The document discusses different definitions and perspectives on blogs. It explores blogs as a "democratization of publishing" but also notes they are sometimes dismissed. The document also refers to blogs as "buckets" for content and debates whether blogs should be "banned" in favor of focusing on communication strategies. It provides tips for an effective content strategy and governance for an organizational blog.
Do You Really Need a Blog (and other important questions)Natalie Semczuk
Do you really need a blog? What about a website? Or a photo gallery or contact forms? This session will give you, the user, the tools and questions you need to ask yourself in order to build an effective and manageable website. Whether you want a website for your business, a blog about your dog, or a place to showcase your jewelry designs, this session will help you develop a content strategy that fits your needs and create a successful WordPress site.
This document discusses how charities can leverage social media to promote their causes. It provides an example of how Mind, a UK mental health charity, used Twitter to generate publicity and donations in response to offensive Halloween costumes. Through sharing personal stories, celebrity endorsements, and coordinating media volunteers, Mind was able to turn negative social media attention into over 1,600 articles of positive coverage and a £25,000 donation from the retailer involved. The document advocates that charities amplify supporter voices rather than act as a mouthpiece, in order to build collective strength and support for their mission.
WonkComms - when passion meets ration(al)CharityComms
This document discusses strategies for charity communications in the digital age. It emphasizes using data and emotional appeals together to maximize impact. Real-time marketing is recommended, using relevant numbers displayed clearly and deployed at the right moments on social media and other platforms. Engagement pyramids show different tiers of content, from simplest to most in-depth, with the goal of driving people up to higher levels of interaction over time.
Creating your own media moment: #iceclimbCharityComms
Six Greenpeace climate activists scaled an oil rig in the Arctic ocean, livestreaming their climb on social media. Their action garnered over 215,000 viewers and 75,000 people signing up in support, trending globally on Twitter multiple times. The success was due to authenticity showing the real people involved, tension from the dangerous climb, simplicity through each person having a focused role and reliable technology, and going live to spread the message in real-time.
Deborah Alsina discusses how she uses Twitter to promote Bowel Cancer UK and support those affected by bowel cancer. She recommends defining your target audience, integrating social media into your communications strategy, and engaging with others rather than just broadcasting information. Her tweets have provided insight, motivation and a human face for the charity. The #Never2Young campaign helped raise awareness and funds through social media.
This document discusses an online session about how charities are using digital media centers and websites to provide multimedia resources for journalists. It notes that journalists want to find their own stories, access original content and strong audiovisual materials easily. The document then shares analytics on usage of Amnesty International's media center and news pages in January 2014, showing many journalists accessed materials on topics like executions in Iran. It also displays the large difference in traffic between the media center and news pages in 2013. Finally, it discusses how other organizations like Oxfam and Human Rights Watch structure their websites and the potential for using social media to drive more news traffic.
Do You Really Need a Blog (and other important questions)Natalie Semczuk
Do you really need a blog? What about a website? Or a photo gallery or contact forms? This session will give you, the user, the tools and questions you need to ask yourself in order to build an effective and manageable website. Whether you want a website for your business, a blog about your dog, or a place to showcase your jewelry designs, this session will help you develop a content strategy that fits your needs and create a successful WordPress site.
This document discusses how charities can leverage social media to promote their causes. It provides an example of how Mind, a UK mental health charity, used Twitter to generate publicity and donations in response to offensive Halloween costumes. Through sharing personal stories, celebrity endorsements, and coordinating media volunteers, Mind was able to turn negative social media attention into over 1,600 articles of positive coverage and a £25,000 donation from the retailer involved. The document advocates that charities amplify supporter voices rather than act as a mouthpiece, in order to build collective strength and support for their mission.
WonkComms - when passion meets ration(al)CharityComms
This document discusses strategies for charity communications in the digital age. It emphasizes using data and emotional appeals together to maximize impact. Real-time marketing is recommended, using relevant numbers displayed clearly and deployed at the right moments on social media and other platforms. Engagement pyramids show different tiers of content, from simplest to most in-depth, with the goal of driving people up to higher levels of interaction over time.
Creating your own media moment: #iceclimbCharityComms
Six Greenpeace climate activists scaled an oil rig in the Arctic ocean, livestreaming their climb on social media. Their action garnered over 215,000 viewers and 75,000 people signing up in support, trending globally on Twitter multiple times. The success was due to authenticity showing the real people involved, tension from the dangerous climb, simplicity through each person having a focused role and reliable technology, and going live to spread the message in real-time.
Deborah Alsina discusses how she uses Twitter to promote Bowel Cancer UK and support those affected by bowel cancer. She recommends defining your target audience, integrating social media into your communications strategy, and engaging with others rather than just broadcasting information. Her tweets have provided insight, motivation and a human face for the charity. The #Never2Young campaign helped raise awareness and funds through social media.
This document discusses an online session about how charities are using digital media centers and websites to provide multimedia resources for journalists. It notes that journalists want to find their own stories, access original content and strong audiovisual materials easily. The document then shares analytics on usage of Amnesty International's media center and news pages in January 2014, showing many journalists accessed materials on topics like executions in Iran. It also displays the large difference in traffic between the media center and news pages in 2013. Finally, it discusses how other organizations like Oxfam and Human Rights Watch structure their websites and the potential for using social media to drive more news traffic.
When Business Culture kills Experience Design - Tim Loo - WebVisions BCN 2014Tim Loo
Tim Loo's presentation at WebVisions Barcelona 2014.
As experience designers, we’ve all been there. The business brief to improve the customer experience is clear. The insight from the customer and the business points to obvious opportunities. As a team we’ve designed innovative solutions creating a win/win for the organisation and their customers.
And then, like a patient rejecting the life saving transplant from an organ donor, the solution doesn’t take. Or worse they do nothing. In most cases, it’s not the design but the culture of the organisation that is the barrier to step change improvement.
So how do you redesign and “heal” the culture of an organization to better deliver customer experience design?
Our Senior Content Manager, Kyle Olson, sat down with BuzzSumo’s Director, Steve Rayson, to analyze BuzzSumo data. By combing through millions of news articles and social posts, they were able to shed light on what publishers actually want- shareworthy content!
State of Digital Q4 2019 Doyle Buehler digital strategy web eventDoyle Buehler
Ready to put your best business forward in 2020?
Digital is big, confusing and chaotic; how do we break it down and make it far easier for business to strategize, navigate and implement?
In this quarterly web event, we'll review:
- Look back at 2019 - highlights and changes we've seen
- Look forward at 2020 trends that will affect you
- Tips & tricks for owning your digital assets in 2020
- What's important to get your digital straightened out
- Shifting the strategic mindset of business
- The art of selling more online
You need to attend this web event if you are wanting to make your digital strategy and digital marketing easier, more efficient, and more effective for your business.
Learn how to detangle, translate, and transform from the chaos of busy-ness in the digital economy.
What are you going to get done?
I gave this presentation at the first annual member conference of the Archimedes Movement, a health care reform effort. The event was at Lewis & Clark College on June 14, 2008.
#Winning at Twitter Chats by @KristiKelloggKristi Kellogg
Take your Twitter game to the next level when you learn how to leverage Twitter chats to amplify your brand voice. Twitter chats are a powerful tool for stimulating buzz for your company or personal brand (not to mention their ability to drive traffic, generate leads, etc.). Twitter chats provide opportunity to network, gain quality followers and amp up engagement, all while positioning yourself as a thought leader in your industry.
This document provides tips and resources for content marketers to create and promote content effectively. It recommends asking questions about the audience and goals before starting, then looking at what other companies are doing well. It discusses whether to outsource content creation and provides resources for writing, graphics, and video. The document also stresses the importance of consistency through an editorial calendar and offers tools for managing content and tracking results.
This document provides tips and resources for content marketers to create and promote content effectively. It recommends asking questions about the audience and goals before starting, then looking at what other companies are doing well. It discusses whether to outsource content creation and provides resources for writing, graphics, and video. The document also stresses the importance of consistency through an editorial calendar and offers tools for managing content and tracking results.
How to Leverage Content Curation in SEO #BrightonSEOAleyda Solís
Aleyda Solis discusses how content curation can be leveraged for SEO purposes. She explains that content curation involves finding, organizing and sharing the most relevant content on a topic. There are five models of content curation: aggregation, elevation, chronology, mashup, and distillation. An effective content curation strategy can provide more content sources and ideas, in a bot-friendly format, to help improve SEO metrics like links and rankings. She provides tips on setting up tools and processes to efficiently curate content on an ongoing basis.
This document provides guidance for executives on using Twitter effectively. It recommends developing a strategic approach to follow relevant accounts, create valuable content, and engage with your audience. Some key tips include being transparent, sharing insights rather than just selling, communicating like a real human, writing well, and committing to regular participation. The document emphasizes that on Twitter, your voice is inseparable from your brand, so people will follow you to understand your company in a deeper way.
Requiem for a Guest Post: How to Move on When Old Tactics DieRebecca Bridge
The document discusses how guest posting tactics are changing and how content marketers need to adapt. It recommends focusing on creating high-quality on-site content first to build authority, and to only guest post on authoritative sites where the content would be something to be proud of sharing on social media. Guest posts should answer the basic "W" questions and provide value to the reader rather than just linking back to the author's site.
Here are some tips for using hashtags: that would be relevant.
- Keep hashtags short, relevant and readable. • Don't overdo it. More than 2-3 hashtags per tweet is
considered spammy.
- Use event hashtags like #FINBI2012 to join the
Hashtags are a great way to categorize tweets and
larger conversation happening around the event.
connect with others interested in the same topics. Use
- Create your own hashtags when starting a new them wisely to enhance your tweets, not distract from
conversation thread. them.
- Check to see if the event organizers or speakers Have fun with hashtags and we'll see you
This document provides an overview of social media tools including Web 2.0, Google Alerts, Twitter, blogs, and Facebook. It discusses how each tool can be used to facilitate communication, information sharing, and collaboration. It also addresses common concerns about using social media and provides guidance on getting started and measuring return on investment.
Can I Use Twitter to Help My Career - TweetCamp San AntonioJim Adcock
This is the updated version of the presentation I gave at TweetCamp San Antonio in 2009. While the interface has changed some, the basics of using Twitter as an intelligence gathering and connection-making tool to aid your career have remained the same.
#AtomicChat How to Maintain A Resourceful BlogAtomic Reach
On Mondays #AtomicChat we connected with @DJThistle to get his thoughts on maintaining a resourceful blogs.
Featuring contributing by @wakefly, @AdamDince, @JustinSimonson, @IvaIgnjatovic, @MichaelMooneyy, @CarlosGil83, @Susanmvh, @joegullo and @BrandIdeas.
The document outlines the agenda and content for a social media webinar session. The agenda covers Hootsuite tools like pending tweets, bulk scheduling, and search streams. It discusses strategies for engaging followers on social media through creating content like facts and quotes, driving traffic to websites, leveraging connections through retweets and direct messages, starting conversations, and using gratitude. The document also announces a month-long tweet-off competition between team members to win titles like most new followers or highest Klout score.
Creating Content and Engagement for Facebook, Linkedin and Twitter (by W2O Gr...W2O Group
This webinar is brought to you by the U.S. Small Business Administration (SBA) and the W20 Group. The focus is an introduction to creating content and engaging on social networks Like Facebook, LinkedIn and Twitter for small businesses. Aaron Strout | @aaronstrout was the moderator of the webinar. Jim Storer | @jimstorer, a small business owner and Greg Matthews | @chimoose (also of W2O Group), were the panelists.
Got Budget? How to Leverage Content Creation for SuccessMarketo
This document discusses strategies for leveraging lean content creation for marketing success on a budget. It recommends starting with an existing company blog and repurposing blog posts into other formats like ebooks. Other tips include using guest bloggers, internal subject matter experts, and vetted writers. Content should be repurposed and repackaged across formats like webinars, slides, infographics and more. Promoting content on the website, via email, social media and influencers is also advised. Visual content performs best socially. Content should also be leveraged in lead nurturing programs tailored for different buying stages, personas, interests and industries.
HOW TO CREATE THE ULTIMATE ONLINE EXPERIENCE FOR YOUR AUDIENCE With SEMrush w...Doyle Buehler
HOW TO CREATE THE ULTIMATE ONLINE EXPERIENCE FOR YOUR AUDIENCE
This webinar is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online experience to drive sales and leads. Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable user experience, you’re only 1 click away from them leaving you forever.
No longer is your website the only thing that your audience will see; you need to be able to manage and utilise all of the different aspects of your value and your brand online. Every thing that you do online, and every channel that you engage in, exposes you to potential customers, as well as exposing why people are not clicking on what you have to offer.
Put simply, Every Body sees Every Thing online. And, if you are not prepared with a solid user experience, you will be left with no one buying and no business. You need to be prepared to deliver an amazing experience to every one you encounter online, at every step along the way to purchasing what you have to offer, whether it is a product or a service.
Are you able to provide proper value through all stages of your buying process within your digital ecosystem? This means being ready for people who want to buy from you right now, but also for 67% of your market that are just not ready to buy… yet. Find out now how to deliver your unique value to your entire audience, consistently, to grow your Return on Investment (ROI), drive more sales and more leads for your business.
This is the webinar that you have been waiting for, to get clarity and get control of everything that you do online.
In this Webinar on Thursday May 21th at 8:00 pm Sydney time, you will learn:
The 3 key strategies to de-clutter your web presence
What 3 tools are critical to building the ultimate user experience
How to coordinate your digital ecosystem so it is not confusing
How to manage your online presence to create raving fans and more importantly, qualified leads
What it takes to entertain and educate your audience
How to tune your website to meet the demanding needs of your audience
The 5 things you need to do to cut through the clutter and noise of online, and breakthrough with your own brand
Event Sourcing - You are doing it wrong @ DevoxxDavid Schmitz
"Every microservice get's its own database and then use Kafka" is a typical and naive advise, when reading about eventsourcing. If you approach this architectural style this way, you will probably have a really awful time ahead.
Eventsourcing and CQRS are two very useful and popular patterns when dealing with data and microservices. We often find in our customer's projects, that both have a severe impact on your future options and the maintainability of your architecture. Presentations and articles on both topics are often superficial and do not tackle real world problems like security and compliance requirements.
This combination of half-knowledge and technical confusion leads to many projects that either refactor back to a 'non-eventsourced' architecture or reduce eventsourcing to a message queue.
In this talk, I will summarize our experience while applying eventsourcing and CQRS accros multiple large financial and insurance companies over the last 5 years. We will cover the Good, the Not so Good, and the 'oh my god...all abandon ships!' when doing eventsourcing in the real world...and see how we solved these issues.
The science behind fake news and misinformation: lessons for effective charit...CharityComms
Dr Andreas Kappes, lecturer, City, University of London
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How to find the heart of your story and truly connect with your audienceCharityComms
Stephen Follows, creative director, Catsnake
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
When Business Culture kills Experience Design - Tim Loo - WebVisions BCN 2014Tim Loo
Tim Loo's presentation at WebVisions Barcelona 2014.
As experience designers, we’ve all been there. The business brief to improve the customer experience is clear. The insight from the customer and the business points to obvious opportunities. As a team we’ve designed innovative solutions creating a win/win for the organisation and their customers.
And then, like a patient rejecting the life saving transplant from an organ donor, the solution doesn’t take. Or worse they do nothing. In most cases, it’s not the design but the culture of the organisation that is the barrier to step change improvement.
So how do you redesign and “heal” the culture of an organization to better deliver customer experience design?
Our Senior Content Manager, Kyle Olson, sat down with BuzzSumo’s Director, Steve Rayson, to analyze BuzzSumo data. By combing through millions of news articles and social posts, they were able to shed light on what publishers actually want- shareworthy content!
State of Digital Q4 2019 Doyle Buehler digital strategy web eventDoyle Buehler
Ready to put your best business forward in 2020?
Digital is big, confusing and chaotic; how do we break it down and make it far easier for business to strategize, navigate and implement?
In this quarterly web event, we'll review:
- Look back at 2019 - highlights and changes we've seen
- Look forward at 2020 trends that will affect you
- Tips & tricks for owning your digital assets in 2020
- What's important to get your digital straightened out
- Shifting the strategic mindset of business
- The art of selling more online
You need to attend this web event if you are wanting to make your digital strategy and digital marketing easier, more efficient, and more effective for your business.
Learn how to detangle, translate, and transform from the chaos of busy-ness in the digital economy.
What are you going to get done?
I gave this presentation at the first annual member conference of the Archimedes Movement, a health care reform effort. The event was at Lewis & Clark College on June 14, 2008.
#Winning at Twitter Chats by @KristiKelloggKristi Kellogg
Take your Twitter game to the next level when you learn how to leverage Twitter chats to amplify your brand voice. Twitter chats are a powerful tool for stimulating buzz for your company or personal brand (not to mention their ability to drive traffic, generate leads, etc.). Twitter chats provide opportunity to network, gain quality followers and amp up engagement, all while positioning yourself as a thought leader in your industry.
This document provides tips and resources for content marketers to create and promote content effectively. It recommends asking questions about the audience and goals before starting, then looking at what other companies are doing well. It discusses whether to outsource content creation and provides resources for writing, graphics, and video. The document also stresses the importance of consistency through an editorial calendar and offers tools for managing content and tracking results.
This document provides tips and resources for content marketers to create and promote content effectively. It recommends asking questions about the audience and goals before starting, then looking at what other companies are doing well. It discusses whether to outsource content creation and provides resources for writing, graphics, and video. The document also stresses the importance of consistency through an editorial calendar and offers tools for managing content and tracking results.
How to Leverage Content Curation in SEO #BrightonSEOAleyda Solís
Aleyda Solis discusses how content curation can be leveraged for SEO purposes. She explains that content curation involves finding, organizing and sharing the most relevant content on a topic. There are five models of content curation: aggregation, elevation, chronology, mashup, and distillation. An effective content curation strategy can provide more content sources and ideas, in a bot-friendly format, to help improve SEO metrics like links and rankings. She provides tips on setting up tools and processes to efficiently curate content on an ongoing basis.
This document provides guidance for executives on using Twitter effectively. It recommends developing a strategic approach to follow relevant accounts, create valuable content, and engage with your audience. Some key tips include being transparent, sharing insights rather than just selling, communicating like a real human, writing well, and committing to regular participation. The document emphasizes that on Twitter, your voice is inseparable from your brand, so people will follow you to understand your company in a deeper way.
Requiem for a Guest Post: How to Move on When Old Tactics DieRebecca Bridge
The document discusses how guest posting tactics are changing and how content marketers need to adapt. It recommends focusing on creating high-quality on-site content first to build authority, and to only guest post on authoritative sites where the content would be something to be proud of sharing on social media. Guest posts should answer the basic "W" questions and provide value to the reader rather than just linking back to the author's site.
Here are some tips for using hashtags: that would be relevant.
- Keep hashtags short, relevant and readable. • Don't overdo it. More than 2-3 hashtags per tweet is
considered spammy.
- Use event hashtags like #FINBI2012 to join the
Hashtags are a great way to categorize tweets and
larger conversation happening around the event.
connect with others interested in the same topics. Use
- Create your own hashtags when starting a new them wisely to enhance your tweets, not distract from
conversation thread. them.
- Check to see if the event organizers or speakers Have fun with hashtags and we'll see you
This document provides an overview of social media tools including Web 2.0, Google Alerts, Twitter, blogs, and Facebook. It discusses how each tool can be used to facilitate communication, information sharing, and collaboration. It also addresses common concerns about using social media and provides guidance on getting started and measuring return on investment.
Can I Use Twitter to Help My Career - TweetCamp San AntonioJim Adcock
This is the updated version of the presentation I gave at TweetCamp San Antonio in 2009. While the interface has changed some, the basics of using Twitter as an intelligence gathering and connection-making tool to aid your career have remained the same.
#AtomicChat How to Maintain A Resourceful BlogAtomic Reach
On Mondays #AtomicChat we connected with @DJThistle to get his thoughts on maintaining a resourceful blogs.
Featuring contributing by @wakefly, @AdamDince, @JustinSimonson, @IvaIgnjatovic, @MichaelMooneyy, @CarlosGil83, @Susanmvh, @joegullo and @BrandIdeas.
The document outlines the agenda and content for a social media webinar session. The agenda covers Hootsuite tools like pending tweets, bulk scheduling, and search streams. It discusses strategies for engaging followers on social media through creating content like facts and quotes, driving traffic to websites, leveraging connections through retweets and direct messages, starting conversations, and using gratitude. The document also announces a month-long tweet-off competition between team members to win titles like most new followers or highest Klout score.
Creating Content and Engagement for Facebook, Linkedin and Twitter (by W2O Gr...W2O Group
This webinar is brought to you by the U.S. Small Business Administration (SBA) and the W20 Group. The focus is an introduction to creating content and engaging on social networks Like Facebook, LinkedIn and Twitter for small businesses. Aaron Strout | @aaronstrout was the moderator of the webinar. Jim Storer | @jimstorer, a small business owner and Greg Matthews | @chimoose (also of W2O Group), were the panelists.
Got Budget? How to Leverage Content Creation for SuccessMarketo
This document discusses strategies for leveraging lean content creation for marketing success on a budget. It recommends starting with an existing company blog and repurposing blog posts into other formats like ebooks. Other tips include using guest bloggers, internal subject matter experts, and vetted writers. Content should be repurposed and repackaged across formats like webinars, slides, infographics and more. Promoting content on the website, via email, social media and influencers is also advised. Visual content performs best socially. Content should also be leveraged in lead nurturing programs tailored for different buying stages, personas, interests and industries.
HOW TO CREATE THE ULTIMATE ONLINE EXPERIENCE FOR YOUR AUDIENCE With SEMrush w...Doyle Buehler
HOW TO CREATE THE ULTIMATE ONLINE EXPERIENCE FOR YOUR AUDIENCE
This webinar is designed to help you understand what your audience is looking for, and how to improve and create the ultimate online experience to drive sales and leads. Every business online is different, yet there are some key fundamentals and tools that will assist you in creating a digital ecosystem that keeps your audience educated and entertained and more importantly, interested in what you do and how you do it. If you can’t deliver a valuable user experience, you’re only 1 click away from them leaving you forever.
No longer is your website the only thing that your audience will see; you need to be able to manage and utilise all of the different aspects of your value and your brand online. Every thing that you do online, and every channel that you engage in, exposes you to potential customers, as well as exposing why people are not clicking on what you have to offer.
Put simply, Every Body sees Every Thing online. And, if you are not prepared with a solid user experience, you will be left with no one buying and no business. You need to be prepared to deliver an amazing experience to every one you encounter online, at every step along the way to purchasing what you have to offer, whether it is a product or a service.
Are you able to provide proper value through all stages of your buying process within your digital ecosystem? This means being ready for people who want to buy from you right now, but also for 67% of your market that are just not ready to buy… yet. Find out now how to deliver your unique value to your entire audience, consistently, to grow your Return on Investment (ROI), drive more sales and more leads for your business.
This is the webinar that you have been waiting for, to get clarity and get control of everything that you do online.
In this Webinar on Thursday May 21th at 8:00 pm Sydney time, you will learn:
The 3 key strategies to de-clutter your web presence
What 3 tools are critical to building the ultimate user experience
How to coordinate your digital ecosystem so it is not confusing
How to manage your online presence to create raving fans and more importantly, qualified leads
What it takes to entertain and educate your audience
How to tune your website to meet the demanding needs of your audience
The 5 things you need to do to cut through the clutter and noise of online, and breakthrough with your own brand
Event Sourcing - You are doing it wrong @ DevoxxDavid Schmitz
"Every microservice get's its own database and then use Kafka" is a typical and naive advise, when reading about eventsourcing. If you approach this architectural style this way, you will probably have a really awful time ahead.
Eventsourcing and CQRS are two very useful and popular patterns when dealing with data and microservices. We often find in our customer's projects, that both have a severe impact on your future options and the maintainability of your architecture. Presentations and articles on both topics are often superficial and do not tackle real world problems like security and compliance requirements.
This combination of half-knowledge and technical confusion leads to many projects that either refactor back to a 'non-eventsourced' architecture or reduce eventsourcing to a message queue.
In this talk, I will summarize our experience while applying eventsourcing and CQRS accros multiple large financial and insurance companies over the last 5 years. We will cover the Good, the Not so Good, and the 'oh my god...all abandon ships!' when doing eventsourcing in the real world...and see how we solved these issues.
The science behind fake news and misinformation: lessons for effective charit...CharityComms
Dr Andreas Kappes, lecturer, City, University of London
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How to find the heart of your story and truly connect with your audienceCharityComms
Stephen Follows, creative director, Catsnake
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Testing stories in the real world: a case study breakdown with Unicef and Cat...CharityComms
Stephen Follows, creative director, Catsnake and Madhu Parthasarathi, digital campaigns manager, Unicef
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Shifting public perceptions of childhood obesity as part of a long-term appro...CharityComms
Rosa Vaquero, head of communications and Rachel Pidgeon, communications manager, Guy's and St. Thomas' Charity
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Golden rules for changing hearts and minds in divided timesCharityComms
Nicky Hawkins, director of impact, FrameWorks Institute
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How framing is changing the rules of charity commsCharityComms
Luke Henrion, strategic communications manager and Paul Brook, chief copywriter, Joseph Rowntree Foundation
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Applying behavioural insights to commsCharityComms
Clare Delargy, senior advisor, The Behavioural Insights Team
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Alexandra Chesterfield, behavioural scientist, Depolarization Project and Laura Osborne, associate, Depolarization Project and campaigns director, London First
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
What if we thought right outside the box?CharityComms
Antonio Cappelletti, director of engagement and communications, The Brain Tumour Charity
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Creating a new sea story - a first aid kit for ocean communicationsCharityComms
The document discusses creating effective communication strategies for raising awareness about ocean conservation. It recommends establishing that the ocean has health, showing how human health is connected, communicating past harms, focusing on solutions and stewardship, being creative, and repeating key messages. The Marine CoLAB aims to cultivate public understanding of ocean systems and solutions through collaboration, experimentation, and framing issues around shared values. Their "changing health" story and reframing the ocean as the planet's body or climate's heart are presented as promising communication approaches.
This document summarizes trends affecting charities and nonprofit organizations. It discusses how the COVID-19 pandemic may accelerate changes to flexible working arrangements. Younger generations are having different views of charities that organizations need to understand. While Brexit continues to impact politics, charities must work to build relationships with new MPs and consider how to engage Conservative voters. Mental health and environmental issues are rising up public and political agendas. Charities are experimenting with pop-up events and spoken word audio to engage new audiences.
What defines us? The importance of authentic communicators and the misconcept...CharityComms
Gary Mazin, stories library manager, RNIB
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
What has our brand got to do with our gossip culture?CharityComms
Kelly Smith, partner, NEO and Karin Tenelius, founder, Tuff Leadership Training
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How to identify or develop a values framework and apply it to your audiencesCharityComms
Cian Murphy, research director, nfpSynergy
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Embedding social research insights into your communications and culture CharityComms
Kate Nightingale, head of marketing and communications and Francesca Albanese, head of research and evaluation, Crisis
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
20 Voices for 2020: Using supporter-generated content to share personal storiesCharityComms
This document discusses a campaign by Fight for Sight called "20 Voices for 2020" that aims to raise awareness of the personal impact of sight loss in the UK. It will feature 20 supporter-generated videos sharing stories of how sight loss has affected people's lives. While supporter-generated content is authentic, it also poses risks like unsuitable language or poor storytelling. To address this, the document recommends carefully selecting case studies and having open conversations about language to guide stories in the right direction without compromising authenticity.
Crisis at Christmas: Sharing real-life stories at the point of supportCharityComms
Grace Stokes, senior media officer and George Olney, stories manager, Crisis
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
How Bowel Cancer UK maximise case studies during Bowel Cancer Awareness MonthCharityComms
Francesca Corbett, press manager, Bowel Cancer UK
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
Crisis communications isn't always about the negativeCharityComms
Nicola Swanborough, acting head of external affairs, Epilepsy Society
Visit the CharityComms website to view slides from past events, see what events we have coming up and to check out what else we do: www.charitycomms.org.uk
What opportunities does the new parliament offer charities?CharityComms
This document summarizes a report on opportunities for charities in the new UK parliament. It finds that Brexit, housing, education, and the economy top MPs' agendas. Conservative MPs were more likely to trust and engage with local charities. Face-to-face meetings and events were seen as the most influential ways for charities to contact MPs. The report advises charities to emphasize their local links and constituency-level impacts to appeal to Conservative MPs.
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
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Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
THE STORY COMMUNICATION Credential 2024.pptxhuyenngo62
The Story Communication là công ty quảng cáo truyền thông tích hợp (IMC) được xây dựng trên thế mạnh về Digital & Performance.
#Assemble #Integrity #Transformation #Initiative
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Basic Management Concepts., “Management is the art of getting things done thr...DilanThennakoon
The managers achieve organizational objectives by getting work from
others and not performing in the tasks themselves.
Management is an art and science of getting work done through people.
It is the process of giving direction and controlling the various activities
of the people to achieve the objectives of an organization Management is a universal process in all organized, social and economic activities. Wherever
there is human activity there is management.
Management is a vital aspect of the economic life of man, which is an organized group activity. A
central directing and controlling agency is indispensable for a business concern. The productive
resources –material, labour, capital etc. are entrusted to the organizing skill, administrative ability
and enterprising initiative of the management. Thus, management provides leadership to a
business enterprise. Without able managers and effective managerial leadership the resources of
production remain merely resources and never become production. Management occupies such an
important place in the modern world that the welfare of the people and the destiny of the country
are very much influenced by it.
1.2 MEANING OF MANAGEMENT
Management is a technique of extracting work from others in an integrated and co-ordinated
manner for realizing the specific objectives through productive use of material resources.
Mobilising the physical, human and financial resources and planning their utilization for business
operations in such a manner as to reach the defined goals can be benefited to as management.
1.3 DEFINITION OF MANAGEMENT
Management may be defined in many different ways. Many eminent authors on the subject have
defined the term "management". Some of these definitions are reproduced below:
In the words of George R Terry - "Management is a distinct process consisting of planning,
organising, actuating and controlling performed to determine and accomplish the objectives by the
use of people and resources".
According to James L Lundy - "Management is principally the task of planning, co¬ordinating,
motivating and controlling the efforts of others towards a specific objective",
In the words of Henry Fayol - "To manage is to forecast and to plan, to organise, to command, to
co-ordinate and to control".
According to Peter F Drucker - "Management is a multipurpose organ that manages a business and
manages managers and manages worker and work".
In the words of J.N. Schulze - "Management is the force which leads, guides and directs an
organisation in the accomplishment of a pre-determined object".
In the words of Koontz and O'Donnel - "Management is defined as the creation and maintenance
of an internal environment in an enterprise where individuals working together in groups can
perform efficiently and effectively towards the attainment of group goals".
According to Ordway Tead - "Management is the process and agency which directs and guides the
operations of an organisation in realising of established aim
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Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
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What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
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Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
1. A blog or a bucket?
Charlie Peverett
Head of Digital, Neo
@weareneo #ccdigital
2. Definition of ‘blog’ #1
A contraction of „web log‟
A diary-style way to publish content easily to the web
Typically displaying the most recent post first
Usually enabling readers
to add their comments
@weareneo #ccdigital
3. Definition of ‘blog’ #2
A revolutionary democratisation of the process
of publishing content that has the potential to
empower people across the globe to tell their
stories and express their opinions
@weareneo #ccdigital
4. Definition of ‘blog’ #3
Mainly created by "bald, cauliflower-nosed, young
men sitting in their mothers‟ basements and ranting”.
– Andrew Marr, Oct 2010
@weareneo #ccdigital
5. Definition of ‘blog’ #4
…our main website is still too sh*t to add anything to it
regularly so we'll dump stuff here instead and hope
someone notices.
Tamsin Bishton-Hemingray (Content Malcontent)
@weareneo #ccdigital
20. In short…
We‟re seeking to
avoid the fate of
thousands of
organisational blogs.
@weareneo #ccdigital
21. Blogs with archives that look something like this
• Here‟s a video interview of our chief exec visiting Africa
• Here‟s a press release about our campaign
• [huge gap between posts; tumbleweed]
• Pictures of us in the office eating cake
• I posted this to get fundraising off my back!
• [something else, can‟t remember what]
@weareneo #ccdigital
22. It‟s a place where content
goes to die.
A mishmash of bloggery-pokery
for which the technical term is:
@weareneo #ccdigital
27. • In early stages of planning, ban the word „blog‟
@weareneo #ccdigital
28. • In early stages of planning, ban the word „blog‟
• Replace „blogging‟ with „being interesting and
relevant on a frequent basis‟
@weareneo #ccdigital
29. • In early stages of planning, ban the word „blog‟
• Replace „blogging‟ with „being interesting and
relevant on a frequent basis‟
• See if the conversation goes somewhere different
@weareneo #ccdigital
30. Ban the blog
Reason 1:
You‟ll focus more on the
purpose, less on the bucket
@weareneo #ccdigital
31. Ban the blog
Reason 2:
You‟ll consider other options
for publishing, distributing and
framing your content
@weareneo #ccdigital
32. Ban the blog
Reason 3:
If you do settle on the need for
a blog of some kind it will be a
positive decision
@weareneo #ccdigital
33. It‟s a case of moving
from a reactive model to
a strategic one
@weareneo #ccdigital
34. We need to produce
more content / „be
social‟
@weareneo #ccdigital
35. We need to produce
more content / „be
social‟
[knee jerk]
@weareneo #ccdigital
36. We need to produce
more content / „be
social‟
[knee jerk]
I just signed up for
Wordpress!
@weareneo #ccdigital
37. We need to produce
more content / „be
social‟
[knee jerk]
We need to
communicate
smarter!
vs
I just signed up for
Wordpress!
@weareneo #ccdigital
38. We need to produce
more content / „be
social‟
[knee jerk]
I just signed up for
Wordpress!
We need to
communicate
smarter!
vs
Why? To
whom? Where?
How?
39. We need to produce
more content / „be
social‟
[knee jerk]
I just signed up for
Wordpress!
We need to
communicate
smarter!
vs
Why? To
whom? Where?
How?
Main
site
Offsite
Email
Twitter
Apps
Blog
40. We need to produce
more content / „be
social‟
[knee jerk]
I just signed up for
Wordpress!
We need to
communicate
smarter!
vs
Why? To
whom? Where?
How?
Main
site
Offsite
Email
Twitter
Apps
Blog
41. We need to produce
more content / „be
social‟
[knee jerk]
We need to
communicate
smarter!
vs
Why? To
whom? Where?
How?
Main
site
I just signed up for
Wordpress!
[maybe]
Offsite
Email
Twitter
Apps
Blog
42. If you do decide a blog
is the right option, here
are some good ways
to get it right.
@weareneo #ccdigital
43. What does a good blog
look like?
(with thanks to members of E-Campaigners Forum)
@weareneo #ccdigital
53. Substance
• Who‟s the audience? Definition is invaluable.
• What kind of content do we need?
• What topics are both interesting to this defined audience
and relevant to organisational objectives?
• Find out what users want using surveys (Google Forms,
Survey Monkey), focus groups and web analytics.
• Keep focused on what‟s important for the organisation,
refer to high-level objectives (e.g. marketing, policy, PR)
wherever possible
@weareneo #ccdigital
54. Structure
• How should this content be organised and
presented?
• What‟s the navigation and user experience?
• Do we feature our authors? How?
• How does this relate to the rest of our content,
and our other digital channels and activities?
@weareneo #ccdigital
55. Workflow
• Who‟s going to make all this happen?
• What are the skills, tools and processes required?
• How much time and resource is needed? Realistically?
• How does this impact on other activities and workflows?
@weareneo #ccdigital
56. Governance
• What oversight of the project is required?
• How are key decisions about the objectives and content
priorities made?
• How is change managed and communicated?
@weareneo #ccdigital
57. Tips & Tricks
• Editorial meetings (weekly / fortnightly)
• One-page briefs
• An editorial calendar everyone can see and
contribute to (e.g. Google Spreadsheet)
• Feedback on success (ad hoc and
structured)
@weareneo #ccdigital
58. In summary
• Make the case for a blog strategic
• Define your audience well
• Centre the content in the overlap between audience
and organisational needs
• Secure the buy-in and support it really needs
• Understand how it‟s being used and go with the flow.
@weareneo #ccdigital
60. Image credits
Images reproduced under Creative Commons licence:
Colourful stacked buckets image by Flickr user tanakawho licensed under Attribution 2.0 Generic (CC BY 2.0)
http://www.flickr.com/photos/28481088@N00/670258156/
Buckets on sale in street image by Flickr user nSeika licensed under Attribution 2.0 Generic (CC BY 2.0)
http://www.flickr.com/photos/nseika/6376364681/
Tennis court image by Flickr user EEPaul licensed under Attribution 2.0 Generic (CC BY 2.0)
http://www.flickr.com/photos/eepaul/6860515636/
Cat in a bucket image by Flickr user nromagna licensed under Attribution 2.0 Generic (CC BY 2.0)
http://www.flickr.com/photos/nromagna/5643588854/
Pissed off cat image by Flickr user Mikko Lumtiala licensed under Attribution 2.0 Generic (CC BY 2.0)
http://www.flickr.com/photos/mikko_luntiala/5068157476/
@weareneo #ccdigital
Editor's Notes
http://www.flickr.com/photos/davidw/2063575447/
Sensible. So much so 2005.
Also true.
So Andrew, I know you’ve moved on since saying this. But, you know.
Oof! Truth in a tweet from Content Malcontent (and former iCrossing head of content) Tamsin Bishton Hemingray.
Some of us will always be more interested in the bucket.But unless you’re a bucket fancier. http://www.flickr.com/photos/eepaul/6860515636/sizes/l/
Some of us will always be more interested in the bucket.http://www.flickr.com/photos/eepaul/6860515636/sizes/l/
Some of us will always be more interested in the bucket.http://www.flickr.com/photos/eepaul/6860515636/sizes/l/
It’s what’s in the bucket that we usually care about.
I think this is worth a few moments. Because it tells us about how digital is developing, and how easy it is to get caught in old language. http://www.flickr.com/photos/nromagna/5643588854/
1. Blogs have been godsends to frustrated web editors of rubbish CMS systems.
2. Not a good enough reason to actually do it.
I think this is worth a few moments. Because it tells us about how digital is developing, and how easy it is to get caught in old language. http://www.flickr.com/photos/nromagna/5643588854/
If I’m talking to editorial people here I will mention pain first. If I’m talking to non-editorial marketers I’ll probably replace ‘pain’ with ‘money’. Both statements work.
When we could see a blog project becoming a free-for-all, a dumping ground for content that’s doesn’t fit anywhere else, this is how we sometimes describe it. Specifically, in the editorial team I used to work in we used to sing it to each other to the tune of the Moonpig.com TV adverts. http://www.flickr.com/photos/mikko_luntiala/5068157476/
Because blogs are so flexible, and host most kinds of content easily, it’s tempting to put stuff there *simply because you can* rather than because you should. Hence shitpot.com.
Lots of specialist platforms have sprung up – depending on what you have to say and what content you have to share, one or more of these may be a much better alternative to standard blogging.
And you’ll have a strong idea of what should – and shouldn’t – be on it.
Long-term value on-site content Guest spots on established sites Good old email Twitter / Pinterest / Youtube / etcContent curation
Anyone know this blog? Want to tell us why it’s any good?“About us: this blog is written by people in Shelter's policy and campaigning teams in England. Our aim is to promote discussion on housing policy issues.”“It’s overwhelmingly led by early-career professionals writing interesting pieces about their projects and what they know about the story behind today’s headlines, rather than being directed by the organisation’s strategy and management. We use it to add detail for interested audiences – and almost everyone discovers it from twitter, after our people have seeded it from their personal accounts, or from deep search when they are looking for particular info. It’s great for helping to rebut false assumptions, react to breaking news in more detail than a press release or line allows and help people find more information without having to read a policy report.” Antonia Bruce, Head of Campaigns at ShelterInteresting to note: Hardly attracts any comments. Does this matter?My take:FocusedUp to dateWell written Well presented Insightful Authoritative
Anyone know this blog? Want to tell us why it’s any good? Joseph (ECF list member)* regular posting * bang on messaging* diverse (but still within key aims) topics - rights of way, best paths, personal travels, idiosyncrasies of walking, etc....* that much desired but rarely found air of busy to and fro community that makes reading the blogs interesting and attractive to Ramblers and non-Ramblers alike.My take: Well-writtenHumourFriendly Intriguing Up to date
GOSH – mixed bag…?
“When we come to do a print newsletter or an email on a topic, we always have a bank of ready-made and up-to-date articles to reprint or link to, all linked to our current work and campaign priorities. We’ve had a lot of very positive feedback for our printed members’ newsletter since we launched the blog, simply because the content we have to draw on is so much better.”
Content-focused components1) Substance—What kind of content do we need (topics, types, sources, etc.), and what messages does content need to communicate to our audience? 2) Structure—How is content prioritized, organized, formatted, and displayed? (Structure can include communication planning, IA, metadata, data modeling, linking strategies, etc.) People-focused components 3) Workflow—What processes, tools, and human resources are required for content initiatives to launch successfully and maintain ongoing quality? 4) Governance—How are key decisions about content and content strategy made? How are changes initiated and communicated?C Brain Traffic