This document contains observations from visits to five different stores - a hardware store, lamp store, design lamp store, flooring store, and delicatessen store. For each store, insights about things the store does well are noted, along with hidden opportunities for improvement. The stores are evaluated on factors such as product organization, pricing visibility, staff service, and exterior presentation.

1. Are you paying attention?
Carles Marti Tous
Crash Course to Creativity
Stanford Venture Lab
Assignment #2
Nov 1st ‘12

2. Hardware Store
• Insights
- Too much stuff in too small
space. Busy place, hard to find
things.
- However, items are rationally
and well distributed.
• Hidden Opportunities
- Prices not marked in 80% of
items.
- Staff only speaks Spanish, not
Catalan.

3. Lamp Store
• Insights
- Too many products in a small
place. Difficult to figure out how
item will look like at home.
- All items with prices clearly
marked.
- Good attention by staff.
• Hidden Opportunities
- Not possible to light up many of
the lamps.
- All types of products mixed all
over the place

4. Design Lamp Store
• Insights
- Great use of ambiance light
changing colors, to decorate the
place and grab people attention.
- Good distribution of spaces.
- Great showroom of products.
• Hidden Opportunities
- Not clear who is the target for the
shop, end users or decoration
professionals.
- Lot of window space misused to
explain the product.

5. Flooring Store
• Insights
- Great distribution of spaces to
show product.
- Several signs describing all
services offered by the business,
beyonf flooring.
- Staff providing good advise.
• Hidden Opportunities
- Not clear from outside if this is a
shop for end users or installation
or decoration professionals.
- Limited info about products
characteristics at sale point.

6. Delicatessen Store
• Insights
- Good product distribution.
- Good service by staff, very
knowledgeable of product.
- Great lighting and ambiance in
store.
• Hidden Opportunities
- Prices for some products should
be more clearly identified.
- Outside of shop not reflecting to
pass byers the high quality of the
products inside.