Dan Maccarone is the co-founder of Charming Robot and has 12 years of experience helping startups with product strategy. In his presentation on user experience trends, he discusses how copying features from competitors does not make a good product on its own and that companies need an actual strategy rather than just copying what others are doing. He concludes by taking questions from the audience.

1. User Experience
Trends & You

2. Dan Maccarone
Co-founder, Charming Robot
‣ For the past twelve years, Dan has been
helping startups and media companies
shape their online product strategy,
including Foursquare, Rent The
Runway, Jetsetter and Savored. Before
Charming Robot, Dan co-founded the
design agency Hard Candy Shell.

3. Hello, my name is Dan.
I am the co-founder of
Charming Robot.
@DanMaccarone
@CharmingRobot
#UXTrends

4. “ Imitation is the
sincerest [form] of
flattery
”
-Charles Caleb Cotton
#UXTrends

5. People like to copy a
lot on the Internet:
#UXTrends

6. These are 3 different e-
commerce sites
#UXTrends

7. Remember the carousel?
#UXTrends

8. Copying isn’t just
about design.
#UXTrends

9. #UXTrends

10. But copying features
does not a good
product make...
#UXTrends

11. ...In fact, it can make
it worse.
#UXTrends

12. A feature set is not a
strategy.
#UXTrends

13. #UXTrends

14. Just because
everyone else is doing
it, doesn’t mean it’s a
good idea.
#UXTrends

15. #UXTrends

16. #UXTrends

17. #UXTrends

18. You can’t force people
to do what you want.
#UXTrends

19. #UXTrends

20. #UXTrends

21. #UXTrends

22. #UXTrends

23. Q&A
#UXTrends

24. Thanks!
Get In Touch:
dan@charmingrobot.com
@DanMaccarone @CharmingRobot.com
#UXTrends