This session explains how migrating media workloads to the AWS Cloud can accelerate workflow by elastically scaling compute and storage resources. The presentation provides cloud-enabled processing system architectures and explain how these architecture address key use cases for seasonality spikes and CDVR storage, while also explaining how to improve quality in long tail video delivery.

1. Keith Wymbs
CMO, Elemental
CLOUD-BASED VIDEO INFRASTRUCTURE TAKING HOLD
IN MEDIA AND ENTERTAINMENT
© 2015, Amazon Web Services, Inc. or its Affiliates. All rights reserved©

2. Confidential
PERFECTING THE MEDIA EXPERIENCE
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Connecting viewers with content at massive scale

3. Confidential
VIDEO TECHNOLOGY MUST SCALE AND EVOLVE TO KEEP PACE
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Expanding Content Creation
Increasing Modes of Distribution
Proliferating Devices: >1,000
TECH
CORE

4. Confidential
WORKFLOWS ARE NO LONGER LINEAR, THEY ARE MODULAR
DevicesElemental
SERVER
Elemental
CONDUCTOR
Elemental
LIVE
Elemental
STATMUX
Elemental
DELTA
Elemental
DELTA
Third Party
CDN
Managed
Network
Live
On Demand
S3
CMS / WFM DRM QC Ad Decision Storage NAT Services Fingerprinting Watermarking
Interoperable Components
Appliance
Virtual
Machine
Cloud
Supported Infrastructures
Source Processing & Management Delivery Display
4
Vendors must deliver the most flexible solutions covering the
broadest set of viewers, workflows and infrastructures

5. Confidential
AND THEY CAN RESIDE ALMOST ANYWHERE YOU NEED THEM
DevicesElemental
SERVER
Elemental
CONDUCTOR
Elemental
LIVE
Elemental
STATMUX
Elemental
DELTA
Elemental
DELTA
Amazon
CLOUDFRONT
Managed
Network
Live
On Demand
S3
CMS / WFM DRM QC Ad Decision AWS Storage NAT Services Fingerprinting Watermarking
Interoperable Components
Appliance
Virtual
Machine
AWS
Cloud
Supported Infrastructures
Source Processing & Management Delivery Display
5
Combining the most powerful video processing software
with the most scalable cloud infrastructure

6. Pure Cloud Solution
USE CASE – TIME OF DAY SPIKE FOR ON-DEMAND
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7. Confidential
BBC VIDEO FACTORY: POWERED BY ELEMENTAL & AWS
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coverage
coverage
Solution
Challenge Benefit
Rapid delivery of content with the
flexibility to easily adopt new formats
and standards ensuring service
availability on all devices
Cloud-based resources provide elastic
video processing capacity with dynamic
scaling to absorb spikes in demand
Serve catch-up programming to more
than 7 million users per day across
1,000 multiscreen device types

8. Confidential
• Video Factory captures live broadcasts and sends to Amazon cloud storage
• Processing jobs get picked up by idle transcoder or create new instance
• Elemental Cloud processes multiple H.264 ABR video streams
• Elemental Cloud ramps dynamically with processing demand on AWS EC2
BBC VIDEO FACTORY WORKFLOW
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Live TV
SOURCE STORAGE iPLAYER DISPLAY DEVICESINTERNETELASTIC VIDEO PROCESSING
8
Multi-CDNAmazon S3

9. Confidential
DAILY ELEMENTAL CLOUD USAGE
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Minimum: 5 nodes
Peak usage: 80 nodes
• 19k hours / month
• 4,200 steady state

10. Confidential
ON PREMISE COMPARISON
10
Excess capacity
• 13k hours capacity
• 6,600 hours unused

11. Hybrid Cloud Solution
USE CASE – SEASONAL SPIKE FOR LIVE EVENTS
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12. Confidential
WORLD CUP: POWERED BY ELEMENTAL & AWS
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coverage
coverage
Solution
Quickly and efficiently prepare 3,900+ hours of
live and catch-up World Cup coverage for
delivery to viewers on any OTT device
Challenge Benefit
The platform provides an end-to-end
second-screen solution for live
streaming feeds, multi-angle content
and VOD assets to sports fans
Elemental Cloud on AWS EC2
provided encoding elasticity with the
ability to reliably deliver high quality,
high resolution live content across
multiple streaming protocols across
the globe
Quickly and efficiently prepare
3,900+ hours of live and catch-up
World Cup coverage for delivery to
viewers on any OTT device

13. Confidential
• 10Mbps Live HLS input streams delivered from Rio to Dublin
• Elemental Cloud services ingested up to 48 concurrent inputs
• Each input converted to 9 ABR outputs, 2 thumbnails, and 1 RTMP feed
• Content delivered to regional broadcasters via CDN
WORLD CUP LIVE STREAMING WORKFLOW
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ELASTIC VIDEO PROCESSING
Live TV
STADIUMS FIBER
Accelerated
CDN
Delivery
GLOBAL
Broadcasters
DISPLAY DEVICES
HLS Inputs
S3 STORAGE

14. Confidential
ELEMENTAL CLOUD USAGE
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• Peak Usage: 140 nodes
• 15k total usage hours

15. Confidential
ON PREMISE COMPARISON
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• 111k hours capacity
• 96k hours unused
excess capacity

16. Cloud DVR
USE CASE – TIME TO MARKET ADVANTAGE
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17. Confidential
DIGITAL VIDEO RECORDING – VIEWER HAS FULL CONTROL
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Record the
program now
Start Over
1 to 4 hours
Schedule
a recording
Catch-up
1 hour to 7 days
DVR Windowing
30 days+
Present FuturePast
However, traditional in-home DVRs cost billions to deploy and a decade to saturate

18. Confidential
THE CHALLENGE OF CDVR STORAGE
Shared Copy (Catch-Up)
Max Storage
Max = n TB
Average
roughly 90%
of n TB
Min Storage
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19. Confidential
SCALING EFFECT OF REGULATIONS
Average = n
Tera Bytes
Average = n
Peta Bytes
Several thousands of
users  switch
storage from TB to PB
Single Copy (Catch-Up)
Scaling with Private Copies
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20. Confidential
POPULAR PROGRAMS ONLY ADD ADDITIONAL VARIABILITY
Private Copy (nPVR)
Recording of a
“blockbuster” program
Average = n PB
Peak several
PB over the
average storage
requirement
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21. Confidential
CLOUD DVR CAN COPE AND BECOME A REALITY IN MONTHS
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Transition between
short & long term
STORAGE
Live Content Capture
ENCODING
Content & Subscriber
Management, DRM
MANAGEMENT
Recording & Subscriber
Management, Scheduler
RECORDING
EPG
Playback Request
Handling, JITP, JITE
& Ad Conditioning
DELIVERY
PLAYBACK

22. Confidential
• The most valuable content in the world is being processed in the cloud
and the migration is accelerating
• The pace of change in the industry and the competitive alternatives are
making elastic, evolving video infrastructure even more valuable
• AWS provides highly secure, scalable infrastructure while Elemental
provides premium video processing and delivery solutions
MEDIA & ENTERTAINMENT IS MOVING TO THE CLOUD
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23. THANK YOU
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