This document discusses using crickets as a sustainable and affordable alternative protein source. It notes that the global population is increasing while agricultural land and protein sources face shortages. Crickets require less land and resources than traditional livestock to produce the same amount of protein. The company, CricketOne, breeds crickets using IoT technology and processes them into meal, protein bars and other products. While the alternative protein market is currently small, it is growing as awareness of sustainability and health increases. CricketOne aims to be a sustainable and affordable provider in this emerging market.