Logan Bertrand presented on how retailers use sensory tactics to influence customers. Several stores were analyzed. See's Candy uses pleasing smells, tastes, and visual displays. Vans showcases shoes outside and plays fitting music. Puppies 'N Love has a calming look and allows touching merchandise. Salespeople match the store's image - Zales employees dress nicely and only allow touching jewelry upon request. H&M places new items at the entrance and racks create a maze. Dick's Sporting Goods has prominent signs and blocks aisles with sale items. In conclusion, retailers carefully consider placement of new and sale items to guide customers and maximize opportunities.