Alan Schulman: Data Driven Brand Advertising - SXSW 2016 Panel Picker Proposal
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Visual aid for Alan Schulman's 2016 SXSW presentation "Algorithms don’t feel…people do - Data Driven Brand Advertising done right" We have the data! We know what you like, dislike, share and comment on. So the ads you get served must be dead on right? Wrong. What we’ve seen called “Data Driven Advertising” up till now isn’t moving anybody. Why? What does good data driven messaging look like? Is it just about dynamically generated headlines and offers that go right by us? In this session, DD separates the fact from the fiction – first, we’ll review dynamically generated advertising form around the world that are driven by algorithms and business rules that brands are spending millions on, but missing. Then, we’ll demonstrate what good really looks like – real time data gathered from live experiences for NIKE, Pedigree, Ferrari, and others – turning data from personal experiences into personal keepsakes. The takeaway – algorithms don’t feel, people do.
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Dutch Power Event
“AI – Navigeren naar de toekomst?”
Op 28 mei 2024 bij Info Support.
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Presentatie 8. Joost van der Linde & Daniel Anderton - Eliq 28 mei 2024
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Alan Schulman: Data Driven Brand Advertising - SXSW 2016 Panel Picker Proposal
- 1. “DATA DRIVEN STORYTELLING IN THE AGE OF INTELLIGENT CREATIVE.” Presented by Alan Schulman, National Director, Creative Experience & Content Marketing @digschulman @deloittedigital SXSW 2016 Panel Picker Teaser Content and Presentation Proposal
- 2. The Art & Science of Big Data
- 3. DATA = ? A DEFINITION: The Raw Material behind the Applied Analytics that Measures the Effect… the Message the Media Channel the Brand Linkage the Behavior
- 4. DATA:Drives platforms that automate Media Planning Drives platforms that power trading desks & Programmatic Buying? Drives platforms that deliver Audience Targeting Drives platforms that enable Content Marketing Drives solutions from DSPs to DMPs to virtually Every form of measurement, analytics & metrics. Where are we now? The Data of Everything…
- 5. Where has this left us?
- 6. The Future: Data Driven Creative - “Addressable Messaging at Scale!” Where Data can drives the Creative? 1 to 1 Where Data can write the Creative? 1 to 1 Where Software can produces the Creative? 1 to 1 Where Platforms can Serve the Creative? 1 to 1 Where Data Science can Measures every nanosecond spent with/near/on or around the creative? 1 to 1 This is gonna be great, right?
- 7. WHAT HAPPENS WHEN WE PUT THE PLUMBING AHEAD OF THE POETRY?
- 9. What does Data-Driven Creative Look like so far? Paid Search Direct Response Lead Gen Social
- 10. But are these Messages Moving Anybody? Or are they just Auto Assembled containers of words and pictures at Scale.
- 11. 11 Do you know what this is?
- 12. When we use Big Data to drive experiences, rather than just measure them, the emotional results represent the true promise of the Art & Science of Data.
- 13. WANT TO SEE THE REST? Vote for this SXSW 2016 entry on Panel Picker