StreetWise Company Deck

2. StreetWise, an award-winning social marketing agency, helps brands find a
place within the online social environment where they can connect and engage with
youth culture.
• Marketing agency in business 11+ years, based in Los Angeles.
• Founded in 1998 to build word-of-mouth for the band System Of A Down.
• Rooted in music; vast experience with video games, film, television and fortune 1000 brands.
• Highly skilled management team with substantial social marketing experience.
• Top-tier account management and performance with a focus on authenticity and credibility.
History //
Profile //
1
Word-of-Mouth
Marketing
StreetWise.com
Community
Fortune 1000
Clients
Custom Online
Communities
Social Marketing
Agency
1998 TODAY

3. With the explosive growth of social networks, A-list brands turn to StreetWise for our
experience, creative thinking and methodology in building authentic relationships
between brands and youth culture.
Social Marketing Solution //
2
[ Your Needs ]
Ability to access a
community of influencers
Knowledge and connection to
youth community
Dialogue with target market
Strategic interactive /
social marketing campaigns
Proven results
in word-of-mouth marketing
and community development
Experience in engaging
opinion leaders
ROI
In-depth metrics and
qualitative reporting
[ StreetWise Delivers ]

4. 3
StreetWise represents the premier agency to capitalize on rapidly growing trends.
Interactive Marketing //
• Website Builds + Hosting
• iPhone + Facebook Applications
• Promotions + Sweepstakes
Brand Strategy + Consulting //
• Research Panels
Creative //
• Brand Identity
• Website Design
• Online Advertising + Rich Media
• POP Materials
• Marketing Collateral + Merchandise
Social Marketing Agency //
Social Media Marketing //
• Online Community Build +
Management + Moderation
• CRM + Loyalty Programs
• Email Marketing + Database
Management
Word-of-Mouth Marketing //
• Grassroots + Field Marketing
• Events + Experiential
• Online Marketing + Blogger Outreach

5. StreetWise’s platform* delivers a customized community experience for each client with an
emphasis on marketing activities.
* StreetWise can leverage 3rd party platforms for community management as needed.
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Community Experience //
Technology //
• Layout Customization
• Template Plug + Play
• Secured Web Hosting
• Client Sign-up Integration
Engagement //
• Blogs
• RSS
• Downloads
• News Updates
• Video + Photo Galleries
Interactivity //
• Message Boards
• Private Messaging
• Friend Connections
• Newsletter Manager
• Points + Rewards
Contribution //
• User Generated Content
• Surveys
• Polls + Trivia
• Marketing Challenges

6. 5
Alice in Chains
Atari
Blender Magazine
Blue Note Records
Clear Channel
Columbia Pictures
Columbia Records
Cypress Hill
Dairy Queen
Dave Matthews Band
Declare Yourself
Deftones
DreamWorks
Drunknmunky (FUBU)
EB Games
Epic Records
Family Values Tour
Fox
Full Throttle
Funimation
Fuse Television
Hard Candy
Hurley
Interscope / Geffen / A&M
Jack in the Box
Linkin Park
Lionsgate
Lollapalooza
Lucas Film
Mattel
Namco
NC Soft
New Line Cinema
Outkast
Ozzfest
PONY
POWERade
Qdoba
Quiznos
Radiohead
Rage Against the Machine
Rise Against
Skateboarder Magazine
Snickers
Sony Pictures
Sony Connect
Sony Music
Sony Playstation
Sprite
System Of A Down
Tab Energy
Universal

7. 2008 Davey Awards
Gold Award Winner // Guitar Hero®: Aerosmith® Website
2008 Webby Awards
Official Honoree // Call Of Duty 4: Modern Warfare Online Community // CharlieOscarDelta.com
2008 MI6 Awards
Most Effective Attention Getters // Call Of Duty 4: Modern Warfare Online Community //
CharlieOscarDelta.com
2008 MI6 Awards
Most Clickable Website for a Product // Call Of Duty 4: Modern Warfare Online Community //
CharlieOscarDelta.com
2008 American Business Awards
Stevie Award Finalist // I Am Legend Movie Website // I-Am-Immune.com
2007 Interactive Media Awards
Best In Class – Movie/Film // I Am Legend Movie Website // I-Am-Immune.com
2007 Summit International Awards
Leader in Emerging Media
Call Of Duty 4: Modern Warfare Online Community // CharlieOscarDelta.com
2007 Interactive Media Awards
Outstanding Achievement – Marketing
Call Of Duty 4: Modern Warfare Online Community // CharlieOscarDelta.com
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8. 7
Goal
Create buzz, raise awareness online and drive sales for COD4.
Solution
CharlieOscarDelta.com: The online destination for gamers to earn
exclusive content and access to the COD4 private beta, provide
product feedback, as well as participate in marketing campaigns
while earning rewards.
Results
• 12.5MM+ visits
• 106MM+ page views
• 750,000+ registered members
Activision // Call Of Duty 4: Modern Warfare (COD4)
2007 Summit International Awards
Leader in Emerging Media
2008 MI6 Awards
Most Effective Attention Getters
2007 Interactive Marketing Awards
Outstanding Achievement - Marketing
Services
Social Media Marketing
Word-of-Mouth Marketing
Interactive Marketing
Creative

9. Goal
Develop a youth communication strategy that would support Nokia
as a major player in the US mobile entertainment space.
Solution
Nokia Unwired: An online community and monthly newsletter
providing young consumers, ages 13-19, with exclusive editorial
content about music, fashion and culture, as well as mobile
downloads including free ringtones and wallpapers for their Nokia
phones.
Results
• Subscriber base grew from 400k to over 1.5MM
• Helped establish Nokia as a credible player in the US mobile
entertainment marketplace
Nokia // Nokia Unwired
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Services
Social Media Marketing
Word-of-Mouth Marketing
Interactive Marketing
Creative

10. Goal
Assist Cold Stone with identifying the right consumers to
participate in iMix America, a contest inviting young consumers
to create their own ice cream mix using Cold Stone’s signature
flavors and ingredients.
Solution
iMixAmerica.com: A destination where interested parties could
fill out an entry form that revealed their social media prowess,
determining their value as a contestant.
Results
• 10,000+ applicants
• 4,400+ qualified contestants
• 950 participants hand-selected by StreetWise
Cold Stone Creamery // iMix America
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Services
Social Media Marketing
Brand Strategy + Consulting
Interactive Marketing
Creative

11. Goal
Design and develop the global marketing site for Activision’s
Guitar Hero®: Aerosmith®.
Solution
Playing off the band’s hit song “Love in an Elevator,” an
elevator took the user on a journey through the multiple
venues featured in the game, delivering an experience that
captured the “larger than life” style and swagger of the band.
Results
• 6MM+ page views
• 500k+ unique visitors
Activision // Guitar Hero®
: Aerosmith®
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Services
Interactive Marketing
Creative

12. Goal
Build, integrate and manage a CRM program for FUEL TV within
their existing website, www.fuel.tv
Solution
FUEL TV Crew: An online community providing action sports
enthusiasts with insider access to the athletes they love and
exclusive content not available on TV.
Results
• Crew impacted programming and marketing campaigns
• Exclusive access for Crew members to FUEL TV events
• Average 34% increase in monthly membership
FUEL TV // FUEL TV Crew
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Services
Social Media Marketing
Word-of-Mouth Marketing
Interactive Marketing
Creative

13. Goal
Design and build a website for Activision’s Kung Fu Panda;
a video game based on the movie from DreamWorks
Animation.
Solution
“Training Hall”: The centerpiece of the website where kids
could register as game characters and complete various
questions and challenges in order to win access to secret
content.
Results
• 260,000+ registered ‘training hall’ users
• 1MM+ unique site visitors
Activision // Kung Fu Panda The Game
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Services
Interactive Marketing
Creative

14. Kyle Mortensen
Vice President, Marketing
kylem@streetwise.com
StreetWise Concepts + Culture
9911 W. Pico Blvd Suite 350W
Los Angeles, CA 90035
tel: 310.657.3434
fax: 310.657.0310
streetwise.biz
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