PPC tips on how to avoid "chicken little" syndrome. How to manage mobile budgets in Enhanced Campaigns, test small to win big, challenge conventional best practices and how to set yourself up for success.
20. “AdWords Labels for Effective
Account Management: Moar
Labels!” - @michellemsem
“AdWords Labels: Why I
Love Them & You Should
Too”- @katiewalton85
“4 Ways I Use AdWords Labels to
Manage My AdWords Campaigns
Faster” - @AndrewLolk
@bigalittlea
20
35. AUTOMATED OR ALGORITHMIC?
if keyword is x above cpa over
30 days, drop bids by y
if keyword is z below cpa over
30 days, bump bids by q
@bigalittlea
BID CHANGES
NORMAL BID RULES:
36. DAILY CHANGES = PROBLEM
look at the same keywords
look at the same data
over compensate
@bigalittlea
BID CHANGES
BID RULES WILL: