1) The document discusses factors affecting the demand and supply of theme parks in Hong Kong, including purchasing power, value added experiences, advertising, and population trends from mainland China. It finds that all of these factors are contributing to an increase in demand.
2) It analyzes the internal strengths of Hong Kong theme parks, such as diverse entertainment options and accessibility, as well as external factors like competitive environment and social/cultural influences like an aging population.
3) The document forecasts that demand for theme parks in Hong Kong will generally increase in the future due to rising purchasing power from mainland Chinese tourists, greater numbers of mainland visitors, and new attractions being added at both Hong Kong Disneyland and Ocean Park.
ECA: Asia Attraction Market - Key Trends and Projects to WatchRachel Read
Ā
Presentation from Dominic Wong, Senior Associate, Entertainment + Culture Advisors (ECA) at blooloopLIVE Asia in Singapore on June 13th 2017. Dominic looks at key trends in the asian attractions markets and highlight key projects to watch.
In-Depth Integrative Case 2.1 b Beyond Tokyo Disneys Exp.docxbradburgess22840
Ā
In-Depth Integrative Case 2.1 b
Beyond Tokyo: Disney's Expansion in Asia
After its success with Tokyo Disneyland in the 1980s,
Disney began to realize the vast potential of the Asian
market. The theme park industry throughout Asia has
been very successful in recent years, with a range of
regional and international companies all trying to enter
the market. Disney has been one of the major participants,
opening Hong Kong Disneyland in 2005 and discussing
future operations in at least three other Asian cities.
Disney in China
After Disney 's success in Tokyo, China, in particular,
became a serious option for its next theme park venture in
light of the country's impressive population and economic
growth throughout the 1990s. Successful sales associated
with the Disney movie The Lion King, in 1996, also con-
vinced Disney officials that China was a promising loca-
tion. However, consumer enthusiasm for theme parks in
China was at a low in the late 1990s. "Between 1993 and
1998, more than 2,000 theme parks had been opened in
China," and "many projects were swamped by excessive
competition, poor market projections, high costs, and
relentless interference from local officials," forcing several
hundred to be closed.1 Nevertheless, Disney continued to
pursue plans in both Shanghai and Hong Kong.
Shanghai, known as the " Paris of the Orient," was an
attractive site for Disney officials because of its growing
commercialization and industrialization and its already
extant transportation access . The projected $1 billion
project was scheduled to be built across the Huangpu
River from Shanghai's world-famous waterfront prom-
enade, the Bund, on a 200-square-mile expanse called
The Pudong New Area. The first phase of construction
included a Magic Kingdom park, while an EPCOT-style
theme park was to be added after at least five years of
operations. 2
A Disney theme park in Shanghai would be mutually
beneficial for the company and the nation of China. From
perspective, it would gain access to one of the
world's largest potential markets (and also compete with
Universal Studios' new theme park). From the perspective
of Chinese government officials, Disney's park would be
a long-awaited mark of international success for a com-
munist nation. 3
Initially planners hoped to have a Disneyland operating
in Shanghai prior to the World Expo in 2010. However
the project stalled, and as of late 2006, "the chances of
Beijing approving the project have shrunk since Shanghai's
254
Communist Party boss was implicated in a big corruption
investigation in September [2005] ." This led Disney to
consider other options for the construction of a new park.4
Hong Kong Disneyland
Plans in Hong Kong, which culminated in the opening of
Hong Kong Disneyland in September 2005, began after
the 1997-1998 Asian financial crisis . Despite the poor
economic condition of Hong Kong in the late 1990s,
Disney was still optimistic about.
ECA: Asia Attraction Market - Key Trends and Projects to WatchRachel Read
Ā
Presentation from Dominic Wong, Senior Associate, Entertainment + Culture Advisors (ECA) at blooloopLIVE Asia in Singapore on June 13th 2017. Dominic looks at key trends in the asian attractions markets and highlight key projects to watch.
In-Depth Integrative Case 2.1 b Beyond Tokyo Disneys Exp.docxbradburgess22840
Ā
In-Depth Integrative Case 2.1 b
Beyond Tokyo: Disney's Expansion in Asia
After its success with Tokyo Disneyland in the 1980s,
Disney began to realize the vast potential of the Asian
market. The theme park industry throughout Asia has
been very successful in recent years, with a range of
regional and international companies all trying to enter
the market. Disney has been one of the major participants,
opening Hong Kong Disneyland in 2005 and discussing
future operations in at least three other Asian cities.
Disney in China
After Disney 's success in Tokyo, China, in particular,
became a serious option for its next theme park venture in
light of the country's impressive population and economic
growth throughout the 1990s. Successful sales associated
with the Disney movie The Lion King, in 1996, also con-
vinced Disney officials that China was a promising loca-
tion. However, consumer enthusiasm for theme parks in
China was at a low in the late 1990s. "Between 1993 and
1998, more than 2,000 theme parks had been opened in
China," and "many projects were swamped by excessive
competition, poor market projections, high costs, and
relentless interference from local officials," forcing several
hundred to be closed.1 Nevertheless, Disney continued to
pursue plans in both Shanghai and Hong Kong.
Shanghai, known as the " Paris of the Orient," was an
attractive site for Disney officials because of its growing
commercialization and industrialization and its already
extant transportation access . The projected $1 billion
project was scheduled to be built across the Huangpu
River from Shanghai's world-famous waterfront prom-
enade, the Bund, on a 200-square-mile expanse called
The Pudong New Area. The first phase of construction
included a Magic Kingdom park, while an EPCOT-style
theme park was to be added after at least five years of
operations. 2
A Disney theme park in Shanghai would be mutually
beneficial for the company and the nation of China. From
perspective, it would gain access to one of the
world's largest potential markets (and also compete with
Universal Studios' new theme park). From the perspective
of Chinese government officials, Disney's park would be
a long-awaited mark of international success for a com-
munist nation. 3
Initially planners hoped to have a Disneyland operating
in Shanghai prior to the World Expo in 2010. However
the project stalled, and as of late 2006, "the chances of
Beijing approving the project have shrunk since Shanghai's
254
Communist Party boss was implicated in a big corruption
investigation in September [2005] ." This led Disney to
consider other options for the construction of a new park.4
Hong Kong Disneyland
Plans in Hong Kong, which culminated in the opening of
Hong Kong Disneyland in September 2005, began after
the 1997-1998 Asian financial crisis . Despite the poor
economic condition of Hong Kong in the late 1990s,
Disney was still optimistic about.
This presentation is all about HKD that is Hong Kong Disneyland, its background, Hong Kong Tourism, Operations, Negative Publicity and HKD's Response.......:)
ECA blooloop Global Attraction Landscape Report v1.0Rachel Read
Ā
ECA and blooloop present a new resource that profiles and catalogs the diverse mix of key players that are driving attraction development around the world.
ECA blooloop Global Attraction Landscape Report v1.0 Charles Read
Ā
ECA and blooloop present a new resource that profiles and catalogs the diverse mix of key players that are driving attraction development around the world.
Fantasy Kingdom Amusement Park
Fantasy Kingdom brings a little bit of Disneyland to Bangladesh. It is one of the most spectacular amusement parks in the country and has become a great tourist attraction in Dhaka. South Asia had never before experienced an amusement park of such a grand scale and it took the creativity, dedication and commitment from hundreds of workers, artists and sculptors to bring this world of entertainment and thrills to life.
CitySpeak X: Green City. Cool City: Fiona Waters - There is money in public o...DesigningHongKong
Ā
City Speak X: A Green City, A Cool City
Speaker: Fiona Water
There is money in public open space: Contingency valuation techniques
Hong Kong is surrounded by so much water and has so many green mountains, so does it really need more urban open space? How do we respond to the threats of global warming and air pollution? What is the meaning of āthe urban heat island effectā? What is an āair ventilation assessmentā? What value doesthe community place on open space? Is the demand for recreation and sport changing? Do we need a landscape vision and master plan? Is āgreen infrastructureā becoming more important than roads and railway lines in securing a sustainable built environment in Hong Kong?
Join experts, academics, planners, government officials and landscape architects in a discussion about how to stay cool in our city.
Designing Hong Kong is a not-for-profit organisation focused on sustainable urban planning. See: www.designinghongkong.com
Ralph Chow, Regional Director Americas, Hong Kong Trade Development Council, Introduces the Belt and Road Initiative spearheaded by the Chinese government, at International Convention 2016
Dear innovators,
Here is an opportunity for startups and technology project holders to develop and scale-up in China!
An entrepreneurship competition organized by Puqi Technology in partnership with Hubei Province, known for its automotive, electronic information, food processing and manufacturing sector.
Outstanding projects/startups will be rewarded with funds, grants and an access to government's 86 million USD technology investment fund, dedicated to introduce new innovations to the territory and to help local industries evolve.
Contact me for additional informations.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
This presentation is all about HKD that is Hong Kong Disneyland, its background, Hong Kong Tourism, Operations, Negative Publicity and HKD's Response.......:)
ECA blooloop Global Attraction Landscape Report v1.0Rachel Read
Ā
ECA and blooloop present a new resource that profiles and catalogs the diverse mix of key players that are driving attraction development around the world.
ECA blooloop Global Attraction Landscape Report v1.0 Charles Read
Ā
ECA and blooloop present a new resource that profiles and catalogs the diverse mix of key players that are driving attraction development around the world.
Fantasy Kingdom Amusement Park
Fantasy Kingdom brings a little bit of Disneyland to Bangladesh. It is one of the most spectacular amusement parks in the country and has become a great tourist attraction in Dhaka. South Asia had never before experienced an amusement park of such a grand scale and it took the creativity, dedication and commitment from hundreds of workers, artists and sculptors to bring this world of entertainment and thrills to life.
CitySpeak X: Green City. Cool City: Fiona Waters - There is money in public o...DesigningHongKong
Ā
City Speak X: A Green City, A Cool City
Speaker: Fiona Water
There is money in public open space: Contingency valuation techniques
Hong Kong is surrounded by so much water and has so many green mountains, so does it really need more urban open space? How do we respond to the threats of global warming and air pollution? What is the meaning of āthe urban heat island effectā? What is an āair ventilation assessmentā? What value doesthe community place on open space? Is the demand for recreation and sport changing? Do we need a landscape vision and master plan? Is āgreen infrastructureā becoming more important than roads and railway lines in securing a sustainable built environment in Hong Kong?
Join experts, academics, planners, government officials and landscape architects in a discussion about how to stay cool in our city.
Designing Hong Kong is a not-for-profit organisation focused on sustainable urban planning. See: www.designinghongkong.com
Ralph Chow, Regional Director Americas, Hong Kong Trade Development Council, Introduces the Belt and Road Initiative spearheaded by the Chinese government, at International Convention 2016
Dear innovators,
Here is an opportunity for startups and technology project holders to develop and scale-up in China!
An entrepreneurship competition organized by Puqi Technology in partnership with Hubei Province, known for its automotive, electronic information, food processing and manufacturing sector.
Outstanding projects/startups will be rewarded with funds, grants and an access to government's 86 million USD technology investment fund, dedicated to introduce new innovations to the territory and to help local industries evolve.
Contact me for additional informations.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Ā
Francesca Gottschalk from the OECDās Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Model Attribute Check Company Auto PropertyCeline George
Ā
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Embracing GenAI - A Strategic ImperativePeter Windle
Ā
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
Ā
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasnāt one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Ā
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
ā¢ The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
ā¢ The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate āany matterā at āany timeā under House Rule X.
ā¢ The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...
Ā
Htm2120 sem006-g3-8 apr 2014 (1)
1. Name:
Au Sau Man Amber 13108309D
Chan Ching Wa Kennis 13113777D
Fung Yuen Shan Jennifer 12040884D
Lau Ka Ching Pinky 13108261D
Leung Suet Yee Cher 13108507D
Pang Choi Yi Josie 13108291D
HTM2120 Tourism Attractions
Attractions- Theme Park
1
Seminar group: 006
Project group number: 3
Presentation date: 8th
April, 2014
3. 3
ā¢ Identify the supply and demand factor of theme park industry
ā¢ Evaluate the internal and external through C-PEST framework
ā¢ Analyze the market structure in theme park industry
ā¢ Forecast the demand in this industry
Objectives
4. Factors Affecting the Demand for Theme Parks
ā¢ Purchasing power
ā¢ Value added
ā¢ Advertising
ā¢ Population
5. Purchasing power
ā¢ Profits for Hong Kong Disneyland and
Ocean Park: mainly supported by
tourists from mainland China
ā¢ ļ Purchasing power of them is highly
influential
ā¢ Exchange rate of RMB will continue to
appreciate (Zhou, 2013)
ā¢ ļ Higher purchasing power
ā¢ Demand
6. Value added
ā¢ Expand in the coming years
ā¢ Ocean Park: a new animal attractions called
āAdventures in Australiaā in Dec,2014
ā¢ Hong Kong Disneyland: a new Marvel-
themed area in late 2016
ā¢ Value for visiting will increase
ā¢ Demand
7. Advertising
ā¢ When Ocean Park opened Amazing Asian
Animals, it released lots of promotions
ā¢ E.g. television commercial, MTR ads
ā¢ Expected: both theme parks will increase
their advertisementsā quantities once they
release new attractions
ā¢ Demand
8. Population ā Visitors from Chinese Mainland
ā¢ Both: targeting visitors from Mainland China as one of
the major market segments
ā¢ Increasing trend in the number of visitors coming from
Mainland China
ā¢ + 24.2% (2011 - 2012)
ā¢ +16.7% (2012 ā 2013)
ā¢ The target market will expand
ā¢ Demand
9. Generally
ā¢ All the above factors are
contributing to an increase of the
demand for theme parks
ā¢ ļ Demand for the theme parks
in Hong Kong
ā¢ ļ Equilibrium price and
equilibrium quantity
11. 11
ā¢ 30 new attractions in OP
ā¢ Ocean Hotel, Water World project
ā¢ ļ”capacity ļ° ļ” supply
ā¢ Expected higher demand with the new facilitates
ā¢ ļ”demand > ļ”supply
ā¢ ļ” P, ļ” Qd
Expansion of park
12. 12
ā¢ New Disney hotel in 2017 (750 rooms)
ā¢ ļ”capacity ļ° ļ” supply
ā¢ new room rate = HKD$2,100, a price
between the existing two hotels (Lo,
2014)
ā¢ ļ” Qd, but P?? (2 cases)
ā« ļ” supply > ļ”demand ļ° ļ¢P
ā« ļ”demand > ļ”supply ļ° ļ”P
Expansion of park (Conāt)
ļ” S > ļ” D
ļ” D > ļ” S
13. 13
ā¢ DLHK got HK$809m loan from government
ā¢ Purpose: construction of the third hotel
ā¢ ļ”financial ability for expansion ļ° ļ”supply of service
Favorable government policy
Money?
15. Strength--All round entertainment
ā¢ DLHK and OP provide various entertaining elements to enhance visitorsā
experience
Thrilling Experience Fun Experience
Cultural Experience Animal Encounter Experience
15
16. Strength--High Accessibility
ā¢ Hong Kong Disneyland
connected with MTR (Sunny Bay station)
ā¢ Ocean Park
connected by Citybus at Admiralty MTR Station
***Construction South Island Line (East) ā Ocean Park Station will be completed in 2015
16
17. Strength-- Popularity & Strong Brand Awareness
TEA Global Attractions Attendance Report in 2012
ā¢ DLHK and OP are internationally well-
known theme park
ā¢ Strategic global marketing strategies
i.e. Disney promote their brand via
Disney film and Disney channel
17
18. Weakness--Overcrowding
ā¢ Limited flat land in HK
ļ DLHK is the smallest among Disneyland in the world
ā¢ Majority visitor would skip the ride if the waiting time is over 30 minutes (SCMP,
2014)
ļ Reduce the attractiveness of theme park
18
20. Competitive Environment
ļ¬
Porter's Five Forces of Competitive
Position Analysis by Michael Porter
(1980) is used
ļ¬
Evaluate the competitive intensity
and attractiveness of Hong Kong
theme park industry
20
21. Competitive Environment
Threat of new entrant: Low
ļ¬
Significant investment is needed
ļ¬
Limited space of Hong Kong
ļ
Ocean Park:870,000 square meters of land
ļ
Disneyland:27.4 hectares of land
ļ¬
The estimated total project cost of developing HKDL Phase I was
HK$14.1 billion (Legislative Council Secretariat, 2008)
21
22. Competitive Environment
Threat of substitutes: Low (HK)
ļ¬
Substitute are service or product provide similar features : Fun &
Educational
ļ¬
The substitutes would be museums and zoo
ļ¬
Do not offer theme park experience ā Low threat
22
23. Competitive Environment
Threat of substitutes: Intense (Worldwide)
ļ¬
More theme parks will open
ļ
e.g. 12 new theme parks and one water
park opened in 2012-2013 (China Theme Park
Pipeline Report 2013)
ļ¬
Target similar market & share similar
features
ļ
e.g. Shanghai Disneyland & Zhuhai
Ocean Kingdom
ā Increase the threat
23
24. Competitive Environment
The power of Supplier : Medium
ļ¬
Vendors (F&B, toy, cloth): Low
ļ
Many suppliers are available in the
market
ļ¬
Construction Company & technology
supplier: Medium
ļ
Intensive investment
ļ
Require support and maintenance
24
25. Competitive Environment
The power of Buyer : Low
ļ¬
No substitutes offer theme park experience in HK market
ļ¬
Theme parks have the control of price
25
26. Competitive Environment
Competitive Rivalry: Not intense
ļ¬
Difficult to enter into the market
ļ¬
No substitutes offer theme park experience in HK
ļ¬
However, the competitive rivalry is intense among the global scope
26
29. Social-cultural Factor
Hong Kong
ļ¬
The number of elder aged 65 and above would increase from the current
1 million to 2.6 million in 2041 (Census and Statistics Department, 2011)
ļ¬
The median age would also increased from 43 to 52 (Census and Statistics
Department, 2011)
Mainland China
ļ¬
More than a quarter of the population aged 65 years old by 2050 (Chinese
Academy of Social Sciences 2010)
29
30. 30
ā¢ Oligopoly
ā¢ (A small numbers of sellers/ Oligopolists)
ā¢ Hong Kong Ocean Park, Noahās Ark, Hong Kong Disneyland
ā¢ interdependent for others and both have influence for the decisions of
others
ā¢ high barriers to entry ļ building cost ,licenses
Market Structure
31. 31
ā¢ General increasing demand in the future ( both parks expected)
1. Increasing purchasing power of mainland tourists
ā¢ ļ Rise of RMB
ā¢ ļ Same RMB, more HKD
Demand Forecast
32. 2. Increasing numbers of mainland tourists
ā¢ General increase of number of mainland tourists
ā¢ favorable policies such as CEPA and less barriers for tourists from inner
region of China will enable more tourists visit Hong Kong
Demand Forecast
32
Source: HONG KONG DISNEYLAND ANNUAL BUSINESS
REVIEW FOR THE FISCAL YEAR 2011-2013
Source: HONG KONG DISNEYLAND ANNUAL BUSINESS REVIEW FOR THE
FISCAL YEAR 2011-2013
33. ā¢ 3. New Attractions for both parks
ā¢ HKDL: New nighttime spectacular : Disney Paint the Night" in
2014Marvel's Iron Man franchise in late 2016.
ā¢ OP: shark Mystique will open in the end of 2014
Demand Forecast
33
34. ā¢ Optimistic
ā¢ Many favorable factors
ā¢ Mainland tourist becomes more significant
ā¢ Attention for the trend of increasing number of theme park and aging
population
Conclusion
34