1) The document discusses a new methodology being developed by Interbrand to uncover the link between corporate social responsibility (CSR) and brand value. 2) It analyzes correlations between CSR ratings from the Corporate Responsibility Officers (CRO) and Interbrand's measures of brand value and strength for companies that appear on both lists. 3) The preliminary results found a 13% correlation between CSR efforts and brand value, indicating a link, though not necessarily causal. Further analysis is underway to find more insights into the relationship between CSR and brand performance.