360i's Sarah Hofstetter, Vice President of Emerging Media & Client Strategy, and NBC's Matt Allen, Senior Executive Director of Marketing, spoke at WOMM-U on May 13.
OMS Presentation: Online Strategy And Metrics - Steve Latham 20090205Encore Media Metrics
Here is my presentation from OMS 2/5/09 on Web strategy, metrics and ROI measurement. Also check out the Google Trends data to see how you can have a barometer of how your campaign compares to the market.
Have a read of our creds. If you are interested to hear more about our new approach to digital advertising please get in contact with us. Nick@nextdoorthinking.co.uk
Senior Strategist Rosie Siman spoke about Content Marketing during Social Media Week. You can find her full content marketing POV here: http://www.360i.com/reports/content-marketing/
And links from this presentation here: http://bit.ly/360iSMWcontent
Want more? Subscribe to her newsletter, The Tuesday Ten: http://www.thetuesdayten.com
The Customer Insights group at digital marketing agency 360i monitored online conversations taking place during the 2009 ad:tech San Francisco conference. By nature, the event drew an enthusiastic crowd of social media aficionados who took to Twitter and other platforms to communicate with others in attendance – as well as those not in attendance, who were following the activity at ad:tech from home. This presentation outlines some of the team's key findings.
In an effort to learn more about the timely and influential market that is Brazil, 360i’s Insights & Planning group set out to explore the role of culture when it comes to how, where and with what purpose Brazilians engage on Twitter.
OMS Presentation: Online Strategy And Metrics - Steve Latham 20090205Encore Media Metrics
Here is my presentation from OMS 2/5/09 on Web strategy, metrics and ROI measurement. Also check out the Google Trends data to see how you can have a barometer of how your campaign compares to the market.
Have a read of our creds. If you are interested to hear more about our new approach to digital advertising please get in contact with us. Nick@nextdoorthinking.co.uk
Senior Strategist Rosie Siman spoke about Content Marketing during Social Media Week. You can find her full content marketing POV here: http://www.360i.com/reports/content-marketing/
And links from this presentation here: http://bit.ly/360iSMWcontent
Want more? Subscribe to her newsletter, The Tuesday Ten: http://www.thetuesdayten.com
The Customer Insights group at digital marketing agency 360i monitored online conversations taking place during the 2009 ad:tech San Francisco conference. By nature, the event drew an enthusiastic crowd of social media aficionados who took to Twitter and other platforms to communicate with others in attendance – as well as those not in attendance, who were following the activity at ad:tech from home. This presentation outlines some of the team's key findings.
In an effort to learn more about the timely and influential market that is Brazil, 360i’s Insights & Planning group set out to explore the role of culture when it comes to how, where and with what purpose Brazilians engage on Twitter.
A Social Playbook for Marketing Events - Event Camp 2010 KeynoteDavid Berkowitz
They keynote at the Event Camp 2010 conference in New York City, it covers social media marketing for event planners, including lessons organizers can learn from other marketers. It focuses on developing a strategy for social media, along with top trends such as mobile social networking, social metrics, augmented reality, and facebook connect.
Internet advertising experts will provide a thorough breakdown of the elements of a company’s internet presence from corporate site to landing pages to emails and provide insights into how consumers view the entire customer experience. The purpose of this session is to help attendees understand how consumers see their property presence and respond to what is offered at each step of the way. The presenters will be providing tens of thousands of dollars of free consulting insights to the lucky firm that agrees to be analyzed, and to all attendees in general.
Presenters:
Scott Esmond, Director of Business Development, Red Door Interactive
Tony Felice, Senior Strategist, Red Door Interactive
StreetWise Concepts + Culture is an award winning social marketing agency with expertise in youth culture.
Our specialties include: interactive production, web design, CMS development, brand consulting, community build + management, word-of-mouth marketing, viral marketing, event marketing, mobile marketing, social networking / social media, market research and panel management.
An Inbound Marketing 101 presentation I did on June 4, 2009 in Appleton, WI at the Bottom Line: Social Media for Business seminar, organized by Red Shoes Pr.
Turning Social Media into a Competitive AdvantageARC Science
Title: “Turning Social Media into a Competitive Advantage”
Author: Alain Portmann, Founding Partner & Head of Strategy, Web Liquid
With the growing opportunities surrounding Social Media, how can brands transform this corner of the digital landscape into a competitive asset? Inside Alain covers a number of concepts including:
* Social Proof: To resolve uncertainty of what to do and buy we look at what others are doing or have done.
* Service Over Solicitation. Promoters and detractors are shaped on the basis of the value you provide.
* Social Media as a Listening Exercise: It is about listening to the conversation and empower people to tell THEIR story. After all, every good conversation starts with good listening!
* Engagement: Degree of engagement is more important than the size of fan/connection/follower base
* And finally, the six components to derive a competitive advantage from Social Media:
1. The Earpiece: Monitor Word Of Mouth
2. The Proposition: Statement Of Purpose & Intent
3. The Rulebook: Governance & Resource
4. The Playbook: Tactics & Plan
5. The Scorecard
6. The Training Plan
This presentation is from a webinar put on by PRWeb, titled "Using Video and Multimedia in Online News Releases." The purpose of the webinar was to educate attendees on how to leverage the growing popularity of online video in conjunction with press releases in order to garner more website traffic and greater search engine visibility. I hope you enjoy.
A Social Playbook for Marketing Events - Event Camp 2010 KeynoteDavid Berkowitz
They keynote at the Event Camp 2010 conference in New York City, it covers social media marketing for event planners, including lessons organizers can learn from other marketers. It focuses on developing a strategy for social media, along with top trends such as mobile social networking, social metrics, augmented reality, and facebook connect.
Internet advertising experts will provide a thorough breakdown of the elements of a company’s internet presence from corporate site to landing pages to emails and provide insights into how consumers view the entire customer experience. The purpose of this session is to help attendees understand how consumers see their property presence and respond to what is offered at each step of the way. The presenters will be providing tens of thousands of dollars of free consulting insights to the lucky firm that agrees to be analyzed, and to all attendees in general.
Presenters:
Scott Esmond, Director of Business Development, Red Door Interactive
Tony Felice, Senior Strategist, Red Door Interactive
StreetWise Concepts + Culture is an award winning social marketing agency with expertise in youth culture.
Our specialties include: interactive production, web design, CMS development, brand consulting, community build + management, word-of-mouth marketing, viral marketing, event marketing, mobile marketing, social networking / social media, market research and panel management.
An Inbound Marketing 101 presentation I did on June 4, 2009 in Appleton, WI at the Bottom Line: Social Media for Business seminar, organized by Red Shoes Pr.
Turning Social Media into a Competitive AdvantageARC Science
Title: “Turning Social Media into a Competitive Advantage”
Author: Alain Portmann, Founding Partner & Head of Strategy, Web Liquid
With the growing opportunities surrounding Social Media, how can brands transform this corner of the digital landscape into a competitive asset? Inside Alain covers a number of concepts including:
* Social Proof: To resolve uncertainty of what to do and buy we look at what others are doing or have done.
* Service Over Solicitation. Promoters and detractors are shaped on the basis of the value you provide.
* Social Media as a Listening Exercise: It is about listening to the conversation and empower people to tell THEIR story. After all, every good conversation starts with good listening!
* Engagement: Degree of engagement is more important than the size of fan/connection/follower base
* And finally, the six components to derive a competitive advantage from Social Media:
1. The Earpiece: Monitor Word Of Mouth
2. The Proposition: Statement Of Purpose & Intent
3. The Rulebook: Governance & Resource
4. The Playbook: Tactics & Plan
5. The Scorecard
6. The Training Plan
This presentation is from a webinar put on by PRWeb, titled "Using Video and Multimedia in Online News Releases." The purpose of the webinar was to educate attendees on how to leverage the growing popularity of online video in conjunction with press releases in order to garner more website traffic and greater search engine visibility. I hope you enjoy.
360i's Digital Education for Nonprofits (the den) Recap Report360i
On May 12 we launched the den (Digital Education for Nonprofits) – a program thoughtfully crafted by the team at 360i, and designed to empower nonprofits to be smart marketers in the digital age through knowledge sharing, tools, and free resources.
With 2016 underway, we’re reflecting on Q4 2015 to better understand the changes that came with it in the social landscape.
As always, Q4 was a busy time in social due not only to the usual holiday priorities, but also to a slew of platform updates that gave users the ability to discover and engage with content in new ways.
The 2016 CES Report: The Trend Behind the Trend360i
Hot off the press, we’re bringing you our annual CES recap report. Our team scoured the showroom floor, and explored the week's hottest topics in social media, to bring you the best of the 2016 International Consumer Electronics & Technology Show.
With Q4 underway, we’re taking a look back at the past quarter to see what changes took place in the social landscape, and how platform growth, earnings and revenue over the past few weeks could affect the space in the future.
360i’s Marketing Leadership Playbook provides guidance to marketers on how they can reimagine their approaches to marketing to advance legacy infrastructure, pave the way for more progressive advertising and move the industry forward in this new digital era.
With SXSW Interactive just around the corner, 360i wants to
help you navigate the awesome chaos that lies ahead and
get the most out of what will be a truly inspiring experience.
360i's 2015 International CES Hot List provides a comprehensive recap and essential takeaways from 2015 International CES. On the showroom floor this year marketers saw first-hand the dawn of the Connected Age, a new era of marketing powered by more accessible, affordable and applicable consumer technology
innovations that are changing consumer behavior and transforming brand marketing.
From connected homes to virtual reality, the following report provides an overview of the top trends and technologies from this year’s CES to help marketers position their brands for the future.
For marketers who juggle myriad aspects of business management and advertising, keeping tabs on the details of dozens of social networks is a daunting prospect. But for as overwhelming as it can often be, it’s also hugely important to making the right decisions and investments for your business. This one-pager maps the top 8 social networks against each other based on various criteria, taking into account things like user base, tactical applications, KPI’s and more.
Why Mariah Carey is a Better Brand Than You (or 5 Things Brands Can Learn fro...360i
We’ve all heard that today’s musicians are more than entertainers – they’re brands. If that’s the case then, as brands, they’re pretty damn good at generating conversation and making a gazillion dollars. So what can today’s brands learn from the music scene to better connect with their audience?
Maggie will speak to how brands can learn from musicians:
1. They create fans that want to create communities.
While brands are trying to develop communities, musicians are empowering fans who want to create communities on their behalf. How can a brand build real fans beyond the like button?
2. They diversify.
Jay-Z has diversified his roster beyond music to great success. How have brands like Nike, Apple and Hasbros diversified to introduce new revenue streams to their business?
3. Their craft is their message.
Musicians generally don’t have to wonder how they can be authentic or stand for something given that their songs, look, etc. are their message.
4. They respond to culture.
Longevity means being able to adapt and react. Hip hop mogul Diddy has been able to be a part of culture for so long by responding to change. How are brands becoming more responsive to culture?
5. They’re batsh*t crazy.
A healthy dose of insanity is a good thing – it keeps fans surprised. What happens when a brand is brave enough to follow their crazy whims, too?
There’s no doubt that game developers have been creating engaging experiences for a lot longer than brands have. And it’s undeniable that the motivations of gamers – achievement, competition, cooperation and immersion – strongly appeal to a millennial audience. For instance, when it comes to immersion, Skyrim offers a massive world for players to explore for hundreds of hours.
So why can’t brands follow suit?
Some brands have in fact jumped on the bandwagon such as how The Hunger Games’ in-universe Web sites immersed fans in the world of the films and novels. More brands should think about how they can better engage their consumers by getting into the mindset of a game maker. It’s not about adding some level of gamification to marketing campaigns but more about honing in on the same emotions that get gamers engaged with the games.
Shankar Gupta is looking forward to sharing how the motivations game makers do such a fantastic job of tapping into can also be harnessed by brand marketers.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
The key differences between the MDR and IVDR in the EUAllensmith572606
In the European Union (EU), two significant regulations have been introduced to enhance the safety and effectiveness of medical devices – the In Vitro Diagnostic Regulation (IVDR) and the Medical Device Regulation (MDR).
https://mavenprofserv.com/comparison-and-highlighting-of-the-key-differences-between-the-mdr-and-ivdr-in-the-eu/
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta 143
Lessons from Saturday Night Live's Digital Word of Mouth Strategies
1. Lessons from Saturday Night Live’s
Digital Word of Mouth Strategies
Matt Allen Sarah Hofstetter
NBC.com 360i
Twitter: @mattla31 Twitter: @Pezmeister1
2. The plan for today
• Social media & digital word of mouth education
• Saturday Night Live case study
• Best practices so you can do it too!
www.360i.com Proprietary & Confidential 2
3. 360i: Social media advisors to leading brands
CONSUMER
PACKAGED
GOODS
RETAIL &
E-COMMERCE
MEDIA &
ENTERTAINMENT
TRAVEL
www.360i.com Proprietary & Confidential 3
4. Holistic social media practice
Listen &
analyze
conversations
Report & Educate you &
optimize your team
Execute with
Devise
SM best
strategies
practices
Build platforms
www.360i.com Proprietary & Confidential 4
5. Conversations in social media are…
Disorganized Vibrant Energetic Insightful Monetizable
www.360i.com Proprietary & Confidential 5
6. Social marketing strategy must revolve around
consumer behavior
Internet As Focus Group Customized Experiences Old Playbooks Obsolete
Strategy & execution require uncommon integration
www.360i.com Proprietary & Confidential 6
7. Winning over even just one customer can have
a huge ripple effect in social media
www.360i.com Proprietary & Confidential 7
8. The Importance of word of mouth, and blogs as
pivotal online influencers
67%
Of consumer purchase decisions are primarily
influenced by word of mouth
68% Of blog readers visit their most trusted blogs
daily
300% Growth in monthly blog readership in the past
four years
56% Of social media users feel a stronger connection with
companies when they can interact with them in a
social media environment
Sources: McKinsey, AdAge, Jupiter Research and Cone, eMarketer
www.360i.com Proprietary & Confidential 8
9. Don’t fall into this trap!
www.360i.com Proprietary & Confidential 9
10. …or this one
Bright Shiny Object Syndrome
BSO Approach Strategic Approach
Set benchmarks
Listen
for success
Evaluate Strategize
Measure &
Participate
Optimize
Results: Results:
• Something to • Engage target audience
show the boss • Achieve KPIs
www.360i.com Proprietary & Confidential 10
11. If we want to succeed in social media, then we
need to…
Measure
Be Present Listen Up Participate &
Optimize
www.360i.com Proprietary & Confidential 11
13. NBC Digital Entertainment │Who We Are
Online & Mobile Destination for NBC Programming
Home of super-fan communities including Heroes, Dunder-Mifflin
Infinity (the Office), Biggest Loser and more…
The promotional arm for the TV Network
QUALITY ENGAGEMENT
INNOVATION
− Winner of Four Webby − NBC.com has the highest
− NBC’s online video player
Awards & Twenty market-share of visits of
offered the FIRST full-
Commendations all network broadcast
episode streaming with
sites.
closed-captioned and
− Two-Time Emmy Award
will be the FIRST to offer
− NBC.com has the highest
Winner, with Eight
user viewing parties as
Nominations time spent/user
part of the streaming
experience − Led all networks with Six − MyNBC: A thriving social
Wins and Eleven network for the NBC
− NBC is the first network
Nominations for the super-fan with more than
to offer high-quality,
inaugural TV Guide 450,000 active members
downloadable video of
Online Video Awards
your favorite TV shows
www.360i.com Proprietary & Confidential 13
14. Audience Development │ Tactics NBC On-Air Digital Toss:
• TRADITIONAL PLATFORMS
• On-Air:
• Digital promos
• In-show integrations Publicity:
• Digital tosses
• Snipes
• Print & Radio
• Publicity
• Out of Home (NBC Everywhere)
• NBCU Cross-Promotional Support
• DIGITAL PLATFORMS Print:
• Mobile
• Online
• Promotion & Partnerships
• Media
• Search
• Digital PR, Syndication, Widgets
www.360i.com Proprietary & Confidential 14
15. Widgets │ Types We Use
• SINGLE-CLIP VIDEO WIDGET MULTI-CLIP WIDGET CONTENT WIDGETS
(Embeddable Video Player)
www.360i.com Proprietary & Confidential 15
16. Widgets │ Deployment Strategy
• NBC.com
• Digital Media
• NBC Publicity
• Distribution via 360i
• Viral Propagation
• Facebook Applications
www.360i.com Proprietary & Confidential 16
17. Audience Development │ Measuring Success
Viral syndication drives site traffic
Blogs MySpace
Embedded
links
Message Boards Other Websites
www.360i.com Proprietary & Confidential 17
18. When looking at social marketing, there are so
many platforms; but so little time….
www.360i.com Proprietary & Confidential 18
19. Let’s evaluate social marketing
through a strategic lens
SOCIAL MARKETING STRATEGIC LENS
Does it leverage
our social media
arsenal?
Does it follows
Does it meet our
social media best
objectives?
practices?
Does it provides
value to the
consumer?
www.360i.com Proprietary & Confidential 19
20. What are our objectives?
Preferred Site Traffic Advocacy
Player
Objectives Arsenal
Rules Value
www.360i.com Proprietary & Confidential 20
21. NBC’s incredible social media arsenal
ssets
rand
itizens
Objectives Arsenal
Rules Value
www.360i.com Proprietary & Confidential 21
22. Rules of the social media road
Listen to Understand & Empower your When using the
audience & acclimate to fans to express brand voice, be
cultivate each of your their opinions consistent
relationships environments about your brand
Make as much of Recognize you’re Always be
your content in an always-on authentic &
portable & environment transparent
sharable
Objectives Arsenal
Rules Value
www.360i.com Proprietary & Confidential 22
23. Ensure effective value exchange
Conversation Access Utility
Entertainment Social currency
Objectives Arsenal
Rules Value
www.360i.com Proprietary & Confidential 23
24. SNL Video Case Study
www.360i.com Proprietary & Confidential 24
26. Personalized outreach & strong relationships
result in high visibility coverage
www.360i.com Proprietary & Confidential 26
27. Rapid, relevant outreach delivers coverage
every Sunday morning March 8
April 4
Dwayne “The Rock” Johnson
Jan. 10 Feb. 7
Seth Rogen
Neil Patrick Harris Bradley Cooper
6/1 6/15 6/29 7/13 7/27 8/10
Feb. 14 March 15
Jan. 31
Alec Balwdin Tracy Morgan May 9
Steve Martin
Justin Timberlake
www.360i.com Proprietary & Confidential 27
28. DWOM drove 77% interactions and 63% daily uniques of
NBC video player for SNL
www.360i.com Proprietary & Confidential 28
29. Popularity in social media dominates PageShare
on Google as well
Apr ’08 After SEO + DWOM
Oct ’06 After SEO
Aug ’06 Pre-SEO
NBC.com did not rank in the
first natural search page
Blog Posts
Linking back to
NBC.com
www.360i.com Proprietary & Confidential 29
30. Did this program measure up against the
strategic lens?
Does it leverage
our social media
arsenal?
Does it follows
Does it meet our
social media best
objectives?
practices?
Does it provides
value to the
consumer?
www.360i.com Proprietary & Confidential 30
31. Can DWOMSM work for you? Some best practices:
• Always be transparent
• Customers don’t want transparency; they demand it. And it’s good for your
brand, too
• Never spam
• Don’t post comments on blogs, seeds message boards or forums, or blasts
press releases
• Authenticity is key
• Authenticity lets you take advantage of your brand strength and commitment
to listening to your customers
• Don’t incentivize online influencers through payment or pressures them to
write positive posts
• Give them something to talk about
• Figure out what will resonate best with online influencers – and their readers
• If no assets exist – create them!
www.360i.com Proprietary & Confidential 31
32. Guidelines of social marketing best practices
• Establish your goals up front
• Listen to your audience
• Lay out your social marketing footprint
• Populate, converse, engage and share
• Adapt the execution to the platform
• Measure!
www.360i.com Proprietary & Confidential 32
33. Thank you!
Matt Allen Sarah Hofstetter
Senior Exec Director of Marketing VP, Emerging Media & Client Strategy
NBC.com 360i
matt.allen@nbcuni.com sarah@360i.com
www.nbc.com blog.360i.com
Twitter: @mattla31 Twitter: @Pezmeister
www.360i.com Proprietary & Confidential 33