Data come from everywhere and everyone, but we need to be able to analyze them in a way to improve performances
Companies need to work faster but they also have to use those data to anticipate and innovate
#AdobeSummit - 3 Ways to Break Through the Silos Killing Your Marketing and C...Workfront
Presentation Deck from #AdobeSummit Speaking Session S951 - 3 Ways to Break Through the Silos Killing Your #Marketing & #Creative Teams - with T-Mobile, Adobe, & Workfront - 3 proven methods to master modern marketing work!
#AdobeSummit - 3 Ways to Break Through the Silos Killing Your Marketing and C...Workfront
Presentation Deck from #AdobeSummit Speaking Session S951 - 3 Ways to Break Through the Silos Killing Your #Marketing & #Creative Teams - with T-Mobile, Adobe, & Workfront - 3 proven methods to master modern marketing work!
Xerox surveyed over 5,900 people regarding their optimism in the workplace. See the results and learn why optimism is so important for business success.
Create More. Tweak Less. Getting Back To Our Creative Core.Workfront
At AdobeMax 2019, Ben Child, Executive Creative Director at Workfront, discussed proven methods to be better at the creative process. By balancing the right amount of structure with creativity, and by focusing on core creative principles, you’ll be better able
to deliver impactful, mind-blowing creative work you can be proud of, that also delivers results for your organization. #NeverStopCreating
The Trusted Path That Driven Big Data to Successankitbhandari32
The four D.A.T.A. questions formulated by Carsten Lund Pedersen & Thomas Ritter for big data are the following: Data, Autonomy, Technology & Accountability.
This presentation highlights 4 principles that HR must follow to drive decision making with data.
Paradoxically, with tech tools thriving in HR today, there is more noise than ever.
In order to gain the most from your data and derive meaningful insights, it is important to take a step back. These 4 principles will help you start thinking about data to help you map out where and why you need it, how to structure and manage it, and what to do with it.
Does My Data Collection Process Need an Update?Zerion Software
Looking for a better tool to collect data? Wondering if a more efficient, less frustrating data collection process exists? If so, this slideshow is for you! Learn more about how engineering teams, healthcare facilities, NGOs and others have improved their data-related processes, today!
Generating Business Value thro’ Integrating Data Analysis into planning and...NareshChawla
Data analysis is the lifeline of any business. No business can survive without analyzing available data. Whether one wants to arrive at some marketing decisions or fine-tune new product launch strategy or compute process capability or predicate future trends or breakdown a big issue into smaller but manageable issues; data analysis is the key to all the problems.
Building an Effective Data Management StrategyHarley Capewell
In June 2013, Experian hosted a Data
Management Summit in London, with over
100 delegates from the public, private and
third sectors. Speakers from Experian
and across the data industry explored the
challenges of developing and implementing
data quality strategies - and how to
overcome them. Read on for more information.
Xerox surveyed over 5,900 people regarding their optimism in the workplace. See the results and learn why optimism is so important for business success.
Create More. Tweak Less. Getting Back To Our Creative Core.Workfront
At AdobeMax 2019, Ben Child, Executive Creative Director at Workfront, discussed proven methods to be better at the creative process. By balancing the right amount of structure with creativity, and by focusing on core creative principles, you’ll be better able
to deliver impactful, mind-blowing creative work you can be proud of, that also delivers results for your organization. #NeverStopCreating
The Trusted Path That Driven Big Data to Successankitbhandari32
The four D.A.T.A. questions formulated by Carsten Lund Pedersen & Thomas Ritter for big data are the following: Data, Autonomy, Technology & Accountability.
This presentation highlights 4 principles that HR must follow to drive decision making with data.
Paradoxically, with tech tools thriving in HR today, there is more noise than ever.
In order to gain the most from your data and derive meaningful insights, it is important to take a step back. These 4 principles will help you start thinking about data to help you map out where and why you need it, how to structure and manage it, and what to do with it.
Does My Data Collection Process Need an Update?Zerion Software
Looking for a better tool to collect data? Wondering if a more efficient, less frustrating data collection process exists? If so, this slideshow is for you! Learn more about how engineering teams, healthcare facilities, NGOs and others have improved their data-related processes, today!
Generating Business Value thro’ Integrating Data Analysis into planning and...NareshChawla
Data analysis is the lifeline of any business. No business can survive without analyzing available data. Whether one wants to arrive at some marketing decisions or fine-tune new product launch strategy or compute process capability or predicate future trends or breakdown a big issue into smaller but manageable issues; data analysis is the key to all the problems.
Building an Effective Data Management StrategyHarley Capewell
In June 2013, Experian hosted a Data
Management Summit in London, with over
100 delegates from the public, private and
third sectors. Speakers from Experian
and across the data industry explored the
challenges of developing and implementing
data quality strategies - and how to
overcome them. Read on for more information.
Data-driven decision-making is an incredible process that helps data science professionals boost their businesses. Explore DDDM in detail and learn how you can master it in 2024
Marketing & SalesBig Data, Analytics, and the Future of .docxalfredacavx97
Marketing & Sales
Big Data, Analytics,
and the Future of
Marketing & Sales
March 2015
3McKinseyonMarketingandSales.com @McK_MktgSales
Table of contents
Business
Opportunities
Insight and
action
How to get
organized and
get started
8 Getting big impact from big
data
16 Big Data & advanced
analytics: Success stories
from the front lines
20 Use Big Data to find
new micromarkets
24 Smart analytics: How
marketing drives short-term
and long-term growth
30 Putting Big Data and
advanced analytics to work
34 Know your customers
wherever they are
38 Using marketing analytics to
drive superior growth
48 How leading retailers turn
insights into profits
56 Five steps to squeeze more
ROI from your marketing
60 Using Big Data to make
better pricing decisions
60 Marketing’s age of relevance 72 Gilt Groupe: Using Big Data,
mobile, and social media to
reinvent shopping
76 Under the retail microscope:
Seeing your customers for
the first time
80 Name your price: The power
of Big Data and analytics
84 Getting beyond the buzz: Is
your social media working?
90 How to get the most from big
data
94 Five Roles You Need on Your
Big Data Team
98 Want big data sales programs
to work? Get emotional
102 Get started with Big Data:
Tie strategy to performance
106 What you need to make Big
Data work: The pencil
110 Need for speed: Algorithmic
marketing and customer
data overload
114 Simplify Big Data – or it’ll be
useless for sales
54 McKinseyonMarketingandSales.com @McK_MktgSales
Introduction
Big Data is the biggest hame-changing opportunity for marketing and sales
since the Internet went mainstream almost 20 years ago. The data big bang
has unleashed torrents of terabytes about everything from customer behaviors
to weather patterns to demographic consumer shifts in emerging markets.
The companies who are successful in turning data into above-market growth
will excel at three things:
ƒ Using analytics to identify valuable business opportunities from the data to
drive decisions and improve marketing return on investment (MROI)
ƒ Turning those insights into well-designed products and offers that delight
customers
ƒ Delivering those products and offers effectively to the marketplace.
This goldmine of data represents a pivot-point moment for marketing and
sales leaders. Companies that inject big data and analytics into their operation
show productivity rates and profitability that are 5 percent to 6 percent hight
than those of their peers. That’s an advantage no company can afford to
gnome.
This compendium explores the business opportunities, company examples,
and organizational implications of Big Data and advanced analytics. We hope
it provokes good and useful conversations.
Please contact us with your reactions and thoughts.
David Court
Director
David headed McKinsey’s
functional practices, and
currently leads the firm’s digital
in.
The data management procedure employed by your firm is capable of building your brand or breaking it all over. So, be wise in choosing the right strategy.
What are top industry experts saying about privacy regulations, the future of digital analytics, and improving data quality?
What are other leading analytics teams doing to foster success?
What strategies can you implement to improve your analytics implementations?
Answers to these questions help analysts and organizations improve their data quality to create better user experiences, expand their brand influence, and increase revenue.
The best part, you can find answers in this ebook from leaders like James McCormick from Forrester, Adam Greco and Michele Kiss from Analytics Demystified, Krista Seiden from Quantcast, and many others. You will also gain insights from other analytics teams who have shared their personal tips and tricks to hack the analytics problems analysts face daily. You’ll discover how to:
Implement strategies to put the customer first to create better user experiences.
How to improve your data intelligence maturity to increase ROI.
Getting executive buy-in to increase the importance of data quality within your organization.
And so much more.
Data Strategy - Executive MBA Class, IE Business SchoolGam Dias
For today's enterprise Data is now very much a corporate asset, vital to delivering products and services efficiently and cost effectively. There are few organizations that can survive without harnessing data in some way.
Viewed as a strategic asset, data can be a source of new internal efficiencies, improved competitive advantage or a source of entirely new products that can be targeted at your existing or new customers.
This slide deck contains the highlights of a one day course on Data Strategy taught as part of the Executive MBA Program at IE Business School in Madrid.
This whitepaper from IBM shows how your organisation can implement a Big Data Analytics solution effectively and leverage insights that can transform your business.
Data democratization is the concept of creating a self-serve data layer where business users can access and manipulate data efficiently and effectively. This makes a more agile and flexible way to handle data based on your company's needs rather than being forced to compromise on user experience
Data democratization the key to future proofing data culturePolestarsolutions
Learn how to empower your organization with accessible data insights through democratizing your data. This guide offers tips for choosing the right tools and fostering a data-driven culture.
Most Common Data Governance Challenges in the Digital EconomyRobyn Bollhorst
Todays’ increasing emphasis on differentiation in the digital economy further complicates the data governance challenge. Learn about today’s common challenges and about the new adaptations that are required to support the digital era. Avoid the pitfalls and follow along on Johnson & Johnson’s journey to:
- Establish and scale a best in class enterprise data governance program
- Identify and focus on the most critical data and information to bolster incremental wins and garner executive support
- Ensure readiness for automation with SAP MDG on HANA
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Essentials of Automations: Optimizing FME Workflows with Parameters
Dow jones
1. How you believe data, hard
facts, and numbers influence the
world.
Data= data, hard facts, numbers
2. TODAY SITUATION: data from everywhere
Data come from everywhere and everyone, but
we need to be able to analyze them in a
way to improve performances
Companies need to work faster but
they also have to use those
data to anticipate and innovate
Social media
Mobile apps
Cloud and
multi-devices
DATA
DATA
3. Leader pitch
David Court, Mckinsey global leader
What’s the key success factor for exploiting data analytics?
It always comes down from 3 things: Data, Modeling, Transformtion
• Data is the creative use of internal and external data to give you a broader view on
what is happening to your operations or your customer.
• Modeling is all about using that data to get workable models that can either help you
predict better or allow you to optimize better in terms of your business.
• And the third success factor is about transforming the company to take advantage of
that data in models. This is all about simple tools for managers—doubling the training
for managers so they understand, have confidence in, and can use the tools.
Transforming your company to take advantage of data and analytics is the hard part…
4. Data are a key driver for leaders’
decisions and these leaders influence
the world. So strong data analytics are
vital for companies and the world
Every leader need data to take the best decision
DATA
DATA
DATA
Modeling Transformation
Companies results
Industry results
Big data
5. Who runs the world? DATA
Because today s’
choice lead
the futur
Each action
need to be
measured
To take a
decision, leaders
need to evaluate
all variables
The best way to evaluate variables is
data analytics
Data is the key in today’s
world (for innovation, improvement)