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Creating your own media moment: #iceclimb

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CharityComms
CharityComms

Nic Seton, Greenpeace PR in the digital age conference www.charitycomms.org.uk/events

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NIC SETON - GREENPEACE UK CREATING YOUR OWN MEDIA MOMENT HOW 6 CLIMBERS BECAME A GLOBAL PHENOMENON HOW 6 CLIMBERS BECAME A GLOBAL PHENOMENON
GREENPEACE UK - SAVE THE ARCTIC - #ICECLIMB 215,000 VIEWERS 75,000 SIGN UPS GLOBAL TOP TWITTER TREND MULTIPLE TIMES
#1 AUTHENTICITY
SABINE, SANDRA, VICTO, ALI, WIOLA & LIESBETH
#2 TENSION
#3 SIMPLICITY
• One person, one job. Simple tech is more reliable Plan the content Plan the content Plan the content
#4 GO LIVE
#CONTENT RULES
THANKS @NICSETON

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