SlideShare a Scribd company logo
1 of 67
Download to read offline
personas & ppc 
sell with emotion 
aaron levy 
@bigalittlea
ELITESEM.COM NYC SF ATL PHL FLL CONFIDENTIAL 
…personas?
NYC 
SF 
ATL 
PHL 
ELITESEM.COM 
FLL 
single shermy 
marciemom 
wild woodstock
NYC 
SF 
ATL 
PHL 
ELITESEM.COM 
FLL 
single shermy 
impulsive 
price focus 
one-and-done 
no coi 
marciemom 
wild woodstock
NYC 
SF 
ATL 
PHL 
ELITESEM.COM 
FLL 
single shermy 
marciemom 
shopper 
value focus 
brand loyal 
small coi 
wild woodstock
NYC 
SF 
ATL 
PHL 
ELITESEM.COM 
FLL 
single shermy 
marciemom 
informer 
attribute focus 
brand leader 
huge coi 
wild woodstock
NYC 
SF 
ATL 
PHL 
ELITESEM.COM 
FLL 
buyers 
shoppers 
sellers
NYC 
SF 
ATL 
PHL 
ELITESEM.COM 
FLL 
$ $ $ $ 
buyers 
shoppers 
sellers 
$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ 
$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $
ELITESEM.COM NYC SF ATL PHL FLL CONFIDENTIAL 
“80% of revenue 
from 20% of 
customers”
ELITESEM.COM NYC SF ATL PHL FLL CONFIDENTIAL 
more 20%’ers!
NYC 
SF 
ATL 
PHL 
ELITESEM.COM 
FLL
NYC 
SF 
ATL 
PHL 
ELITESEM.COM 
FLL
NYC 
SF 
ATL 
PHL 
ELITESEM.COM 
FLL
NYC 
SF 
ATL 
PHL 
ELITESEM.COM 
FLL 
bed computer 
batphone
NYC 
SF 
ATL 
PHL 
ELITESEM.COM 
FLL
NYC 
SF 
ATL 
PHL 
ELITESEM.COM 
FLL
NYC 
SF 
ATL 
PHL 
ELITESEM.COM 
FLL
ELITESEM.COM NYC SF ATL PHL FLL CONFIDENTIAL 
life changing 
decisions 
aren’t made 
on 4 inch 
screens
NYC 
SF 
ATL 
PHL 
ELITESEM.COM 
FLL 
flickr.com/photos/75791159@N02/ 
…but they probably start there
NYC 
SF 
ATL 
PHL 
ELITESEM.COM 
FLL
NYC 
SF 
ATL 
PHL 
ELITESEM.COM 
FLL
NYC 
SF 
ATL 
PHL 
ELITESEM.COM 
FLL
NYC 
SF 
ATL 
PHL 
ELITESEM.COM 
FLL
NYC 
SF 
ATL 
PHL 
ELITESEM.COM 
FLL
ELITESEM.COM NYC SF ATL PHL FLL CONFIDENTIAL 
i am an 
attribution 
nightmare
NYC 
SF 
ATL 
PHL 
ELITESEM.COM 
FLL 
buyers 
shoppers 
sellers
ELITESEM.COM NYC SF ATL PHL FLL CONFIDENTIAL 
we’re worth it
ELITESEM.COM NYC SF ATL PHL FLL CONFIDENTIAL 
identifying 
behaviors
NYC 
SF 
ATL 
PHL 
ELITESEM.COM 
FLL 
made up my mind already 
buy widget 1312 
brand free shipping 
cheapest widget 
buyers 
bottom of funnel terms 
ab-cart retargeting 
low-risk value propositions
NYC 
SF 
ATL 
PHL 
ELITESEM.COM 
FLL 
buyers 
bottom of funnel terms 
ab-cart retargeting 
low-risk value propositions 
foineeeeeeeeeeee 
Save 10% on that thing you looked at before. 
Come onnnn. They’re pants! You NEED pants!
NYC 
SF 
ATL 
PHL 
ELITESEM.COM 
FLL 
eh whatever it’s easy. 
simple forms 
free/expedited shipping 
“just get ‘emin the door”’ 
buyers 
bottom of funnel terms 
ab-cart retargeting 
low-risk value propositions
ELITESEM.COM NYC SF ATL PHL FLL CONFIDENTIAL 
low hanging 
fruit is always 
the smallest
NYC 
SF 
ATL 
PHL 
ELITESEM.COM 
FLL 
buyers 
shoppers 
sellers 
comparison & volume terms 
social nurturing 
promoted content
NYC 
SF 
ATL 
PHL 
ELITESEM.COM 
FLL 
ineed to solve a problem… 
widget 1312 reviews 
best widget 
widget types 
shoppers 
comparison & volume terms 
promoted content 
social nurturing
NYC 
SF 
ATL 
PHL 
ELITESEM.COM 
FLL 
what would my friends do? 
newsfeed retargeting 
non-creepy twitter cards 
shoppers 
comparison & volume terms 
social nurturing 
Promoted content
NYC 
SF 
ATL 
PHL 
ELITESEM.COM 
FLL 
what do ineed to know? 
promoted posts 
education-driven landing pages 
email retargeting 
shoppers 
comparison & volume terms 
social nurturing 
promoted content
NYC 
SF 
ATL 
PHL 
ELITESEM.COM 
FLL 
querying queries 
trusted wommarketing 
attribute driven 
buyers 
shoppers 
sellers
NYC 
SF 
ATL 
PHL 
ELITESEM.COM 
FLL 
learning before buying 
who-what-where-when-why 
high volume, low converting 
sellers 
querying queries 
trusted wommarketing 
attribute driven
NYC 
SF 
ATL 
PHL 
ELITESEM.COM 
FLL 
trusted sources inform decisions 
re-marketing as a research tool 
layered display campaigns 
informed content 
sellers 
querying queries 
trusted wommarketing 
attribute driven
NYC 
SF 
ATL 
PHL 
ELITESEM.COM 
FLL
NYC 
SF 
ATL 
PHL 
ELITESEM.COM 
FLL 
trusted sources inform decisions 
re-marketing as a research tool 
layered display campaigns 
education & content marketing 
sellers 
querying queries 
trusted wommarketing 
attribute driven
NYC 
SF 
ATL 
PHL 
ELITESEM.COM 
FLL 
iwant the best, not the cheapest 
unique value propositions 
transparency & clarity 
proof (not reviews) 
sellers 
querying queries 
trusted wommarketing 
attribute driven
NYC 
SF 
ATL 
PHL 
ELITESEM.COM 
FLL 
I DON’T CARE
NYC 
SF 
ATL 
PHL 
ELITESEM.COM 
FLL 
iwant the best, not the cheapest 
unique value propositions 
transparency & clarity 
proof (not reviews) 
sellers 
querying queries 
trusted wommarketing 
attribute driven
NYC 
SF 
ATL 
PHL 
ELITESEM.COM 
FLL 
WAT?
NYC 
SF 
ATL 
PHL 
ELITESEM.COM 
FLL 
iwant the best, not the cheapest 
unique value propositions 
transparency & clarity 
proof (not reviews) 
sellers 
querying queries 
trusted wommarketing 
attribute driven
NYC 
SF 
ATL 
PHL 
ELITESEM.COM 
FLL 
$ $ $ $ 
buyers 
shoppers 
sellers 
$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ 
$ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $
ELITESEM.COM NYC SF ATL PHL FLL CONFIDENTIAL 
converting 
conversions
NYC 
SF 
ATL 
PHL 
ELITESEM.COM 
FLL 
broad 
phrase 
exact
NYC 
SF 
ATL 
PHL 
ELITESEM.COM 
FLL 
buyers 
shoppers 
sellers
NYC 
SF 
ATL 
PHL 
ELITESEM.COM 
FLL 
flickr.com/photos/madaise 
they gave a little
NYC 
SF 
ATL 
PHL 
ELITESEM.COM 
FLL 
Let’s get emto give a lot more picture 
Flickr.com/photos/theeerin 
let’s 
make 
it rain.
ELITESEM.COM NYC SF ATL PHL FLL CONFIDENTIAL 
get more out 
of buyers
NYC 
SF 
ATL 
PHL 
ELITESEM.COM 
FLL 
Coming up on q4, I bet you have q4 only customers
ELITESEM.COM NYC SF ATL PHL FLL CONFIDENTIAL 
who are they 
shopping for?
NYC 
SF 
ATL 
PHL 
ELITESEM.COM 
FLL
NYC 
SF 
ATL 
PHL 
ELITESEM.COM 
FLL 
540days!!
NYC 
SF 
ATL 
PHL 
ELITESEM.COM 
FLL 
WAKE 
THEM 
UP! 
flickr.com/photos/riteshm/
NYC 
SF 
ATL 
PHL 
ELITESEM.COM 
FLL 
the never 
expiring 
list:
ELITESEM.COM NYC SF ATL PHL FLL CONFIDENTIAL 
learn 
about 
shoppers
NYC 
SF 
ATL 
PHL 
ELITESEM.COM 
FLL 
visitor comes to your site 
visitor added to a list 
visitor 
leaves 
your ad displays across the Google Display Network 
visitor returns to your site and gives you all their money
NYC 
SF 
ATL 
PHL 
ELITESEM.COM 
FLL 
flickr.com/photos/bigtallguy/ 
stalk 
them
NYC 
SF 
ATL 
PHL 
ELITESEM.COM 
FLL 
learn 
their loves
NYC 
SF 
ATL 
PHL 
ELITESEM.COM 
FLL 
talk to their friends
ELITESEM.COM NYC SF ATL PHL FLL CONFIDENTIAL 
vary 
success 
metrics
NYC 
SF 
ATL 
PHL 
ELITESEM.COM 
FLL
thank you! 
aaron levy 
@bigalittlea

More Related Content

What's hot

The Fast And The Furious
The Fast And The FuriousThe Fast And The Furious
The Fast And The Furiouskbrenchley
 
English Essay sem 2
English Essay sem 2English Essay sem 2
English Essay sem 2Vanessa Tan
 
Frontierville horse shoes cheat
Frontierville horse shoes cheatFrontierville horse shoes cheat
Frontierville horse shoes cheatMitsu Hay
 
Film trailer research 'Taken'
Film trailer research 'Taken'Film trailer research 'Taken'
Film trailer research 'Taken'evaaverill
 

What's hot (6)

The Fast And The Furious
The Fast And The FuriousThe Fast And The Furious
The Fast And The Furious
 
English Essay sem 2
English Essay sem 2English Essay sem 2
English Essay sem 2
 
Captain phillips
Captain phillips  Captain phillips
Captain phillips
 
Frontierville horse shoes cheat
Frontierville horse shoes cheatFrontierville horse shoes cheat
Frontierville horse shoes cheat
 
Evaluation question 1
Evaluation question 1Evaluation question 1
Evaluation question 1
 
Film trailer research 'Taken'
Film trailer research 'Taken'Film trailer research 'Taken'
Film trailer research 'Taken'
 

Viewers also liked

State of Search - Adwords Scripting
State of Search - Adwords ScriptingState of Search - Adwords Scripting
State of Search - Adwords ScriptingSteve Hammer
 
Building Blocks of Adwords scripts - DFWSEM DFWPPC
Building Blocks of Adwords scripts - DFWSEM DFWPPCBuilding Blocks of Adwords scripts - DFWSEM DFWPPC
Building Blocks of Adwords scripts - DFWSEM DFWPPCSteve Hammer
 
Pubcon 2014 - Adwords automation hat trick Adwords Scripts
Pubcon 2014 - Adwords automation hat trick Adwords ScriptsPubcon 2014 - Adwords automation hat trick Adwords Scripts
Pubcon 2014 - Adwords automation hat trick Adwords ScriptsSteve Hammer
 
Demand More out of Adwords PPC - Better PPC Marketing Strategy
Demand More out of Adwords PPC - Better PPC Marketing StrategyDemand More out of Adwords PPC - Better PPC Marketing Strategy
Demand More out of Adwords PPC - Better PPC Marketing StrategySteve Hammer
 
Measurable Search Engine Marketing
Measurable Search Engine MarketingMeasurable Search Engine Marketing
Measurable Search Engine MarketingWorkshop Digital
 
AdWords Automation Arcade - ClickZLive NYC - Level up your campaigns
AdWords Automation Arcade - ClickZLive NYC - Level up your campaignsAdWords Automation Arcade - ClickZLive NYC - Level up your campaigns
AdWords Automation Arcade - ClickZLive NYC - Level up your campaignsSteve Hammer
 
Amazing paid Search Tactics - SMX Advanced - AdWords Scripts
Amazing paid Search Tactics - SMX Advanced - AdWords ScriptsAmazing paid Search Tactics - SMX Advanced - AdWords Scripts
Amazing paid Search Tactics - SMX Advanced - AdWords ScriptsSteve Hammer
 
Measuring the Fuzzy ROI of Social Media
Measuring the Fuzzy ROI of Social MediaMeasuring the Fuzzy ROI of Social Media
Measuring the Fuzzy ROI of Social MediaSteve Hammer
 
Automating your Adwords Insights
Automating your Adwords InsightsAutomating your Adwords Insights
Automating your Adwords InsightsSteve Hammer
 
SMX 2014 - PPC Audience Analysis
SMX 2014 - PPC Audience AnalysisSMX 2014 - PPC Audience Analysis
SMX 2014 - PPC Audience AnalysisAaron Levy
 
MCC and Feeds in AdWords Scripting - HeroConf
MCC and Feeds in AdWords Scripting - HeroConfMCC and Feeds in AdWords Scripting - HeroConf
MCC and Feeds in AdWords Scripting - HeroConfSteve Hammer
 
Maximizing Mobile PPC
Maximizing Mobile PPCMaximizing Mobile PPC
Maximizing Mobile PPCAaron Levy
 
Digital Channel Sequencing & Paid Attribution
Digital Channel Sequencing & Paid AttributionDigital Channel Sequencing & Paid Attribution
Digital Channel Sequencing & Paid AttributionAaron Levy
 
Introduction to Custom Audiences on Facebook
Introduction to Custom Audiences on FacebookIntroduction to Custom Audiences on Facebook
Introduction to Custom Audiences on FacebookAaron Levy
 
Small Tests, Big Insights - Using PPC To Solve Business Puzzles
Small Tests, Big Insights - Using PPC To Solve Business PuzzlesSmall Tests, Big Insights - Using PPC To Solve Business Puzzles
Small Tests, Big Insights - Using PPC To Solve Business PuzzlesAaron Levy
 
Pretty PPC Bidding - HeroConf
Pretty PPC Bidding - HeroConf Pretty PPC Bidding - HeroConf
Pretty PPC Bidding - HeroConf Aaron Levy
 
You're Really Good at Your Job: Overcoming Imposter Syndrome
You're Really Good at Your Job: Overcoming Imposter SyndromeYou're Really Good at Your Job: Overcoming Imposter Syndrome
You're Really Good at Your Job: Overcoming Imposter SyndromeAimee Sanford
 
Adapting to PPC changes in 2016 and beyond
Adapting to PPC changes in 2016 and beyondAdapting to PPC changes in 2016 and beyond
Adapting to PPC changes in 2016 and beyondAaron Levy
 
Search ex advanced targeting on the new gdn
Search ex   advanced targeting on the new gdnSearch ex   advanced targeting on the new gdn
Search ex advanced targeting on the new gdnAaron Levy
 

Viewers also liked (20)

State of Search - Adwords Scripting
State of Search - Adwords ScriptingState of Search - Adwords Scripting
State of Search - Adwords Scripting
 
Building Blocks of Adwords scripts - DFWSEM DFWPPC
Building Blocks of Adwords scripts - DFWSEM DFWPPCBuilding Blocks of Adwords scripts - DFWSEM DFWPPC
Building Blocks of Adwords scripts - DFWSEM DFWPPC
 
Pubcon 2014 - Adwords automation hat trick Adwords Scripts
Pubcon 2014 - Adwords automation hat trick Adwords ScriptsPubcon 2014 - Adwords automation hat trick Adwords Scripts
Pubcon 2014 - Adwords automation hat trick Adwords Scripts
 
Demand More out of Adwords PPC - Better PPC Marketing Strategy
Demand More out of Adwords PPC - Better PPC Marketing StrategyDemand More out of Adwords PPC - Better PPC Marketing Strategy
Demand More out of Adwords PPC - Better PPC Marketing Strategy
 
Measurable Search Engine Marketing
Measurable Search Engine MarketingMeasurable Search Engine Marketing
Measurable Search Engine Marketing
 
AdWords Automation Arcade - ClickZLive NYC - Level up your campaigns
AdWords Automation Arcade - ClickZLive NYC - Level up your campaignsAdWords Automation Arcade - ClickZLive NYC - Level up your campaigns
AdWords Automation Arcade - ClickZLive NYC - Level up your campaigns
 
Amazing paid Search Tactics - SMX Advanced - AdWords Scripts
Amazing paid Search Tactics - SMX Advanced - AdWords ScriptsAmazing paid Search Tactics - SMX Advanced - AdWords Scripts
Amazing paid Search Tactics - SMX Advanced - AdWords Scripts
 
Measuring the Fuzzy ROI of Social Media
Measuring the Fuzzy ROI of Social MediaMeasuring the Fuzzy ROI of Social Media
Measuring the Fuzzy ROI of Social Media
 
Automating your Adwords Insights
Automating your Adwords InsightsAutomating your Adwords Insights
Automating your Adwords Insights
 
SMX 2014 - PPC Audience Analysis
SMX 2014 - PPC Audience AnalysisSMX 2014 - PPC Audience Analysis
SMX 2014 - PPC Audience Analysis
 
MCC and Feeds in AdWords Scripting - HeroConf
MCC and Feeds in AdWords Scripting - HeroConfMCC and Feeds in AdWords Scripting - HeroConf
MCC and Feeds in AdWords Scripting - HeroConf
 
HeroConfPhilaPPT
HeroConfPhilaPPTHeroConfPhilaPPT
HeroConfPhilaPPT
 
Maximizing Mobile PPC
Maximizing Mobile PPCMaximizing Mobile PPC
Maximizing Mobile PPC
 
Digital Channel Sequencing & Paid Attribution
Digital Channel Sequencing & Paid AttributionDigital Channel Sequencing & Paid Attribution
Digital Channel Sequencing & Paid Attribution
 
Introduction to Custom Audiences on Facebook
Introduction to Custom Audiences on FacebookIntroduction to Custom Audiences on Facebook
Introduction to Custom Audiences on Facebook
 
Small Tests, Big Insights - Using PPC To Solve Business Puzzles
Small Tests, Big Insights - Using PPC To Solve Business PuzzlesSmall Tests, Big Insights - Using PPC To Solve Business Puzzles
Small Tests, Big Insights - Using PPC To Solve Business Puzzles
 
Pretty PPC Bidding - HeroConf
Pretty PPC Bidding - HeroConf Pretty PPC Bidding - HeroConf
Pretty PPC Bidding - HeroConf
 
You're Really Good at Your Job: Overcoming Imposter Syndrome
You're Really Good at Your Job: Overcoming Imposter SyndromeYou're Really Good at Your Job: Overcoming Imposter Syndrome
You're Really Good at Your Job: Overcoming Imposter Syndrome
 
Adapting to PPC changes in 2016 and beyond
Adapting to PPC changes in 2016 and beyondAdapting to PPC changes in 2016 and beyond
Adapting to PPC changes in 2016 and beyond
 
Search ex advanced targeting on the new gdn
Search ex   advanced targeting on the new gdnSearch ex   advanced targeting on the new gdn
Search ex advanced targeting on the new gdn
 

More from Aaron Levy

HeroConf LA - PPC Life After Mobile
HeroConf LA - PPC Life After MobileHeroConf LA - PPC Life After Mobile
HeroConf LA - PPC Life After MobileAaron Levy
 
Next Best Dollar Strategy for PPC Accounts
Next Best Dollar Strategy for PPC AccountsNext Best Dollar Strategy for PPC Accounts
Next Best Dollar Strategy for PPC AccountsAaron Levy
 
SMX East - Alternate Mobile Conversion Metrics
SMX East - Alternate Mobile Conversion MetricsSMX East - Alternate Mobile Conversion Metrics
SMX East - Alternate Mobile Conversion MetricsAaron Levy
 
un-suck your presentations
un-suck your presentationsun-suck your presentations
un-suck your presentationsAaron Levy
 
Finding your sweet spot advertising on social networks
Finding your sweet spot advertising on social networksFinding your sweet spot advertising on social networks
Finding your sweet spot advertising on social networksAaron Levy
 
Hero conf a love story
Hero conf   a love storyHero conf   a love story
Hero conf a love storyAaron Levy
 
Drexel New Media Marketing - Intro to SEM & Digital Media
Drexel New Media Marketing - Intro to SEM & Digital MediaDrexel New Media Marketing - Intro to SEM & Digital Media
Drexel New Media Marketing - Intro to SEM & Digital MediaAaron Levy
 
9 PPC Planning Tips to Save Your Sanity
9 PPC Planning Tips to Save Your Sanity9 PPC Planning Tips to Save Your Sanity
9 PPC Planning Tips to Save Your SanityAaron Levy
 
SMX East 2013 - Rebuilding your PPC accounts to keep up with the times
SMX East 2013 - Rebuilding your PPC accounts to keep up with the timesSMX East 2013 - Rebuilding your PPC accounts to keep up with the times
SMX East 2013 - Rebuilding your PPC accounts to keep up with the timesAaron Levy
 
Ses social comparison theory
Ses   social comparison theorySes   social comparison theory
Ses social comparison theoryAaron Levy
 
Marketing whiz wit'
Marketing whiz wit'Marketing whiz wit'
Marketing whiz wit'Aaron Levy
 
PPC - Are you doing it right?
PPC - Are you doing it right?PPC - Are you doing it right?
PPC - Are you doing it right?Aaron Levy
 
people hate retargeting
people hate retargetingpeople hate retargeting
people hate retargetingAaron Levy
 

More from Aaron Levy (13)

HeroConf LA - PPC Life After Mobile
HeroConf LA - PPC Life After MobileHeroConf LA - PPC Life After Mobile
HeroConf LA - PPC Life After Mobile
 
Next Best Dollar Strategy for PPC Accounts
Next Best Dollar Strategy for PPC AccountsNext Best Dollar Strategy for PPC Accounts
Next Best Dollar Strategy for PPC Accounts
 
SMX East - Alternate Mobile Conversion Metrics
SMX East - Alternate Mobile Conversion MetricsSMX East - Alternate Mobile Conversion Metrics
SMX East - Alternate Mobile Conversion Metrics
 
un-suck your presentations
un-suck your presentationsun-suck your presentations
un-suck your presentations
 
Finding your sweet spot advertising on social networks
Finding your sweet spot advertising on social networksFinding your sweet spot advertising on social networks
Finding your sweet spot advertising on social networks
 
Hero conf a love story
Hero conf   a love storyHero conf   a love story
Hero conf a love story
 
Drexel New Media Marketing - Intro to SEM & Digital Media
Drexel New Media Marketing - Intro to SEM & Digital MediaDrexel New Media Marketing - Intro to SEM & Digital Media
Drexel New Media Marketing - Intro to SEM & Digital Media
 
9 PPC Planning Tips to Save Your Sanity
9 PPC Planning Tips to Save Your Sanity9 PPC Planning Tips to Save Your Sanity
9 PPC Planning Tips to Save Your Sanity
 
SMX East 2013 - Rebuilding your PPC accounts to keep up with the times
SMX East 2013 - Rebuilding your PPC accounts to keep up with the timesSMX East 2013 - Rebuilding your PPC accounts to keep up with the times
SMX East 2013 - Rebuilding your PPC accounts to keep up with the times
 
Ses social comparison theory
Ses   social comparison theorySes   social comparison theory
Ses social comparison theory
 
Marketing whiz wit'
Marketing whiz wit'Marketing whiz wit'
Marketing whiz wit'
 
PPC - Are you doing it right?
PPC - Are you doing it right?PPC - Are you doing it right?
PPC - Are you doing it right?
 
people hate retargeting
people hate retargetingpeople hate retargeting
people hate retargeting
 

Recently uploaded

SORA AI: Will It Be the Future of Video Creation?
SORA AI: Will It Be the Future of Video Creation?SORA AI: Will It Be the Future of Video Creation?
SORA AI: Will It Be the Future of Video Creation?Searchable Design
 
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCRCall Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCRlizamodels9
 
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...Ahrefs
 
Jai Institute for Parenting Program Guide
Jai Institute for Parenting Program GuideJai Institute for Parenting Program Guide
Jai Institute for Parenting Program Guidekiva6
 
What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?Juan Pineda
 
marketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdfmarketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdfarsathsahil
 
Social Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa
 
GreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web RevolutionGreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web RevolutionWilliam Barnes
 
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...CIO Business World
 
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon GarsideInbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garsiderobwhite630290
 
From Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOFrom Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOSzymon Słowik
 
Best Persuasive selling skills presentation.pptx
Best Persuasive selling skills  presentation.pptxBest Persuasive selling skills  presentation.pptx
Best Persuasive selling skills presentation.pptxMasterPhil1
 
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdfResearch and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdfVWO
 
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorTAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorSocial Samosa
 
Red bull marketing presentation pptxxxxx
Red bull marketing presentation pptxxxxxRed bull marketing presentation pptxxxxx
Red bull marketing presentation pptxxxxx216310017
 
The Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO CopywritingThe Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO CopywritingJuan Pineda
 
Master the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdfMaster the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdfHigher Education Marketing
 
The Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship DeckThe Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship DeckToluwanimi Balogun
 
Exploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdfExploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdfmarcuslary231
 
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 

Recently uploaded (20)

SORA AI: Will It Be the Future of Video Creation?
SORA AI: Will It Be the Future of Video Creation?SORA AI: Will It Be the Future of Video Creation?
SORA AI: Will It Be the Future of Video Creation?
 
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCRCall Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
Call Girls In Aerocity Delhi ❤️8860477959 Good Looking Escorts In 24/7 Delhi NCR
 
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
 
Jai Institute for Parenting Program Guide
Jai Institute for Parenting Program GuideJai Institute for Parenting Program Guide
Jai Institute for Parenting Program Guide
 
What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?
 
marketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdfmarketing strategy of tanishq word PPROJECT.pdf
marketing strategy of tanishq word PPROJECT.pdf
 
Social Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdf
 
GreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web RevolutionGreenSEO April 2024: Join the Green Web Revolution
GreenSEO April 2024: Join the Green Web Revolution
 
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
 
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon GarsideInbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
 
From Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOFrom Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEO
 
Best Persuasive selling skills presentation.pptx
Best Persuasive selling skills  presentation.pptxBest Persuasive selling skills  presentation.pptx
Best Persuasive selling skills presentation.pptx
 
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdfResearch and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
 
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorTAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
 
Red bull marketing presentation pptxxxxx
Red bull marketing presentation pptxxxxxRed bull marketing presentation pptxxxxx
Red bull marketing presentation pptxxxxx
 
The Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO CopywritingThe Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO Copywriting
 
Master the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdfMaster the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdf
 
The Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship DeckThe Skin Games 2024 25 - Sponsorship Deck
The Skin Games 2024 25 - Sponsorship Deck
 
Exploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdfExploring The World Of Adult Ad Networks.pdf
Exploring The World Of Adult Ad Networks.pdf
 
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
 

targeting the "seller" persona with PPC

  • 1. personas & ppc sell with emotion aaron levy @bigalittlea
  • 2. ELITESEM.COM NYC SF ATL PHL FLL CONFIDENTIAL …personas?
  • 3. NYC SF ATL PHL ELITESEM.COM FLL single shermy marciemom wild woodstock
  • 4. NYC SF ATL PHL ELITESEM.COM FLL single shermy impulsive price focus one-and-done no coi marciemom wild woodstock
  • 5. NYC SF ATL PHL ELITESEM.COM FLL single shermy marciemom shopper value focus brand loyal small coi wild woodstock
  • 6. NYC SF ATL PHL ELITESEM.COM FLL single shermy marciemom informer attribute focus brand leader huge coi wild woodstock
  • 7. NYC SF ATL PHL ELITESEM.COM FLL buyers shoppers sellers
  • 8. NYC SF ATL PHL ELITESEM.COM FLL $ $ $ $ buyers shoppers sellers $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $
  • 9. ELITESEM.COM NYC SF ATL PHL FLL CONFIDENTIAL “80% of revenue from 20% of customers”
  • 10. ELITESEM.COM NYC SF ATL PHL FLL CONFIDENTIAL more 20%’ers!
  • 11. NYC SF ATL PHL ELITESEM.COM FLL
  • 12. NYC SF ATL PHL ELITESEM.COM FLL
  • 13. NYC SF ATL PHL ELITESEM.COM FLL
  • 14. NYC SF ATL PHL ELITESEM.COM FLL bed computer batphone
  • 15. NYC SF ATL PHL ELITESEM.COM FLL
  • 16. NYC SF ATL PHL ELITESEM.COM FLL
  • 17. NYC SF ATL PHL ELITESEM.COM FLL
  • 18. ELITESEM.COM NYC SF ATL PHL FLL CONFIDENTIAL life changing decisions aren’t made on 4 inch screens
  • 19. NYC SF ATL PHL ELITESEM.COM FLL flickr.com/photos/75791159@N02/ …but they probably start there
  • 20. NYC SF ATL PHL ELITESEM.COM FLL
  • 21. NYC SF ATL PHL ELITESEM.COM FLL
  • 22. NYC SF ATL PHL ELITESEM.COM FLL
  • 23. NYC SF ATL PHL ELITESEM.COM FLL
  • 24. NYC SF ATL PHL ELITESEM.COM FLL
  • 25. ELITESEM.COM NYC SF ATL PHL FLL CONFIDENTIAL i am an attribution nightmare
  • 26. NYC SF ATL PHL ELITESEM.COM FLL buyers shoppers sellers
  • 27. ELITESEM.COM NYC SF ATL PHL FLL CONFIDENTIAL we’re worth it
  • 28. ELITESEM.COM NYC SF ATL PHL FLL CONFIDENTIAL identifying behaviors
  • 29. NYC SF ATL PHL ELITESEM.COM FLL made up my mind already buy widget 1312 brand free shipping cheapest widget buyers bottom of funnel terms ab-cart retargeting low-risk value propositions
  • 30. NYC SF ATL PHL ELITESEM.COM FLL buyers bottom of funnel terms ab-cart retargeting low-risk value propositions foineeeeeeeeeeee Save 10% on that thing you looked at before. Come onnnn. They’re pants! You NEED pants!
  • 31. NYC SF ATL PHL ELITESEM.COM FLL eh whatever it’s easy. simple forms free/expedited shipping “just get ‘emin the door”’ buyers bottom of funnel terms ab-cart retargeting low-risk value propositions
  • 32. ELITESEM.COM NYC SF ATL PHL FLL CONFIDENTIAL low hanging fruit is always the smallest
  • 33. NYC SF ATL PHL ELITESEM.COM FLL buyers shoppers sellers comparison & volume terms social nurturing promoted content
  • 34. NYC SF ATL PHL ELITESEM.COM FLL ineed to solve a problem… widget 1312 reviews best widget widget types shoppers comparison & volume terms promoted content social nurturing
  • 35. NYC SF ATL PHL ELITESEM.COM FLL what would my friends do? newsfeed retargeting non-creepy twitter cards shoppers comparison & volume terms social nurturing Promoted content
  • 36. NYC SF ATL PHL ELITESEM.COM FLL what do ineed to know? promoted posts education-driven landing pages email retargeting shoppers comparison & volume terms social nurturing promoted content
  • 37. NYC SF ATL PHL ELITESEM.COM FLL querying queries trusted wommarketing attribute driven buyers shoppers sellers
  • 38. NYC SF ATL PHL ELITESEM.COM FLL learning before buying who-what-where-when-why high volume, low converting sellers querying queries trusted wommarketing attribute driven
  • 39. NYC SF ATL PHL ELITESEM.COM FLL trusted sources inform decisions re-marketing as a research tool layered display campaigns informed content sellers querying queries trusted wommarketing attribute driven
  • 40. NYC SF ATL PHL ELITESEM.COM FLL
  • 41. NYC SF ATL PHL ELITESEM.COM FLL trusted sources inform decisions re-marketing as a research tool layered display campaigns education & content marketing sellers querying queries trusted wommarketing attribute driven
  • 42. NYC SF ATL PHL ELITESEM.COM FLL iwant the best, not the cheapest unique value propositions transparency & clarity proof (not reviews) sellers querying queries trusted wommarketing attribute driven
  • 43. NYC SF ATL PHL ELITESEM.COM FLL I DON’T CARE
  • 44. NYC SF ATL PHL ELITESEM.COM FLL iwant the best, not the cheapest unique value propositions transparency & clarity proof (not reviews) sellers querying queries trusted wommarketing attribute driven
  • 45. NYC SF ATL PHL ELITESEM.COM FLL WAT?
  • 46. NYC SF ATL PHL ELITESEM.COM FLL iwant the best, not the cheapest unique value propositions transparency & clarity proof (not reviews) sellers querying queries trusted wommarketing attribute driven
  • 47. NYC SF ATL PHL ELITESEM.COM FLL $ $ $ $ buyers shoppers sellers $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $ $
  • 48. ELITESEM.COM NYC SF ATL PHL FLL CONFIDENTIAL converting conversions
  • 49. NYC SF ATL PHL ELITESEM.COM FLL broad phrase exact
  • 50. NYC SF ATL PHL ELITESEM.COM FLL buyers shoppers sellers
  • 51. NYC SF ATL PHL ELITESEM.COM FLL flickr.com/photos/madaise they gave a little
  • 52. NYC SF ATL PHL ELITESEM.COM FLL Let’s get emto give a lot more picture Flickr.com/photos/theeerin let’s make it rain.
  • 53. ELITESEM.COM NYC SF ATL PHL FLL CONFIDENTIAL get more out of buyers
  • 54. NYC SF ATL PHL ELITESEM.COM FLL Coming up on q4, I bet you have q4 only customers
  • 55. ELITESEM.COM NYC SF ATL PHL FLL CONFIDENTIAL who are they shopping for?
  • 56. NYC SF ATL PHL ELITESEM.COM FLL
  • 57. NYC SF ATL PHL ELITESEM.COM FLL 540days!!
  • 58. NYC SF ATL PHL ELITESEM.COM FLL WAKE THEM UP! flickr.com/photos/riteshm/
  • 59. NYC SF ATL PHL ELITESEM.COM FLL the never expiring list:
  • 60. ELITESEM.COM NYC SF ATL PHL FLL CONFIDENTIAL learn about shoppers
  • 61. NYC SF ATL PHL ELITESEM.COM FLL visitor comes to your site visitor added to a list visitor leaves your ad displays across the Google Display Network visitor returns to your site and gives you all their money
  • 62. NYC SF ATL PHL ELITESEM.COM FLL flickr.com/photos/bigtallguy/ stalk them
  • 63. NYC SF ATL PHL ELITESEM.COM FLL learn their loves
  • 64. NYC SF ATL PHL ELITESEM.COM FLL talk to their friends
  • 65. ELITESEM.COM NYC SF ATL PHL FLL CONFIDENTIAL vary success metrics
  • 66. NYC SF ATL PHL ELITESEM.COM FLL
  • 67. thank you! aaron levy @bigalittlea