The document discusses store design and its impact on customers. It notes that stores should be well-lit with open doors to encourage browsing. Customers want to explore the store and feel comfortable but specific items can be difficult to find if the store is disorganized with too many items. Proper store organization and sales associates that match the store's image are important to provide a good customer experience.

1. by Sandra Cabo

2. You want to
stay in the
store a long
time
You can
find
important
items in
the least
accesible
locations

3. You want
to go in
and
explore
the store
You feel
disappointe
d when you
are in the
store

4. A brightly lit
store with
the door
open
facilitate the
entry
Too many
items
don’t fit
well

5. This
spacious
store
makes you
feel
comfortab
le
If you are
looking
for a
specific
product it
would be
difficult
to find it

6. A distinctive
smell
covers the
store
The
salesperson
doesn’t
match the
store image

7. The
environmen
t reflects
the value of
the
merchandis
e
You can
find
products
on the
floor

8. Based in acuted observation it can be noted that the sales
staff fail to provide adecuated customer services.
Neatness and cleanliness are fundamental on the sales
floor!