9722616梁基哲 Yuri
•Download as PPT, PDF•
0 likes•525 views
This document summarizes a research project on Taiwanese coffee consumers and their perceptions of Starbucks. The researcher plans to conduct a questionnaire and survey of Starbucks customers in Taiwan to understand how culture influences their views on price, value and experience at Starbucks. Key findings and suggestions will then be presented to Starbucks to help them better understand and attract Taiwanese customers.
Report
Share
Report
Share
![[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
Leanbookpublishing Tools
This document discusses Lean Book Publishing tools and principles to help authors publish more successfully. It recommends that authors:
1) Create Minimum Viable Book Products (MVBPs) at different stages to test ideas and get feedback at low cost before completing the full book. These stages include the initial book idea, marketing ideas, proposals, sample chapters, cover designs, and the full manuscript.
2) Measure book success using analytics services, manual tracking, and feedback from readers, strangers, and a publishing team.
3) Use the Lean Book Publishing Checklist to ensure MVBP testing, success measurement, feedback gathering, and constant improvement throughout the publishing process. Following these principles helps authors reduce waste and focus on what
Leanbookpublishing Principles
This document provides advice for authors on publishing successful books. It recommends having a great book idea as the foundation, engaging readers from the start to improve the book, building an audience as the most important strength, reducing waste to focus on important tasks, and learning from failures as an essential part of the process. Overall, the key ideas are having a strong concept, validating it with readers, sharpening the focus, and continually improving through learning.
Death of the Sales Funnel and the Life of your Brand
"Death of the Sales Funnel and the Life of your Brand" by Tyler Larson. Presented at Cazarin Interactive's 2nd annual Cazarinfest (2014).
www.cazarin.com
Hcs 300
The customer bought the wrong book from the school store and needs to exchange it. However, the store will not receive the correct book for 3-5 business days. This could upset the customer if they need the book sooner. The proposal aims to provide good customer service and receive the replacement book on time to improve customer satisfaction. It seeks to get the new book to the customer as soon as possible so they are not disappointed by a late arrival.
Net Promoter System for Agile Environments @ OOP 2015 in Munich, Germany
1. The document discusses using the Net Promoter System (NPS) for gathering customer feedback in agile environments. NPS involves asking customers on a 0-10 scale how likely they are to recommend a product/service and categorizing them as promoters, passives, or detractors.
2. Actions for using NPS in agile development include getting feedback before, during, and after building features to help identify weak/strong products and prioritize backlogs. Employee NPS can also provide feedback.
3. The presentation warns about potential myths in using NPS, such as that a single metric can cause focus on scores rather than customer experience. NPS also requires standardization and cannot directly compare across contexts
Survey analysis for starbucks drinkers
The survey analyzed Starbucks customers' experiences and satisfaction levels. Key findings included:
- Respondents found prices expensive but were satisfied with service speed, customer service, and quality.
- Most buy cold drinks/food weekly or monthly and spend $5-10.
- Starbucks is seen as trustworthy and conveniently located.
- The one area for improvement is lowering prices to better satisfy college-aged customers.
Session 3 - Understanding the Audience & The Importance of Storytelling
This document discusses the importance of understanding audiences and using storytelling in PR media production. It emphasizes developing buyer personas through profiling goals, problems, media habits, and interests. Stories humanize brands by creating emotional connections with customers. The document provides questions to help companies identify their own stories about how they started, overcame challenges, helped customers, and supported charitable causes. Telling authentic stories through text, pictures and videos can build word of mouth by inspiring passionate customers and fans to share their experiences.
The Top 10 Types of Content
The Top 10 Types of Content - Created and Presented by Carl Friesen (Head of Social Media Strategy at RBC) at #torontoB2B Marketers Meetup VI.
Recommended
Leanbookpublishing Tools
This document discusses Lean Book Publishing tools and principles to help authors publish more successfully. It recommends that authors:
1) Create Minimum Viable Book Products (MVBPs) at different stages to test ideas and get feedback at low cost before completing the full book. These stages include the initial book idea, marketing ideas, proposals, sample chapters, cover designs, and the full manuscript.
2) Measure book success using analytics services, manual tracking, and feedback from readers, strangers, and a publishing team.
3) Use the Lean Book Publishing Checklist to ensure MVBP testing, success measurement, feedback gathering, and constant improvement throughout the publishing process. Following these principles helps authors reduce waste and focus on what
Leanbookpublishing Principles
This document provides advice for authors on publishing successful books. It recommends having a great book idea as the foundation, engaging readers from the start to improve the book, building an audience as the most important strength, reducing waste to focus on important tasks, and learning from failures as an essential part of the process. Overall, the key ideas are having a strong concept, validating it with readers, sharpening the focus, and continually improving through learning.
Death of the Sales Funnel and the Life of your Brand
"Death of the Sales Funnel and the Life of your Brand" by Tyler Larson. Presented at Cazarin Interactive's 2nd annual Cazarinfest (2014).
www.cazarin.com
Hcs 300
The customer bought the wrong book from the school store and needs to exchange it. However, the store will not receive the correct book for 3-5 business days. This could upset the customer if they need the book sooner. The proposal aims to provide good customer service and receive the replacement book on time to improve customer satisfaction. It seeks to get the new book to the customer as soon as possible so they are not disappointed by a late arrival.
Net Promoter System for Agile Environments @ OOP 2015 in Munich, Germany
1. The document discusses using the Net Promoter System (NPS) for gathering customer feedback in agile environments. NPS involves asking customers on a 0-10 scale how likely they are to recommend a product/service and categorizing them as promoters, passives, or detractors.
2. Actions for using NPS in agile development include getting feedback before, during, and after building features to help identify weak/strong products and prioritize backlogs. Employee NPS can also provide feedback.
3. The presentation warns about potential myths in using NPS, such as that a single metric can cause focus on scores rather than customer experience. NPS also requires standardization and cannot directly compare across contexts
Survey analysis for starbucks drinkers
The survey analyzed Starbucks customers' experiences and satisfaction levels. Key findings included:
- Respondents found prices expensive but were satisfied with service speed, customer service, and quality.
- Most buy cold drinks/food weekly or monthly and spend $5-10.
- Starbucks is seen as trustworthy and conveniently located.
- The one area for improvement is lowering prices to better satisfy college-aged customers.
Session 3 - Understanding the Audience & The Importance of Storytelling
This document discusses the importance of understanding audiences and using storytelling in PR media production. It emphasizes developing buyer personas through profiling goals, problems, media habits, and interests. Stories humanize brands by creating emotional connections with customers. The document provides questions to help companies identify their own stories about how they started, overcame challenges, helped customers, and supported charitable causes. Telling authentic stories through text, pictures and videos can build word of mouth by inspiring passionate customers and fans to share their experiences.
The Top 10 Types of Content
The Top 10 Types of Content - Created and Presented by Carl Friesen (Head of Social Media Strategy at RBC) at #torontoB2B Marketers Meetup VI.
(文化研究-廖子明)Street Inteview
Andrew and Jenny presented to Dr. Su's Street Interview Course on October 30th, 2008 about a video interview with a Malaysian overseas student named Wu Chunlin from October 3rd, 2008. The presentation included videos of Wu introducing and describing two traditional Malaysian dishes: coconut milk rice (nasi lemak) and sambal sotong (spicy squid dish). Resources for the dishes were provided from the interview with Wu and an online blog.
9722607蔡宜君 Vivian
This document presents the background and methodology for a case study exploring how native English-speaking teachers adjust their teaching strategies in Taiwan's academic culture. The study aims to understand teachers' expectations of Taiwanese students, and how teachers modify their approaches to address differences from their home culture expectations. One native English teacher and their students in Taichung, Taiwan will participate. Qualitative interviews and quantitative questionnaires will be used to collect and analyze data on how the teacher adapts to cultural differences between their expectations and Taiwan's academic environment.
9722607 Vivian
This document summarizes a research paper that explored combining top-down discourse analysis and bottom-up corpus analysis approaches to teaching graduate writing. The research presented teaching materials focused on the rhetorical function of defending research against criticism using both discourse tasks and corpus tasks. An evaluation found students responded positively to using corpora in the classroom and would recommend its use, showing the combined approach provided an enriched learning experience.
9722605 Connie
The document summarizes Sweeney's article about using movies in developmental coursework. It discusses four theoretical principles for using movies: (1) recontextualization allows students to empathize with characters, (2) movies help teach structure, (3) intertextuality connects students' experiences to texts, and (4) movies promote critical literacy. It then provides examples for applying these principles and concludes that movies integrated with other materials can help students learn in multiple ways. Finally, it outlines a teaching plan using the movie P.S. I Love You to engage junior high students.
9722609 Betty
This document summarizes a research study on the cultural differences between Taiwanese graduate students and American teachers at Penn State University. The study interviewed 8 Taiwanese graduate students about their expectations of teaching and learning styles, the differences they perceived, and problems they encountered. It found differences in views of teacher authority, student autonomy, and participation. Students struggled with assignments, blending into American culture, and feeling anxious sharing opinions. The summary suggests discussing adjustments to differences more and including participants from both cultures.
9722610蔡小玲 Leya
The document summarizes a study that examines the effects of English cartoon videos on the listening ability of 5th grade students in Taiwan. The study aims to determine if students' listening ability improves through viewing English cartoons and what students' attitudes are towards learning English through cartoons. It involves assigning 30 students to either an experiment group that watches cartoons with English audio or a control group that watches with Chinese audio for 2 months. Pre and post-tests are used to measure changes in listening ability and student interviews explore their attitudes.
9722612戚禎祐 York
The document summarizes a study that investigated the impact of Communicative Language Teaching (CLT) on Taiwanese college students' speaking ability and motivation to learn a foreign language. The study used pre- and post-tests of oral performance and questionnaires to compare an experimental group that learned with CLT for one semester to a control group that learned with the traditional Grammar Translation Method. The results were analyzed using SPSS to determine the effects of CLT implementation on students' oral performance and learning attitudes.
9722611 Ilisa
- The document discusses research on the benefits of early immersive English language training for young children in Taiwan. It examines two case studies of a newborn baby and a kindergarten student exposed to English at home.
- The results showed that both children were able to acquire and use basic English vocabulary and phrases naturally without stress or being directly taught, demonstrating that very young children can learn a second language effectively through immersion.
- The document concludes that an immersive environment can help children and even their parents learn English more quickly and easily compared to traditional classroom instruction alone. However, it also raises questions about maintaining native language development and acquiring accurate pronunciation.
Understanding market research - Moses Gomes
This document discusses market research, including its definition, purpose, process, types, techniques, and limitations. Market research is defined as the systematic process of gathering and analyzing information to improve marketing decision-making. It helps companies understand customer needs and behaviors. The key purposes of market research are to strategize marketing plans, reduce costs, and introduce products that create value for customers. Both quantitative and qualitative techniques are used to gather primary and secondary data. The overall market research process involves specifying the problem, collecting and analyzing data, and communicating findings. Limitations include cost, time constraints, and the lag between research and application.
Starbucks analysis
The document analyzes Starbucks' business strategies and challenges in the early 2000s. It discusses how Starbucks originally focused on specialty coffee, customer service, and creating a "third place" atmosphere. However, over time Starbucks introduced many new products that complicated orders and increased wait times, threatening customer satisfaction. It also discusses challenges like store cannibalization, lack of brand differentiation, and opportunities like expanding into new markets and grocery sales. The document evaluates alternatives for Starbucks to refocus on the customer experience and redefine their marketing strategies based on customer research.
Starbucks Data Analysis
The marketing research team conducted a survey of 100 Starbucks customers in Boston to understand reasons for the closure of over 600 Starbucks stores. Key findings include:
1) City residents were less satisfied with Starbucks than suburban residents, with issues around small store size and long wait times due to under-trained employees.
2) While customer service was rated as satisfactory overall, 44% of customers had neutral or poor ratings, indicating room for improvement.
3) Dunkin' Donuts was identified as a major competitor, with 42% preferring Starbucks but 55% thinking they were similar or preferring Dunkin' Donuts instead.
4) Price value was the most important attribute for coffee purchases, particularly for
The Better Business Model
This document provides an overview of a webinar on developing a better business model for parks and recreation agencies. The webinar covered topics like effective pricing strategies, managing donation messaging, leveraging staff knowledge, using incentives, and understanding customers. The presenter emphasized using data and business planning to improve revenue and accountability. Attendees were asked to discuss steps their agency could take to understand customers better or develop new strategies based on the webinar content.
Project final presentation
The document summarizes a research study conducted by a group of students on Starbucks customers' attitudes and behaviors toward coffee prices. The study aimed to determine if price influences customer attitudes and purchase intentions, and if gender impacts how much customers spend. The summary is as follows:
[1] The study hypothesized that customers perceive Starbucks coffee as high-priced and that decreasing prices by 10% would significantly increase purchase intentions. It also hypothesized that gender does not impact spending amounts.
[2] Surveys were conducted with 60 coffee-drinking students ages 16-24. Results were analyzed using simple tabulation, cross-tabulation, and t-tests to test the hypotheses.
[3] T-test
Starbucks Marketing Research
The document summarizes research conducted on Starbucks and its competitors. It outlines Starbucks' growth from 1971 to 2008 and issues it currently faces around declining profits. Focus groups and interviews were conducted to understand customer perceptions and priorities when purchasing coffee. Research identified potential over-saturation of locations and preference for competitors' lower prices and food offerings as problems for Starbucks.
Advertising and marketing research project
A complete research on Coffee Shops
- Starbucks
- Barista
- Costa Coffee
- Bru Café World
- Café Coffee Day
RECOMMENDATIONS AND CONCLUSIONS
Starbucks-delivering-customer-service-final
Howard Schultz created Starbucks in the 1980s to provide specialty coffee, customer service, and a "third place" for customers beyond home and work. By 2002, Starbucks had over 5,000 stores globally selling premium coffee beverages and catering to affluent customers. However, recent data shows declining customer satisfaction due to slow service times. Starbucks is considering investing $40 million to improve speed of service in 4,500 stores, but it is unclear if this will increase sales and profits or align with their growth strategy.
Starbucks Survey Report
The document describes the development of a survey by a research team to understand customer perceptions of Starbucks. It details the sections of the survey on customer service, products, and demographics. Various question formats are used, including Likert scales, open-ended questions, ranking questions, and semantic differential scales. The team plans to administer the survey to a sample of around 20 customers selected through systematic sampling at Starbucks locations in downtown Boston. The goal is to test the team's hypotheses about over-saturation of locations and undesirable food options.
Running your high school library like a business
1. The document discusses how to run a high school library more like a business by focusing on customers, competition, and adapting to change. It provides examples from Netflix and Blockbuster and recommends using business strategies like the 3C's framework and 6P marketing model.
2. Key recommendations include understanding student needs through surveys and focus groups, benchmarking against competitors, using social media and technology more effectively, and collaborating to share best practices.
3. The presenter argues that libraries must adapt quickly to changes in technology and student interests like the private sector does in order to remain relevant and compete with other activities and distractions.
Pricing strategies for profit maximization in huge businesses
Starbucks has been able to increase prices through effective pricing techniques while maintaining customer loyalty. They target young professionals and students who see Starbucks as an affordable luxury. While coffee costs have decreased, Starbucks raises prices claiming other cost increases. In reality, they leverage pricing power knowing customers will pay higher amounts. Starbucks uses value-based pricing, product differentiation of drink sizes, and messaging price hikes as insignificant to manipulate perceptions. Additionally, caffeine dependence has risen, benefiting Starbucks as coffee contains the most caffeine and Americans consume over 400 million cups daily.
Starbucks paper
The researchers observed Starbucks customers at four locations in Grand Rapids, Michigan over a period of time. Through observation of 300 customers and interviews with Starbucks managers, they found that most customers were females ages 21-39 who purchased specialty coffees like lattes and then left the store. The challenges included difficulty gathering all relevant data through observation alone and having a small sample size. Future research should use surveys to gather more customer demographic data to better understand their behaviors.
Starbucks
To improve profitability in Japan, Starbucks should reposition its product offerings and services to better appeal to Japanese customers. Japanese customers prefer brighter shops and spending time on dates or online. Starbucks could provide better lighting, smoking areas, pre-ordering systems, and cultural or entertainment campaigns. Competition from other coffee chains is also an issue, so Starbucks should restructure prices and increase benefits to differentiate itself. Understanding Japanese culture could help Starbucks implement stronger customer service and attract more customers long-term.
Customer Relationship pillars by Starbucks
The main theme of this case study is to highlight the Six pillars used by Starbucks to enhance their relationship with customers.
More Related Content
Viewers also liked
(文化研究-廖子明)Street Inteview
Andrew and Jenny presented to Dr. Su's Street Interview Course on October 30th, 2008 about a video interview with a Malaysian overseas student named Wu Chunlin from October 3rd, 2008. The presentation included videos of Wu introducing and describing two traditional Malaysian dishes: coconut milk rice (nasi lemak) and sambal sotong (spicy squid dish). Resources for the dishes were provided from the interview with Wu and an online blog.
9722607蔡宜君 Vivian
This document presents the background and methodology for a case study exploring how native English-speaking teachers adjust their teaching strategies in Taiwan's academic culture. The study aims to understand teachers' expectations of Taiwanese students, and how teachers modify their approaches to address differences from their home culture expectations. One native English teacher and their students in Taichung, Taiwan will participate. Qualitative interviews and quantitative questionnaires will be used to collect and analyze data on how the teacher adapts to cultural differences between their expectations and Taiwan's academic environment.
9722607 Vivian
This document summarizes a research paper that explored combining top-down discourse analysis and bottom-up corpus analysis approaches to teaching graduate writing. The research presented teaching materials focused on the rhetorical function of defending research against criticism using both discourse tasks and corpus tasks. An evaluation found students responded positively to using corpora in the classroom and would recommend its use, showing the combined approach provided an enriched learning experience.
9722605 Connie
The document summarizes Sweeney's article about using movies in developmental coursework. It discusses four theoretical principles for using movies: (1) recontextualization allows students to empathize with characters, (2) movies help teach structure, (3) intertextuality connects students' experiences to texts, and (4) movies promote critical literacy. It then provides examples for applying these principles and concludes that movies integrated with other materials can help students learn in multiple ways. Finally, it outlines a teaching plan using the movie P.S. I Love You to engage junior high students.
9722609 Betty
This document summarizes a research study on the cultural differences between Taiwanese graduate students and American teachers at Penn State University. The study interviewed 8 Taiwanese graduate students about their expectations of teaching and learning styles, the differences they perceived, and problems they encountered. It found differences in views of teacher authority, student autonomy, and participation. Students struggled with assignments, blending into American culture, and feeling anxious sharing opinions. The summary suggests discussing adjustments to differences more and including participants from both cultures.
9722610蔡小玲 Leya
The document summarizes a study that examines the effects of English cartoon videos on the listening ability of 5th grade students in Taiwan. The study aims to determine if students' listening ability improves through viewing English cartoons and what students' attitudes are towards learning English through cartoons. It involves assigning 30 students to either an experiment group that watches cartoons with English audio or a control group that watches with Chinese audio for 2 months. Pre and post-tests are used to measure changes in listening ability and student interviews explore their attitudes.
9722612戚禎祐 York
The document summarizes a study that investigated the impact of Communicative Language Teaching (CLT) on Taiwanese college students' speaking ability and motivation to learn a foreign language. The study used pre- and post-tests of oral performance and questionnaires to compare an experimental group that learned with CLT for one semester to a control group that learned with the traditional Grammar Translation Method. The results were analyzed using SPSS to determine the effects of CLT implementation on students' oral performance and learning attitudes.
9722611 Ilisa
- The document discusses research on the benefits of early immersive English language training for young children in Taiwan. It examines two case studies of a newborn baby and a kindergarten student exposed to English at home.
- The results showed that both children were able to acquire and use basic English vocabulary and phrases naturally without stress or being directly taught, demonstrating that very young children can learn a second language effectively through immersion.
- The document concludes that an immersive environment can help children and even their parents learn English more quickly and easily compared to traditional classroom instruction alone. However, it also raises questions about maintaining native language development and acquiring accurate pronunciation.
Viewers also liked (8)
Similar to 9722616梁基哲 Yuri
Understanding market research - Moses Gomes
This document discusses market research, including its definition, purpose, process, types, techniques, and limitations. Market research is defined as the systematic process of gathering and analyzing information to improve marketing decision-making. It helps companies understand customer needs and behaviors. The key purposes of market research are to strategize marketing plans, reduce costs, and introduce products that create value for customers. Both quantitative and qualitative techniques are used to gather primary and secondary data. The overall market research process involves specifying the problem, collecting and analyzing data, and communicating findings. Limitations include cost, time constraints, and the lag between research and application.
Starbucks analysis
The document analyzes Starbucks' business strategies and challenges in the early 2000s. It discusses how Starbucks originally focused on specialty coffee, customer service, and creating a "third place" atmosphere. However, over time Starbucks introduced many new products that complicated orders and increased wait times, threatening customer satisfaction. It also discusses challenges like store cannibalization, lack of brand differentiation, and opportunities like expanding into new markets and grocery sales. The document evaluates alternatives for Starbucks to refocus on the customer experience and redefine their marketing strategies based on customer research.
Starbucks Data Analysis
The marketing research team conducted a survey of 100 Starbucks customers in Boston to understand reasons for the closure of over 600 Starbucks stores. Key findings include:
1) City residents were less satisfied with Starbucks than suburban residents, with issues around small store size and long wait times due to under-trained employees.
2) While customer service was rated as satisfactory overall, 44% of customers had neutral or poor ratings, indicating room for improvement.
3) Dunkin' Donuts was identified as a major competitor, with 42% preferring Starbucks but 55% thinking they were similar or preferring Dunkin' Donuts instead.
4) Price value was the most important attribute for coffee purchases, particularly for
The Better Business Model
This document provides an overview of a webinar on developing a better business model for parks and recreation agencies. The webinar covered topics like effective pricing strategies, managing donation messaging, leveraging staff knowledge, using incentives, and understanding customers. The presenter emphasized using data and business planning to improve revenue and accountability. Attendees were asked to discuss steps their agency could take to understand customers better or develop new strategies based on the webinar content.
Project final presentation
The document summarizes a research study conducted by a group of students on Starbucks customers' attitudes and behaviors toward coffee prices. The study aimed to determine if price influences customer attitudes and purchase intentions, and if gender impacts how much customers spend. The summary is as follows:
[1] The study hypothesized that customers perceive Starbucks coffee as high-priced and that decreasing prices by 10% would significantly increase purchase intentions. It also hypothesized that gender does not impact spending amounts.
[2] Surveys were conducted with 60 coffee-drinking students ages 16-24. Results were analyzed using simple tabulation, cross-tabulation, and t-tests to test the hypotheses.
[3] T-test
Starbucks Marketing Research
The document summarizes research conducted on Starbucks and its competitors. It outlines Starbucks' growth from 1971 to 2008 and issues it currently faces around declining profits. Focus groups and interviews were conducted to understand customer perceptions and priorities when purchasing coffee. Research identified potential over-saturation of locations and preference for competitors' lower prices and food offerings as problems for Starbucks.
Advertising and marketing research project
A complete research on Coffee Shops
- Starbucks
- Barista
- Costa Coffee
- Bru Café World
- Café Coffee Day
RECOMMENDATIONS AND CONCLUSIONS
Starbucks-delivering-customer-service-final
Howard Schultz created Starbucks in the 1980s to provide specialty coffee, customer service, and a "third place" for customers beyond home and work. By 2002, Starbucks had over 5,000 stores globally selling premium coffee beverages and catering to affluent customers. However, recent data shows declining customer satisfaction due to slow service times. Starbucks is considering investing $40 million to improve speed of service in 4,500 stores, but it is unclear if this will increase sales and profits or align with their growth strategy.
Starbucks Survey Report
The document describes the development of a survey by a research team to understand customer perceptions of Starbucks. It details the sections of the survey on customer service, products, and demographics. Various question formats are used, including Likert scales, open-ended questions, ranking questions, and semantic differential scales. The team plans to administer the survey to a sample of around 20 customers selected through systematic sampling at Starbucks locations in downtown Boston. The goal is to test the team's hypotheses about over-saturation of locations and undesirable food options.
Running your high school library like a business
1. The document discusses how to run a high school library more like a business by focusing on customers, competition, and adapting to change. It provides examples from Netflix and Blockbuster and recommends using business strategies like the 3C's framework and 6P marketing model.
2. Key recommendations include understanding student needs through surveys and focus groups, benchmarking against competitors, using social media and technology more effectively, and collaborating to share best practices.
3. The presenter argues that libraries must adapt quickly to changes in technology and student interests like the private sector does in order to remain relevant and compete with other activities and distractions.
Pricing strategies for profit maximization in huge businesses
Starbucks has been able to increase prices through effective pricing techniques while maintaining customer loyalty. They target young professionals and students who see Starbucks as an affordable luxury. While coffee costs have decreased, Starbucks raises prices claiming other cost increases. In reality, they leverage pricing power knowing customers will pay higher amounts. Starbucks uses value-based pricing, product differentiation of drink sizes, and messaging price hikes as insignificant to manipulate perceptions. Additionally, caffeine dependence has risen, benefiting Starbucks as coffee contains the most caffeine and Americans consume over 400 million cups daily.
Starbucks paper
The researchers observed Starbucks customers at four locations in Grand Rapids, Michigan over a period of time. Through observation of 300 customers and interviews with Starbucks managers, they found that most customers were females ages 21-39 who purchased specialty coffees like lattes and then left the store. The challenges included difficulty gathering all relevant data through observation alone and having a small sample size. Future research should use surveys to gather more customer demographic data to better understand their behaviors.
Starbucks
To improve profitability in Japan, Starbucks should reposition its product offerings and services to better appeal to Japanese customers. Japanese customers prefer brighter shops and spending time on dates or online. Starbucks could provide better lighting, smoking areas, pre-ordering systems, and cultural or entertainment campaigns. Competition from other coffee chains is also an issue, so Starbucks should restructure prices and increase benefits to differentiate itself. Understanding Japanese culture could help Starbucks implement stronger customer service and attract more customers long-term.
Customer Relationship pillars by Starbucks
The main theme of this case study is to highlight the Six pillars used by Starbucks to enhance their relationship with customers.
FCSG 420 final project
The document provides an analysis of Starbucks Coffee and their wholesale coffee beans product. It includes sections on company analysis, consumer analysis, product analysis, competitive analysis, SWOT analysis, target audience, advertising objectives, and media selection. The consumer analysis found that Starbucks consumers are primarily aged 15-30, slightly more female than male, and motivated to buy by their love of coffee. The competitive analysis revealed that while Starbucks is often customers' first choice, competitors offer lower prices which is customers' biggest complaint about Starbucks. The advertising objectives are to increase brand awareness, sales, and target more male consumers while the media selection focuses on TV, magazine, and Facebook ads targeting females aged 16-25 in Seattle.
The Starbucks' learning curve
Article on Starbucks operations analysing the chains strengths with focus on key growth and expansion strategy.
Starbucks Marketing Plan 2
This document provides a marketing plan for Starbucks. It begins with an executive summary of Starbucks as a company and an overview of the research conducted. The document then covers Starbucks' market situation including a description of their target market and products/services. It analyzes the marketing environment through market segmentation, PESTEL analysis, and Porter's 5 forces. Research findings are presented along with distribution and marketing objectives. The document concludes with sections on marketing strategy and a marketing dynamics summary.
How to conduct successful online communities
This document provides guidance on how to successfully conduct online communities for market research. It discusses why online communities are useful, such as engaging participants anywhere and replicating familiar social media platforms. The key aspects covered are recruiting the right participants through clear introductions, incentives, and screening; designing creative discussion guides with open questions and challenges; and effective moderation to build relationships and generate data. Examples of recruitment scripts, discussion topics, and community features are also included. The goal is to create an enriching experience for both participants and researchers through engaged moderation and creative techniques.
116 190706 Bookclub Leading The Starbucks Way by Joseph A. Michelli Chapter 7...
116 190706 Bookclub Leading The Starbucks Way by Joseph A. Michelli Chapter 7...Lia s. Associates | Branding & Design
1) The document summarizes key lessons from chapters 7-12 of the book "Leading the Starbucks Way" about how Starbucks builds global connections and local relevance.
2) It discusses how Starbucks decentralized its leadership structure into three regions to better address local opportunities and challenges. It also highlights how Starbucks partners with local businesses.
3) Starbucks strives to customize its stores, products, and experiences to local needs while maintaining its brand standards. It innovates food and beverage offerings locally and experiments with new store concepts.
4) Technology, social media, and loyalty programs help Starbucks strengthen connections with customers globally. It aims to integrate digital tools into the in-store experience.Marie O'Neill Tips for Getting Ahead in Interviews in the Information and Lib...
Presentation by Marie O’Neill, Head Librarian Dublin Business School at Library Association of Ireland Career Development Group CV & Interview Workshop "On the Road to Success" on 14th April 2018 in Trinity College Dublin.
Similar to 9722616梁基哲 Yuri (20)
Pricing strategies for profit maximization in huge businesses
Pricing strategies for profit maximization in huge businesses
116 190706 Bookclub Leading The Starbucks Way by Joseph A. Michelli Chapter 7...
116 190706 Bookclub Leading The Starbucks Way by Joseph A. Michelli Chapter 7...
Marie O'Neill Tips for Getting Ahead in Interviews in the Information and Lib...
Marie O'Neill Tips for Getting Ahead in Interviews in the Information and Lib...
More from kdlsldn
9722601蔡幸瑜Lynn
1) The study investigated students' perceptions of using the STAD (Students Teams-Achievement Divisions) cooperative learning strategy in an English class in Lebanon.
2) Results showed that high-achieving students felt they contributed more to their group's learning than low-achieving students. Male students also generally had more positive perceptions of STAD than female students.
3) However, all of the female students recommended using STAD in the future, whereas some male students did not recommend its continued use.
9722602陳瑩珍Jenny
This document summarizes a research study that assessed the economic value of Changdeok Palace in South Korea using contingent valuation methods. Survey respondents stated their willingness to pay higher entrance fees to visit the palace. The mean willingness to pay was estimated to be $5.70-6.00 per visitor based on the survey results. Aggregating these values across estimated annual visitors generated an estimated total use value for Changdeok Palace of $1.93-2.01 million. The study provides estimates of willingness to pay and economic value to help inform preservation and promotion of the world heritage site.
9622613廖子明Andrew
The document summarizes a study that examined the effects of Total Physical Response through storytelling (TPRS) versus a traditional teaching style for teaching a foreign language in a high school. The study found:
1) Students who were taught using TPRS had significantly higher test scores than those taught using a traditional method.
2) Students taught using TPRS had significantly higher vocabulary test scores than those taught traditionally.
3) TPRS incorporates storytelling and physical gestures while the traditional method focuses on vocabulary and grammar.
9722614李洁禎 Mark
This document discusses the effect of blogs on English writing skills and attitudes of college students. It presents research questions about how blogs impact student achievement and attitude. The literature review discusses how blogs can provide learning activities and cognitive functions, support writing as a social act through dialogue, and empower students to become more analytical. The methodology section notes the study will examine the procedure used to investigate these impacts of blogs on students.
9722605鐘丹旎Connie
This document presents the background, purposes, research questions, literature review, methodology, and procedures for a study on using American movies to enhance English listening comprehension for non-English major freshmen in Taiwan. The study aims to understand student attitudes towards movie dialogues and identify the impact of movies on listening skills. It involves two classes, one receiving a regular English course and one receiving an extra American movie course, who will be tested before and after to assess comprehension improvement and attitudes will be collected via questionnaires.
9722620鍾政君 Stan
This document summarizes a presentation about the effects of online word-of-mouth on consumer purchasing intentions. It outlines two hypotheses: that consumers will have doubts about purchasing a product with negative online reviews, and that consumers will believe negative reviews more than positive ones. The methodology discusses collecting data through an online questionnaire distributed to 300 consumers on a product discussion board, which will assess the effects of both positive and negative online word-of-mouth on purchase intentions.
9722619潘欣佩 Patty
The document discusses a study investigating the interactions between the provision of information, customers' perceptions, and customers' satisfaction in the hotel and bed & breakfast industries. The study aims to examine differences between the information provided by managers and customers' experiences, and whether provision of information influences customers' perceptions and satisfaction. It will involve a pilot study with 30 participants and a formal study collecting questionnaires from 500 participants to analyze using SPSS statistical software. The results could provide insights into better understanding customers to bridge gaps in value perceptions.
9722615陳漢明 Jeffrey
The document summarizes a study on consumer trust in blog marketing. It outlines the research objectives to understand how blog marketing is used for consumers to learn about products/services and how consumer trust can impact blogs as a marketing medium. It reviews literature on blog marketing, risks online, and electronic word-of-mouth. The methodology section describes a pilot study using questionnaires with 30 seniors to modify the survey for a formal study collecting 300 questionnaires to analyze consumer purchasing from blogs and satisfaction.
9722613鄭曉薇 Paulinna
This document outlines a study on the effect of communicative teaching methods on students' English speaking ability and attitudes. It discusses communicative language teaching, interaction between teachers and students, motivation, anxiety, and the methodology which involved questionnaires and oral presentations to measure students' speaking skills and comfort levels before and after a speaking class.
9722609胡佳瑩 Betty
The document summarizes a research study investigating Taiwanese students' perspectives on and adjustment to foreign teachers' teaching styles. It discusses the purpose of exploring mismatches between Taiwanese and foreign teaching/learning styles and attitudes. The literature review covers topics like culture, academic culture, teaching styles, learning styles and strategies. The methodology section describes conducting a questionnaire with 600 Taiwanese students and interviews with 3 foreign teachers and Taiwanese students across different types of schools.
9722608簡瑋婷Sadia
This document summarizes a study about learning anxiety and learning styles of English majors at Chienkuo Technology University. The study aims to explore how learning anxiety and styles affect speaking development, investigate students' perceptions and expectations of speaking classes, and compare high-achievers to low-achievers. It reviews literature on foreign language anxiety, language anxiety, and learning styles. The methodology section outlines the participants, instruments used, and data analysis plan involving questionnaires, interviews, and statistical analysis.
9722604廖欣怡 Crystal
The document summarizes a case study on using iMovie to enhance creative writing motivation for undergraduate students in Taiwan. It introduces the study's background, purpose, research question, and hypothesis that there will be no difference in students' pre-test and post-test scores on creative writing motivation after using iMovie. The methodology section describes the study's design, subjects, duration, data analysis methods, and procedures which included pre-tests, iMovie and website activities, post-tests, observations and interviews.
9722602陳瑩珍 Jenny
The document summarizes a study that examines the intensity of nostalgic emotions evoked in tourists visiting the historic town of Lukang in Taiwan. It reviews literature on cultural tourism, nostalgia, and its components. The study used a questionnaire to measure tourists' nostalgic feelings on factors like classic, ancient, sentimental, and traditional after visiting Lukang. Statistical analysis including descriptive analysis, reliability testing, and regression analysis were used to analyze the data.
9722601蔡幸瑜 Lynn
This document summarizes a study on English as a foreign language (EFL) students' and teachers' preferences for in-class speaking activities and how those preferences relate to student foreign language anxiety. The study aims to identify student and teacher preferences for different in-class activities, determine which activities cause student anxiety, check for conflicts between student and teacher preferences, and measure student foreign language anxiety levels. Both quantitative questionnaires and qualitative interviews were used to collect data from EFL students and teachers at a university in Taiwan.
(文化研究-黃聖傑)Street Inteview
An interview discusses culture gaps in interracial marriages. The respondent says personal gaps matter more than cultural ones. They also discuss experiencing culture shock from language barriers as language communicates values, beliefs, and customs and fosters group identity. The conclusion is that individuals react differently to cultural differences and language is important for social functions and group feelings.
(文化研究-洪裕誠)Street Inteview
Nick is a teacher from Massachusetts who has been living in Taiwan for 9 years. He discusses experiencing culture shock when he first moved to Taiwan from the United States. His background is a mix of Filipino, Chinese, and Spanish heritage but he was raised in the United States.
(文化研究) 質性研究之紮根理論-洪銓修 老師
1. The document discusses various qualitative research methods including symbolic interactionism, grounded theory, and the constant comparative method in ethnographic research.
2. It provides examples of how these methods can be applied, including conceptual frameworks, diagrams, and field notes from classroom observations.
3. Key aspects of qualitative research covered are theoretical sampling, coding procedures, developing concepts and categories from data, and generating theory grounded in the data.
9722620 Stan
The document summarizes key findings from a study on retailers' understanding and perspectives on word-of-mouth advertising. The study found that most retailers believe word-of-mouth advertising is very important for long-term business success but cannot be directly funded or controlled. Specifically, over half of retailers felt that word-of-mouth effectiveness cannot be determined, while the most common ways retailers assess it are through unsolicited customer feedback and observing what customers purchase.
More from kdlsldn (20)
Recently uploaded
How to Get CNIC Information System with Paksim Ga.pptx
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
Full-RAG: A modern architecture for hyper-personalization
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AI
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AIVladimir Iglovikov, Ph.D.
Presented by Vladimir Iglovikov:
- https://www.linkedin.com/in/iglovikov/
- https://x.com/viglovikov
- https://www.instagram.com/ternaus/
This presentation delves into the journey of Albumentations.ai, a highly successful open-source library for data augmentation.
Created out of a necessity for superior performance in Kaggle competitions, Albumentations has grown to become a widely used tool among data scientists and machine learning practitioners.
This case study covers various aspects, including:
People: The contributors and community that have supported Albumentations.
Metrics: The success indicators such as downloads, daily active users, GitHub stars, and financial contributions.
Challenges: The hurdles in monetizing open-source projects and measuring user engagement.
Development Practices: Best practices for creating, maintaining, and scaling open-source libraries, including code hygiene, CI/CD, and fast iteration.
Community Building: Strategies for making adoption easy, iterating quickly, and fostering a vibrant, engaged community.
Marketing: Both online and offline marketing tactics, focusing on real, impactful interactions and collaborations.
Mental Health: Maintaining balance and not feeling pressured by user demands.
Key insights include the importance of automation, making the adoption process seamless, and leveraging offline interactions for marketing. The presentation also emphasizes the need for continuous small improvements and building a friendly, inclusive community that contributes to the project's growth.
Vladimir Iglovikov brings his extensive experience as a Kaggle Grandmaster, ex-Staff ML Engineer at Lyft, sharing valuable lessons and practical advice for anyone looking to enhance the adoption of their open-source projects.
Explore more about Albumentations and join the community at:
GitHub: https://github.com/albumentations-team/albumentations
Website: https://albumentations.ai/
LinkedIn: https://www.linkedin.com/company/100504475
Twitter: https://x.com/albumentationsCommunications Mining Series - Zero to Hero - Session 1
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
National Security Agency - NSA mobile device best practices
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
UiPath Test Automation using UiPath Test Suite series, part 6
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
The choice of an operating system plays a pivotal role in shaping our computing experience. For decades, Microsoft's Windows has dominated the market, offering a familiar and widely adopted platform for personal and professional use. However, as technological advancements continue to push the boundaries of innovation, alternative operating systems have emerged, challenging the status quo and offering users a fresh perspective on computing.
One such alternative that has garnered significant attention and acclaim is Nitrux Linux 3.5.0, a sleek, powerful, and user-friendly Linux distribution that promises to redefine the way we interact with our devices. With its focus on performance, security, and customization, Nitrux Linux presents a compelling case for those seeking to break free from the constraints of proprietary software and embrace the freedom and flexibility of open-source computing.
TrustArc Webinar - 2024 Global Privacy Survey
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
Climate Impact of Software Testing at Nordic Testing Days
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...Edge AI and Vision Alliance
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.A tale of scale & speed: How the US Navy is enabling software delivery from l...
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
Uni Systems Copilot event_05062024_C.Vlachos.pdf
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Recently uploaded (20)
How to Get CNIC Information System with Paksim Ga.pptx
How to Get CNIC Information System with Paksim Ga.pptx
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slack
Monitoring Java Application Security with JDK Tools and JFR Events
Monitoring Java Application Security with JDK Tools and JFR Events
Full-RAG: A modern architecture for hyper-personalization
Full-RAG: A modern architecture for hyper-personalization
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdf
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
GraphSummit Singapore | Enhancing Changi Airport Group's Passenger Experience...
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AI
Enchancing adoption of Open Source Libraries. A case study on Albumentations.AI
Communications Mining Series - Zero to Hero - Session 1
Communications Mining Series - Zero to Hero - Session 1
National Security Agency - NSA mobile device best practices
National Security Agency - NSA mobile device best practices
UiPath Test Automation using UiPath Test Suite series, part 6
UiPath Test Automation using UiPath Test Suite series, part 6
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
Why You Should Replace Windows 11 with Nitrux Linux 3.5.0 for enhanced perfor...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
GraphSummit Singapore | Graphing Success: Revolutionising Organisational Stru...
Climate Impact of Software Testing at Nordic Testing Days
Climate Impact of Software Testing at Nordic Testing Days
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
“Building and Scaling AI Applications with the Nx AI Manager,” a Presentation...
A tale of scale & speed: How the US Navy is enabling software delivery from l...
A tale of scale & speed: How the US Navy is enabling software delivery from l...
9722616梁基哲 Yuri
- 1. The Taiwanese coffee consumers: Understanding culture affects consumers perception toward Starbucks. Presenter: Chi-Che Yuri Liang Instructor: Dr. Pi-Ying Teresa Hsu Date: Dec . 29 , 2008
- 6. M ethod s What is the acceptable price for buyers will the expected price from buyers be reasonable for Starbucks BUYER side: Do the pilot study first to indicate whether the questionnaire is okay to examine the results I need SLR side: Try to meet with some staffs in Starbucks and provide the result of questionnaire to them
- 7. Research plan R ead lots of literature to find out the theories which arerelated to human behaviors toward their purchasing motivations Decide the research topic and think about what is the current problem and how to solve it. Do the pilot study by the questionnaire to see if the questionnaire is ready to deliver Collect the survey and run the result with the computer program Meet with the staff in Starbucks to discuss about the results from computers and give the suggestion
- 8. Questionnaire for customers 1. Your ages 2.Your occupation 3.Your gender 4.Your income 5.Your favorite Starbucks coffee 6.You think Starbucks price is reasonable or not, if no, then, how much shall be? 7.How many times you go to Starbucks per week? 8. Why Starbucks attracts you? 9.When you go to Starbucks, you prefer to go or to stay? 10.How do you feel about Starbucks spirit? 11.When you go to Starbucks, what do you like the most?