Digital marketing involves promoting brands and businesses over the internet. It has become essential for reaching the billions of daily internet users. The main framework for digital marketing follows the 4E's - excite, educate, experience, and engage customers. Social media is a major tool that allows businesses to interact with the billions of users across various platforms. Developing an online marketing strategy requires focusing on seven critical elements including goals, content, community, and commerce. Smartphones and apps have also become an important part of digital marketing by allowing companies to interact with customers on their mobile devices.

1. Short Overview of
Digital Marketing
By: Jared Quinn

2. What Is Digital Marketing?
Currently there are almost 5 billion daily internet users with around half a million users joining
the internet every single day. In order to reach what is now the biggest audience and market of
all time, businesses have to use digital marketing. Digital marketing being the promotion of
brands and businesses over the internet to potential customers. This simple idea is the basis for
a huge part of modern day businesses and life itself.

3. Main Framework of Digital Marketing
The main loop of Digital Marketing that every Marketing agency should follow is the 4E’s. The 4
E’s include Excitement, Education, Experience, and Engagement. First, excite the customers with
offers, then educate them on the offers, after helping them have an experience with the
products, finally let them engage with the digital marketing agencies.

4. Social Media
One of the biggest tools of the modern era for digital marketers is that of social media. Around
3.6 billion people out of the 5 billion people who use the internet use social media. Social Media
is a place in which people from all across the world and all kinds of different backgrounds can
come together to socialize online and create online. Businesses can use social media to better
interact with customers and communities while advertising their products.

5. Seven Critical elements of Online Marketing
In developing marketing efforts over in digital marketing 7 critical elements can help the
process. These seven include core goals, contextual elements, content, community,
communication, commerce, and connection. Goals include the goals set by the company and are
reflected in their online marketing. Contextual elements are the design and navigation toward a
target audience. Content is the actual info displayed. Community is the people and ideas that
are built around a certain product. Communication is the interaction and response the company
gives to the community. Commerce is the actual product or service bought. Finally, Connection
is the actions customers can perform with the website.

6. Wheel of Social Media Engagement
The Five things that make up the wheel of social media engagement include the Information
effect, connected effect, network effect, dynamic effect, and timeless effect. These 5 are very
important components when it comes to interacting with customers over social media. The
Information effect revolves around how info regarding the product is spread. The connected
effect is relating to the idea of how humans need to stay connected socially. The network effect
revolves around how we as humans connect socially and how those connections can be
networked. Dynamic effect revolves around back and forth engagement between customers
and business. Finally, the timeless effect revolves around being at the customers at the right
time 24/7.

7. Smartphones and Apps in The Digital Marketing
Space
Smartphones have become part of daily life at the rise of the 21st century. Being able to interact
with customers' mobility through their phones has become very important. Apps have devised
different types of pricing models on how a customer interacts with it. For example,
Ad-supported apps are usually free and contain ads to make money for the app maker. While
paid apps require you to pay for the service but usually do not have any ads after purchase.

8. Listing to The Customer Online
A three-stage process can be used in the idea of listening to the customers online to better a
business's product or engagement with the customer. Businesses can Listen, Analyze, and Do.
Businesses listen and collect customer feedback. Then businesses analyze this feedback. Finally,
businesses will act or do changes to their product or website.

9. Influencer Marketing
Influencer marketing is a marketing strategy that involves getting popular people or influencers
online and helping them to promote a business's product. Whether that be paying an influencer
to use a product or promoting a service online to a certain audience that kind of influencer
attracts.

10. Wendy’s Twitter Marketing
Wendy’s Marketing on Twitter can be one of the good examples of how to do online marketing.
Wendy’s is know known for how they deal and create in an online space. Wendy’s Twitter
became one of the first companies to break the mold of a corporate Twitter. Wendy’s became
more self-aware and ironically by acting more unprofessional they better created a community
and had better engagement online. This is a good example of how interaction and thinking
outside the box can create an ideal community for a company online.

11. END
Overall digital marketing is going nowhere soon. For almost all businesses it has become use
social media or fail as a business. The internet has become such a vital part of our lives and now
it's become such a vital part of marketing.