A deck on how to reach the most valuable customers possible through different ppc channels, and how you can get the most out of the customers already in your funnel.
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made up my mind already
buy widget 1312
brand free shipping
cheapest widget
buyers
bottom of funnel terms
ab-cart retargeting
low-risk value propositions
30. NYC
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ELITESEM.COM
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buyers
bottom of funnel terms
ab-cart retargeting
low-risk value propositions
foineeeeeeeeeeee
Save 10% on that thing you looked at before.
Come onnnn. They’re pants! You NEED pants!
31. NYC
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ELITESEM.COM
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eh whatever it’s easy.
simple forms
free/expedited shipping
“just get ‘emin the door”’
buyers
bottom of funnel terms
ab-cart retargeting
low-risk value propositions
32. ELITESEM.COM NYC SF ATL PHL FLL CONFIDENTIAL
low hanging
fruit is always
the smallest
33. NYC
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ELITESEM.COM
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buyers
shoppers
sellers
comparison & volume terms
social nurturing
promoted content
34. NYC
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ELITESEM.COM
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ineed to solve a problem…
widget 1312 reviews
best widget
widget types
shoppers
comparison & volume terms
promoted content
social nurturing
35. NYC
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ELITESEM.COM
FLL
what would my friends do?
newsfeed retargeting
non-creepy twitter cards
shoppers
comparison & volume terms
social nurturing
Promoted content
36. NYC
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ELITESEM.COM
FLL
what do ineed to know?
promoted posts
education-driven landing pages
email retargeting
shoppers
comparison & volume terms
social nurturing
promoted content
61. NYC
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ELITESEM.COM
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visitor comes to your site
visitor added to a list
visitor
leaves
your ad displays across the Google Display Network
visitor returns to your site and gives you all their money
62. NYC
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ELITESEM.COM
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flickr.com/photos/bigtallguy/
stalk
them
63. NYC
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ELITESEM.COM
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learn
their loves
64. NYC
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ELITESEM.COM
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talk to their friends