Data has no value unless it is communicated effectively to inform insights and decisions. The goal is to turn data into information and then insights. To do this, one should follow Gottam's framework of communication which involves clearly outlining the business problem, proposed measurements, available data, initial hypothesis, proposed solution, and expected business impact - all in a way the target audience can easily understand. Communicating insights from analyzed data helps organizations make better decisions.

1. Data is Worthless if
You Don’t
Communicate It

2. HELLO!
I am Anirud
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3. “ The goal is to turn data into information,
and information into insight.
―Carly Fiorina
33

4. Data
▰ Data is the kind of ubiquitous resource that
we can shape to provide new innovations and
new insights, and it’s all around us, and it can
be mined very easily.
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5. ▰ Insights from the data helps in taking better
decisions.
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6. ▰ Data that is not analyzed or communicated is
worthless.
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7. Gottams Framework of Communication:
▰ 1. My understanding of the business problem
▰ 2. How I will measure the business impact
▰ 3. What data is available
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8. Gottams Framework of Communication:
▰ 4. The initial solution hypothesis
▰ 5. The solution
▰ 6. The business impact of the solution
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9. Insights:
▰ Communication should be in a way that
target audience can understand it with ease.
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10. 10
THANKS!