The document provides an overview of consumer behavior. It discusses consumer behavior as an interdisciplinary field that examines how internal and external factors influence consumers' decision making processes. Some key points:
1. Consumer behavior analyzes how cognition, affect, and behavior interact during the consumption process and is influenced by individual and environmental determinants.
2. Studying consumer behavior helps marketers design effective marketing strategies by understanding customers' needs and the factors that influence their choices.
3. Consumer behavior involves a dynamic exchange process between buyers and sellers and can be studied at both the individual and group levels.
Dissertation report on switching behavior of consumer Pinkey Rana
Dissertation report on “To study the switching behavior of consumer special reference to urban market ”which is submitted by me in partial fulfillment of the requirement for the award of degree B.Com(Hons.) .
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Dissertation report on switching behavior of consumer Pinkey Rana
Dissertation report on “To study the switching behavior of consumer special reference to urban market ”which is submitted by me in partial fulfillment of the requirement for the award of degree B.Com(Hons.) .
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Turn Digital Reputation Threats into Offense Tactics - Daniel Lemin
1 CB Introduction 2023.pptx
1. Dr. Rajesh K Satpathy
Consumer
Behaviour
CB CL-1 | KIM – H | 2023
2. Introduction
The key to success for any business today lies in identifying
customer needs and providing desired satisfaction through a
mutually beneficial exchange of goods and services.
In the complex and dynamic environment that organizations
experience today, marketers can no longer have a laid-back
attitudewith respect to their objectives and strategies.
3. Introduction
Marketers need to be ‘customer-centric’ in orientation and
design their marketing programme accordingly.
A comprehensive yet meticulous knowledge of consumers and
their consumption behaviour is essential for a firm to succeed.
Herein lies the essence of consumer behaviour or buyer
behaviour, an interdisciplinary subject that emerged as a
separate field of study in the 1960s.
Maar dhaad ya Pyaar vyaar-NetflixForAll - Netflix India
4. TheInterdisciplinaryNatureofConsumerBehaviour
Why does a consumer (or YOU) buy a product or brand?
What motivates some customers to buy two-bedroom flats and others
to buy bungalows/condominiums?
How does the colour of packaging affect the brand choices?
Why do some consumers prefer shopping in malls and others in small
departmental stores?
Why does a daughter prefer buyingbrands that her mother buys?
Why do consumers think favourably of brands that are high on brand
equity?
Why do some consumers make quick purchase decisions with respect
to a product or brand,and others take longerto do so?
9. ::Fact::
India today is just not only the global leading milk producer but has
also become the largest consumer of milk. Post forecasts India's 2022
production at 700,000 metric tons (MT), an increase of almost 3 per
cent above the USDA official 2021 figure of 680,000 MT.
Source:US Department of Agriculture
10. MarketersSpeak-1
India’s organised dairy segment has seen an annual growth of about 22
per cent over the last five years, and the segment is on track to account
for a quarter of the country’s dairy market by 2022, compared with 19
per cent this year,according to a report by CRISIL ratings.
‘Changing consumer preferences is the key reason for the organized
sector to grow at a faster pace. The rising purchasing power and
increasing health consciousness of the consumers have shifted their
preference towards branded products.
- Mr.AnujSethi
Director,CRISIL
11. TheInterdisciplinary NatureofConsumerBehaviour
Why do people look upto ‘others’ while making
purchase decisions?
Why does a person eat in an expensive place
when he /she is with friends? (especially when
he / she eats just anywhere when he / she is
alone)!!!
Zuhur Jewellery by Tanishq
12. TheInterdisciplinary NatureofConsumerBehaviour
How do customs and traditions influence
what we buy and when we buy?
How do changing lifestyles influence
customer choices and preferences?
P.C. Chandra Jewellers - Wedding Collection
14. TheInterdisciplinary NatureofConsumerBehaviour
How does a person prioritize his /her product
preferences?
How does income affect consumer choice with
respect to products or brands?
Why are some consumers more price-sensitive
than others?
Why are some consumers deal-prone, and
always look for rebates and discounts?
Slurp - Nazraana Jewellery
16. ::MarketingImplications::
Studying the behaviour of consumers can help marketers design
their marketing strategies to reach the consumers and meet their
needsmoreeffectivelyandefficiently.
It also aids them in analyzing the marketing environment and
identifying new opportunities, target marketing and designing
theperfectmarketingmix.
17. Consumer behaviour may be defined as “the interplay of forces that takes
place during a consumption process, within a consumer’s self and his /
her environment”,and has the following characteristics:
• This interaction takes place between three elements, namely Knowledge
(cognition),Feeling(affect),andAction(behaviour).
• It continues through pre-purchase activity to the post-purchase
experience.
• It includes the stages of evaluating, acquiring, using, and disposing of
goods and services.
DefiningConsumerBehaviour
18. The subject of consumer behaviour is viewed as an edifice or
association of the marketing concept, an important
orientation in Marketing Management.
The study helps YOU understand the internal (individual
determinants) and external (environmental factors) forces
that compel people to act out different consumption patterns
and behaviours.
Why study ConsumerBehaviour?
19. Consumer Behaviour is complex and compounded, and
explanation to behaviour relates to Economics, Psychology,
Sociology, Social Psychology, and Anthropology.
Other than the subject being an inter-disciplinary one, it also
deals with issues related to cognition, affect, and behaviour in
consumption patterns, against the backdrop of individual and
environmental determinants.
Nature and Scope of ConsumerBehaviour
20. The individual determinants pertain to an individual’s internal
self;they include psychological components such as…
• personalmotivationandinvolvement,
• perception,
• learningandmemory,
• attitudes,
• self-concept andpersonality, and
• decision-making.
21. Theenvironmental determinantspertainto external influences
surroundinganindividual;they include…
• sociological,
• anthropological,and
• economic components such as…
- family,
- social groups,
- reference groups,
- social class,
- culture, sub-culture and cross-culture, and
- national and regional influences.
22. ‘What’ the consumers buy: goods and
services
‘Why’ theybuyit:need and want
‘When’ do they buy it (time): day, week,
month,year, and occasions
‘Where’ theybuyit:place
‘Howoften they buy’it:time interval
‘Howoften they use’it:frequency of use
The scope of ConsumerBehaviour
includes within its ambit the
answers to the following:
24. The three terms, ‘Customer’, ‘Client’, and ‘Consumer’ are often used
interchangeably.
This is because they all go through the buyer decision-making
processandtheyall buygoodsandservices.
However,thethreetermscanbedifferentiated.
Customer,
Client
and
Consumer
25. Consumerstoday havewider accessto information than ever before.
The consumer is powerful, ever-demanding, and often assertive. The power dynamics
hasshifted infavour of alargenumberof buyers, with varied needsandwants.
The earlier pattern of consumer decision-making, which was essentially socially
directed and collective in nature, has evolved into a system that is ‘Me and I’, rather
than ‘We and Us’. There hasbeen ashift towardsindividualism now.
Online shopping isontherise.
The keyto success is not‘customersatisfaction’,but‘customerdelight’.
The Changing Marketing Scenario
2023
26. Consumer behaviour is viewed as
the edifice of the marketing concept,
which is essentially, as we have seen
earlier,
acustomer-centredphilosophy.
The knowledge
behaviour would
of consumer
help formulate
appropriate
marketingstrategiesforafirm.
Application of
ConsumerBehaviour
28. 1. Consumer behaviour involves a process of exchange
between the buyer and the seller, mutually beneficial for
both.
2. Consumer behaviour is dynamic and interactive in nature.
3. The subject can be studied at micro or macro levels
depending upon whether consumer behaviour is analysed at
the individual level or at the group level.
Characteristics of Consumer Behaviourinclude the following:
29. 4.The subject is interdisciplinary.
5.As a field of study, it is descriptive as well as analytical.
6.The subject is a Science as well as an Art.
7. Consumer behaviour is person-specific as well as
family-(household) specific.
Characteristics of Consumer Behaviourinclude the following: