Hear the AWS perspective on the fast-changing media industry. What trends are we hearing from customers and consumers around the world? What business models are emerging? Also learn about the latest media-relevant releases from AWS, including the recent launch of several new M&E solutions. Alex Dunlap, AWS Elemental, General Manager Aaron Tunnell, AWS, Business Development Manager Media and Entertainment – North America

1. © 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
March 20, 2019
Convene – 117 W 46th St., New York, NY
AWS Media & Entertainment
Symposium – New York

2. © 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Thank you to our sponsors!

3. © 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Alex Dunlap, General Manager – AWS Elemental
Aaron Tunnell, Business Development Manager, M&E - AWS
Executive Insight - AWS

4. AMAZON CONFIDENTIAL 4
TRADITIONAL INDUSTRY CHAIN IS RIGID & YET FRAGILE

5. AMAZON CONFIDENTIAL 5
THE INDUSTRY IS REORIENTING AROUND THE VIEWER

6. AMAZON CONFIDENTIAL 6
When video matters most,
AWS provides high-quality media
solutions, complemented with partner
solutions,
that lets you iterate faster, smarter, more
efficiently and reliably, and only pay for
what you use.
CLOUD RECONNECTS YOU WITH YOUR AUDIENCE

7. © 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
An industry undergoing massive change…
Shifts in consumption habits
Enhanced viewing experiences
M&A for scale in content and distribution
Transformed media workflows

8. © 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
… and it all comes back to the consumer…
“While media firms were still debating
whether content or distribution was king,
digital technology completely altered the
behavior, expectations, and power of
consumers, making them the ultimate
authority to whom even kings must bend the
knee.”
-- Bob Iger, CEO of The Walt Disney Company
Source: http://www.theworldin.com/article/14575/edition2018bob-iger-new-storytelling

9. © 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Viewer
Expectation
Content discoverability,
recommendations, personalization
Business
Opportunity
Learn about viewers, use the
data to increase engagement
Customer
Obsession
Customer satisfaction increases
brand value and drives revenue
The new Media and Entertainment reality

10. © 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
When speed is key, AWS has what you need to
move faster, smarter, and more efficiently
Flexibility
AWS core services (storage,
compute, and more) provide
a flexible foundation on
which customers can build
using AWS media products,
or through our rich partner
ecosystem (hardware,
software, and, service),
and/or directly through
customized solutions.
Agility
Launch new features in
minutes, not months. Focus
resources on creating,
marketing, and distributing
great content, not hardware
provisioning. AWS products
support media workloads
including ingest, rendering,
storage, delivery, and
monetization.
Intelligence
Machine learning is fully
integrated for media and
video. ML and automation
tools are in the hands of
every developer and data
scientist so you can unlock
the value of your content
and data.
Global Scale
On-demand, pay-as-you-go
capacity and pricing grows
with your business. Our
global footprint brings you
closer to your customers
and makes global talent
available, regardless of
geography.

11. © 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Key Workloads
End to End Video
Machine Learning &
Analytics
Asset Management &
Archive
Content Production

12. © 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
How to build your video workflows on AWS
AWS Media Solutions
ManagedNative Partner
Live Streaming on AWSMedia2Cloud VOD on AWS

13. © 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Robust live-video transport
AWS Elemental MediaConnect
High-availability protocols
• RTP + Forward Error Correction (FEC)
• Native support for Zixi protocol
First-/last-mile agnostic
• Managed or unmanaged networks
• AWS Direct Connect or public Internet
Mezzanine-quality video
• Up to 80Mbps bitrate
• AVC, HEVC, and MPEG-2 Transport Stream
Client
Region
Live Source
AWS Elemental
Live
Encoding Transport Encoding Packaging and Delivery
On-Premises
NEW
NEW

14. © 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Robust live-video transport
AWS Elemental MediaConnect
High-availability protocols
• RTP + Forward Error Correction (FEC)
• Native support for Zixi protocol
First-/last-mile agnostic
• Managed or unmanaged networks
• AWS Direct Connect or public Internet
Mezzanine-quality video
• Up to 80Mbps bitrate
• AVC, HEVC and MPEG-2 Transport Stream
NEW
Use Cases:
“…AWS Elemental MediaConnect will enable Pac-
12 to connect stadiums to the cloud…” - Pac-12
“…AWS Elemental MediaConnect will significantly
reduce the time to on-board affiliates, extend our
content reach globally, and reduce the number of
formats we distribute using its granular
entitlements feature.” - ITV

15. © 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Better content lakes
Amazon Glacier Deep Archive
• Tape Replacement, Golden Copy/Cold Archives
• $0.00099/GB-mo (less than one-tenth of one cent, or $1.01 per TB-mo)
• Retrieval Time: 12 hours or less
• Bulk retrieval option - retrieve even petabytes of data within 48 hours
Amazon Simple Storage Service (Amazon S3) Intelligent Tiering
• No need to guess the Storage Tiers for your content
• Amazon S3 Intelligent Tiering can move your content around intelligently
(based on usage/access and other criteria)

16. © 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Amazon Athena
Amazon EMR
Amazon Redshift
Amazon Elasticsearch service
Amazon Kinesis
Amazon QuickSight
AnalyticsAmazon SageMaker
AWS Deep Learning AMIs
Amazon Rekognition
Amazon Lex
AWS DeepLens
Amazon Comprehend
Amazon Translate
Amazon Transcribe
Amazon Polly
Machine Learning
AWS IoT Core
Amazon Kinesis Data Firehose
Amazon Kinesis Data Streams
Amazon Kinesis Video Streams
Real-time
Data Movement
AWS Direct Connect
AWS Snowball
AWS Snowmobile
AWS Database Migration Service
On-premises
Data Movement
Data Lake on AWS
Storage | Archival Storage | Data Catalog
Incoming Analytics Data Existing Asset Metadata
Data Lake + Media Assets = Content Lake

17. © 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Studio-grade storage
High-performant shared file systems
• Amazon FSx for Windows File Server
• Amazon FSx for Lustre
• Aid in high-performant batch jobs such as large-scale rendering, transcoding
and other supply chain tasks
AWS Snowball Edge with more compute and GPU
• More capability near the set/content production

18. © 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
More options for content movement
Use Cases
• Hybrid workflows
• Movement between object store, on-premises and file systems
• Global collaboration scenarios
Online data transfer Hybrid StorageOffline data transfer
NEW
NEW

19. © 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Lower latency where it matters the most
AWS Outposts
• VMware Cloud on AWS Outposts
• AWS native variant of AWS Outposts
Use Cases
• Graphics applications (video editing, graphics artist)
• On-/near- set/venue infrastructure
• Additional capacity for hybrid render, supply chain (transcode) functions
• Live video workloads where latency matters

20. © 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Artificial (assisted) intelligence (accurate metadata)
Amazon SageMaker Ground Truth
Label machine learning training data easily and accurately
K E Y F E A T U R E S
Automatic labeling via
machine learning
Ready-made and
custom workflows
Label
management
Private and public
human workforce

21. © 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Better ML algorithms for your media workflows
AWS Marketplace for machine learning
ML algorithms and models available instantly
Automatic labeling via machine learning
IP protection
Automated billing and metering
S E L L E R S
Broad selection of paid, free, and
open-source algorithms and models
Data protection
Discoverable on your AWS bill
B U Y E R S
K E Y F E A T U R E S

22. © 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Better customer experiences
Amazon Personalize
Improve customer experiences with personalization and recommendations
Context-aware
Recommendations
Automated
machine learning
Bring existing algorithms
from Amazon SageMaker
Continuous
learning
K E Y F E A T U R E S

23. © 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Media solutions
Accelerate Revenue
Get started with your project quickly
and start monetizing your content
One-Click Launch
Launch a fully-tested solution starter kit
in your AWS account with one click
Well-architected
Rely on the architecture as it reflects AWS
best practices
Agility
Save the resources of developing a
solution from the beginning
Expand and Add
Use the framework and available guides to expand the
solution starter kit based on your needs

24. © 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Go to aws.amazon.com/solutions and select “Media & Entertainment”
Media Analysis solution
Media2Cloud solution
Video streaming solutions
• Live Video Streaming on AWS
• Video on Demand on AWS
Media Services Application Mapper
Announcing today! Live Streaming with Automated Multi-Language Subtitling
Media solutions

25. © 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Media analysis solution
Use Machine Learning to generate rich metadata – objects, celebrities, text and more. Make
content discoverable. Use insights to build use cases such as Content Moderation,
Compliance and Redaction.
Amazon
Rekognition
Amazon
Transcribe
Amazon
Comprehend
Amazon
S3
AWS
Step
Functions
AWS
Lambda
Amazon
Elasticsear
ch Service
image video
audiotext
Person 99.2% Gun 84.6% Handgun 73.5%
redac
t
faces
detect
weapons
Drink 96.4% Alcohol 80.1% Wine 69.9%
tag culturally
sensitive content
Go to aws.amazon.com/solutions and select “Media & Entertainment”

26. © 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Media2Cloud solution
Offline Tape Migration
Egress Optimization
Proprietary Conversion
Metadata Export
Proxy Generation
Media Asset
Registry
Media
Analytics
MAM Modernization
Metadata Import
Security and DR
Lifecycle & Cost Optimization
3-Phase Template: Export assets with media metadata, process and add Machine Learning generated metadata, import to MAM
Flexible to accommodate different workflows, content types, and partner components
Professional Services to provide complementary assessment, project management, and offline tape migration
Drain
the Existing Archive
Generate
Content Value
Import
into a Modern MAM
Go to aws.amazon.com/solutions and select “Media & Entertainment”

27. © 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Video streaming solutions
Automatically spin up the necessary resources for broadcast grade, scalable, and globally
distributed video streaming workflows.
Video on Demand on AWS Live Video Streaming on AWS
Go to aws.amazon.com/solutions and select “Media & Entertainment”

28. © 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Live Streaming with Multi-Language Subtitling solution
Start live video streams with the click of a button, add live Subtitling and Localization. Work
with partners on all or parts of the workflow.
Go to aws.amazon.com/solutions and select “Media & Entertainment”
Eliminate
resource
dependencies
Save Time
Save Money
Monetize Content
AWS Elemental
MediaLive
AWS Elemental
MediaPackage
Amazon Simple Storage
Service (S3)
AWS Lambda
Amazon S3
bucketAmazon Transcribe AWS Lambda
Amazon Translate
Audio Extraction English Subtitle
Generation
Multi-language
Amazon CloudWatch
Logging
Announcing today!

29. © 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Get started today!
Go to aws.amazon.com/solutions and select “Media & Entertainment”

30. © 2019, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Thank you!
aws.amazon.com/media