SlideShare a Scribd company logo


Now I’ve got a little tip for you. When you are
on a telephone call with a customer, or when
they fill out a live chat or when they send you
an email, make a note of what they’re asking
you.


That is the language they speak when they’re
dealing with you. And it provides you
amazing fodder to get your sales copy tuned
up, but also to provide FAQ answers to your
knowledge based or videos or audios or to
put in to your next podcast.


So the core message is, leverage your
customer’s questions by taking notes, noting
down what they ask and then answering it for
everybody. Make a forum post. Make a blog
post about it. Educate your market.


And chances are, when you move your entire
audience across that FAQ, it’s not only going
to help your customer, but it will help your
future customers and it’s also going to look
good for Google’s Hummingbird algorithm
which rewards frequently asked questionsstyle content because a lot of people are
going to Google typing out “how to…,” “how
do I…” etc.


So, there you go. That’s my tip from Bangkok.
I’m Kyle Sheridan.

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A little known profit secret

  • 1.
  • 2.  Now I’ve got a little tip for you. When you are on a telephone call with a customer, or when they fill out a live chat or when they send you an email, make a note of what they’re asking you.
  • 3.  That is the language they speak when they’re dealing with you. And it provides you amazing fodder to get your sales copy tuned up, but also to provide FAQ answers to your knowledge based or videos or audios or to put in to your next podcast.
  • 4.  So the core message is, leverage your customer’s questions by taking notes, noting down what they ask and then answering it for everybody. Make a forum post. Make a blog post about it. Educate your market.
  • 5.  And chances are, when you move your entire audience across that FAQ, it’s not only going to help your customer, but it will help your future customers and it’s also going to look good for Google’s Hummingbird algorithm which rewards frequently asked questionsstyle content because a lot of people are going to Google typing out “how to…,” “how do I…” etc.
  • 6.  So, there you go. That’s my tip from Bangkok. I’m Kyle Sheridan.