- Forrester predicts that enterprise and consumer technologies will become increasingly blurred as information workers use both personal and work technologies interchangeably
- An organization's information exists in both paper documents, electronic files, emails, as well as online resources like the internet, applications, R&D information, product info, etc.
- There is a need to integrate both structured transactional data from systems like ERP and CRM, as well as unstructured data from sources like product manuals, reports, and Excel files to provide relevant information to users depending on their context