What if we put everything in the cloud? - Practical experiences of making it happen
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Practical experiences of putting an entire media supply chain in the cloud. Nuvu’s mobile VOD service has operations and suppliers on multiple continents and needs a flexible and cost effective solution to manage media and operational flows. Working with software integration partner Mediasmiths, Nuvu now manages the entire media supply using Amazon Web Services infrastructure and services.
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What if we put everything in the cloud? - Practical experiences of making it happen
- 1. WHAT IF WE PUT EVERYTHING IN THE CLOUD… Gustav Grundström CTO Nuvu & Peter Henebäck Executive Director Mediasmiths
- 2. FIRST OF ITS KIND SVOD SERVICE THAT COMBINES CONTENT WITH ZERO-RATED DATA AT A LOW MONTHLY PRICE
- 3. Off peak downloads Downloading assets during off peak traffic enable us to offer Nuvu at competitive pricing, data included! World class content Bringing 3,000+ titles at launch, mix between local, regional and international Social sharing Deep linking and sharing on social media, for optimal vitality Co-branding Adjusted front-end based on Operators branding Smart recommendations Real time insights on what’s trending, showing popular and relevant assets to our users Engagement Push notification of relevant content releases and much more NUVU PRODUCT
- 4. Customized Front End Customizable apps, co-branded with operators look and feel (server side). Quick time to market. Multi language support Nuvu Operator Billing Nuvu Delivery Network Network aware in real time, off peak download and caching technology. In operator installed hardware reduces cost for distribution and increase UX 1 2 4 Off-Peak Off-Peak Off-Peak Off-Peak Off-Peak Off-Peak Download Download Download Download Download Download Deep integration and facilitating Nuvu billing platform reduces barriers of entry (via enabling billing with Airtime/balance, no need for credit cards!) 1 2 3 4 5 Customer Operator SMS Payment Gateway Payment Processin g Network Internet Merchant Account Video Delivery EMP Level 3 Origin Server Amazon CloudFront CDN (~50 locations) Nuvu DNS Serves (geo-location blocking) Operator DNS Servers Nuvu Cache Operator InternetWiFi User On-Net User Posters/Artwork Delivery EMP Azure [Pxxxx] Origin Amazon CloudFront CDN (~50 locations) Nuvu DNS Serves (geo-location blocking) Operator DNS Servers Nuvu Cache Operator InternetWiFi User On-Net User NUVU TECH PLATFORM Four pillars Nuvu Media Delivery Cloud based MAM, AWS components, Elastic search etc 3
- 5. ERICSSON MANAGED OTT PLATFORM IN NUMBERS 119 Live channels 20 000 Hours live programs per week 15 000 Hours catch up per week 1.7 Million registered accounts 210 000 VoD assets in the system
- 6. THE JOURNEY
- 7. PREVIOUS MEDIAFLOW… ‣ Enterprise Service Bus ‣ Used virtual servers in a DATACENTER(!) ‣ Integration layers running on an Did some serious shipping of assets across the globe… Up until nine months ago we…
- 8. INTERCONTINENTAL TRANSFERS GALORE Maybe room for improvement?
- 9. ENTERPRISE SERVICE BUS LAYER LARGELY WRITTEN IN PROPRIETARY LANGUAGE
- 10. A LOT OF MANUAL LABOUR AND QA NEEDED
- 11. IT ENDS HERE…
- 12. THE JOURNEY II A TALE OF CLOUD BEGINNINGS
- 13. CURRENT SOLUTION Editing all video in cloud Removed redundant transcoding platform Automated QA/QC reduced manual labour Doing it all in the cloud
- 14. PUT IT IN THE CLOUD. KEEP IT IN THE CLOUD. Removing redundant and non value added movements
- 16. INTRODUCTION MEDIASMITHS Peter Henebäck – Executive Director
- 17. A TRUSTED PARTNER FOR DEVELOPING MEDIA SOFTWARE SOLUTIONS TO BUSINESS PROBLEMS
- 19. CURRENT SOLUTION Tech stack Photo courtesy of Rita Willaert
- 21. CURRENT SOLUTION Tech stack Amazon ECS Amazon S3 Amazon Glacier AWS Lambda Elastic Load Balancing Amazon Route 53 Amazon EC2 Amazon VPC Amazon ECR AWS Elastic Beanstalk Amazon DynamoDB Amazo n RDS
- 24. CURRENT SOLUTION Tech stack Elasticsearch Logstash Kibana
- 25. What did we learn? KEY LEARNINGS
- 26. DON’T HESITATE TO GO CLOUD-FIRST START RIGHT AWAY!
- 27. REDUCE COMPLEXITY BY LOOKING AT THE HOLISTIC VIEW
- 28. IF YOU CAN’T CRACK IT, BRING SOMEONE IN… OR WAIT… ALWAYS BRING IN A SECOND OPINION
- 29. Gustav Grundström gustav@nuvu.tv @g_grunstrom COME TALK TO US Peter Henebäck peter.heneback@mediasmiths.com @peterheneabck