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Assessing the economic value of a world heritage site and willingness-to-pay determinants: A case of Changdeok Palace  Presenter:  Jenny Chen  陳瑩珍 Instructor: Dr. Pi-Ying Teresa Hsu March 16, 2009
[object Object]
Content ,[object Object],[object Object],[object Object],[object Object],[object Object]
Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object]
Introduction ,[object Object]
Introduction ,[object Object]
Introduction ,[object Object]
Introduction ,[object Object]
Introduction ,[object Object]
Introduction ,[object Object]
Introduction ,[object Object]
Changdeok Palace ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Changdeok Palace
Introduction
Introduction ,[object Object],[object Object]
Methodology ,[object Object],[object Object],[object Object]
Research Objective ,[object Object]
[object Object],[object Object],[object Object],Questionnaire In return for using this traditional site would you be willing to pay – more than present admission prices :  (1) Yes,  (2) No
Methodology Pre-test Participants 50 Korean adult visitors  Duration a week  (Sept. 17, 2004-  Sept. 24, 2004) Main Survey Participants N/A Duration two weeks  (Oct. 17, 2005–  Oct. 31, 2005)
Methodology log-linear log-logit estimate the use value identify and compare WTP determinants
Results Percentage Gender Female Male 57.7 42.3 Age 20s 59.2 Residents in Seoul 59.5 Monthly household income $2000-3000 27.7 Profession student professional clerks others 32.0 20.0 16.0 32.0 Educational Level university graduate 52.5
Results
Results
Results
[object Object],Results Mean WTP Value (log-linear model) 5706 Won ($5.70) Mean WTP Value (log-logit model) 6005 Won ($6.00) Aggregate use value (log-linear model) 1.93 million dollars Aggregate use value (log-logit model) 2.01 million dollars
[object Object],[object Object],Conclusion
Conclusion Restore old buildings Undertake research Renovate facilities or services Interpret visitors Promote the heritage site Reinforce current or potential users’ beliefs in the importance of cultural assets
Personal Reflection ,[object Object],[object Object],[object Object]
[object Object]

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9722602陳瑩珍Jenny

  • 1. Assessing the economic value of a world heritage site and willingness-to-pay determinants: A case of Changdeok Palace Presenter: Jenny Chen 陳瑩珍 Instructor: Dr. Pi-Ying Teresa Hsu March 16, 2009
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  • 19. Methodology Pre-test Participants 50 Korean adult visitors Duration a week (Sept. 17, 2004- Sept. 24, 2004) Main Survey Participants N/A Duration two weeks (Oct. 17, 2005– Oct. 31, 2005)
  • 20. Methodology log-linear log-logit estimate the use value identify and compare WTP determinants
  • 21. Results Percentage Gender Female Male 57.7 42.3 Age 20s 59.2 Residents in Seoul 59.5 Monthly household income $2000-3000 27.7 Profession student professional clerks others 32.0 20.0 16.0 32.0 Educational Level university graduate 52.5
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  • 27. Conclusion Restore old buildings Undertake research Renovate facilities or services Interpret visitors Promote the heritage site Reinforce current or potential users’ beliefs in the importance of cultural assets
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