This document provides 10 tips for making direct mail more effective at getting opened and responded to. It suggests using words that attract attention, appealing to human instincts like scarcity or social proof, emphasizing the avoidance of pain over pleasure, using personalization, creative design, and hierarchy to prioritize the most important messages. It also introduces a marketing company called CFL that provides direct marketing solutions and lists some of their clients in industries like pubs, nightclubs, and leisure.