2. The Internet paved the way for the significant
changes in the business interaction with
customers.

3. Businesses used to communicate with the
customers to change buying decisions in their
favor. But the Internet has enabled customers to
filter what they want to see, which does not include
blatant marketing, advertising, and spam.

4. With traditional advertising, the message comes
from the businesses to the customers. More
exposure means better returns. However, it is
expensive and the audience can easily filter the
ads.

5. Engagement is different. It requires giving the
customers something valuable upfront. Returns
only come if trust and authority are established
from the engagement. It benefits not only the
advertiser, but also the customers.

6. To engage as business interaction with customers,
you need to know the target audience, what they
need, what you can provide, and how to earn
money from it.

7. Another important factor in engagement is that it
should provide value to the customers. It could be
information, entertainment, guidance, instruction,
support, or anything else that would convince the
customers to work for it.

8. You can start a community resource, where
customers can get quality content. It can also build
an online community.

9. But this can be nerve-wracking for businesses when
they know there’s no guarantee whether their
engagement efforts will pay off or not.

10. Although customers can easily get turned off by
advertising on a site claiming to be an online
resource, it doesn’t mean you should not do any
marketing or branding. Make sure they know that
you are giving them something valuable. Prioritize
their needs first, then advertise..

11. Once your community trusts you, combined with
social media influence and organic search traffic
results, you can get good results.

12. To be socially engaged now, you can get help from
an SEO expert. Hire one now!