This document provides an overview of mobile marketing, including the types of mobile campaigns like text to win, text to vote, and mobile applications. It discusses how mobile includes SMS, MMS, mobile apps, and websites. Examples are given of specific mobile campaigns including texting codes to win tickets or view videos. Best practices are outlined around opt-in/opt-out procedures and building an opt-in database. The document concludes with asking for discussion on interest in mobile, how it could attract new customers, and any reservations about implementing mobile marketing.