Destination CRM
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The document discusses Hill-Rom's implementation of a customer relationship management (CRM) system. It outlines the company's pre-CRM issues like disconnected data sources and lack of campaign management. It then details Hill-Rom's CRM implementation process including establishing executive support, user training, and consolidating data sources. Finally, it provides lessons learned such as securing subject matter experts, following a system development life cycle, and keeping the CRM system simple.
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- 1. ©2007 Hill-Rom, Inc. All rights reserved.
- 4. ©2007 Hill-Rom, Inc. All rights reserved. A Medical Technology Company
- 5. Hill-Rom helps healthcare professionals around the world create safer, more efficient and clinically effective patient care environments and processes that improve the overall quality and cost of care delivered to patients in acute, long term and home care environments. Adult ICU Neonatal ICU Emergency Recovery Medical- Surgical Labor & Delivery Bariatrics Extended Care Home Care ©2007 Hill-Rom, Inc. All rights reserved. Medical-Surgical Labor & Delivery Bariatrics Adult ICU Neonatal ICU Emergency Recovery Extended Care Home Care
- 13. Process Opportunity Management ©2007 Hill-Rom, Inc. All rights reserved.
- 15. Management Reporting/Dashboarding Technology ©2007 Hill-Rom, Inc. All rights reserved.
- 24. ©2007 Hill-Rom, Inc. All rights reserved.
- 25. ©2007 Hill-Rom, Inc. All rights reserved.