This presentation focuses on the Company Profile, SBU's (Strategic Business Units) and the various modern marketing initiatives apllied at BPCL.

1. BHARAT PETROLEUM CORPORATION LTD.
PRESENTED BY:
MISS. SNEHA J CHOUHAN
ROLL NO. B111207 (SEMESTER 5)
H1 Review : 2012-13
Review : Apr – Dec 12

2. BHARAT PETROLEUM CORPORATION LTD.
Address:
Bharat Petroleum Corp Ltd(Mumbai Refinery),
Mahul, Chembur,
Mumbai 400074
Website:
www.bharatpetroelum.in
Corporate Guide:
Mr. A Ramesh
Territory Co-ordinator(LPG)Mumbai
Review : Apr – Dec 12
H1 Review : 2012-13

3. TOPIC
“An Encyclopedia and Analysis About The
Marketing Techniques at Bharat Petroleum
Corporation Limited”
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H1 Review : 2012-13

4. Company Profile – Bharat Petroleum
• Bharat Petroleum Corporation Limited (BPCL) is
an Indian state-controlled oil and gas company
headquartered in Mumbai, Maharashtra.
• BPCL has been ranked 225th in the Fortune Global
500 rankings of the world's biggest corporations for the
year 2012.
• BPCL deals with Petroleum, Natural Gas and other
Petrochemical related products.
• Bharat Petroleum owns Mumbai Refinery and Kochi
Refineries with a capacity of 12 and 9.5 Million metric
Tonnes per year.
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H1 Review : 2012-13

5. BRAND AMBASSADOR
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6. BPCL Value Zone
Production
REFINERIES
Transportation
Supply
ROAD
DIRECT
CUSTOMER
DOMESTIC
CUSTOMERS
Distribution
FRACTIONATORS
IMPORTS
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RAIL
PIPE LINE
BOTTLING
PLANT
DISTRIBUTOR

7. LPG Value Chain
Multiple Sources
Production
Multi-Modal Transport
Transportation
Bottling
Multiple Source & Transport
Home delivery to diverse customers thru reseller
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Distribution

8. Various SBU’s at BPCL:
1) Retail Business;
2) LPG Business;
3) Aviation Business;
4) Lubes Business;
5) I & C Business
7) Non-Fuel Areas.
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9. 1) Retail Business:
Offering World Class Fuels by:
• Fueling Industries,
• Fueling Automotives.
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10. 2) LPG Business
• Fueling Homes,
• DIRECT BENEFIT
TRANSFER OF LPG (DBTL)
SCHEME,
• Transparency Portal –
New options to check
Rating of Distributors,
• Beyond LPG,
• BMCG: An innovative
solution to metal cutting,
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H1 Review : 2012-13

11. DIRECT BENEFIT TRANSFER OF LPG (DBTL)
SCHEME
Government of India has launched Direct Benefit
Transfer of LPG (DBTL) scheme in 18 high
Aadhar coverage districts from 1st June 2013.
The scheme aims to provide subsidy to
consumers in their bank accounts
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15. Beyond LPG,
• Basically different companies
sign a contract or an agreement
with the BPCL and send various
FMCG products or even vessels
like utensils, sim cards etc.
• The contract is valid for a year
or as mentioned under treaty
where the profits are equally
shared with the Contractor and
the Contracted company.
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H1 Review : 2012-13

16. BMCG: An innovative solution to metal cutting
• BMCG makes metal cutting and brazing (Metal joining)
process user friendly.
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H1 Review : 2012-13

17. 3) Aviation Business
BPCL has completed more than 75 years of Aviation
Service.
BPCL-Aviation Service is present at all the major gateways
and other airports in the country rendering into-plane
services to leading domestic and international airlines and
operating the Aviation Fuelling Stations.
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H1 Review : 2012-13

18. 4) Lubes Business
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19. 5) I & C Business
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20. 7) Non- Fuel Areas
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21. Developments made in the last year
• 13th Sept. ’12, Govt. introduced capping of cylinders
• That entailed creation of new product categories and
correspondingly different pricing
•
Subsidized Domestic
•
Non Subsidized
•
Exempted Category
• Prior to that, de-duplication exercise was in progress;
aimed to weed out multiple connection: LPG and CNG
• By Dec. ’12 end 69 lakhs multiple connections were
identified, KYC received for 47 lakhs and 36 lakhs
connections blocked.
Review : Apr – Dec 12
H1 Review : 2012-13

22. Initiatives
Initiatives
• Mobile Application launched with following features:
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Book Cylinder
Know your Distributor
Talk To Us
Feedback Status
Rate your Distributor
Bharatgas Services
1. Order History
2. Request for 2nd Cylinder
3. Surrender Connection
262 customers have activated the mobile application
Review : Apr – Dec 12
H1 Review : 2012-13

23. Initiatives
Initiatives
• Cash Subsidy in 51 districts
- Advertisements published in the newspapers covering the 51
districts
- Publicity by way of posters/ fliers
- Intimation to customers by deliverymen/counter staff
• Out of 51 districts, BPC present in 39 districts covering
348 distributors & 55 lakh customers
Aadhar no. collection & seeding in database – 1.90
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25. www.bharatpetroleum.in
Review : Apr – Dec 12
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