1. Redefining The Media Landscape

2. RADIO’S ADVANTAGE… A RELATIONSHIP OF TRUST

3. BROADCAST RADIO BROADCAST RADIO “ ONE-TO-MANY” APPROACH

4. INTERACTIVE MEDIA “ ONE-TO-ONE” APPROACH INTERACTIVE MEDIA

5. BROADCAST RADIO INTERACTIVE MEDIA INTEGRATED MEDIA GIVES YOU THE BEST OF BOTH WORLDS

6. “ bringing small groups of very interested people to the advertiser ”

7. mobile websites affinity programs (listener database) event marketing podcasts/ on-demand content broadcast radio streaming media music e-commerce (iTunes)

8. Superior Advertising Solutions Require Two Main Ingredients Integrated Multi-touchpoint Campaigns Measuring Results

9. Superior Advertising Solutions Require Two Main Ingredients Integrated Multi-touchpoint Campaigns Measuring Results

10. 8 Key Elements to Successful Interactive Campaigns Feature Key Communication Points Always an “Opt-In for More” Personalization Participation Entertainment Persuasive Component Viral Component Database Capture

11. Superior Advertising Solutions Require Two Main Ingredients Integrated Multi-touchpoint Campaigns Measuring Results

16. Evolutions in Integrated Media