This document provides an overview of a guidebook for hosting successful webinars. It includes:
- An introduction outlining the benefits of webinars and what the guidebook will cover, including choosing topics, preparation, presentation skills, equipment, partnering with others, and monetization.
- Outlines of subsequent chapters, which provide steps for choosing a niche and topic, requirements for hosting a webinar, advertising and promotion, preparing presentations, handling questions, presentation skills, finding partners, and monetizing webinars.
- Sample content from chapters on requirements, including needed equipment like internet connection, computer, platform, microphone, and additional software, as well as popular platform options.
This document provides tips for promoting webinars to get more signups and attendance. It recommends writing a short, scannable description that clearly states the topic in the audience's terms and highlights benefits like cost savings. The description should list three things attendees will learn and make signing up easy. Methods for promotion include the website, emails, social media, LinkedIn groups, and ads. Frequent posts are suggested in the weeks leading up to the webinar. Getting signups from other time zones may require additional sessions.
1) The document summarizes key points from chapters 11-13 of the book "Content Rules" about using blogs, webinars, and e-books for social media content.
2) When deciding whether to blog for a company, the purpose must be clearly defined. A blog is different from a website in that it focuses on a single topic like a diary.
3) Effective blogs have a reliable schedule, mix up content types, use visual elements like graphics, and create calls to action to build momentum.
4) Webinars should build interest before and after the event through related content, have compelling speakers and slides, and encourage interaction. They should be optimized for sharing.
5
This document provides an overview for creating an online course. It discusses validating course ideas, creating content and choosing content mediums like video. It also covers pricing courses and distributing them through course marketplaces and learning management systems (LMS). The document recommends first validating demand, then creating a course skeleton and designing presentations before choosing a content medium like video. It analyzes top self-serve marketplaces like Udemy and Skillshare and LMS options like Fedora and WordPress plugins. It advises pricing courses higher than expected and using multiple price points and products.
eLearning Workshop: How to Run Great WebinarsALATechSource
This document provides instructions and information for attendees of a webinar titled "How to Run Great Webinars" presented by Dan Freeman on June 9, 2016. It outlines how to connect to audio, ask questions, troubleshoot issues, and disconnect. It also notes that attendees will receive access to the recording and slides. The presenter's background is provided. Instructions are given on how to use features like chat and polling. Throughout the webinar, Freeman discusses how to choose an appropriate webinar platform based on needs and budget. He explores some free platforms like Google Hangouts and AnyMeeting, as well as considerations for paid platforms.
Product creation for the terminally terrifiedsteven938
If the idea of product creation never crossed you mind, here's a reason to try. It gives the why and what as well as the how or creating your own products for profit.
Repurpose with Purpose. Get the most out of your content marketingJoanne McGowan
All of have content but are we making the most of it from a marketing perspective? This slideshare has lots of ideas to make your business content go further and get you more visible.
The Virtual Edge Institute compiled a list of our top tips to help you make your next hybrid or digital meeting a success. Let us know what you think of the tips and if there are any you would add.
This document provides guidance on developing effective content for webinars. It discusses what a webinar is and why they are useful presentation tools. Key recommendations for producing a successful webinar include planning ahead, using the right technology, creating compelling content, and interacting with audiences. The document also covers choosing presentation tools like Google Hangouts, executing the webinar, and analyzing feedback. Overall, the document emphasizes the importance of preparation, engaging content and audience participation for effective online presentations.
This document provides tips for promoting webinars to get more signups and attendance. It recommends writing a short, scannable description that clearly states the topic in the audience's terms and highlights benefits like cost savings. The description should list three things attendees will learn and make signing up easy. Methods for promotion include the website, emails, social media, LinkedIn groups, and ads. Frequent posts are suggested in the weeks leading up to the webinar. Getting signups from other time zones may require additional sessions.
1) The document summarizes key points from chapters 11-13 of the book "Content Rules" about using blogs, webinars, and e-books for social media content.
2) When deciding whether to blog for a company, the purpose must be clearly defined. A blog is different from a website in that it focuses on a single topic like a diary.
3) Effective blogs have a reliable schedule, mix up content types, use visual elements like graphics, and create calls to action to build momentum.
4) Webinars should build interest before and after the event through related content, have compelling speakers and slides, and encourage interaction. They should be optimized for sharing.
5
This document provides an overview for creating an online course. It discusses validating course ideas, creating content and choosing content mediums like video. It also covers pricing courses and distributing them through course marketplaces and learning management systems (LMS). The document recommends first validating demand, then creating a course skeleton and designing presentations before choosing a content medium like video. It analyzes top self-serve marketplaces like Udemy and Skillshare and LMS options like Fedora and WordPress plugins. It advises pricing courses higher than expected and using multiple price points and products.
eLearning Workshop: How to Run Great WebinarsALATechSource
This document provides instructions and information for attendees of a webinar titled "How to Run Great Webinars" presented by Dan Freeman on June 9, 2016. It outlines how to connect to audio, ask questions, troubleshoot issues, and disconnect. It also notes that attendees will receive access to the recording and slides. The presenter's background is provided. Instructions are given on how to use features like chat and polling. Throughout the webinar, Freeman discusses how to choose an appropriate webinar platform based on needs and budget. He explores some free platforms like Google Hangouts and AnyMeeting, as well as considerations for paid platforms.
Product creation for the terminally terrifiedsteven938
If the idea of product creation never crossed you mind, here's a reason to try. It gives the why and what as well as the how or creating your own products for profit.
Repurpose with Purpose. Get the most out of your content marketingJoanne McGowan
All of have content but are we making the most of it from a marketing perspective? This slideshare has lots of ideas to make your business content go further and get you more visible.
The Virtual Edge Institute compiled a list of our top tips to help you make your next hybrid or digital meeting a success. Let us know what you think of the tips and if there are any you would add.
This document provides guidance on developing effective content for webinars. It discusses what a webinar is and why they are useful presentation tools. Key recommendations for producing a successful webinar include planning ahead, using the right technology, creating compelling content, and interacting with audiences. The document also covers choosing presentation tools like Google Hangouts, executing the webinar, and analyzing feedback. Overall, the document emphasizes the importance of preparation, engaging content and audience participation for effective online presentations.
Content development for webinars nov 2017Carmen Nel
This document provides information on developing content for webinars. It discusses what a webinar is, why they are useful, and how to produce a successful one. Key steps include planning ahead by preparing content and scheduling, using the right technology, creating compelling content, and interacting with audiences by allowing questions and feedback. Choosing the appropriate tools, rehearsing, and engaging attendees are also important for executing an effective webinar. Open source options for hosting webinars include Apache OpenMeetings, BigBlueButton, Jitsi, and Mconf, while Google Hangouts provides a simple solution with no attendee limits or ads.
This document provides tips for creating an effective marketing newsletter. It discusses seeking a reputable email service provider, deciding on an opt-in or opt-out subscription model, making subscription options visible on the website, building an engaged subscriber list, using an editorial calendar to plan content, understanding the goals and intended audience of the newsletter, deciding on a regular template or flexible format, designing the email visually, using an eye-catching yet not overwhelming heading, employing the "F-layout" for readability, and enhancing content without overcrowding the email. The tips are meant to help current and prospective customers want to read the business newsletter.
The document provides 10 ideas for video content marketing that any business can use, along with tips for effective video marketing. The 10 content ideas are product demos, tips & how-tos, customer testimonials, value propositions, webinar invites, expert Q&As, interviews, video infographics, whiteboards, and holiday greetings. The tips section recommends taking advantage of branding opportunities, including your URL, making impactful titles, providing excellent content, always including an HTML link, and going beyond YouTube by embedding videos on your own website.
Creating Passive Revenue in Your BusinessFellow.app
Most of us have heard about it. Most of us want to make money while we sleep. Most of us have the platform to do it. However... If all of this is true, why are so few people harnessing the power of passive revenue?
In this discussion with Erin Blaskie, Internet Marketing Strategist, we’ll look at how you can create passive revenue regardless of what type of business you are in. Erin will walk you through some of the most effective forms of passive revenue and the business models that sustain each option.
Erin will take you through a step-by-step guide to creating and selling your information products via the web so that you really can earn an income without trading your hours for income. Most importantly, Erin will help you come up with ideas for your products and how to use a few tools in the creation process that we’ve all had from birth (and a few others we’ve learned about along the way).
With a zero-sales-pitch, leave-it-all-on-the-stage approach, you can be sure to take a lot away from this discussion and be able to participate in an open conversation with Erin and your fellow attendees.
This document provides guidance on becoming a voiceover artist. It discusses how the growth of online video has increased demand for voiceover talent. It recommends assessing one's voice strengths, acquiring the necessary audio equipment and software, practicing voiceover work, and producing demo recordings to attract initial business as a voiceover artist. Online marketplaces allow direct connection to clients seeking voiceover services.
This document provides instructions for creating a course on the Creator Course education platform. It discusses organizing content into modules, producing high-quality video and audio content, and uploading the finished course for approval and publishing. Instructors can then market their course, track analytics, and earn commissions through the platform's tools. The goal is to make transformational education widely available through open sharing of expertise.
This document provides information on using video marketing for musicians on YouTube, including tips, tools, and sites for video marketing. It discusses different types of videos that can be created, such as tutorials, interviews, and music videos. It also provides guidance on how to promote videos on YouTube, such as tagging videos, building a YouTube channel, and networking. The overall document serves as a guide for musicians on utilizing video marketing through YouTube.
The document discusses creating a video advertisement for a photography course at a college. It proposes interviewing students and showing examples of their work, as well as giving a brief tour of the department, to showcase what the course entails. It recommends keeping the video between 2-3 minutes to maintain audience attention. Additional promotional materials like leaflets distributed to local schools and camera shops are suggested to generate interest from students and adults. The best advertising platforms are identified as DVDs distributed to the college website, local radio, and relevant Facebook pages. Viral marketing through social media sharing is also seen as an effective strategy to reach potential students.
1) Video sales letters are not always the best option and their effectiveness is debated. While they can be persuasive, they also have disadvantages like being harder to edit than written content.
2) Certain types of products or sellers may be better suited to video sales letters, like those that can demonstrate the product. However, for many products a written sales letter may perform just as well or better.
3) The best approach may be to test multiple formats, and use a combination of video and written content in a sales process. Video sales letters are one tool among many that can be effective if used strategically.
1) Video sales letters are not always the best option and their effectiveness is debated. While they can be persuasive, they also have disadvantages like being harder to edit than written content.
2) Certain types of products or sellers may be better suited to video sales letters, like those that can demonstrate benefits visually or for high-ticket products. However, testing is needed to determine what works best.
3) A balanced approach that uses both video and written content may be most effective, such as including a short video within a longer sales letter. The best tactic depends on the individual product and seller.
1) Video sales letters are not always the best option and their effectiveness is declining as consumers become saturated with them.
2) Certain types of products and offers are still well-suited for video pitches, like demonstrations or testimonials, but for most offers written sales letters can be more effective.
3) The best approach may be to use both video and written content, such as including a short video clip in an otherwise written sales letter.
How to Run Great Training Webinars for LibrariansALATechSource
This document provides information for attendees of a webinar titled "How to Run Great Training Webinars for Librarians" presented by Dan Freeman on June 12, 2013. It outlines details about using the chat function, asking questions, audio options, common technical issues, and how to access materials after the event. The webinar covered topics like defining webinars, their benefits compared to in-person events, how to choose a platform, exploring free options like Google Hangouts and AnyMeeting, and advice for evaluating fee-based platforms.
This document provides guidance on creating effective intro videos for businesses. It discusses how video content is popular online and important for businesses. It recommends conceptualizing the video, writing a script, working with professionals for production, strategically placing the video on a website and social media, and continually updating video content. The key aspects are engaging viewers, representing the brand, and using video as a marketing tool to connect with customers.
The document provides a summary and evaluation of the student's Final Major Project (FMP) involving makeup tutorials. Some key points:
- Research focused on existing products but didn't fully examine the target audience's interests.
- Planning included mind maps and idea exploration, but scheduling wasn't fully planned.
- Time management was an issue, and more time was needed to focus on tasks like the website.
- The tutorial was fast-paced without instructions, while competitors provided close-ups and voiceovers.
- Peer feedback noted the video could have included audio instructions and still shots, while the poster was missing contact details. The student agrees improvements could be made.
This document provides 50 creative video marketing ideas and tips for video marketing. Some of the video ideas include hosting video contests, doing parody videos of popular content, uploading video testimonials, and creating "how-to" video series. The tips for video marketing suggest making titles that use keywords, providing excellent content to position yourself as an expert, including your URL in the video, using branding like logos, including an HTML link in YouTube descriptions, and embedding videos on your own website beyond just YouTube.
This document provides information about using video marketing on YouTube to promote music. It discusses different types of videos that can be created, such as tutorials, interviews, and contests. It also outlines strategies for optimizing videos on YouTube, including tagging videos with keywords and promoting videos on YouTube and other sites to build an audience. The overall goal is to help musicians leverage video marketing to generate traffic and fans.
PowerPoint can be a useful tool for illustrating points in a speech, but it should not replace the spoken content. When used effectively, PowerPoint enhances the speaker and speech, not overpowers it. The document provides 9 tips for using PowerPoint in a way that maintains focus on the speaker and speech, including using few words per slide, limiting animations and transitions, rehearsing without relying on slides, and focusing the audience on the speaker, not the screen.
How to Re-use Old Content (Video included on original site)Ted Politidis
Start with your email: http://eepurl.com/gNoJBL
Guide on recycling your content with actionable steps and examples. Recycled content helps with brand reputation, engagement, traffic and reach.
This article was originally published on https://www.ergoseo.com/reuse-content.html with Video Guide
[Webinars] Cut out the yawns and increase sign-ups.Sharp Ahead Ltd
The document provides an 8 step guide ("8G's") for creating an effective webinar campaign. The 8 steps are: 1) Get organized by determining goals, topics, platforms and logistics; 2) Get content by creating engaging slides, scripts and polls; 3) Get social by promoting on social media and with influencers; 4) Get ready for the big day with rehearsals and technical preparations; 5) Get the wow factor by starting on time and keeping attendees engaged; 6) Get recycling by repurposing the webinar recording as blog posts and videos; 7) Get analytical by evaluating metrics and feedback; 8) Get started by following the provided checklist. The guide emphasizes planning, promotion, engagement
More leads, more exposure for our company’s thought leaders, and more chances to share our message is all that we want from delivering a webcast. But what about the people who attend those webcasts? On the bottom line, our webcasts are only successful when everyone gets what they need and giving your attendees what they really want means understanding why your attendees is attending, and ensuring that you cater to their content needs.
How do you achieve that? Easy! Just follow these guidelines for giving your attendees what they really want:
Content development for webinars nov 2017Carmen Nel
This document provides information on developing content for webinars. It discusses what a webinar is, why they are useful, and how to produce a successful one. Key steps include planning ahead by preparing content and scheduling, using the right technology, creating compelling content, and interacting with audiences by allowing questions and feedback. Choosing the appropriate tools, rehearsing, and engaging attendees are also important for executing an effective webinar. Open source options for hosting webinars include Apache OpenMeetings, BigBlueButton, Jitsi, and Mconf, while Google Hangouts provides a simple solution with no attendee limits or ads.
This document provides tips for creating an effective marketing newsletter. It discusses seeking a reputable email service provider, deciding on an opt-in or opt-out subscription model, making subscription options visible on the website, building an engaged subscriber list, using an editorial calendar to plan content, understanding the goals and intended audience of the newsletter, deciding on a regular template or flexible format, designing the email visually, using an eye-catching yet not overwhelming heading, employing the "F-layout" for readability, and enhancing content without overcrowding the email. The tips are meant to help current and prospective customers want to read the business newsletter.
The document provides 10 ideas for video content marketing that any business can use, along with tips for effective video marketing. The 10 content ideas are product demos, tips & how-tos, customer testimonials, value propositions, webinar invites, expert Q&As, interviews, video infographics, whiteboards, and holiday greetings. The tips section recommends taking advantage of branding opportunities, including your URL, making impactful titles, providing excellent content, always including an HTML link, and going beyond YouTube by embedding videos on your own website.
Creating Passive Revenue in Your BusinessFellow.app
Most of us have heard about it. Most of us want to make money while we sleep. Most of us have the platform to do it. However... If all of this is true, why are so few people harnessing the power of passive revenue?
In this discussion with Erin Blaskie, Internet Marketing Strategist, we’ll look at how you can create passive revenue regardless of what type of business you are in. Erin will walk you through some of the most effective forms of passive revenue and the business models that sustain each option.
Erin will take you through a step-by-step guide to creating and selling your information products via the web so that you really can earn an income without trading your hours for income. Most importantly, Erin will help you come up with ideas for your products and how to use a few tools in the creation process that we’ve all had from birth (and a few others we’ve learned about along the way).
With a zero-sales-pitch, leave-it-all-on-the-stage approach, you can be sure to take a lot away from this discussion and be able to participate in an open conversation with Erin and your fellow attendees.
This document provides guidance on becoming a voiceover artist. It discusses how the growth of online video has increased demand for voiceover talent. It recommends assessing one's voice strengths, acquiring the necessary audio equipment and software, practicing voiceover work, and producing demo recordings to attract initial business as a voiceover artist. Online marketplaces allow direct connection to clients seeking voiceover services.
This document provides instructions for creating a course on the Creator Course education platform. It discusses organizing content into modules, producing high-quality video and audio content, and uploading the finished course for approval and publishing. Instructors can then market their course, track analytics, and earn commissions through the platform's tools. The goal is to make transformational education widely available through open sharing of expertise.
This document provides information on using video marketing for musicians on YouTube, including tips, tools, and sites for video marketing. It discusses different types of videos that can be created, such as tutorials, interviews, and music videos. It also provides guidance on how to promote videos on YouTube, such as tagging videos, building a YouTube channel, and networking. The overall document serves as a guide for musicians on utilizing video marketing through YouTube.
The document discusses creating a video advertisement for a photography course at a college. It proposes interviewing students and showing examples of their work, as well as giving a brief tour of the department, to showcase what the course entails. It recommends keeping the video between 2-3 minutes to maintain audience attention. Additional promotional materials like leaflets distributed to local schools and camera shops are suggested to generate interest from students and adults. The best advertising platforms are identified as DVDs distributed to the college website, local radio, and relevant Facebook pages. Viral marketing through social media sharing is also seen as an effective strategy to reach potential students.
1) Video sales letters are not always the best option and their effectiveness is debated. While they can be persuasive, they also have disadvantages like being harder to edit than written content.
2) Certain types of products or sellers may be better suited to video sales letters, like those that can demonstrate the product. However, for many products a written sales letter may perform just as well or better.
3) The best approach may be to test multiple formats, and use a combination of video and written content in a sales process. Video sales letters are one tool among many that can be effective if used strategically.
1) Video sales letters are not always the best option and their effectiveness is debated. While they can be persuasive, they also have disadvantages like being harder to edit than written content.
2) Certain types of products or sellers may be better suited to video sales letters, like those that can demonstrate benefits visually or for high-ticket products. However, testing is needed to determine what works best.
3) A balanced approach that uses both video and written content may be most effective, such as including a short video within a longer sales letter. The best tactic depends on the individual product and seller.
1) Video sales letters are not always the best option and their effectiveness is declining as consumers become saturated with them.
2) Certain types of products and offers are still well-suited for video pitches, like demonstrations or testimonials, but for most offers written sales letters can be more effective.
3) The best approach may be to use both video and written content, such as including a short video clip in an otherwise written sales letter.
How to Run Great Training Webinars for LibrariansALATechSource
This document provides information for attendees of a webinar titled "How to Run Great Training Webinars for Librarians" presented by Dan Freeman on June 12, 2013. It outlines details about using the chat function, asking questions, audio options, common technical issues, and how to access materials after the event. The webinar covered topics like defining webinars, their benefits compared to in-person events, how to choose a platform, exploring free options like Google Hangouts and AnyMeeting, and advice for evaluating fee-based platforms.
This document provides guidance on creating effective intro videos for businesses. It discusses how video content is popular online and important for businesses. It recommends conceptualizing the video, writing a script, working with professionals for production, strategically placing the video on a website and social media, and continually updating video content. The key aspects are engaging viewers, representing the brand, and using video as a marketing tool to connect with customers.
The document provides a summary and evaluation of the student's Final Major Project (FMP) involving makeup tutorials. Some key points:
- Research focused on existing products but didn't fully examine the target audience's interests.
- Planning included mind maps and idea exploration, but scheduling wasn't fully planned.
- Time management was an issue, and more time was needed to focus on tasks like the website.
- The tutorial was fast-paced without instructions, while competitors provided close-ups and voiceovers.
- Peer feedback noted the video could have included audio instructions and still shots, while the poster was missing contact details. The student agrees improvements could be made.
This document provides 50 creative video marketing ideas and tips for video marketing. Some of the video ideas include hosting video contests, doing parody videos of popular content, uploading video testimonials, and creating "how-to" video series. The tips for video marketing suggest making titles that use keywords, providing excellent content to position yourself as an expert, including your URL in the video, using branding like logos, including an HTML link in YouTube descriptions, and embedding videos on your own website beyond just YouTube.
This document provides information about using video marketing on YouTube to promote music. It discusses different types of videos that can be created, such as tutorials, interviews, and contests. It also outlines strategies for optimizing videos on YouTube, including tagging videos with keywords and promoting videos on YouTube and other sites to build an audience. The overall goal is to help musicians leverage video marketing to generate traffic and fans.
PowerPoint can be a useful tool for illustrating points in a speech, but it should not replace the spoken content. When used effectively, PowerPoint enhances the speaker and speech, not overpowers it. The document provides 9 tips for using PowerPoint in a way that maintains focus on the speaker and speech, including using few words per slide, limiting animations and transitions, rehearsing without relying on slides, and focusing the audience on the speaker, not the screen.
How to Re-use Old Content (Video included on original site)Ted Politidis
Start with your email: http://eepurl.com/gNoJBL
Guide on recycling your content with actionable steps and examples. Recycled content helps with brand reputation, engagement, traffic and reach.
This article was originally published on https://www.ergoseo.com/reuse-content.html with Video Guide
[Webinars] Cut out the yawns and increase sign-ups.Sharp Ahead Ltd
The document provides an 8 step guide ("8G's") for creating an effective webinar campaign. The 8 steps are: 1) Get organized by determining goals, topics, platforms and logistics; 2) Get content by creating engaging slides, scripts and polls; 3) Get social by promoting on social media and with influencers; 4) Get ready for the big day with rehearsals and technical preparations; 5) Get the wow factor by starting on time and keeping attendees engaged; 6) Get recycling by repurposing the webinar recording as blog posts and videos; 7) Get analytical by evaluating metrics and feedback; 8) Get started by following the provided checklist. The guide emphasizes planning, promotion, engagement
More leads, more exposure for our company’s thought leaders, and more chances to share our message is all that we want from delivering a webcast. But what about the people who attend those webcasts? On the bottom line, our webcasts are only successful when everyone gets what they need and giving your attendees what they really want means understanding why your attendees is attending, and ensuring that you cater to their content needs.
How do you achieve that? Easy! Just follow these guidelines for giving your attendees what they really want:
How can you get the word out about your webinar series without spending thousands of dollars in time and effort?
In this hour long webinar, Sharon Burton will show you how to write up your webinar description that captures the attention of your target audience. She will then cover specific steps for getting the word out to possible attendees and maximizing your registration. At the end of this webinar, you will know how to:
-Write compelling webinar descriptions
-Find the markets you want to reach, (and do it effectively)
-Increase your attendance by 25%
This document introduces tools for creating, storing, sharing, publishing, and curating digital content online for free. It discusses services like Google and Microsoft for writing and storing files, Flickr and Jolidrive for photo storage, and video platforms. It also covers finding content through sites like Creative Commons, getting social on platforms, and publishing through blogs, WordPress, or Scoop.it. Advanced options discussed include virtual learning environments like Moodle for interactive teaching and forums. The overall message is that there are now many excellent free online resources for digital creativity, learning, and establishing an online presence.
The roots of a great digital learning projectSprout Labs
The document discusses different approaches to starting a digital learning project, including building your own programs, buying an off-the-shelf solution, or commissioning custom content. It then outlines Max's project to create a pilot digital learning program on report writing, including interviewing subject matter experts, developing storyboards, designing visuals and interactions, building modules in an authoring tool, and planning virtual classroom sessions to allow practice. Common pitfalls discussed include underestimating technology complexity, lacking subject expert involvement, and not providing enough learner support.
internet usage and limitations, presentation stylesAnjaliBiyani4
The document provides information on the top 10 most popular uses of the Internet based on a recent survey of Internet traffic. The top use is electronic mail, with over 85% of Internet users sending and receiving email and 20 million emails crossing the Internet each week. Other popular uses include research, downloading files, discussion groups, interactive games, education/self-improvement, friendship/dating, electronic newspapers/magazines, job hunting, and shopping. The document also discusses what a presentation is, the importance of presentation skills, different types of presentations including informative, instructional, arousing, persuasive, and decision-making presentations, and some PowerPoint presentation tips.
Discover how easy it can be to create profitable webinars to increase traffic, brand exposure and sales. Webinars take advantage of the popularity of videos for marketing, the boom in online education, and the importance of building relationships with your target audience.
The smart-marketers-guide-to-webinar-marketingDaniel Howard
This document provides guidance on creating an effective webinar marketing campaign. It discusses establishing a compelling topic, finding an expert guest, crafting marketing copy, building a registration landing page, and A/B testing the page. The key recommendations are to choose a bottom-of-the-funnel topic tied to your offering, prove what's in it for a guest to get them to present, use clear descriptive copy for the title and description, include the five elements of USP, hero shot, benefits, social proof and CTA on the landing page, and continuously test the page to improve conversions. Customizing the landing page rather than using a generic template can increase conversions by 150%.
Producing Webinars For Nonprofits & LibrariesTechSoup
This online seminar was recorded and can be accessed by clicking on the link to the right. You'll also see a link to the PowerPoint presentation. If you have additional questions about graphic design software, please post them to our Software Forum.
Producing Webinars For Nonprofits & LibrariesTechSoup
This online seminar was recorded and can be accessed by clicking on the link to the right. You'll also see a link to the PowerPoint presentation. If you have additional questions about graphic design software, please post them to our Software Forum.
Web 2.0 infomral online learning professional development program conducted as a trial at TNQIT - this presentation nwas made to the Ve-Mentoring netywork of TAFE Qld Australia
Getting started with videoblogging and getHEAVENTV
Should you require sounds for your videoblog, you need a microphone. Record you
voice as a voice over for promoting the product and its benefit to consumers. Sounds are
as important as videos on a videoblog. It is advisable to make your sound effects as
enticing as the video.
Your video editing software can be any program. You need this to finalize your work. You
can add sounds, delete some bad angles, or insert some still pictures in there too. Some
programs are user-friendly and can be used even with zero knowledge on video editing.
Even simple video editing programs should do the trick. Select your background
carefully too. The light affects the presentation so make sure that the background and
the light complements each other.
Videoblogging is a great tool but it also has it downside. It may slow down the computer
so other may steer clear of it. Download time may also be time consuming especially ifcustomer is still on a dial- up connection.
This document provides information for trainers delivering a session on Networking for Work. It discusses using Networking for Work materials to help people search for jobs online. Trainers are encouraged to use the provided resources to match trainees to appropriate online tools, deal with potential issues during training, and engage local individuals and groups in the training. Feedback from trainers is requested to help improve the Networking for Work materials and approach.
This is a crowd-sourced repository of all possible hacks for a developer's career growth. Combine a couple of them as your time allows and you will have a great recipe to the next level in your career.
For this research, we compiled our knowledge base and also specifically
crowdsourced diverse ideas & opportunities from technology leaders in different stages of their careers to build this map for developer careers.
Pivoting Your Chapter Leadership Conference to VirtualBillhighway
As the world begins to open back up in the coming months, one question will continue to remain on the minds of many chapter leaders–what now? Can they still count on your association to provide the leadership resources they need to continue to bring community and education to members? The future is still uncertain, but what’s clear is that chapters will need to change how they deliver value to members.
While we figure it all out, there is no doubt that this is an excellent opportunity to introduce your chapter leaders to different forms of virtual education. The best way to learn is through experience. Join in as we explore how to turn your chapter leader training to virtual meetings that create engaging connections in unexpected ways.
Brought to you by 2019 CEX Sponsor, Community Brands!
https://www.communitybrands.com/
This document discusses best practices for creating descriptions and promoting webinars and e-learning events. It recommends including elements like catchy titles, relevance to the audience, length, major points, learning outcomes, prerequisites, and intended audience. Examples of good webinar descriptions are provided. The document also discusses strategies for engagement during webinars like using webcams, planning interactivity, fielding chat questions, and pacing presentations. Lastly, it covers promotion methods like listservs, calendars, social media, timing, and archiving webinars.
This document provides an overview and script for an effective webinar presentation. It begins with acknowledgments and then discusses understanding a webinar's place and defining what a webinar is. It explains how webinars fit into marketing systems and why they are an effective promotion method. Key aspects of a webinar script are outlined, including introducing the speaker, introducing topics to engage the audience and give them a reason to stay, and positioning any products or systems being presented. The document provides examples for each element of an effective webinar script and conversion process.
Planning an interactive conference or event is challenging. Here are five ideas which helps in engaging your audiences and get attendees involved and collaborating with one another. Download this PPT to know more.
Abasse Twalal Harouna: The Maestro of Digital Marketing - His Journey and Ach...Abasse Twalal Harouna
Abasse Twalal Harouna, a name synonymous with innovation and excellence in the digital marketing industry, has made significant strides in empowering small and medium-sized businesses (SMBs) to achieve remarkable growth. With a career marked by numerous accolades and a trail of success stories, Harouna's journey from a passionate student of marketing to a renowned digital marketing expert is both inspiring and instructive.
Abasse Twalal Harouna’s early life laid a strong foundation for his future success. Born and raised in a family that highly valued education and innovation, Harouna was encouraged to pursue his interests from a young age. This supportive environment fueled his passion for technology and business, leading him to pursue higher education in Business Administration with a focus on Marketing at a prestigious Canadian university. His academic background provided him with a comprehensive understanding of business principles and marketing strategies, setting the stage for his remarkable career.
Upon completing his degree, Abasse Twalal Harouna quickly recognized the transformative potential of digital marketing. He understood that the digital landscape was rapidly evolving and that businesses needed to adapt to remain competitive. With a clear vision, Harouna entered the digital marketing field, driven by a desire to help businesses grow through innovative online strategies. His early career was marked by hands-on experience with various digital marketing agencies, where he honed his skills in SEO, content marketing, social media marketing, and PPC advertising.
Abasse Twalal Harouna’s expertise spans multiple facets of digital marketing, making him a versatile and highly effective strategist. One of his key areas of specialization is Search Engine Optimization (SEO). Harouna understands that SEO is crucial for enhancing online visibility and driving organic traffic to websites. By employing advanced SEO techniques, such as thorough keyword research, on-page optimization, and building high-quality backlinks, Harouna ensures that his clients' websites rank high on search engine results pages (SERPs). This not only attracts more visitors but also improves the overall online presence of the businesses he works with.
Content marketing is another domain where Abasse Twalal Harouna excels. He firmly believes that content is king in the digital world and leverages it to create compelling, value-driven content that resonates with target audiences. From blog posts and articles to videos and infographics, Harouna’s content marketing strategies are designed to engage and educate potential customers. This approach not only drives brand awareness but also fosters customer loyalty, contributing to long-term business success.
In today’s connected world, social media marketing is vital for brand promotion, and Abasse Twalal Harouna has mastered this art. He crafts tailored social media campaigns that enhance brand visibility and foster engagement.
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This eBook is for your personal use Only. Digital Steps is service provider for content
marketing, workshops, and online training. Our training is created to provide information
and motivation to our participants. It is sold with understanding that the creator/author is
not engaged to render any type of legal professional advice.
The content of this course book is the sole expression and opinion of author. Copyright
note: No content can be shared or edit in any form digital, or offline publishing without
written permission by Digital Steps
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Table of Contents
Introduction
Chapter 1: Requirements to Host a Webinar
Chapter 2: Choosing a Niche and Your Topic
Step One: Know Your Niche
Step Two: Decide What People Want to Know
Step Three: Decide What You Are Good at
Step Four: Build up your Expertise
Step Five: Publish Your Expertise & Promote Yourself
Chapter 3: Advertising & Promotion
Chapter 4: Getting Your Presentation Ready
Step One: Choose your Topic
Step Two: Begin Promoting Your Webinar Months in Advance
Step Three: Write a Script
Step Four: Prepare Your Slides
Step Five: Determine if You Need Other Multimedia
Step Six: Practice Your Presentation
Step Seven: Do a Dress Rehearsal
Step Eight: Start Your Presentation Early
Chapter 5: Handling Queries
How Many Questions Can You Handle?
How to Take Questions
When to Take Questions
How to Answer Questions
Chapter 6: Be the Best Presenter
Chapter 7: Co-Organizers, Webinar Partners & Staff
Where to Find Co-Organizers
Approaching Co-Organizers
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How to Contact Co-Organizers
What to Say to Co-Organizers?
Webinar Partners
Webinar Staff
Chapter 8: Monetizing Your Webinar
Calls-to-Action
Charging for Your Webinar
The Free Webinar
Courses
Forum Access
eBooks
Chapter 9: Future Webinars
Chapter 10: Creating a Business from Archived Webinars
Conclusion & Summary
Next Action
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Introduction
Webinars have become one of the most popular ways to promote a business
in the past few years. They are so effective because they provide an
immediate communication that other forms of media do not and attendees
get real-time information delivered straight to them, not to mention the
interactivity of question-and-answer sessions. According to the Adobe
Software blog, webinars rank in the top three of the content delivery
methods online.
If you are reading this book and not familiar what the word ‘webinar’
means, it is a method of communicating to a group via a specific platform,
with the ability to share information with them like voice, text, slides,
multimedia and more. Webinar is a playoff of the word ‘seminar’ because
that is what a webinar basically is – a seminar for the web.
To use a webinar to promote your business, you are going to need to know
the secrets to a successful webinar. This book is your guide to putting on a
successful webinar, including emphasis on the most important concepts.
According to SlideShare, the elements that engage 70% of people the most
are interesting content and a passionate speaker.
This book will help you become a passionate and engaging speaker, as
well as develop your idea so that you can host the best webinar possible.
In addition, we will be covering other concepts that are vital to webinars,
such as the equipment that you will need, mastering Q&A’s, working
with co-organizers, and hiring staff and much more.
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This book is divided into three sections. The first section will cover what
you need to do before your webinar starts. The second is information you
will need to start your webinar and things that happen during. Finally, the
third section will cover what happens after your webinar is over and how
you can begin preparing for the next one.
Each section will explore in-depth the topics of webinars and at the end you
will be able to prepare and hold a webinar with confidence. Here are just a
few of the benefits that you will get out of this book.
a) Understanding what the available platforms are for
conducting webinars and how much they cost, as well as
information on how to use them. These programs are
complex and often have a great deal of features. You will be
able to understand how these programs work with this book.
b) You will also learn how to choose the topic for discussion during
your webinar. Choosing a topic that is interesting and engaging is
particularly important because it a significant number of attendees
go to webinars simply because of the topic.
c) How to prepare for your webinar, including how to do marketing and
advertising. You are going to need to let people know about your
webinar and most people are pretty lost the first time that they try to
get attendees. You will have some tools for promoting your webinar
when you finish this book. You will also learn how to prepare your
slides, do a rehearsal, and make sure that you are completely ready to
run a webinar.
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d) You will learn methods for improving your presentation skills,
including how to have better diction, body language and many
other factors.
e) You will be able to choose which equipment you want to use for your
webinar, and make sure that you present yourself in the best way
possible like tips for screen sharing, camera, lighting, backdrop and
more.
f) You will be able to improve your current webinars by making them
more interesting and engaging, including the way that you present
slides and using alternative forms of multimedia to make your
webinar amazing.
g) Learn how to increase your attendees by partnering up with other
speakers and each of you giving information to the audience. A
webinar with one expert is great, but a webinar with multiple
experts cannot be missed.
h) Everything you need to know about monetizing your webinar,
including how to charge admission for your webinars and how to
host webinars for free but make money by creating other revenue
streams. There are many people making exceptionally good money
with their webinars, and you can do the same.
i) You will learn what to do at the end of a webinar to get people to act,
whether that means signing up for an email list or actually buying
something that you are selling. The whole point of free webinars is to
point consumers towards the alternative revenue streams and then
convince them to take immediate action.
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j) You will also learn what it takes to get people to come back to your
future webinars. If you do not have return attendees, then you will be
starting over every single webinar you do. This book contains tips on
how to make them want to sign up for your next webinar and then
how you can pursue them to show up.
k) In addition, you will learn how you can create a business from
your archived webinars including tips for placing them on
YouTube and bundling them up into a course and selling it
separately (via a webinar of course).
l) Finally, you will learn things that will help you immensely if this is
your first time doing a webinar. For example, do you know which day
or days of the week is best for a webinar? Do you know how long
most attendees prefer them to be? If you are going to charge for your
webinar, do you know what price range will make people attend and
at what point you will price yourself out of business? These are all
things that are covered in this book
This is going to be an exciting journey through the world of webinars, and
you will learn more than you ever have before to create the perfect webinar
business. If you have difficulty with webinars in the past, then this book will
help you get back on track and make the kind of money that you have
always wanted to from webinars.
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Chapter 01 - Requirements to Host a
Webinar
To run a successful webinar, you are going to need some tools. There are
certain pieces of hardware and software that are required to host a
successful webinar and understanding what they are, and how to use them
properly is going to allow you to become a better webinar host.
Internet Connection
Let us start with your internet connection. This is an important aspect of
webinars because your data is going to be streamed to dozens or hundreds
of people and you cannot have that data dropping out at inconvenient
points. It is not good for your business.
So, make sure that your internet connection is super-fast, say around 10
mbps minimum, and that you use a wired connection. Do not connect with
Wi-Fi because it is much more unstable than a LAN connection. This
means that you are going to have to do the webinar in your home or office,
somewhere that you have access to the modem and can plug in a LAN
cable that allows you to directly connect.
If you must, you can use Wi-Fi, but just keep in mind that your data may
not get through to all your attendees every time. Most of the time, people
will let you know that they did not hear you or catch the last concept you
were talking about, but if it happens too often too a multitude of people
attending your webinar, you will find very few that want to return for a
future session.
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Your Computer
Your computer is the next thing that we are going to discuss because it is
just as important as your platform or the type of internet connection you
have. In fact, these three things tie for first place if you were going to try to
prioritize the equipment that you will need for a webinar.
Because your computer will be running multiple programs at once, you will
need to have a processer with multiple cores and a good CPU speed. You
will also need to have plenty of RAM and a good soundcard that allows
sound to travel over the internet and still be perfectly clear to the people
that are hearing it.
Most people are going to have to make do with the computer that they
currently have, but here are a few things that you can do to make your
computer a little faster to make sure that you don’t have any problems
running your webinar:
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• Shut down all running programs except for your browser and the
programs you need for your webinar
• Increase the size of your paging file
• Use Glary Utilities to clean up your computer removing
unnecessary files, shortcuts, registry entries and more
• Disable all your browser add-ons unless you need them for your
webinar
• Disable all background programs by going to MSCONFIG and
then restart
• Use a browser that is as lightweight (in CPU usage) as possible
The Platform
Next, we are going to discuss the platform that you will be using. Platform
is a particularly important choice because it determines the quality of your
webinar and what you’ll be able to do during it. There are numerous
features offered by webinar platforms on the market today. Here are just a
few of those features.
• Recording of your webinar
• Statistics tracking
• Ability to add your own logo
• Screen sharing
• Mobile device access
• Chat room
These are just an exceedingly small representation of the features that you
might get with your webinar platform. The platform basically does it all for
you, allowing people to connect and giving you administrative privileges
over the webinar.
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As far as the cost goes, this varies significantly from one service to
another. For example, you might have to pay $20 per month to host 25
attendees with one service while another may only offer $99 per month
with 100 attendees as the starting point. What these services all have in
common though is that they have tier pricing that bases the cost on how
many people you will be able to let in for your webinar.
There are a lot of platforms out there and it is difficult to recommend a
specific one because the one that you need will be based upon your topic,
your budget and what features you need. However, GoToWebinar is an
immensely popular choice and Cisco’s WebEx is used widely as well.
I included name and a screenshot of 10 most popular and widely used
webinar platforms that will give you a starting point in choosing a webinar
platform:
Demio
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Microphone or Headset
You are also going to need a microphone and headset to talk to the people
at your webinar. This is an extremely important purchase because you
want them to be able to hear you clearly and understand what you are
saying. The Blue Yeti microphone (about $100- depend on your country
pricing and stores where is sold) is a solid USB microphone that when
combined with a pair of headphones will work perfectly for your webinar.
If you want to spend a little, there are lots of good quality USB mics to
choose from.
Screen sharing & Additional Programs
You will need program like Microsoft’s PowerPoint if you want to do a
slideshow. The way that you will generally do this is by making your
PowerPoint presentation full screen after sharing your screen with
attendees.
If you plan on doing any other sort of presentations like playing a video or
demonstrating some piece of software, then you are obviously going to
have those programs installed and running when you do your webinar as
well.
Webcams, Lighting & Backdrops
Finally, if you plan on not sharing your screen but talking to the audience
with a webcam trained on you, make sure that you get a webcam that
broadcasts in HD and ensure that you have a solid backdrop like a blank
wall, or a curtain hung up behind you and then experiment with lighting
until you get the best image of yourself on the webcam. You can usually use
the lighting and background in your home or office.
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Chapter 02 - Choosing Niche and Your
Topic
Choosing your topic is going to be the most important thing that you do
when it comes to your webinar. You probably already have an area that you
are an expert in, since you are considering the idea of a webinar, but you
may not know what specific topic you should choose. In this chapter, we
will use some examples of niches, topics, and webinars in order to give you
the tools that you need to choose the right topic. The subject of the webinar
is one of the biggest attractions that attendees say convinced them to go to
the webinar.
Step One: Know Your Niche
Okay, so you want to find a topic for your webinar. What is your niche?
You probably already know it but if not then think about what it is you
do for a living, or what you are most passionate about or what you are
most knowledgeable about. This is probably your niche.
For example, Steve is a marketing director at his company and his passion
is making money online. So, his occupation combined with his passion
means that his niche is internet marketing, a very general term that
describes many of the ways to make money online. But it is perfectly okay
for your niche to be a very general term. In fact, the more general the
better, because that means you have a far wider choice of topics.
Step Two: Decide What People Want to Know
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What do people want to know about your niche? What kinds of questions
are they asking search engines? If you want to run a successful webinar
then you need to find out what people want to know so that you can teach
them.
For example, suppose that you wanted to do a webinar on ‘making money
online with Hubpages.’ This web 2.0 platform was quite popular a few
years ago for making some money online but it has since gone by the
wayside and been replaced by better ways to make money. The point is, no
one is going to be looking for a way to make money from Hubpages, and
even if you know how, it does you no good if no one wants to listen.
Instead, you must figure out what sort of topic people are looking for. Our
example entrepreneur, Steve, has decided that he is going to present a
webinar on ‘making money online with…’ but he’s not sure what comes
after the ‘with’.
Step Three: Decide What Do You Know Best
Your next step is to decide what do you know so that you can teach it. Of
course, you could always hold a seminar on something that you do not
know anything about, but it would be difficult to present, and you would
have no credentials that make audiences want to listen to you.
So, for instance, if you were particularly good at building websites or doing
graphic design or writing professional copy, think of ways that you can
incorporate that into making money online. In our friend Steve’s case, he
has an aptitude and a passion for link building, and he can get a site to rank
number one for a non-competitive keyword in just a few short months.
Steve has decided that he is going to call his webinar ‘How to Make Money
Online Using Micro-Niche Websites.’
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Step Four: Build up your Expertise
Anything that you can do to impress people with your credentials will
improve the odds of them coming to your webinar. Have you been
working in the industry for a long time? Do you have college
degree that is relevant to whatever you are teaching? Have you
taken any certifications or courses on things relating to your
topic?
You may want to consider adding more education or experience if you can.
This may not be possible, but sometimes you can get certifications that
look impressive, but you have to do very little for them, such as pass a test
online or complete a two-week correspondence course. Whatever you can
do to make yourself seem like an eminent expert on your topic will help
you attract people for your webinar.
Take the case of Steve. Steve has some information that he can put into a
bio that makes him sound like one of the top experts on making money
with micro niche sites. Look at what Steve came up with for his webinar
bio:
Steve Eddings is an expert in building and marketing niche sites with
over 30 years in the industry. He has used niche sites in his work with
telecommunications giant Condale Ltd. for more than 15 years and has
been approached to help rank niche sites and improve the link profiles of
some of the top Fortune 500 companies.
Step Five: Publish Your Expertise & Promote Yourself
Now, you need to publish your bio on the web and start making your
name be seen associated with this niche. This is not hard to do. For one
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thing, you can simply outsource a few short books and put your name on
the cover, and then publish them online and you can add ‘author of
more than X books on niche marketing’ to your bio.
You can also create videos that show off your expertise so that when
people are searching for certain things in niche marketing, your YouTube
videos come up, showing you as an expert in that field. Of course, there
are always opportunities to publish articles on the topic online, and many
sites will even allow you to guest post on their blog if you have good
content.
Just remember, this is not to promote your webinar. We will devote an
entire chapter to promotion. This is what you need to do before any
promotion even begins. When you start promoting your webinar, people
are going to look you up and try to figure out if you know what you are
talking about. This online expertise profile will give you the credibility that
you need.
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Chapter 03 - Advertising & Promotion
Advertising and promotion are an important part of hosting a webinar. If
you do not let people know that you are having one there is truly little
chance that they are just going to stumble upon it. The sooner you start
your promotion the better, but to advertise effectively, you need to know
what avenues are available and how to use them.
In this chapter, we will be discussing promotional techniques that will
allow you to attract attendees to your webinar. Find out which technique
works best for you and then use it to advertise. One of the best ways to
advertise your webinar is to get current attendees to come for future
sessions, but we will discuss that in a later chapter. This one is all about
promoting your webinar for the very first time.
Conventional Web Advertising
The first area that we will be discussing is conventional web advertising.
This includes banner ads, social media ads and many other forms of
advertising on the web. There are two things to keep in mind when it comes
to running ads for webinars. First, how much will the ad cost and how
effective will it be and second, how much money will you make from the
webinar and is it worth it?
Most of the time the answer is no, but on some websites where almost
everyone who sees your ad is interested in the content you are planning
to present, advertising can be a good thing.
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Email Signatures
If you are not currently using your email signature to promote your items,
you are missing out on a huge advertising opportunity. You send out
several emails a day if you are like the rest of us, and just because the
people that you are sending them to may not be in the same business you
are in, or you think that they are not interested in your webinar, are not
reasons to leave off the email signature. It is a simple thing that takes about
a minute to set up and if you get a single person signing up for your
webinar, it will have become worth it.
Forum Signatures
Another idea for promoting your webinar is in the forums that you visit.
Almost every forum allows you to customize your signature with a link
and if you post the topic of your webinar and a link to your sign-up page in
your forum signature, you may get some people signing up.
Of course, no one is going to see your forum signature unless you get onto
the forums and post. If you are busy, you can often outsource this to a
freelancer, but make sure that they know what they are talking about
otherwise your reputation on that forum will suffer and you will have
extraordinarily little chance of someone following your link and attending
your webinar.
Google AdWords
Adwords is an advertising program from Google. If you do not know about
this program, then look on the side of your browser whenever you type
something into search. The links that you see there are sponsored links,
programmed to pop up whenever a certain keyword phrase is entered into
Google search, with the prominence dependent upon how much the
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advertiser is bidding. Adwords is a pay-per-click advertising program, so
you don’t have to pay unless someone actually clicks on a link.
Mailing List
Your email list is probably the most important marketing tool that you
have. But if this is the first time that you have ever done a webinar, you
may not have an email list to use. That is why these other suggestions are
included in this chapter.
If you are lucky enough to already have an email list that you can use, then
you should build your attendee list around that. When you are marketing
your webinars with an email list you must build campaigns that will keep
people informed of your upcoming webinar, with emails being sent out as
much as 60 days in advance.
Almost 70% of attendees for a webinar sign up in the final week leading up
to it. This may be because they know that they are running out of time and
want to secure a seat (particularly if the webinar is apt to fill up fast) or it
might be that they simply know what their schedule is going to be.
Whatever the case, make sure that you are sending out reminders every
other day during the final week leading up to your webinar.
Content Marketing
Content marketing is another way in which you can promote your
webinar. The best way to do this is to come up with keyword phrases that
you think people who would enjoy your webinar might type into Google
search.
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Next, start a blog with these keyword phrases as topics or questions that
you can answer. If you can bring in people to read your blogs and you
advertise your webinar in the sidebar or some other prominent area of
your website, you will get a few sign-ups from there; the more content that
you have on the blog, the larger your reader base and the more people that
will sign up for a webinar.
Social Media
Social media is an obvious one, but you do not want to leave any
channels out. Promote your webinar on your Twitter account,
professional Facebook account (if you have a separate one for your
business), on LinkedIn, YouTube, Reddit and more.
Webinar Listing Sites
There are also some webinar listing sites out there that allow you to list
your webinar and the topic that it will be on (as well as other pertinent
details) for free. Some of them may charge a nominal fee, but you can find
the free ones if you look. These can be great resources because the people
that browse the listings are looking for webinars to attend. The downside is
that most of them probably will not be looking in your niche.
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Chapter 04 - Getting Your Presentation
Ready
In this chapter, we are going to focus on preparing your presentation. Keep
in mind, this chapter is only about the topic that you choose to focus on for
your webinar as well as the platform and technology that you use. Honing
your own skills as a presenter and being on camera will be discussed in a
later chapter.
This will be a step-by-step process that will take you from only knowing
the topic that you are going to present and having the equipment
hooked up to being as prepared for your webinar as you can be.
Step One: Choose your Topic
So, the first step is going to be choosing a topic. This was covered already
in detail, but it is worth mentioning here again as the first step. If you
know what your niche is going to be, and you have figured out what your
presentation will be on, then you are ready to proceed to the next steps in
the process, detailed below.
If you do not have a topic yet, then you need to go back to Chapter Two and
figure out what your presentation is going to be on. If you do not have a
topic, there is little point in proceeding to the next step, because you can’t
even advertise properly unless you know what your webinar will be about.
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Step Two: Begin Promoting Your Webinar Months in Advance
One of the most effective ways to promote a webinar is to use an email
marketing list. Sending out notices about your upcoming webinar to a
large email list will result in some sign-ups, assuming that the list is mostly
composed of people who might find the topic interesting.
If you already have an email list, then you can start promoting about 60
days before your webinar. If you do not already have an email list then you
need to start promoting much, much earlier, so that you can build your
email list. You will have to find some way to direct people to an email list
and get them to sign up. Of course, you may just choose to use another
promotion method until you can get an email list built up.
Step Three: Write a Script
Now you want to write a script for your presentation. Do not worry if you
read it afterward and think it sounds horrible or if you struggle while
creating it. Just make a basic skeleton of a script and then you can fill in the
blanks later. Start by deciding what you are going to present.
If you can figure out what exactly you want to say and the way that you
want to say it, you can outsource a professional writer to do most of the
writing for you. The downside of this option is that you are not really
putting your personality into the presentation and people will probably
notice.
Step Four: Prepare Your Slides
Your next step, once you have a script, will be to prepare your slides and
get them to fit into the script. You can either go through the script first and
make notations where you want to include the slides and what you want
them to be, or you can do it the opposite way.
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This means making the slideshow first and then piecing your script
together around the slides – or just writing the entire script around your
slides. You can use a program like PowerPoint to show the slides and
then use programs like Photoshop if you need to make graphics that
aren’t available on your presentation software.
Step Five: Determine if You Need Other Multimedia
Decide if you want to use other multimedia with your presentation. For
example, you may want to use a video if it makes a point better than your
slide can. You may also need to use other software programs like if you are
trying to do a demonstration of a particular technique.
Whatever multimedia you need for your webinar, you want to make sure it
is prepared well in advance so that you can use it on practice runs as
described below. You do not want to use it for the first time on webinar day
and find out that the video you built 15 minutes of your webinar around is
unusable.
Step Six: Practice Your Presentation
You need to practice. You need to practice using the platform with a few
sample attendees. That is why these platforms generally price monthly or
yearly rather than by the webinar. Practice your webinars several times and
record yourself so that you can play back and see how your facial features
look, how your body language was, how you looked in the lights and against
the backdrop, and most of all, how professional sounding your
presentation was.
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Step Seven: Do a Dress Rehearsal
It is impossible to stress this point too much. You need to do at least one
full dress rehearsal just as you would on your launch day. You will use all
the equipment you have set up, all the slides and other multimedia and
wear your professional clothing and use the lights and backdrops. Keep
going if you mess up and act like it is live. The only difference is that you
will have a much smaller audience.
After you have finished the dress rehearsal (which ideally should be a day
or two before your real webinar) then review the tape and figure out
where the problem areas were. If you had a technical issue or stumbled
over part of your presentation, then figure out a strategy for solving these
problems before the actual webinar.
Step Eight: Start Your Presentation Early
Finally, the last step is going to be to start your webinar earlier than you
think you should. Start at least an hour earlier than the time that people are
supposed to show up. There are several reasons for this. First, you have
time to solve last minute technical problems, second, you can answer
questions from early-arriving attendees so that you can spend more time on
other questions in your webinar and third, you will feel much less pressure
if you have already been there for an hour rather than showing up five
minutes before start time.
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Chapter 05 - Handling Queries
A big part of your webinar will be the question-and-answer sessions that
you have. These Q & A’s are sometimes a major reason attendees cite for
going to a webinar in the first place. Maybe they have a unique situation,
and they cannot find an answer to their problem any other way or they just
don’t understand and need something explained in detail.
Whatever the case, you are almost certainly going to have people with
questions and the more you answer, the more willing your audience will be
to come back for future webinars or buy products or services that you
recommend.
How Many Questions Can You Handle?
This is the big question that any webinar host asks themselves when they
begin thinking about questions. The answer depends upon how much time
you are willing to set aside for questions and quickly you can give answers.
Someone who has 50 attendees is going to handle questions quite
differently than the person who has over 1000. If you only have 50 people
in your webinar, then you can probably handle questions yourself, even
throughout the presentation. If you had ten or twenty times that number,
you would not be able to take questions throughout the presentation and
you might even be there for hours answering questions if you asked
everyone to hold them until the end.
If you do have many attendees and you do not have time to answer
everyone’s questions, then consider getting a moderator to help you. A
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moderator has many jobs throughout a presentation. First, they can
answer questions that they already have the answers to. For example, if
someone asks what your website address is. Second, a moderator can hold
questions one at a time until you are ready to answer them. Third, a
moderator can weed out questions that have already been answered or are
of a low priority, or just are not relevant to the conversation. Fourth, a
moderator can prioritize questions so that you answer the most important
ones first – like triage in an E.R. Finally, a moderator can keep the
audience company in chat, which makes your webinar a little more
engaging.
How to Take Questions
The decision on how to take questions from your attendees will depend
upon your personal preference and what you have available in your
platform. Most platforms come with a chat room where your attendees
can type. Some platforms will even take care of the questions for you,
sending them to your phone or someone within the platform so that you
can answer them while you are doing the presentation.
If you use a moderator, then you will probably have to add them as an
organizer to field the questions, although some platforms allow you to
add a moderator. The bottom line here is that how you take questions
will specifically depend upon what platform you choose and without
knowing that it is difficult to advise you on a particular method.
When to Take Questions
Now you come to the question of when – when do you take questions?
The answer will depend upon the number of people attending your
webinar and your own style. Some people prefer to take questions as
they move through the presentation, and others like to ask everyone to
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hold their questions until the end. Another style altogether is just to
begin with questions and get them all (or mostly) out of the way.
How to Answer Questions
When you answer people’s questions, you want to make sure that they feel
like you care about them understanding so spend a little time with each
question. For example, look at the example chat below, using our old friend
Steve from the first few chapters, who is doing a webinar on niche
marketing.
Attendee4223: My question is, how do I start an email marketing list?
Presenter Steve: Mailchimp is a good service. Next?
Attendee113: Okay, how do I start a niche website…I mean blog…do I
use WordPress or hire someone to make it for me or what?
Presenter Steve: You can do either one.
Attendee4223: I still do not understand. I meant how do I get people
to sign up for my list.
See, if Steve were to answer questions like that, the people attending
would feel as if he didn’t really care about helping them but was just
trying to get through the questions as fast as possible. Here is what
Steve should have done.
Attendee4223: My question is, how do I start an email marketing list?
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Presenter Steve: Well, are you asking how you collect e-mail addresses,
like a service to do so, or are you asking how you get the addresses in the
first place.
Attendee4223: I guess both. But mostly collecting the
email addresses.
Presenter Steve: Well, somehow, you have got to get people to land on a
site where they can sign up for your email list. This is known as a “squeeze
page.” You obviously need something to offer them like a free eBook or
whatever to get them to sign up. As far as services, I like to use Wordpress
to build my sites, Hostgator to host and Namecheap is where I mostly get
my domains from.
Attendee4223: Awesome, thanks!
Attendee113: My turn? Okay. My question has already sort of been
answered. I did not know what I needed to do to start a niche
website, but you said what you use so I will go try those things out.
Presenter_Steve: Wordpress is great because you can have content
online in little time and then slowly tweak the site the way that you want
it, customizing widgets, sidebars, adding things, etc. I like Hostgator
because it is unmetered and I can host as many domains as I want, and I
do not really know why I use namecheap. I think all registrars are pretty
much the same. I just have always used them.
As you can see, Steve was much more thorough the second time, and he
made the attendees feel like he cared about their question and wanted
them to have a thorough and complete answer. That is how you need to
handle questions, whether you respond by chat or over your microphone.
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Chapter 06 - Be the Best Presenter
Earlier, we mentioned that the chapter on preparation was not
anything to do with improving your skills as a presenter. The reason
for that is that this chapter is specifically devoted to making you the
best presenter possible, someone that can engage the audience and
get them to want to come back for future seminars.
If you are planning to do all your webinars with screen share and have no
intention of getting on camera, then you probably will not need the tips
featured throughout this chapter. If that is the case, then you only need to
worry about your audio. However, bear in mind that you will not be very
engaging unless you switch to video occasionally. People are going to get
bored staring at your screen, particularly when you are explaining a long
concept and there is nothing going on.
We will identify the important parts of your presentation and what you
need to do to make the best impression possible. You want to come across
as a professional expert in your niche and this guide will help you get there.
Confidence
A lot of how engaging you will be with your audience depends upon how
confident you are in yourself and in the material that you are presenting.
Have you heard the “Five P’s” adage – Proper Preparation Prevents Poor
Performance? That is true when it comes to presenting your webinar. If you
know your material and have practiced it relentlessly as suggested in this
book, then you will have the confidence you need in your presentation. You
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also need to have confidence in yourself as a presenter, and this will usually
come with time.
Dress
If you are going on camera, then how you dress is going to be
particularly important. You want to reek of success and that means it
should be reflected in your speech, your body language, the equipment
that you are using, the presentation that you are making and, you
guessed it, the clothes that you are wearing.
Wear professional clothing. Wear whatever you would normally wear if
you went on a job interview with a big-name company. If you do not
normally dress up for work, you may want to get an outfit to wear on
your webinars.
Lighting & Backdrop
Again, this will depend whether you are planning to go on camera. If so,
then you might want to look at your lighting set up and how your backdrop
appears on camera. You want a nice, neutral background for webinars,
professional setting or simply a blank wall. Many people actual build small
sets in a corner of their home office specifically for webinars or making
YouTube videos, with backdrops that work well on camera and lighting
that is positioned properly to put you in the best light possible – in this
case, literally.
Facial Expressions
Your facial expressions are important facets of your presentation as well.
Verbal communication is only one of the ways that we communicate. As
thinking beings, we are trained to look for the meanings behind words
and that means facial expressions, body language and much more. Your
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facial expressions will be telegraphing a message to your attendees, so
what do you want them to say?
Obviously, one of the most important parts of using facial expressions
correctly in a webinar is to smile. Make sure that you smile a lot as you are
giving your presentation. It will make you more pleasant to watch and put
your attendees at ease.
Body Language
Body language is also important, although you might not have to worry
about too much below the chest or neck, depending upon where you have
your webcam positioned. Mostly, you are going to have to worry about your
hands.
Many people wave their hands while they are talking or move their head.
Just keep in mind that you do not want to distract them from what you
are saying, so try to limit your movement as much as possible.
Diction and Tone
Your diction – how you pronounce words and your enunciation of them –
is an important factor in webinars. You want to make sure that you speak
clearly and slowly enough for people to follow, but not so slow that you
leave them waiting for your next sentence. A natural cadence and a
friendly tone will help a great deal.
One of my favourite suggestions to give to people who are thinking about
doing webinars or any other sort of public speaking is to take acting classes.
Acting classes are really good about teaching you how to talk properly and
you would be surprised how the principles you’ll learn will apply in
situations like presenting a webinar.
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Other Ideas
There are lots of other ideas to keep your attendees engaged while they
are in the presentation. Here are just a few of them:
• Give them a gift at the end: You can also give your attendees a gift at
the end of the webinar. This can be anything from a digital download
of a great eBook on the topic to any other sort of digital product you
can offer.
• Ask and answer questions throughout the presentation: If you want
to keep your attendees engaged then ask them questions throughout
the presentation. Ask things like: “Does that make sense,” or “Is
everyone getting that??” You can also answer questions throughout
the presentation, which will keep people interested and engaged as
well.
• Ask rhetorical poll questions: Asking rhetorical poll questions is a
great way to keep them thinking, because they have to engage their
brain in order to come up with an answer. For example, you could
ask: “How many of you have felt frustrated trying to make money
online or “Who here has ever tried to start a website and failed.”
• Make sure to change things up to keep them from getting bored:
Switching from one speaker to another, adding multimedia into the
presentation or just taking a break for a ten-minute question-and-
answer session will break up the monotony and keep your people
engaged.
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Chapter 07 - Co-Organizers, Webinar
Partners & Staff
One of the best things that you can do to improve the quality of your
webinars and attract more attendees is to invite people to speak with you,
all on the same basic topic. Of course, if you are doing your first webinar
and you do not know a whole lot of people within your niche, this might
be challenging.
A co-organizer, as it is called by most platforms, is running the webinar
with you. This person may or may not have administrative access to your
webinar. That will be up to you.
However, they will be speaking at some point, so you are going to have to
choose a platform that allows that.
TIP: If you can avoid it, do not add your co-organizers as actual
“organizers” on the platform. That’s because the platforms charge per
organizer, and you may have to pay a lot more money in order to have
multiple organizers. Instead, try to get them in as an attendee and then
unmute them and put them on the presentation screen if possible. There
are tips and tricks to doing this, depending upon your platform.
Where to Find Co-Organizers
Getting someone to speak at your webinar, whether you are sharing the
stage with them or not, can be difficult – unless of course you are willing to
pay someone; but if that is the case, then you want to keep in mind that the
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more respect they command in your niche, the more they are going to
charge for speaking at your webinar.
Finding them is relatively easy. Just look for other people who are writing
blogs on the subject, or who have written self-published eBooks on Amazon
or that have Clickbank products in your niche. Many of these people are
eager to take any opportunity to promote their business so you may be able
to convince them to speak for free in return for allowing them to promote
their own product or service.
Approaching Co-Organizers
This is the point where many people fail to follow through. They have
trouble reaching out to other experts in their niche. You need to have the
confidence to do it through if you want to find extra speakers for your
webinar. Let us first go over a few ways that you can contact someone that
you find online and then we will draft an example letter of how you might
contact such a person.
How to Contact Co-Organizers
• Look for a contact form or email address on their website
• Search for them on social media and send them a private
message
• Find out if they have contact information listed on LinkedIn and
get a hold of them that way
• Search for their business in the telephone directory
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• If they have written a book there should be an address on the
copyright page. Contact the publisher if necessary
What to Say to Co-Organizers?
Below is an example letter that you might use to contact co-organizers
that you want to share the podium with you on your next webinar.
Dear Mr., XXXX,
I happened to stumble across your blog and read several posts. I was
extremely impressed by your information on choosing niche website
keywords. I use many of those same techniques myself. I notice that you
have written an eBook on the topic and published it recently. I am
hosting a webinar on March 30th regarding the exact topic you discuss
in your book. I wondered if you would be interested in being a guest
speaker at my webinar, which would allow you to promote your book
to the attendees. I am expecting between 50 and 100.
Sincerely,
XXXXXXXXX
Webinar Partners
The next subject that we are going to discuss in this chapter is the webinar
partner. This is someone that you team up with to present webinars. One of
both of you may be guest speakers, and you may take turns. Generally,
when you partner up with someone, you share the profits that you make
with the webinar.
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This can be a great strategy for making money with webinars, but it can
also backfire. For example, you may have a falling out with your partner
and that puts your assets, not to mention your business, at risk.
• The only time that you should partner up with someone is if the
following requirements have been met:
• You both have something of equal value to offer to the
webinar
• You can agree on a revenue stream that pays both of you equally
• You have negotiated an agreement as to what happens when the
partnership dissolves
• You are both professionals and will not sabotage or
undermine the other person’s business in revenge
Webinar Staff
The last thing that we will be discussing is webinar staff. The bigger your
webinar gets, the more people you will need to run a successful one. To
start with, you will probably need a moderator, unless you have fewer than
25 people attending. A moderator can help field questions and pass on the
ones that you need to answer.
However, there are other staff members that you might want in the
future. Some webinars take on a very professional look, with multiple
cameras, a director, professional lighting, set designers and more. You
probably do not need to do all that, but there are a couple of vital staff
members that you may want to utilize.
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Besides the moderator, you may need a promotional manager. This
oversees getting as many people as possible to sign up for your webinar. A
promotional manager might have a specific budget and can run ads, post on
forums, and do other things that bring people to your webinar page.
You might also want a social media manager eventually. This person
answers your social media messages, posts about upcoming webinars
and various other topics on your behalf. Sometimes, the promotional
manager and the social media manager may cross paths, but you may
need both all the same.
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Chapter 8: Monetizing Your Webinar
Monetizing your webinar is probably your primary reason for starting
one. There is nothing wrong with that and many people make a good
living organizing and presenting webinars. Imagine charging $100 for a
webinar and getting 50 people to show up each week. You will make
$5000 a week.
This is obviously motivating for those who are interested in webinars, but
keep in mind, to get 50 paying customers a week, you really have to have
amazing information and be considered an expert in your particular niche.
Only the best webinar presenters are making this kind of money, and it is
usually a returning audience (who are using the information presented to
make money in return) that can pull in numbers like this.
Calls-to-Action
Before we get into the two basic methods of monetizing your webinar and
the instructions and tools to use them, there is one thing that you want to
do no matter what method you are using. You need a call-to-action at the
end of your webinar and preferably, several times throughout. A call-to-
action is just like it sounds. It is a point where’re to prompt the customer
to take action. For example, you might be in the middle of your
presentation and say something like:
“I don’t want to get into that concept too much right now because in a
couple of weeks I will be having another webinar and we are going to
focus pretty heavily on that topic. You guys can sign up for that webinar
using the link below if you want.”
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Here is another example call-to-action:
“If you want to find out more about niche marketing, which we do not
really cover in this webinar, then go to Amazon and search for my
name. I’ve got a $0.99 eBook in niche marketing that I think will really
help you with some of the concepts that you are struggling with.”
Okay, now that you know what a call-to-action is, we can discuss the two
basic ways that you can monetize your webinar. You can either charge for
admission or you can host a free webinar and use other avenues for
income. Let us go over both in detail.
Charging for Your Webinar
Earlier, we mentioned the figure of 50 attendees at $100 per head, which
meant that the presenter who was doing that could make $5000 a week.
Odds are, unless you have some seriously impressive credentials, you are
not going to be able to convince 50 people to pay $100 to listen to you.
Most of the time, this happens because the people are already fans of the
speaker in question and have gained value from what they have presented
in the past. There have been a few internet marketing “gurus” in the past
decade who were able to create almost a cult following and were able to
charge pretty much whatever they wanted, because people thought that
they had all the answers.
If you can build such a following and have good information to share with
them then by all means charge for your webinars. If you do not have
anything yet to offer, then you may want to consider the free webinar
model with alternative revenue streams instead.
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The Free Webinar
The free webinar is the most common type of webinar that you find these
days. That’s because everyone has something to promote, and a webinar is
such an effective way to do that. This tutorial will help you to figure out
what you have to offer, or create something to offer, so that you have a
great revenue stream available, even if you are offering your webinar for
free.
Courses
Courses are one of the most popular things to offer these days. You can
either use Clickbank or create a sales page for yourself and then build a
package that will be worth the price you will be charging. For example, if
your package contained an eBook, an audiobook of the eBook, a quick
guide, a video to explain complex concepts and various other materials,
you could charge $29.99, $59.99 or whatever price you could get.
Generally, you find courses on sales pages with the 100% money-back
guarantee if the customer is not completely satisfied. They are a really
great way to make money if you can incorporate the sales page into the
webinar somehow.
Forum Access
Another thing that you can sometimes sell is forum access, or access to a
website that contains all the information that someone needs to
accomplish a specific task – such as making money online with niche sites,
like the example we have been using throughout this book. The benefit of a
forum is that you can communicate directly with the people who sign up
for access and offer them advice and this can be pretty valuable to some
people, especially if they think that you have the secrets to success.
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Ebooks
Of course, eBooks are quite a popular way to make money all by
themselves. If you write an eBook on the topic that you are presenting and
then publish it on Amazon, you will be able to make money by promoting
it within your webinar. The reason that eBooks are listed separately here
is that the revenue stream is a little different.
Consider this: If you price your eBook at $9.99 on Amazon, you make about
$7 per sale. So, if you promoted it to a webinar of 100 attendees and 15 of
them bought your book, you would make about $100. This seems like a
small amount until you consider the ramifications of those 15 sales. You will
shoot up the bestseller lists on Amazon and get even more sales due to the
new featured position of your eBook, and that circle can continue for a
while – days, weeks or even months. Plus, if you ask your webinar
participants who bought the book to review it, there is a good chance they
will, and a good rating will increase your sales even further.
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Chapter 9: Future Webinars
One of the things that you need to do if you want to be successful in
hosting webinars is to get people to come back for future ones. If you
cannot attract return customers, you need to start all over again with each
new webinar that you do. But if you can get a certain percentage of them to
come back and grow that percentage with each webinar that you conduct,
you will have a much easier time with promotion and attendance, and you
can focus instead on things like product and presentation.
So, how do you get people to come back? It is challenging, because unless
you have simply wowed your audience, you will not get more than one or
two that going to come back. Even if you present stunning material, you
still probably are not going to get more than 5-10% return rate, even
though you may have more than that sign up to come back.
This chapter will present a list of things that you can do to make sure
that your attendees want to return and have every opportunity to do so.
If you follow these tips, you will be much more likely to get return
customers.
1. Provide amazing content: Obviously, the most important thing
that you can do to make people want to come back to future webinars is to
provide amazing content. Amazing is perhaps even too subtle of a word.
This needs to be content so good that they feel as if they cannot live without
the next instalment – like those old movie serials back in the 1930’s and
1940’s. Make them think to themselves “I have to attend this next webinar.
I can’t miss this or else my business will suffer.”
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2. Be an engaging speaker that they like: Almost as important as
delivering amazing content is being someone that your attendees like to
listen to. If you want them to come back for future sessions, this is
extremely important. Make sure that they like you and enjoy listening to
you present the information. If they like you enough, they might come
back even if they are not that interested in the topic itself.
3. Ask partway through the presentation if they would sign up
for a future one: This is a terrific way to get people to enter their email.
While you are presenting some particularly good information and you can
tell that your audience is engaged, go ahead, and direct them to a sign-up
page for a future webinar. It is like if you walked into a room full of people
with the most delicious hoagies in town and passed them out, and then
asked people who wanted to sign up for you to bring the same hoagies next
week. Hit them while they are vulnerable and are really interested in your
information.
4. Offer them a gift for coming to the next one: Another thing
that you can do to entice people to come back for a future webinar is offer
them a gift. Tell them that everyone who comes to the next webinar will get
some sort of gift like an eBook, audio presentation or whatever you have
available.
5. Tell them what the next webinar is going to be about: It
might seem rather obvious, but make sure that you tell your audience what
the next webinar is going to be about when you ask them to sign up. Some
people don’t know what they are going to present on the next webinar, and
they are relying on their current presentation to attract people. But the
topic is the main reason that people go to a webinar and so you will have a
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much greater chance of attendees signing up for a future webinar if you tell
them what the topic is.
6. Offer something special for the first 25 or so people to sign
up: If you want to create a sense of urgency, offer something amazing for
the first 25 people to sign up for your next webinar – or the next 10 or 15.
Choose any number you want, but you need to make it something that they
cannot resist. This will not work for everyone, but a couple of examples that
may give you ideas include: if it is a paid webinar, offer them 75% off the
regular admission price for the first ten people to sign up right now.
Another idea is – if you happen to have a library of books that you have
published – a gift certificate to download a certain dollar value of your
books at no cost.
7. Convince them that attendance is limited: The last
suggestion is simply to let them know that attendance will be really
limited for whatever reason, and that they need to sign up now if they
want to have any chance of attending the next webinar. This won’t do
much, but it may get you a few more signups.
Of course, the only thing that you really need to do is get them to enter
their email address, if you don’t have it already. You can send out
marketing emails that will alert them as to the date and time of the next
webinar and you will have plenty of opportunities to pitch to them if they
are on your email list.
Getting people to sign up for future webinars and growing your return
audience is a slow process. You first webinar, even if it is stellar, may only
have one or two people who want to be notified of the next one. But as you
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become better at delivering the information and hone your marketing and
promotion skills, you will have more people sign up that want to come back.
In addition, you will have your email list that is built from other sources,
such as your website advertised through forum links or email signatures
or whatever other promotion you are doing. If you keep working on it,
eventually your email list will always net enough participants for a
webinar to be successful.
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Chapter 10: Creating a Business
from Archived Webinars
In this last chapter, we are going to talk a little bit about how you can make
money from your old webinars. There are some basic ways that work well,
but to use them effectively, you have to understand them completely.
This chapter will describe these methods and give you tips so that you can
use whichever one you choose (or more than one if you like) to make
money from your past webinars.
YouTube
Let us start with YouTube, because it is the one that most people will be
familiar with. YouTube is a video sharing platform that allows original
content creators to make money off advertising that runs on videos. You
can make money on YouTube if you can rack up enough videos that are
getting daily views.
About 1000 views on YouTube is equal to $5, so you would need around
1,000,000 views per month to make a decent living. However, if you can
create enough videos and they are popular among viewers, you may be
able to make a supplemental income.
Keep in mind that you are going to need subscribers and likes to make it in
YouTube. Check out some of the people who are currently making money
on this platform if you want ideas on how to present your videos to the
public.
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Of course, YouTube is not the optimal platform for how-to videos. Most of
the YouTubers out there have made their channel popular by releasing
comedy videos, prank videos or vlogging about something interesting. But
you can upload to YouTube and promote to see if you can get some views
that earn you a few hundred dollars a month.
Clickbank
Clickbank is the next revenue stream that we will discuss. Now, here is
the thing about Clickbank and webinars. If you direct people to buy your
product through someone else’s sales page, you are going to lose money.
But Clickbank is a great platform for promoting your material and
getting it out there.
Here’s how Clickbank works. You create a product, whether that is a
complete course or just a simple eBook or video series, and you list it on
Clickbank. People that want to make money online and think that they can
sell your product will create sales pages and sell it for you, earning
somewhere around 50 or 60 percent of the profit, while you earn the rest.
The ways that you can use this to get people to buy from you is to offer a
rock-bottom, low, low price on a course, and demonstrate that the price is
amazing by having it listed on other websites for full price. This is a great
way to earn money using Clickbank, but with this method, you earn about
the same amount whether you sell it yourself or have others sell it for you.
Sales Page
Your own sales page is the next option on the list, and this entirely
bypasses Clickbank. If you want to charge $100 for your course, you get to
keep every penny if you sell it yourself. Of course, this means that your
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webinar attendees are going to have to be convinced that your course is
valuable enough to pay for.
This is easy to do if you build your presentation around promoting the
product. You can refer to it regularly and keep dropping hints that the
big secrets to whatever problem you are trying to solve for them can be
found in your eBook.
Of course, your webinars do not have to be the only method of selling
your course. You can do content marketing, AdWords, or other
advertising, or you can use some of the same methods listed for
promoting your webinar to sell your course – namely, forums, email
signatures and more.
Sales page really is where it is at when it comes to offering free webinars. If
you can create a killer sales page that will talk a certain percentage of
people into buying the product by the time they reach the bottom, you will
have success with webinars, in the sense that you will be able to make
money from them. The goal of the webinar will then be to prime the
attendee for purchase so that the chance of conversion is higher.
There is something else that you want to keep in mind when it comes to
webinars and sales pages. You will have much greater conversion rates for
webinar attendees if you can pre-quality them before they attend the
webinar. For example, you want to make sure that they would be interested
in the product, and you want to make sure that they can afford to buy it.
Amazon
The last platform that we are going to discuss is Amazon. Amazon is a great
place to list your products because it lends to your credibility. If you have
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items listed on Amazon, whether they be digital books, print books, audio
programs or DVD’s, people are going to be more apt to buy them because
they trust Amazon.
Listing your products with Amazon is easy and if what you have created is
a digital download, you don’t have to worry much about delivery or
customer service, other than answering the occasional question or trying
to make customers happy who gave you a bad review.
If you list your items on Amazon and then refer to them during your
webinar, or provide links to them, you will probably end up making more
money than if you listed your products on a sales page. People buy from
Amazon all the time, but they avoid sales pages because they are often
poor-quality products sold at remarkably high prices.
The bottom line is that there are lots of ways that you can monetize your
webinars other than charging for them. Think outside the box and come up
with a creative way to turn your attendees into customers. Offer them
something that they have not seen before or present such good
information that they cannot wait to get other material from you.
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Conclusion & Summary
Now that you know what the steps are that you need to take to get your
webinar business off the ground you can act. Let us review what we
have covered so far.
• Webinars are some of the most effective ways to promote a product,
service, or business. People actually pay attention to what the
speaker is saying when they attend webinars, and they are more
likely to buy a product from someone that they trust.
• Preparing for your webinar is the most important thing that you
can do to make sure that everything runs smoothly.
• The first thing that you should look at is whether you have the
equipment to run a successful webinar. Do you have a computer that
has multiple cores and plenty of RAM so that you can load web
browsers, start programs instantly and be able to run multiple items
at once, including the platform? You also need a good quality
microphone and HD webcam. In addition, you want to make sure
that you are on a wired connection rather than Wi-Fi.
• After your equipment is in order, you want to choose your topic.
Look at the niche that you are in and find a topic within that niche
that people will want to learn about.
• Your next step will be to promote your webinar. You can do this a
multitude of ways. The most popular way to get people to sign up
for a webinar is by send out email invitations but you can also use
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forum signatures, email signatures, conventional web advertising
and much more to get attendees.
• You will need to do a great deal of preparation, including recording
yourself giving the webinar so that you can correct any on-camera
or speech problems. You will also want to do at least one full dress
rehearsal where you go through the entire webinar with a few
friends watching just as if it was live. This should prevent problems
when you do go live.
• We moved onto the things you need to do during your webinar.
There is an entire chapter devoted to being the best presenter
possible, including facial expressions, body language and other
things that you should be aware of if you want to hone yourself into
a great presenter.
• We also discussed handling questions at length, including some
examples that should show you the right way to answer an attendee’s
questions, and how you can manage them better during your
presentation.
• Partnering with someone or having guest speakers talk during your
webinar can make the event much more valuable to the attendees
who will be going. If you get the right people, you can attract a huge
number or attendees, even if you are charging admission. In
addition, there may come a time in the future when you have large
enough webinars that you need to hire staff to help you run them.
• Monetizing your webinar can be done one of a couple of different
ways but the most important thing is that you create a call-to-action
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all throughout your webinar. Then you can decide whether you want
to charge admission for attending your webinar or if you want to
bring people in for free and then try to use another revenue source
like an eBook to make money from the event.
• There were also some tips on how to make sure the people currently
attending your webinar come back for the next one.
• You can create a business from archived webinars that you have
done in the past as well.
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Next Action
You have everything you need to get started with the perfect webinar. You
know how to choose a topic and what to do to make sure that it is engaging
and holds people’s interest. You also know how to monetize it and make
sure that people return.
The next step from here is to attend a couple of webinars and see how other
people run them. You can find them on a variety of subjects (even on
running webinars) so you should have no problem attending one that fits
your interests.
IMPORTANT: To help you start with your Webinar, I have included
Power Point Template, Checklist Template for Your Webinar 1, Checklist
Template Webinar 2, you can modify and use it for Webinar.
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Check My Digital Steps Training Complete Ready To Go CLICK HERE