Upcast is a web based paid ad management tool that seamlessly integrates with Facebook. If you\'re a Marketing professional looking to maximise the value from your Facebook advertising, Upcast will increase the size and sophistication of your ad campaigns whilst offering full visibility of campaign performance and budgets. The result is a dramatic improvement in ROI.

1. An introduction

2. Facebook
 750 million users
 25% of world’s display impressions

3. Demographic targeting

4. Facebook Ad Revenues
 100% growth in ad revenue from 2010 to 2011
 Facebook expected to reach $4 billion in revenue this year

5. Upcast – Social Ad Management Tool
 Facebook Ad API
Beta participant
 Larger, more
sophisticated
campaigns
 Better campaign
visibility
 Increased control and
return on investment

6. Demographic targeting
 Feature: Demographic targeting profiles can be set up quickly and
then stored for future use and shared amongst campaigns
 Benefit: This saves time, and lets you re-use profiles that gave the
best performance, thus improving ROI

7. Personas – Stored Demographics
 Personas are stored so you can quickly clone them and make slight
adjustments

8. Bulk ad Creation and Multivariate ad
testing
 Feature: Generates potentially thousands of ad variations in only a
few minutes, and then uploads them all to Facebook in one click
 Benefit: In built reports will identify the best variations allowing
managers to focus the campaign on this, thus increasing ROI

9. Multivariate ad testing

10. Tracking
 Feature: Built-in tracking through existing solutions such as Google
Analytics, Kenshoo, Search Ignite and all other solutions
 Benefit: Allows goal/revenue data to be reported and used for ROI
analysis and campaign optimisation

11. Campaign Scheduling
 Feature: Campaigns can be set to start and stop and specific times
 Benefit: This allows you to ensure ads are shown at the times that
get you the best engagement from users, ensuring your budget is
spent in the smartest way, thus improving ROI

12. Strategies
 Feature: Strategies can be set so ad groups or campaigns reach a
specified CPC, CPM, CTR or CPA.
 Benefit: This allows you to budget very accurately, hit your target
ROI, and saves huge amounts of management time

13. Formats: Drive to Page
 Increase Fans through a drive to Facebook page campaign

14. Formats: Drive to Site
 Increase ecommerce revenue through promoting Hotel services

15. 10 fold increase in campaign sizes
65% increase in CTR
20% decrease in CPC
Increased optimisation control
Significant time saving