poor planning includes failing to properly analyze the market or understand regulatory issues.
- Poor management refers to an organizational culture that does not encourage innovation or risk-taking.
- A poor concept lacks a compelling consumer benefit or differentiating characteristics.
- Poor execution involves insufficient marketing, support during rollout, or understanding consumer benefits.
Many new products fail because they do not solve consumer problems or provide benefits that justify purchase over existing options. Both manufacturers and distributors report a lack of innovation or marketing support as common reasons for failure.
The document discusses new product development. It begins by defining a product and explaining that new product development refers to original products, improvements, modifications, and new brands developed through a company's research and development.
It then describes the types of new products a company can develop, including those new to the world, new product lines, additions to existing lines, and improvements/revisions. It also discusses challenges in new product development like ideas, fragmented markets, costs, and short product life cycles.
New products often fail for reasons like poor organization, forecasting, market planning, product design, high costs, bad timing, lack of distinctiveness and differential advantages, and overoptimistic plans. Finally, it outlines the typical
Innovation is the application of new solutions to meet new requirements or needs. It differs from invention in that innovation refers to using ideas or methods, while invention refers to creating them. Innovation can occur in individuals, societies, businesses, and organizations through sources like changes in markets, demographics, or scientific knowledge. Common goals of innovation programs are improved quality, new markets, and reduced costs, though failures can occur from issues like poor goal definition, participation, or monitoring of results. Innovation is measured globally using indexes that rank countries based on factors like research and development spending and patent activity.
This document discusses innovation and its importance for entrepreneurship. It defines innovation as creating new combinations of nature's raw materials, labor, and capital. Entrepreneurs exploit opportunities for innovation by searching for changes and applying principles of successful innovation. The document outlines several areas where valuable innovation can occur, including new products, services, production techniques, and ways to inform customers. It emphasizes that success can come from multiple innovations across these areas. Finally, it discusses the innovation process and sources of innovative opportunities according to Peter Drucker.
DRIVING PRODUCT SALES PERFORMANCE BY ANALYSING PRODUCT PRELAUNCH IN A LINGUIS...kevig
This document summarizes a research paper that analyzes product prelaunch events using natural language processing to investigate how they can drive product sales. Specifically, it looks at how conveying different customer values and inducing an optimism bias called "Nextopia" during prelaunch events impacts sales. The paper reviews literature on customer values frameworks and the effectiveness of prerelease advertising. It proposes using linguistics analysis of Apple's prelaunch event scripts to determine which expressed customer values (functional, experiential, cost/sacrifices) and affective messages most influence sales. The research aims to provide guidelines for crafting prelaunch speeches to maximize new product sales.
This document outlines the key steps in the new product planning and development process: idea generation, idea screening, project planning, product development, test marketing, and commercialization. It discusses factors that contribute to new product success or failure such as adequate market research, developing products that customers need, and cross-functional team collaboration. Common sources of new product ideas are discussed as well as different types of new products such as new-to-the-world products, line extensions, and product improvements.
The document provides an overview of product planning and development. It discusses key concepts such as defining a product, product classification, branding, packaging, the product life cycle, and introducing new products. The stages of new product development include idea generation, screening, concept development and testing, developing a marketing strategy, business analysis, product development, test marketing, and commercial launch.
The document discusses innovation and its importance for entrepreneurship. It defines innovation as creating new combinations of nature, labor, and capital to exploit opportunities. An innovation can include new products, services, production techniques, or ways to inform customers. Successful entrepreneurs monitor sources of innovation like customer needs, new technologies, or social/economic changes. The innovation process involves taking an idea through invention, development, commercialization, and application. Large companies can encourage innovation through organizational structures that balance autonomy and control.
The document discusses innovation and its importance for entrepreneurship. It defines innovation as creating new combinations of nature, labor, and capital to exploit opportunities through new or improved products, services, processes, techniques, or ideas. Successful innovation requires purposefully searching for sources of change and applying principles to develop, produce, and promote innovations to customers. Entrepreneurs can innovate in many ways within an organization or through new ventures.
The document outlines the new product development process, which includes idea generation, idea screening, concept development and testing, business analysis, market and beta testing, technical implementation, commercialization, and pricing. It discusses each stage in the process, from coming up with initial ideas through testing prototypes, analyzing market potential, launching the product commercially, and determining price. The goal of the new product development process is to systematically transform a market opportunity into a new product available for sale.
The document discusses several topics related to product management:
1. It describes the 5 stages of a product's life cycle: development, introduction, growth, maturity, and decline. Marketing strategy changes at each stage.
2. It outlines the major steps in new product development: generating ideas, research, development, testing, analysis, and introduction to market.
3. It defines the role and responsibilities of a brand executive in a pharmaceutical company, which includes marketing brand strategies, analyzing sales data, and ensuring brand messaging resonates with prescribers.
4. It classifies products as either consumer products (convenience, shopping, specialty) or industrial products (materials/parts, capital items, supplies/
The document discusses new product planning and the product life cycle. It begins by defining what a product is, including both tangible goods and intangible services. It then outlines the stages of the product life cycle: introduction, growth, maturity, and decline. The document also discusses the different levels of a product from the core benefit to the actual product to augmented services. Finally, it outlines the process of new product development from idea generation through test marketing to improve the odds of success.
The document discusses new product planning and the product life cycle. It begins by defining what a product is, including both tangible goods and intangible services. It then outlines the stages of the product life cycle: introduction, growth, maturity, and decline. The document also discusses the different levels of a product from the core benefits to the actual product to augmented services. Finally, it outlines the process of new product development from idea generation through test marketing to improve the odds of success.
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The document outlines the new product development process, which consists of 8 steps: 1) Idea Generation, 2) Idea Screening, 3) Concept Development & Testing, 4) Marketing Strategy Development, 5) Business Analysis, 6) Product Development, 7) Market Testing, and 8) Commercialization. The process begins with generating product ideas, screening them, developing the top concepts, creating marketing strategies, analyzing business feasibility, developing prototypes, testing products in markets, and finally commercializing successful products. New product development provides advantages like satisfying customers, replacing declining products, maintaining market share through innovation, and filling gaps in the market.
1. New market development involves researching new market segments and exploring opportunities to utilize existing goods or services with potential new consumers.
2. The product development process defines work to be done at both a macro and micro level across phases from research and preclinical trials to new drug application and production launch.
3. Strategies like market penetration, market development, product development and diversification presented in Ansoff's Matrix provide a framework for companies to understand uncertainties in growth.
- Innovation is the tool that entrepreneurs use to exploit opportunities for change and create new business models or services. It involves combining resources like labor, materials, and capital in new ways.
- Some areas where entrepreneurs can innovate include developing new products or services, improving production techniques, or finding new ways to inform customers about offerings.
- Successful innovations often offer customers benefits like lower costs, higher quality products, or better service. Entrepreneurs must search for sources of innovation and understand how to successfully develop and market new ideas.
The document is a research paper that aims to identify key drivers of disruptive innovation in products and services. It provides a literature review on disruptive innovation and identifies 20 potential drivers to be tested, such as competition, shifting consumer tastes, technology changes, and mass customization. Surveys were administered to academics, IT professionals, and manufacturers to rate the drivers. Factor analysis was conducted on the responses and regression analysis showed that competition, changes in market trends, and sustainability were the most commonly identified drivers of disruptive innovation across the surveyed industries.
Similar to A New Product Introduction in to the Market Features (20)
‘Six Sigma Technique’ A Journey Through its Implementationijtsrd
The manufacturing industries all over the world are facing tough challenges for growth, development and sustainability in today’s competitive environment. They have to achieve apex position by adapting with the global competitive environment by delivering goods and services at low cost, prime quality and better price to increase wealth and consumer satisfaction. Cost Management ensures profit, growth and sustainability of the business with implementation of Continuous Improvement Technique like Six Sigma. This leads to optimize Business performance. The method drives for customer satisfaction, low variation, reduction in waste and cycle time resulting into a competitive advantage over other industries which did not implement it. The main objective of this paper ‘Six Sigma Technique A Journey Through Its Implementation’ is to conceptualize the effectiveness of Six Sigma Technique through the journey of its implementation. Aditi Sunilkumar Ghosalkar "‘Six Sigma Technique’: A Journey Through its Implementation" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64546.pdf Paper Url: https://www.ijtsrd.com/other-scientific-research-area/other/64546/‘six-sigma-technique’-a-journey-through-its-implementation/aditi-sunilkumar-ghosalkar
Edge Computing in Space Enhancing Data Processing and Communication for Space...ijtsrd
Edge computing, a paradigm that involves processing data closer to its source, has gained significant attention for its potential to revolutionize data processing and communication in space missions. With the increasing complexity and data volume generated by modern space missions, traditional centralized computing approaches face challenges related to latency, bandwidth, and security. Edge computing in space, involving on board processing and analysis of data, offers promising solutions to these challenges. This paper explores the concept of edge computing in space, its benefits, applications, and future prospects in enhancing space missions. Manish Verma "Edge Computing in Space: Enhancing Data Processing and Communication for Space Missions" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64541.pdf Paper Url: https://www.ijtsrd.com/computer-science/artificial-intelligence/64541/edge-computing-in-space-enhancing-data-processing-and-communication-for-space-missions/manish-verma
Dynamics of Communal Politics in 21st Century India Challenges and Prospectsijtsrd
Communal politics in India has evolved through centuries, weaving a complex tapestry shaped by historical legacies, colonial influences, and contemporary socio political transformations. This research comprehensively examines the dynamics of communal politics in 21st century India, emphasizing its historical roots, socio political dynamics, economic implications, challenges, and prospects for mitigation. The historical perspective unravels the intricate interplay of religious identities and power dynamics from ancient civilizations to the impact of colonial rule, providing insights into the evolution of communalism. The socio political dynamics section delves into the contemporary manifestations, exploring the roles of identity politics, socio economic disparities, and globalization. The economic implications section highlights how communal politics intersects with economic issues, perpetuating disparities and influencing resource allocation. Challenges posed by communal politics are scrutinized, revealing multifaceted issues ranging from social fragmentation to threats against democratic values. The prospects for mitigation present a multifaceted approach, incorporating policy interventions, community engagement, and educational initiatives. The paper conducts a comparative analysis with international examples, identifying common patterns such as identity politics and economic disparities. It also examines unique challenges, emphasizing Indias diverse religious landscape, historical legacy, and secular framework. Lessons for effective strategies are drawn from international experiences, offering insights into inclusive policies, interfaith dialogue, media regulation, and global cooperation. By scrutinizing historical epochs, contemporary dynamics, economic implications, and international comparisons, this research provides a comprehensive understanding of communal politics in India. The proposed strategies for mitigation underscore the importance of a holistic approach to foster social harmony, inclusivity, and democratic values. Rose Hossain "Dynamics of Communal Politics in 21st Century India: Challenges and Prospects" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64528.pdf Paper Url: https://www.ijtsrd.com/humanities-and-the-arts/history/64528/dynamics-of-communal-politics-in-21st-century-india-challenges-and-prospects/rose-hossain
Assess Perspective and Knowledge of Healthcare Providers Towards Elehealth in...ijtsrd
Background and Objective Telehealth has become a well known tool for the delivery of health care in Saudi Arabia, and the perspective and knowledge of healthcare providers are influential in the implementation, adoption and advancement of the method. This systematic review was conducted to examine the current literature base regarding telehealth and the related healthcare professional perspective and knowledge in the Kingdom of Saudi Arabia. Materials and Methods This systematic review was conducted by searching 7 databases including, MEDLINE, CINHAL, Web of Science, Scopus, PubMed, PsycINFO, and ProQuest Central. Studies on healthcare practitioners telehealth knowledge and perspectives published in English in Saudi Arabia from 2000 to 2023 were included. Boland directed this comprehensive review. The researchers examined each connected study using the AXIS tool, which evaluates cross sectional systematic reviews. Narrative synthesis was used to summarise and convey the data. Results Out of 1840 search results, 10 studies were included. Positive outlook and limited knowledge among providers were seen across trials. Healthcare professionals like telehealth for its ability to improve quality, access, and delivery, save time and money, and be successful. Age, gender, occupation, and work experience also affect health workers knowledge. In Saudi Arabia, healthcare professionals face inadequate expert assistance, patient privacy, internet connection concerns, lack of training courses, lack of telehealth understanding, and high costs while performing telemedicine. Conclusions Healthcare practitioners telehealth perceptions and knowledge were examined in this systematic study. Its collection of concerned experts different personal attitudes and expertise would help enhance telehealths implementation in Saudi Arabia, develop its healthcare delivery alternative, and eliminate frequent problems. Badriah Mousa I Mulayhi | Dr. Jomin George | Judy Jenkins "Assess Perspective and Knowledge of Healthcare Providers Towards Elehealth in Saudi Arabia: A Systematic Review" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64535.pdf Paper Url: https://www.ijtsrd.com/medicine/other/64535/assess-perspective-and-knowledge-of-healthcare-providers-towards-elehealth-in-saudi-arabia-a-systematic-review/badriah-mousa-i-mulayhi
The Impact of Digital Media on the Decentralization of Power and the Erosion ...ijtsrd
The impact of digital media on the distribution of power and the weakening of traditional gatekeepers has gained considerable attention in recent years. The adoption of digital technologies and the internet has resulted in declining influence and power for traditional gatekeepers such as publishing houses and news organizations. Simultaneously, digital media has facilitated the emergence of new voices and players in the media industry. Digital medias impact on power decentralization and gatekeeper erosion is visible in several ways. One significant aspect is the democratization of information, which enables anyone with an internet connection to publish and share content globally, leading to citizen journalism and bypassing traditional gatekeepers. Another aspect is the disruption of conventional media industry business models, as traditional organizations struggle to adjust to the decrease in advertising revenue and the rise of digital platforms. Alternative business models, such as subscription models and crowdfunding, have become more prevalent, leading to the emergence of new players. Overall, the impact of digital media on the distribution of power and the weakening of traditional gatekeepers has brought about significant changes in the media landscape and the way information is shared. Further research is required to fully comprehend the implications of these changes and their impact on society. Dr. Kusum Lata "The Impact of Digital Media on the Decentralization of Power and the Erosion of Traditional Gatekeepers" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64544.pdf Paper Url: https://www.ijtsrd.com/humanities-and-the-arts/political-science/64544/the-impact-of-digital-media-on-the-decentralization-of-power-and-the-erosion-of-traditional-gatekeepers/dr-kusum-lata
Online Voices, Offline Impact Ambedkars Ideals and Socio Political Inclusion ...ijtsrd
This research investigates the nexus between online discussions on Dr. B.R. Ambedkars ideals and their impact on social inclusion among college students in Gurugram, Haryana. Surveying 240 students from 12 government colleges, findings indicate that 65 actively engage in online discussions, with 80 demonstrating moderate to high awareness of Ambedkars ideals. Statistically significant correlations reveal that higher online engagement correlates with increased awareness p 0.05 and perceived social inclusion. Variations across colleges and a notable effect of college type on perceived social inclusion highlight the influence of contextual factors. Furthermore, the intersectional analysis underscores nuanced differences based on gender, caste, and socio economic status. Dr. Kusum Lata "Online Voices, Offline Impact: Ambedkar's Ideals and Socio-Political Inclusion - A Study of Gurugram District" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64543.pdf Paper Url: https://www.ijtsrd.com/humanities-and-the-arts/political-science/64543/online-voices-offline-impact-ambedkars-ideals-and-sociopolitical-inclusion--a-study-of-gurugram-district/dr-kusum-lata
Problems and Challenges of Agro Entreprenurship A Studyijtsrd
Noting calls for contextualizing Agro entrepreneurs problems and challenges of the agro entrepreneurs and for greater attention to the Role of entrepreneurs in agro entrepreneurship research, we conduct a systematic literature review of extent research in agriculture entrepreneurship to overcome the study objectives of complications of agro entrepreneurs through various factors, Development of agriculture products is a key factor for the overall economic growth of agro entrepreneurs Agro Entrepreneurs produces firsthand large scale employment, utilizes the labor and natural resources, This research outlines the problems of Weather and Soil Erosions, Market price fluctuation, stimulates labor cost problems, reduces concentration of Price volatility, Dependency on Intermediaries, induces Limited Bargaining Power, and Storage and Transportation Costs. This paper mainly devoted to highlight Problems and challenges faced for the sustainable of Agro Entrepreneurs in India. Vinay Prasad B "Problems and Challenges of Agro Entreprenurship - A Study" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64540.pdf Paper Url: https://www.ijtsrd.com/other-scientific-research-area/other/64540/problems-and-challenges-of-agro-entreprenurship--a-study/vinay-prasad-b
Comparative Analysis of Total Corporate Disclosure of Selected IT Companies o...ijtsrd
Disclosure is a process through which a business enterprise communicates with external parties. A corporate disclosure is communication of financial and non financial information of the activities of a business enterprise to the interested entities. Corporate disclosure is done through publishing annual reports. So corporate disclosure through annual reports plays a vital role in the life of all the companies and provides valuable information to investors. The basic objectives of corporate disclosure is to give a true and fair view of companies to the parties related either directly or indirectly like owner, government, creditors, shareholders etc. in the companies act, provisions have been made about mandatory and voluntary disclosure. The IT sector in India is rapidly growing, the trend to invest in the IT sector is rising and employment opportunities in IT sectors are also increasing. Therefore the IT sector is expected to have fair, full and adequate disclosure of all information. Unfair and incomplete disclosure may adversely affect the entire economy. A research study on disclosure practices of IT companies could play an important role in this regard. Hence, the present research study has been done to study and review comparative analysis of total corporate disclosure of selected IT companies of India and to put forward overall findings and suggestions with a view to increase disclosure score of these companies. The researcher hopes that the present research study will be helpful to all selected Companies for improving level of corporate disclosure through annual reports as well as the government, creditors, investors, all business organizations and upcoming researcher for comparative analyses of level of corporate disclosure with special reference to selected IT companies. Dr. Vaibhavi D. Thaker "Comparative Analysis of Total Corporate Disclosure of Selected IT Companies of India" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64539.pdf Paper Url: https://www.ijtsrd.com/other-scientific-research-area/other/64539/comparative-analysis-of-total-corporate-disclosure-of-selected-it-companies-of-india/dr-vaibhavi-d-thaker
The Impact of Educational Background and Professional Training on Human Right...ijtsrd
This study investigated the impact of educational background and professional training on human rights awareness among secondary school teachers in the Marathwada region of Maharashtra, India. The key findings reveal that higher levels of education, particularly a master’s degree, and fields of study related to education, humanities, or social sciences are associated with greater human rights awareness among teachers. Additionally, both pre service teacher training and in service professional development programs focused on human rights education significantly enhance teacher’s knowledge, skills, and competencies in promoting human rights principles in their classrooms. Baig Ameer Bee Mirza Abdul Aziz | Dr. Syed Azaz Ali Amjad Ali "The Impact of Educational Background and Professional Training on Human Rights Awareness among Secondary School Teachers" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64529.pdf Paper Url: https://www.ijtsrd.com/humanities-and-the-arts/education/64529/the-impact-of-educational-background-and-professional-training-on-human-rights-awareness-among-secondary-school-teachers/baig-ameer-bee-mirza-abdul-aziz
A Study on the Effective Teaching Learning Process in English Curriculum at t...ijtsrd
“One Language sets you in a corridor for life. Two languages open every door along the way” Frank Smith English as a foreign language or as a second language has been ruling in India since the period of Lord Macaulay. But the question is how much we teach or learn English properly in our culture. Is there any scope to use English as a language rather than a subject How much we learn or teach English without any interference of mother language specially in the classroom teaching learning scenario in West Bengal By considering all these issues the researcher has attempted in this article to focus on the effective teaching learning process comparing to other traditional strategies in the field of English curriculum at the secondary level to investigate whether they fulfill the present teaching learning requirements or not by examining the validity of the present curriculum of English. The purpose of this study is to focus on the effectiveness of the systematic, scientific, sequential and logical transaction of the course between the teachers and the learners in the perspective of the 5Es programme that is engage, explore, explain, extend and evaluate. Sanchali Mondal | Santinath Sarkar "A Study on the Effective Teaching Learning Process in English Curriculum at the Secondary Level of West Bengal" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd62412.pdf Paper Url: https://www.ijtsrd.com/humanities-and-the-arts/education/62412/a-study-on-the-effective-teaching-learning-process-in-english-curriculum-at-the-secondary-level-of-west-bengal/sanchali-mondal
The Role of Mentoring and Its Influence on the Effectiveness of the Teaching ...ijtsrd
This paper reports on a study which was conducted to investigate the role of mentoring and its influence on the effectiveness of the teaching of Physics in secondary schools in the South West Region of Cameroon. The study adopted the convergent parallel mixed methods design, focusing on respondents in secondary schools in the South West Region of Cameroon. Both quantitative and qualitative data were collected, analysed separately, and the results were compared to see if the findings confirm or disconfirm each other. The quantitative analysis found that majority of the respondents 72 of Physics teachers affirmed that they had more experienced colleagues as mentors to help build their confidence, improve their teaching, and help them improve their effectiveness and efficiency in guiding learners’ achievements. Only 28 of the respondents disagreed with these statements. With majority respondents 72 agreeing with the statements, it implies that in most secondary schools, experienced Physics teachers act as mentors to build teachers’ confidence in teaching and improving students’ learning. The interview qualitative data analysis summarized how secondary school Principals use meetings with mentors and mentees to promote mentorship in the school milieu. This has helped strengthen teachers’ classroom practices in secondary schools in the South West Region of Cameroon. With the results confirming each other, the study recommends that mentoring should focus on helping teachers employ social interactions and instructional practices feedback and clarity in teaching that have direct measurable impact on students’ learning achievements. Andrew Ngeim Sumba | Frederick Ebot Ashu | Peter Agborbechem Tambi "The Role of Mentoring and Its Influence on the Effectiveness of the Teaching of Physics in Secondary Schools in the South West Region of Cameroon" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64524.pdf Paper Url: https://www.ijtsrd.com/management/management-development/64524/the-role-of-mentoring-and-its-influence-on-the-effectiveness-of-the-teaching-of-physics-in-secondary-schools-in-the-south-west-region-of-cameroon/andrew-ngeim-sumba
Design Simulation and Hardware Construction of an Arduino Microcontroller Bas...ijtsrd
This study primarily focuses on the design of a high side buck converter using an Arduino microcontroller. The converter is specifically intended for use in DC DC applications, particularly in standalone solar PV systems where the PV output voltage exceeds the load or battery voltage. To evaluate the performance of the converter, simulation experiments are conducted using Proteus Software. These simulations provide insights into the input and output voltages, currents, powers, and efficiency under different state of charge SoC conditions of a 12V,70Ah rechargeable lead acid battery. Additionally, the hardware design of the converter is implemented, and practical data is collected through operation, monitoring, and recording. By comparing the simulation results with the practical results, the efficiency and performance of the designed converter are assessed. The findings indicate that while the buck converter is suitable for practical use in standalone PV systems, its efficiency is compromised due to a lower output current. Chan Myae Aung | Dr. Ei Mon "Design Simulation and Hardware Construction of an Arduino-Microcontroller Based DC-DC High-Side Buck Converter for Standalone PV System" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64518.pdf Paper Url: https://www.ijtsrd.com/engineering/mechanical-engineering/64518/design-simulation-and-hardware-construction-of-an-arduinomicrocontroller-based-dcdc-highside-buck-converter-for-standalone-pv-system/chan-myae-aung
Sustainable Energy by Paul A. Adekunte | Matthew N. O. Sadiku | Janet O. Sadikuijtsrd
Energy becomes sustainable if it meets the needs of the present without compromising the ability of future generations to meet their own needs. Some of the definitions of sustainable energy include the considerations of environmental aspects such as greenhouse gas emissions, social, and economic aspects such as energy poverty. Generally far more sustainable than fossil fuel are renewable energy sources such as wind, hydroelectric power, solar, and geothermal energy sources. Worthy of note is that some renewable energy projects, like the clearing of forests to produce biofuels, can cause severe environmental damage. The sustainability of nuclear power which is a low carbon source is highly debated because of concerns about radioactive waste, nuclear proliferation, and accidents. The switching from coal to natural gas has environmental benefits, including a lower climate impact, but could lead to delay in switching to more sustainable options. “Carbon capture and storage” can be built into power plants to remove the carbon dioxide CO2 emissions, but this technology is expensive and has rarely been implemented. Leading non renewable energy sources around the world is fossil fuels, coal, petroleum, and natural gas. Nuclear energy is usually considered another non renewable energy source, although nuclear energy itself is a renewable energy source, but the material used in nuclear power plants is not. The paper addresses the issue of sustainable energy, its attendant benefits to the future generation, and humanity in general. Paul A. Adekunte | Matthew N. O. Sadiku | Janet O. Sadiku "Sustainable Energy" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64534.pdf Paper Url: https://www.ijtsrd.com/engineering/electrical-engineering/64534/sustainable-energy/paul-a-adekunte
Concepts for Sudan Survey Act Implementations Executive Regulations and Stand...ijtsrd
This paper aims to outline the executive regulations, survey standards, and specifications required for the implementation of the Sudan Survey Act, and for regulating and organizing all surveying work activities in Sudan. The act has been discussed for more than 5 years. The Land Survey Act was initiated by the Sudan Survey Authority and all official legislations were headed by the Sudan Ministry of Justice till it was issued in 2022. The paper presents conceptual guidelines to be used for the Survey Act implementation and to regulate the survey work practice, standardizing the field surveys, processing, quality control, procedures, and the processes related to survey work carried out by the stakeholders and relevant authorities in Sudan. The conceptual guidelines are meant to improve the quality and harmonization of geospatial data and to aid decision making processes as well as geospatial information systems. The established comprehensive executive regulations will govern and regulate the implementation of the Sudan Survey Geomatics Act in all surveying and mapping practices undertaken by the Sudan Survey Authority SSA and state local survey departments for public or private sector organizations. The targeted standards and specifications include the reference frame, projection, coordinate systems, and the guidelines and specifications that must be followed in the field of survey work, processes, and mapping products. In the last few decades, there has been a growing awareness of the importance of geomatics activities and measurements on the Earths surface in space and time, together with observing and mapping the changes. In such cases, data must be captured promptly, standardized, and obtained with more accuracy and specified in much detail. The paper will also highlight the current situation in Sudan, the degree to which survey standards are used, the problems encountered, and the errors that arise from not using the standards and survey specifications. Kamal A. A. Sami "Concepts for Sudan Survey Act Implementations - Executive Regulations and Standards" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd63484.pdf Paper Url: https://www.ijtsrd.com/engineering/civil-engineering/63484/concepts-for-sudan-survey-act-implementations--executive-regulations-and-standards/kamal-a-a-sami
Towards the Implementation of the Sudan Interpolated Geoid Model Khartoum Sta...ijtsrd
The discussions between ellipsoid and geoid have invoked many researchers during the recent decades, especially during the GNSS technology era, which had witnessed a great deal of development but still geoid undulation requires more investigations. To figure out a solution for Sudans local geoid, this research has tried to intake the possibility of determining the geoid model by following two approaches, gravimetric and geometrical geoid model determination, by making use of GNSS leveling benchmarks at Khartoum state. The Benchmarks are well distributed in the study area, in which, the horizontal coordinates and the height above the ellipsoid have been observed by GNSS while orthometric heights were carried out using precise leveling. The Global Geopotential Model GGM represented in EGM2008 has been exploited to figure out the geoid undulation at the benchmarks in the study area. This is followed by a fitting process, that has been done to suit the geoid undulation data which has been computed using GNSS leveling data and geoid undulation inspired by the EGM2008. Two geoid surfaces were created after the fitting process to ensure that they are identical and both of them could be counted for getting the same geoid undulation with an acceptable accuracy. In this respect, statistical operation played an important role in ensuring the consistency and integrity of the model by applying cross validation techniques splitting the data into training and testing datasets for building the geoid model and testing its eligibility. The geometrical solution for geoid undulation computation has been utilized by applying straightforward equations that facilitate the calculation of the geoid undulation directly through applying statistical techniques for the GNSS leveling data of the study area to get the common equation parameters values that could be utilized to calculate geoid undulation of any position in the study area within the claimed accuracy. Both systems were checked and proved eligible to be used within the study area with acceptable accuracy which may contribute to solving the geoid undulation problem in the Khartoum area, and be further generalized to determine the geoid model over the entire country, and this could be considered in the future, for regional and continental geoid model. Ahmed M. A. Mohammed. | Kamal A. A. Sami "Towards the Implementation of the Sudan Interpolated Geoid Model (Khartoum State Case Study)" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd63483.pdf Paper Url: https://www.ijtsrd.com/engineering/civil-engineering/63483/towards-the-implementation-of-the-sudan-interpolated-geoid-model-khartoum-state-case-study/ahmed-m-a-mohammed
Activating Geospatial Information for Sudans Sustainable Investment Mapijtsrd
Sudan is witnessing an acceleration in the processes of development and transformation in the performance of government institutions to raise the productivity and investment efficiency of the government sector. The development plans and investment opportunities have focused on achieving national goals in various sectors. This paper aims to illuminate the path to the future and provide geospatial data and information to develop the investment climate and environment for all sized businesses, and to bridge the development gap between the Sudan states. The Sudan Survey Authority SSA is the main advisor to the Sudan Government in conducting surveying, mappings, designing, and developing systems related to geospatial data and information. In recent years, SSA made a strategic partnership with the Ministry of Investment to activate Geospatial Information for Sudans Sustainable Investment and in particular, for the preparation and implementation of the Sudan investment map, based on the directives and objectives of the Ministry of Investment MI in Sudan. This paper comes within the framework of activating the efforts of the Ministry of Investment to develop technical investment services by applying techniques adopted by the Ministry and its strategic partners for advancing investment processes in the country. Kamal A. A. Sami "Activating Geospatial Information for Sudan's Sustainable Investment Map" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd63482.pdf Paper Url: https://www.ijtsrd.com/engineering/information-technology/63482/activating-geospatial-information-for-sudans-sustainable-investment-map/kamal-a-a-sami
Educational Unity Embracing Diversity for a Stronger Societyijtsrd
In a rapidly changing global landscape, the importance of education as a unifying force cannot be overstated. This paper explores the crucial role of educational unity in fostering a stronger and more inclusive society through the embrace of diversity. By examining the benefits of diverse learning environments, the paper aims to highlight the positive impact on societal strength. The discussion encompasses various dimensions, from curriculum design to classroom dynamics, and emphasizes the need for educational institutions to become catalysts for unity in diversity. It highlights the need for a paradigm shift in educational policies, curricula, and pedagogical approaches to ensure that they are reflective of the diverse fabric of society. This paper also addresses the challenges associated with implementing inclusive educational practices and offers practical strategies for overcoming barriers. It advocates for collaborative efforts between educational institutions, policymakers, and communities to create a supportive ecosystem that promotes diversity and unity. Mr. Amit Adhikari | Madhumita Teli | Gopal Adhikari "Educational Unity: Embracing Diversity for a Stronger Society" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64525.pdf Paper Url: https://www.ijtsrd.com/humanities-and-the-arts/education/64525/educational-unity-embracing-diversity-for-a-stronger-society/mr-amit-adhikari
Integration of Indian Indigenous Knowledge System in Management Prospects and...ijtsrd
The diversity of indigenous knowledge systems in India is vast and can vary significantly between different communities and regions. Preserving and respecting these knowledge systems is crucial for maintaining cultural heritage, promoting sustainable practices, and fostering cross cultural understanding. In this paper, an overview of the prospects and challenges associated with incorporating Indian indigenous knowledge into management is explored. It is found that IIKS helps in management in many areas like sustainable development, tourism, food security, natural resource management, cultural preservation and innovation, etc. However, IIKS integration with management faces some challenges in the form of a lack of documentation, cultural sensitivity, language barriers legal framework, etc. Savita Lathwal "Integration of Indian Indigenous Knowledge System in Management: Prospects and Challenges" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd63500.pdf Paper Url: https://www.ijtsrd.com/management/accounting-and-finance/63500/integration-of-indian-indigenous-knowledge-system-in-management-prospects-and-challenges/savita-lathwal
DeepMask Transforming Face Mask Identification for Better Pandemic Control in...ijtsrd
The COVID 19 pandemic has highlighted the crucial need of preventive measures, with widespread use of face masks being a key method for slowing the viruss spread. This research investigates face mask identification using deep learning as a technological solution to be reducing the risk of coronavirus transmission. The proposed method uses state of the art convolutional neural networks CNNs and transfer learning to automatically recognize persons who are not wearing masks in a variety of circumstances. We discuss how this strategy improves public health and safety by providing an efficient manner of enforcing mask wearing standards. The report also discusses the obstacles, ethical concerns, and prospective applications of face mask detection systems in the ongoing fight against the pandemic. Dilip Kumar Sharma | Aaditya Yadav "DeepMask: Transforming Face Mask Identification for Better Pandemic Control in the COVID-19 Era" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd64522.pdf Paper Url: https://www.ijtsrd.com/engineering/electronics-and-communication-engineering/64522/deepmask-transforming-face-mask-identification-for-better-pandemic-control-in-the-covid19-era/dilip-kumar-sharma
Streamlining Data Collection eCRF Design and Machine Learningijtsrd
Efficient and accurate data collection is paramount in clinical trials, and the design of Electronic Case Report Forms eCRFs plays a pivotal role in streamlining this process. This paper explores the integration of machine learning techniques in the design and implementation of eCRFs to enhance data collection efficiency. We delve into the synergies between eCRF design principles and machine learning algorithms, aiming to optimize data quality, reduce errors, and expedite the overall data collection process. The application of machine learning in eCRF design brings forth innovative approaches to data validation, anomaly detection, and real time adaptability. This paper discusses the benefits, challenges, and future prospects of leveraging machine learning in eCRF design for streamlined and advanced data collection in clinical trials. Dhanalakshmi D | Vijaya Lakshmi Kannareddy "Streamlining Data Collection: eCRF Design and Machine Learning" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd63515.pdf Paper Url: https://www.ijtsrd.com/biological-science/biotechnology/63515/streamlining-data-collection-ecrf-design-and-machine-learning/dhanalakshmi-d
How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
Thinking of getting a dog? Be aware that breeds like Pit Bulls, Rottweilers, and German Shepherds can be loyal and dangerous. Proper training and socialization are crucial to preventing aggressive behaviors. Ensure safety by understanding their needs and always supervising interactions. Stay safe, and enjoy your furry friends!
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
How to Manage Your Lost Opportunities in Odoo 17 CRMCeline George
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
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Table 1 New product definition
Author Definition Highlight
Žvirblis, A. (2000)
Creating a new product is a kind of innovative process
that forces the introduction of original goods into the
market. these are innovative goods; modifications may
be upgraded
goods already on the market, new brand goods, products
of intellectual activity
a kind of innovative process that
forces the introduction of original
goods into the market
Pranulis, V.,
Pajuodis, A.,
Urbonavičius, S.,
Virvilaitė, R. (2008)
A new product is a brand new or original product, an
improved or modified product. Also, these authors single
out several aspects of novelty: a new product on a global
scale, a new product group, accessories to an existing
product, modification of an existing product,
introduction of an existing product to a new market
segment.
a brand new or original product,
an improved or modified product
Bhuiyan, N. (2011)
A new product appears on the market a sequence of
steps, starting with the initial product idea or idea that is
evaluated, developed, tested and placed on the market
(Booz, Allen & Hamilton) 1982). This sequence of actions
can also be seen as a series of information collection and
evaluation stages. In fact, with the development of a new
product, management is becoming more knowledgeable
(or less real) product and can evaluate and evaluate their
initial decision to commit creation or launch.
appears on the market a sequence
of steps, starting with the initial
product idea or idea that is
evaluated, developed, tested and
placed on the market
Kim,Y., K. Park, S.W.,
Sawng, Y., W. (2016)
Crawford (1991) defines it as a product which the
company needs new marketing and which contain
significant changes conveyed but does not include any
changes that may require simple advertising.
product which the company needs
new marketing and which contain
significant changes conveyed
2. Assessing the marketing environment when launching a new product
2.1. External analysis of the company environment
The external environment of a company is one of the factors outside the company - the state of the economy, the social and
political environment, the technological environment and competitors. In order to develop technological innovations, it is
important that the company has a strategic plan that includes not only possible changes in the environment, but also the
company's response, i. y, adaptation to the environment.
The process of analysis of external factors identifies and analyzes the factors of the company's external environment and
assesses their potential impact on strategic activities and their success. The external environmentexaminestrendsinexternal
factors to predict business threats and opportunities that embrace changes in the external environment. In assessing this, a
company gains a real advantage by making acceptable decisions and rejecting what does not meet its potential.
The analysis of the external environment includes four aspects: political-legal, economic, social, technological (PEST).
The political-legal environment sets the boundaries of the organization's activities and provides a legal basis. Political factors
determine the taxation of the organization 's work, protection of consumer interests, labor protection, environmental
protection, etc. The stability of the political situation in the country, relations with foreign countries have a significant impact
on the company. The legal environment includes: the international political situation,thecountry'sdomesticpolitical situation,
relations with national authorities, legislation. Political-legal environment includes the activities of political parties, legal acts
that act as marketing decisions and tools. Political factors include the following legal factors:
1. Laws on the Establishment, Internal Activity and Liquidation of Enterprises.
2. Legislation regulating the relations of companies with buyers, competitors, partners.
3. Separate marketing legislation.
Economic environment. Economic factors, both nationally and internationally, are relatedtothedevelopmentand directionof
the country’s economy in which the organization operates. Company managers need to assess not onlytheeconomicsituation
of their organization, but also the national and international situation. All thisindirectlydeterminesthecompany's operations.
The economic environment is an element of the marketing macroeconomic environment that manifests itself in certain laws
and trends of economic development that influence marketing decisions and actions. The economic factors are:
the country's gross national product;
customers' income;
level of accumulation;
product price level:
provision of credit.
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Socio - cultural environment. Demand for goods varies according to demographic factors, global trends, values, opinions,
consumer needs, and lifestyle changes. The social and cultural environment is not stable, it is constantly changing. The
individual culture of each company is an important factor in developing and implementing its strategy. The social andcultural
environment is an element of the marketing macroeconomic environment that reflects the company's influence on the
company, its marketing decisions and their implementation. It includes:
demographic indicators;
cultural phenomena and their development tendencies;
core cultural values.
Technological environment. Technology plays an importantroleinincreasinga company’slong-termcompetitiveadvantagein
the marketplace. A strategic analysis of the technological environment must determine how new products will be developed.
Organizations need to be sensitive to the external environment.
Competitive changes can affect other organizations as well, so they need not only to be monitored but also to respond
appropriately. The technological environment is an element of the marketing macro environmental environment that
encompasses the impact of scientific knowledge and technology on marketing. The technological environment includes:
improvement of technical progress.
Unlimited opportunities for innovation.
an increase in research and development appropriations
product development.
regulation of state technical progress.
The process of analysis of external factors identifies and analyzes the factors of the company's external environment and
assesses their potential impact on strategicactivities.Ananalysisoftheorganization'sexternal environmentshouldanswerthe
following questions:
What changes in the external environment affect the organization’s strategy?
What factors are most likely to meet the organization’s goals?
What can undermine an organization’s strategy?
It is important that the company rapidly expands its technology, develops a plan that includes not only possiblechangesinthe
environment, but also adaptation to the environment. External analysis consists of four components: customer analysis,
competitor analysis, market analysis, and environmental analysis.
Clients. The existence of a company is justified by the ability to find a customer for the company’s product. Thecustomerisnot
only a natural person but also an institution. Each of them is different, has tastes, desires and habits. Only by analyzing
customer needs can he deliver what he wants, what he can evaluate and pay for. Customers decide what goods they need, so
the performance of the organization depends on the customer's decisions.
Customer knowledge is a complex and ongoing process as, therefore, theorganization mustcloselymonitorthechangestaking
place in society, study the needs of various social groups and adapt them to the goods they produce.
Competitors The influence of competitors cannot be ignored. Often, competitors, rather than customers, determine which
products to market and at what price. In this case, consumers are not the only object with which organizations compete. The
struggle may be for labor, raw materials, access to technological innovation. Competition refers to working conditions,wages,
and the relationship between company management and employees in an organization. With knowledge of your competitors
’accomplishments, you can choose the most effective competitive practices.
Suppliers. The company receives raw materials, materials, equipment, energy, finance from organizations. In a free market,
these resources can be obtained almost anywhere in the world. The choice of suppliers is based on prices, quantity, quality.
2.2. Internal environment
The analysis of the internal environment allows to determine the goals and objectives of the company. The strengths and
weaknesses of the company need to be identified. Internal analysis helps you understand strategically important aspects of
your organization. This analysis includes an analysis of key factors such as strengths and weaknesses.
The following questions need to be answered when analyzing a company:
1. What is the governance structure of the organization?
2. How do the structural units of the company cooperate?
3. What are the duties and responsibilities of the company's employees?
4. Is decision making clear?
5. What is the leadership style of the manager?
6. Are the activities formal?
7. How are employees motivated?
8. What are the advantages and disadvantages of the company's management structure?
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The purpose of the internal factor research process is to identify the weaknesses and strengths of strategic activities. When
preparing a strategic plan, information is obtained fromthecompany'sinternal sources:organizational,personnel,production,
marketing, finance.
Organizational sources - organizational structure, internal communication, organizational management scheme, style,
procedures.
Company employees - employee relations, training, evaluation systems.
Production - buildings, equipment, technologies, raw materials, innovations.
Marketing - market, strategy.
Financial indicators - profitability, turnover, investment opportunities.
The analysis of the internal environment begins with the analysis of sales and profitability. Changes in these indicators mean
the viability of the product in the market and its ability to compete. They also show the success of past strategies, so they help
decide what strategy changes are needed.
When evaluating internal resources, it is important to analyze how the organization will compete in the future and achieve
long-term goals. The status quo is usually not enough, but it needs to be determined whether the current situation of the
company will be successful in the future.
2.3. SWOT analysis
The main method of assessing the operational status of an organization is SWOT analysis. SWOT has strengths, weaknesses,
opportunities, threats. This analysis is widely used to identify an organization’s weaknesses, strengths, threats, and
opportunities, a strategy that ensures the best combination. The basis of strategy formation is to link the shortcomings and
strengths of the organization with the existing threats and opportunities.
After examining the field of economics, determining the level of competition and the impactofeachofthecompetitiveforces,it
is necessary to summarize and evaluate future future changes, future changes in the industry and the company's internal
analysis.
An in-depth analysis of the situation and the identification of opportunities for the developmentofthecompany'sexternal and
internal environment can be expected to develop an effective strategy.
Strengths and weaknesses are key stages in a company’s strategy formation that are evident when analyzing resources.
Opportunities and threats include key strategy-making strategies that have emerged from an analysis of a company’s
environment.
The logic of SWOT analysis is expressed in sequential steps:
1. Identification of the environmental performance of the parent organization.
2. Identification of the main threats that may arise in this environment.
3. Determining the advantages of the organization - the factors of substantial competitive advantages.
4. Identification of the organization's strategic vulnerabilities and weaknesses.
Two stages are used for SWOT analysis:
It compares the company profile with the opportunities, the real risks,theessential requirementsthatwill allowyoutoanalyze
the environment that the company controls.
The advantages and disadvantages of the company's competitors are compared. SWOT analysis helps to understand the
strategic situation of the company.
The analysis of the current situation of the company allows to forecast the possible directions and forms of business
development. This allows you to start developing a company strategy.
Strengths are resources, abilities that are compared to competitors. They are financial, marketing, organizational or work
resources.
Weaknesses are deficiencies in resources, mastery, and capabilities that hinderthework ofanorganization.Theyarefinancial,
marketing, organizational, technical or work resources.
Opportunities are favorable conditions for the organization. There is also an opportunity to open new markets, increase the
purchasing power of consumers, and the consumption of products.
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Threats are inconveniences in an organizational environment. Its main obstacles to achieving the goals of the organization.
Threats are posed by competitors, technology, slowed development, constraints, and increased bargainingpowerof buyersor
suppliers. A list of internal strengths and weaknesses, opportunities, and threats is provided in Table 2.
Knowledge of strengths and weaknesses allows us to assess an organization’s ability to implement a variety of strategies. By
the way, they make a significant contribution to the identificationofstrategicalternatives.Onestepistoexploitthe weaknesses
of competitors in the area where the company is strongest. The end result must be a strategy that neutralizes the strengths of
competitors. Conversely, knowing their strengths, it is necessary to find a way to neutralize them. Strengths and weaknesses
are taken from the company’s internal environment, and opportunities and threats are taken from the external environment.
Table 2 SWOT analysis
Strengths Weaknesses
High knowledge of employees' technology
New technology
High level of organizational efficiency
Strong brand image
Consumer loyalty
Lack of resources
Poor local market and infrastructure
High production costs
Lack of qualified staff
Opportunities Threats
Strategic partnership with other brands
Government policy to support exports
Production diversification
The growing flow of knowledge
Increased demand for products
Increased number of competitors
Rapid growth in technology and demand
Budgetary constraints
Conclusions
The launch of a new product is a very complex and
demanding factor. You can have a very good product, but the
wrong choice of product launch strategy can prevent you
from doing so. You may not have a very attractive or
medium-sized product, but a correctandsystematicproduct
launch strategy can ensure a long product life cycle, high
sales, and attractive profit margins. In order to successfully
launch a product on the market, it is necessary to perform
the following steps: conduct the necessary market research;
identify niches with market potential; identify key
competitors, perform competitive market analysis;
formulate product pricing; set long-term and short-term
goals; perform product sales planning; anticipate and
evaluate marketing elements: price, location, people,
advertising, publicity, etc .; determine the communication
budgets required for product launch; to perform strategic
planning of product launch communication; provide for
tactical actions; perform test product sales; to ensure the
implementation and supervision of the product launch
strategy by appointing responsible persons to ensure the
product launch.
Reference
[1] Booz, Allen, & Hamilton. (1982). New product
management for the 1980’s. New York: Booz, Allen &
Hamilton, Inc.
[2] Bhuiyan, N. (2011). A framework for successful new
product development. Journal of Industrial
Engineering and Management. P.p.746-770.
[3] Kim,Y., K. Park, S.W., Sawng, Y., W. (2016). Improving
new product development (NPD) process by
analyzing failure cases. Asia Pacific Journal of
Innovation and Entrepreneurship Vol. 10 No. 1, 2016
pp. 134-15.
[4] Pranulis, V., Pajuodis, A., Urbonavičius,S.,Virvilaitė,R.
(2008). Marketingas. Vilnius: Garnelis. 603 p
[5] Žvirblis, A.(2000)Modernusismarketingas:principai
ir metodai. Vilnius : Žiema.
[6] https://www.thespace.lt/paslaugos/produktu-
ivedimas-i-rinka