PharmEasy and Netmeds are the two largest online pharmacies in India. PharmEasy positions itself as a hyperlocal healthcare aggregator offering doorstep medicine delivery and home sample collection. It focuses on the chronic care segment. Netmeds sells prescription and over-the-counter medicines online with certified pharmacists reviewing prescriptions. Both companies offer online consultations and diagnostic services. Looking ahead, Netmeds plans to expand its warehouse network and retail presence through franchises to improve delivery and services across India.

1. Product Management
Certification Program
#LifeKoKaroLift
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2. Introduction
Direct & Indirect Competitors
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3. Competitors
Direct Competitors
• Netmeds (DC1)
• 1mg.com
Indirect Competitors
• Dunzo
• Swiggy Stores
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Background
Goals & Mission
Tagline: Take it easy
• Working towards affordable healthcare
• Great discounts
• Chronic Care segment
• Doorstep medicine delivery
• At home sample collection for diagnostics
• Online consultation
• Subscription based service
PharmEasy
Tagline: Welcome to India's most convenient pharmacy!
• Online pharmacy
• Prescription drugs
• OTC drugs
• Healthcare products
• Diagnostic services
Netmeds

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Background
Strategies
Pharmeasy positions itself as a hyperlocal aggregator for healthcare
services. It caters to chronic-care segment through services such as
doorstep medicine delivery, at-home sample collection for diagnostic
tests, teleconsultation as well as subscription-based healthcare services.
Customers are segmented based on pin codes. Customers can order
their medicines through app and take benefit from varied offers.
Delivery of medicine is done in 24-48 hours with easy returns policy.
Pharmeasy has partnered with local medicine shops, diagnostic
centres and have implemented quality checks for deliveries.
PharmEasy
Netmeds
Netmeds sells prescription based and over the counter medicines and
health-related products online. The company has certified pharmacists
who screen prescriptions uploaded by the customers before dispatching
their orders.
Netmeds is considering a B2B business model through which it will
offer pharmacies medicines at wholesale rates. At present, Netmeds
offers up to 20% discount to its customers on prescribed medicine. The
company is evaluating the B2B business idea potential for wholesale
delivery.

6. Profiles - Company
Pharmeasy
• Co-Founder & CEO- Dharmil Sheth
• Founded: 2015
• Headquarters: Mumbai, Maharashtra
• Status: Private
• Industry Sector: E-commerce
• Estimated Annual Revenue: $64.7M
• Estimated Employees: 600
• Total Funding: $397.5M
Netmeds
• Co-Founder & CEO- Pradeep Dadha
• Founded: 2015
• Headquarters: Chennai, Tamil Nadu
• Status: Private
• Industry Sector: E-commerce
• Estimated Annual Revenue: $1.4M
• Estimated Employees: 300
• Total Funcding: $134.2M
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7. Profiles - Founder
Pharmeasy – Dharmil Sheth
• Founded Pharmeasy in Mar 2015
• Founder & President: Ekagrata
• Feb 2010 – Present
• Supports all rounded development of
underprivileged kids
• Founder: 91streets
• Mar 2014 – Mar 2015
• Marketing platform for modern retailers
Netmeds – Pradeep Dadha
• Founded Netmeds in 2010
• Ran the Pradeep Dadha Group of
Companies, a private holding company
• He also worked at his family’s
pharmaceutical company, where he set
up the company’s internet retail
pharmacy
• Acquisitions (refer notes)
• KiviHealth
• JustDoc
• Pluss
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Business
models
Business & Product mix
• Breadth: Online healthcare
• Length: 1
• Depth
• Order online medicines
• Diagnostic tests
• Healthcare Products
PharmEasy
• Breadth: Online healthcare
• Length: 1
• Depth
• Order online medicines
• Diagnostic tests
• Healthcare Products
Netmeds

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Business
models
Value added services
• Great discounts
• Chronic Care segment
• Doorstep medicine delivery
• At home sample collection for diagnostics
• Online consultation
• Subscription based services
PharmEasy
• Automated refill reminders
• Loyalty programs offers like Netmeds First for subscriptions
-Get special discounts and offers on Netmeds services.
-Get 2.5% NMS Cash on all orders.
• Expense analytics
• Digital copy of prescriptions
• data analytics to predict demand that helps in inventory
management
• At home sample collection for diagnostics
• Online consultation
Netmeds

10. Cities, Revenue model
Pharmeasy
• Pharmeasy delivers medicines in 1000+ cities in
India, covering 22000+ pin codes. They offer
diagnostic test services across Mumbai including
Thane, Navi Mumbai, Kalyan & Dombivali, Delhi
with Noida, Gurgaon, Faridabad & Ghaziabad,
Chennai, Pune, Ahmedabad, and Gandhi Nagar,
Surat, Vadodara, Lucknow, Kolkata, Hyderabad,
Bengaluru, and Jaipur.
• Pharmeasy works on partnership with medicine
shops and diagnostic centres
• Pharmeasy’s target market is chronic-care
segment
Netmeds
• Netmeds is the “first-to-market” to offer a pan-
India solution for the quick online purchase and
fast delivery of prescription medications and has
served more than 5.7 million customers in more
than 670 cities and towns.
• Netmeds' revenue model is divided into 3 parts:
commission, marketing, and shipping charges. Of
these, commissions is the largest contributor as
the company earned Rs 4.46 Crores from
commissions in FY18.
• Netmeds is also eyeing for B2B market for
wholesale delivery
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11. StrengthsPharmeasy
• Great Service, Affordable, quick, Patients also receive access to a
virtual vault that stores their prescriptions and enables one-step
purchase for ongoing medication
• For drug regulation, each prescription uploaded on the platform is
verified by a licensed pharmacist before it is processed.
• Free delivery with Cart Value above ₹200 for PharmEasy. Flat 20%
discount on medicines, Flat 70% discount on diagnostics
Netmeds
• Netmeds provides with an option for alternative medicines with
same composition at check out page.
• The customer gets to know the expiry date of the medicines at the
checkout page for ordering. Thus customers can make an informed
choice.
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Target user segment
• PharmEasy joined hands with Brand Capital(it is the tactical
groupof Times of India Group which provides funding to
enterprises) that enabled them to create awareness about
epaharmacy and helped them to establish the brand 'PharmEasy’ .
• This awareness was enhanced by the Times Group through print
campaigns in Times of India and through other Times Group
mediums like Times OOH, Radio Mirchi and platforms of Times
Internet
• PharmEasy’s return policy gives you an option to return the
medicines purchased within 30 days of delivery. Refrigerated
medicines can be returned within 3 days and healthcare items
within 2 days of delivery. The return request will be processed
within 72 working hours.
• Netmeds are first ones to start pan-India operations providing
greater access to medicines.
• Netmeds first online brand to asscoaite them with Mahendra Singh
Dhoni. The connection between Netmeds and Dhoni lead to 300%
to 400% uptick in brand recall. Also, Netmeds, have associated with
the Pro Kabaddi League. Thus, netmeds advertising strategies are
on point.
• Netmeds.com has opened its first retail store in Karnataka’s
Belgaum with plans to launch 20 such stores across the state by
2020 for better market penetration.

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Business
models
Pain points
• Lot of glitches regarding Payments in the app
• Complaints regarding poor customer service, cash back return
issues
• No of complaints has been raised regarding the delivery of the
medicine and the monopoly of the app in changing the date and
the no of medicines ordered
PharmEasy
• On receiving an incomplete order, damaged or incorrect
product(s), customer needs to notify Netmeds Customer Support
immediately or within 10 working days of receiving the products,
to ensure prompt resolution. Netmeds.com does not accept
liability for such delivery issues if one fail to notify them within
10 working days of receipt. If one wants to return a product or
products that are not defective. In these cases, Netmeds may
allow the return of unopened, unused products after deducting a
20% restocking charge, ONLY if you notify us within 30 working
days of receipt.
• Netmeds does not impose delivery charges on orders above Rs
1000. For orders below this value, shipping charges are from Rs
25- Rs 50 while PharmEasy imposesdelivery charge only on
orders below Rs.200.
Netmeds

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Business
models
Product performance
• 5 M+ downloads, #1 in installed e-pharmacy
• 32,387 monthly app downloads
• Rated at 4.5/5 in Google Play Store
• PharmEasy has a neat and familiar UI without any
unwanted cluster
PharmEasy
• 5 M+ downloads, #8 in installed e-pharmacy
• Netmeds is ranked 18,692 among websites globally based
on its 2,882,072 monthly web visitors.
• Rated at 4.6/5 in Google Play Store
• Netmeds is having overload of information navigated by a
vertical scrollbar
Netmeds

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Future
initiative of
Netmeds
Future initiatives
• The company currently has 14 warehouses across the
country. The new facilities will improve the customer
experience by enabling faster delivery, higher fill rates and
improve the overall efficiency of logistics and supply chain
management.
• Netmeds wants to explore retail pharmacy & plans to set
up 100 retail shops by the end of this year through the
franchise model and plans to establish 1,000 franchises in
five years.
• It wants to produce generic drugs so that it can plan to
launch a number of private pharmaceutical labels.
• Netmeds is having overload of information navigated by a
vertical scrollbar, they may work on improving the UI and
customer care service
• Exclusive offers on medicines/tests for diseases like cancer
AIDS.
Netmeds

15. Thank you
Tuhina Porel
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