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User Experience
Trends & You
Dan Maccarone
Co-founder, Charming Robot
‣   For the past twelve years, Dan has been
    helping startups and media companies
    shape their online product strategy,
    including Foursquare, Rent The
    Runway, Jetsetter and Savored. Before
    Charming Robot, Dan co-founded the
    design agency Hard Candy Shell.
Hello, my name is Dan.

       I am the co-founder of
       Charming Robot.

        @DanMaccarone
        @CharmingRobot


  #UXTrends
“   Imitation is the
    sincerest [form] of
    flattery
                    ”
                -Charles Caleb Cotton

    #UXTrends
People like to copy a
lot on the Internet:


  #UXTrends
These are 3 different e-
commerce sites




   #UXTrends
Remember the carousel?




  #UXTrends
Copying isn’t just
about design.


  #UXTrends
#UXTrends
But copying features
does not a good
product make...

  #UXTrends
...In fact, it can make
it worse.

  #UXTrends
A feature set is not a
strategy.

  #UXTrends
#UXTrends
Just because
everyone else is doing
it, doesn’t mean it’s a
good idea.

  #UXTrends
#UXTrends
#UXTrends
#UXTrends
You can’t force people
to do what you want.

  #UXTrends
#UXTrends
#UXTrends
#UXTrends
#UXTrends
Q&A
#UXTrends
Thanks!
            Get In Touch:
         dan@charmingrobot.com
    @DanMaccarone @CharmingRobot.com




#UXTrends

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User Experience Trends and You