Leisure Industry Week is an annual UK exhibition that attracts over 13,000 visitors from the out-of-home leisure industry. It is the largest event for the commercial pool and spa sector in the UK, where operators can find new products, services, and network with customers. The exhibition puts exhibitors in front of senior decision-makers who have significant purchasing power and are looking for new suppliers and products to consider for their facilities.
2. Leisure Industry Week (LIW)
is the annual event that
attracts over 13,000* visitors
from the entire out-of-home
leisure industry. It’s the UK’s
only exhibition with the
depth and breadth to attract
thousands of senior decision-
makers from the public and
private sector and place
them in one inspirational
business environment.
* Organisers Statement pending ABC Audit
3. What is ‘Pool & Spa’?
Pool & Spa @ LIW is the biggest event for the Commercial Pool & Spa sector in the UK. It’s
the event where operators find the best products and services alongside comprehensive
conference and seminar programmes dedicated to their business.
TESTIMONAL
“We keep coming back year
after year simply because of
the quality of the contacts. We
get most of our leisure centre
customers here at LIW.”
Dianne Bowhay
Marketing Director
Swimco (A R Penny)
4. 13,000* visitors attended LIW and Sports Development Week in 2008
They are a decision making audience
62% of all visitors are senior decision makers
When they come, they come to buy
52% of visitors expressed intent to buy products and services at the show
And when they buy, they buy big
23% of visitors with purchasing power have responsibility for expenditure over £250,000
LIW puts you in front of the biggest
audience of buyers…
* Organisers Statement pending ABC Audit
5. Swimming pools,
fitness and health
clubs
Local authority sites
and councils
Independent and
chain hotels and golf
clubs
Holiday centres of all
sizes
Destination and day
spas
Architects
Builders
Specifiers
Who attends:
Why they attend:
Pool & Spa @ LIW is just one of seven specifically
targeted sub-events under the Leisure Industry Week
umbrella.
Other relevant co-located events such as Health &
Fitness and The Sport Show provide ideas, inspiration
and solutions for decision makers from across all
areas of the leisure industry.
“The launch of our new products has been very well received – as were
our fashion catwalk shows – and we’ve achieved some very good leads
from councils and leisure trusts, for example.”
Phil Senior, Sales Representative, AquaSphere
TESTIMONAL
“The launch of our new products has been very well received – as were
our fashion catwalk shows – and we’ve achieved some very good leads
from councils and leisure trusts, for example.”
Phil Senior, Sales Representative, AquaSphere
6. TESTIMONAL
“2008 LIW was my first exhibition and our
product, SwimFin, is a unique concept in
swimming aids. We had plenty of visitors with
positive responses. Having followed up on
the leads, our sales and direct contacts have
multiplied. I found the organisers extremely
helpful and look forward to the 2009 show”
Kev Moseley
Managing Director, SwimFin
What are Pool & Spa visitors looking for?
Spa pools
Saunas
Water fun equipment
Swimming aids and education
Pool installations / construction
Filtration / pumps
Changing room suppliers / showers
Spa design & construction
Spa products
Lockers & storage
Membership & booking systems
Cash handling & payment collection
Training, recruitment & marketing services
7. Visitor research findings*
* Source:
Independent research conducted by Vivid Interface
88% have purchasing or
advisory influence
75% attended LIW to source
new suppliers
70% attended LIW to source
a specific product/service/
technology
61% fulfilled their objectives
to purchase/place order/sign
contracts at LIW
70% attended to compare
products with a view to placing
orders at a later date
66% attended to help make
a decision about a product(s)/
services they were thinking of
buying
83% have the propensity to
purchase a product/service from
an exhibitor seen at the show
over the next 12 months
42% have found new suppliers
they wouldn’t have considered
using as a direct result of
attending LIW
34% are considering
purchasing products/services
they wouldn’t have considered
had they not visited LIW
23% have already purchased
or placed orders for products/
services they wouldn’t have
placed had they not visited LIW
84% attended to identify new
opportunities/markets
95% attended to keep up
to date with industry trends/
developments
85% attended to see the
industry players in one place
80% attended to strengthen
existing relationships
88% expressed a strong
intention to attend LIW next year
61% have not visited any other
industry event in the last 2 years
85% have expressed that LIW is
important to them/their company
8. Director Spa Operations
HILTON INTERNATIONAL
General Manager
NIRVANA SPA
Chief Executive
CANNONS GROUP LTD
CEO & CFO
ESPORTA
Spa Director
CHAMPNEYS
National Pool Manager
JJB SPORTS
Director of Health &
Rehabilitation
TOTAL FITNESS
General Manager
DAVID LLOYD LEISURE
GROUP
Club Operations Manager
CADBURY HOUSE HOTEL
CLUB & SPA
Director
THE GRANGE SPA
Fitness and Spa Manager
BEDFORD LODGE HOTEL
Leisure & Spa Manager
Q HOTELS
Spa Manager
BOURNE LEISURE
Director of Leisure Operations
MARRIOTT HOTELS LTD
Pool Manager
CENTER PARCS
Pools Manager
CHELMSFORD BOROUGH
COUNCIL
Swimming Pool Manager
OUNDLE SCHOOL
Manager Schools’ Swimming
NOTTINGHAMSHIRE COUNTY
COUNCIL
Facility Manager
LEICESTER CITY COUNCIL
Facilities Manager
MIDDLESBROUGH COUNCIL
Spa Manager
MOLTAN BROWN
Operations Director
VIRGIN ACTIVE HEAD OFFICE
Spa Director
CALCOT SPA
Managing Director
HFW ARCHITECTS
Sample visitors
9. Industry Supporters TESTIMONAL
“We are extremely pleased with
the results from our seventh
year exhibiting at LIW, we
continue to see the right sort
and quality of people, and we
look forward to returning in
2009.”
Mandy Mason
Business Development
Manager, Amateur Swimming
Association
11. SPATA Industry Seminars
Spa operators seminars
sponsored by Spa and Leisure Jobs
ISRM Pool Management Workshops
Pool demonstrations
Education & Events at LIW
TESTIMONAL
“I simply cannot think there is anywhere else, with
this sort of commercial audience.”
Paul Grant, Northern Sales Manager, Plastica
12. Contact details & booking information
Stand costs
Space Only............£339 per m2
Shell Scheme........£369 per m2
(carpet, walling, ceiling grid and nameboard included)
Additional Exposure
Pool & Spa website
LIW Homepage
LIW.TV (Video Streaming)
Visitor promotion branding (print & electronic)
Pool Demonstrations
Entrance Sponsorship
Education Theatre Sponsorship
Event & Awards Sponsorship
To request a
floorplan, book a
stand or sponsorship
opportunity please
contact:
Alex Hanrahan-Soar
+44 (0)20 7955 3965
Alex.Soar@ubm.com
