The 80/20 rule, known as the Pareto principle, is a marketing strategy that says 80% of results are a product of 20% of actions. We can apply this to optimize Paid Media.
Choosing the Right Trading Desk for Your Display Programmatic BuyingAcquisio
This is the first year in the history of advertising where display has surpassed spending on search in the US, and for agencies leaving display out of their marketing mix, there’s no better time than now to find the right trading desk to help you run and manage your clients display advertising.
With so many display buying services and vendors out there, it can be overwhelming to find exactly what fits your needs. Whether your agency is just getting started in display or if you’re looking for a new more transparent display management solution, here are the questions you should ask in order to understand exactly what you’ll be getting from an agency trading desk.
RTB (real-time bidding) technology allows advertisers to bid on impressions in real-time auctions to display ads to targeted audiences across websites. The document discusses how RTB data can be used to optimize digital marketing campaigns and improve ROI. It provides examples of how RTB-Media has used data-driven testing of audiences and ad channels to improve metrics like CPA, CTR, and viewability for clients. The company offers services like audience segmentation using first and third-party data, campaign management and optimization, and reporting to help clients achieve their goals.
AT Internet & Mazeberry: from analytics to a fully optimised marketing mixAT Internet
Thanks to unified data from AT Internet, and Mazeberry’s ROI-focused KPIs, BforBank now benefits from a clear understanding of its marketing mix. Business risks are minimised and the acquisition strategy optimised.
This webinar is the perfect opportunity to discover the many benefits of combining AT Internet and Mazeberry:
- How to choose marketing channels that are most effective in increasing your conversions?
- How to make impressions part of your customer journey analytical framework?
- How to combine both ROI-driven management of your marketing spen, and an innovative & expansionist strategy?
This presentation includes some key charts taken from the A+ Web Audit template.
The template has been used between 2011 and 2013 by A+ to present the Auditing of Web Investments.
The document introduces Rockerbox, a multi-touch attribution platform. It summarizes some limitations of legacy attribution solutions such as delayed reporting, lack of customization, and high costs. Rockerbox aims to provide more granular, customizable attribution across digital and offline channels through statistical modeling at an affordable price. It outlines key features like path-to-conversion reporting, spend ingestion, and onboarding services to help customers analyze marketing performance.
Sportsbook and Casino Marketing - Cost Per Session KPI for 2020The Unit
As competition heats up in regulated markets the old CPA model used by marketers is outdated. Now a new approach is starting to be used. Cost Per Session could be the most important KPI for 2020.
Microsoft Automation Bootcamp - London 2 October 2019MSFTAdvertising
This document provides an overview of automated bidding strategies and scripts available through Microsoft Advertising. It discusses the different automated bidding strategies like Enhanced CPC, Maximize Clicks, Target CPA, and Maximize Conversions. It provides best practices for implementing these strategies and assessing their performance. It also introduces Microsoft Advertising scripts as a way to automate tasks like campaign management, bid and budget changes, and gathering performance data through customizable JavaScript code.
DoubleClick for Publishers (DFP) Basic GuideBidGear Inc.
DoubleClick for Publishers (DFP) is a comprehensive hosted ad serving platform that streamlines your ad management, whether you deliver ads to websites, mobile pages, mobile apps. It helps publishers to organize ad stack and sell their advertising inventory more efficiently.
Choosing the Right Trading Desk for Your Display Programmatic BuyingAcquisio
This is the first year in the history of advertising where display has surpassed spending on search in the US, and for agencies leaving display out of their marketing mix, there’s no better time than now to find the right trading desk to help you run and manage your clients display advertising.
With so many display buying services and vendors out there, it can be overwhelming to find exactly what fits your needs. Whether your agency is just getting started in display or if you’re looking for a new more transparent display management solution, here are the questions you should ask in order to understand exactly what you’ll be getting from an agency trading desk.
RTB (real-time bidding) technology allows advertisers to bid on impressions in real-time auctions to display ads to targeted audiences across websites. The document discusses how RTB data can be used to optimize digital marketing campaigns and improve ROI. It provides examples of how RTB-Media has used data-driven testing of audiences and ad channels to improve metrics like CPA, CTR, and viewability for clients. The company offers services like audience segmentation using first and third-party data, campaign management and optimization, and reporting to help clients achieve their goals.
AT Internet & Mazeberry: from analytics to a fully optimised marketing mixAT Internet
Thanks to unified data from AT Internet, and Mazeberry’s ROI-focused KPIs, BforBank now benefits from a clear understanding of its marketing mix. Business risks are minimised and the acquisition strategy optimised.
This webinar is the perfect opportunity to discover the many benefits of combining AT Internet and Mazeberry:
- How to choose marketing channels that are most effective in increasing your conversions?
- How to make impressions part of your customer journey analytical framework?
- How to combine both ROI-driven management of your marketing spen, and an innovative & expansionist strategy?
This presentation includes some key charts taken from the A+ Web Audit template.
The template has been used between 2011 and 2013 by A+ to present the Auditing of Web Investments.
The document introduces Rockerbox, a multi-touch attribution platform. It summarizes some limitations of legacy attribution solutions such as delayed reporting, lack of customization, and high costs. Rockerbox aims to provide more granular, customizable attribution across digital and offline channels through statistical modeling at an affordable price. It outlines key features like path-to-conversion reporting, spend ingestion, and onboarding services to help customers analyze marketing performance.
Sportsbook and Casino Marketing - Cost Per Session KPI for 2020The Unit
As competition heats up in regulated markets the old CPA model used by marketers is outdated. Now a new approach is starting to be used. Cost Per Session could be the most important KPI for 2020.
Microsoft Automation Bootcamp - London 2 October 2019MSFTAdvertising
This document provides an overview of automated bidding strategies and scripts available through Microsoft Advertising. It discusses the different automated bidding strategies like Enhanced CPC, Maximize Clicks, Target CPA, and Maximize Conversions. It provides best practices for implementing these strategies and assessing their performance. It also introduces Microsoft Advertising scripts as a way to automate tasks like campaign management, bid and budget changes, and gathering performance data through customizable JavaScript code.
DoubleClick for Publishers (DFP) Basic GuideBidGear Inc.
DoubleClick for Publishers (DFP) is a comprehensive hosted ad serving platform that streamlines your ad management, whether you deliver ads to websites, mobile pages, mobile apps. It helps publishers to organize ad stack and sell their advertising inventory more efficiently.
Retargeting & Prospecting: What's your strategy for the holiday season?Acquisio
With the holiday season around the corner, be one step ahead and plan your Retargeting and Branding campaigns NOW. If you struggle with display, RTB, and/or believe that the Google Display Network is all you need for display, we will shatter those notions and arm you with powerful tools GDN does not want you knowing about. What's your strategy and why? We will help unlock the answers to those everpresent questions.
Check out Maria Coletta presentation, Acquisio Trading Desk Manager, on as she will discuss how, when and why to use Retargeting strategies to maximize quality conversions and ROAS. She will also speak about when and why to use New User Prospecting strategies with effectiveness and success.
You will learn:
- Defining key prospecting and retargeting strategies
- When to specifically use Prospecting and Retargeting strategies successfully
- How to manage and optimize retargeting campaigns to exceed your CPA and ROAS goals
The document discusses strategies for developing an effective digital marketing campaign for an auto dealership group. It recommends creating a network of targeted microsites, landing pages, and deep links connected to the primary websites to generate leads at a lower cost. Metrics like impressions, clicks, leads, and sales should be closely tracked and campaigns optimized to continuously lower the cost per lead.
Rohrman automotive digital advertising strategy and tactics v3Ralph Paglia
The document discusses strategies for developing an effective digital marketing campaign for an auto dealership group. It recommends creating a network of targeted microsites, landing pages, and deep links connected to the primary websites to generate leads at a lower cost. Metrics like impressions, clicks, leads, and sales should be closely tracked and campaigns optimized to continuously lower the cost per lead.
Robert Laver, Head of Business at 4Ps Marketing, took the attendees of Digital EDGEucation 2014 through the user journey of awareness, consideration and conversion using digital advertising.
NetMarkit is an e-business platform that allows associates to earn unlimited benefits through various online activities like e-shopping, e-services, narrowcasting, referrals, and bonuses. Associates can participate part-time or full-time and earn commissions from advertising views, product shopping, service purchases, referrals, bonuses, and team performance. NetMarkit provides over 15 ways for associates to earn including bonuses for meeting targets, top performance rankings, and special promotions.
Learn how to use paid search advertising to generate a flood of appliance repair leads for your appliance service business. Pay Per Click marketing is one of the fastest ways to improve your lead generation strategy
A presentation on determining if PPC is right for your company, how to calculate a Cost Per Action and how to improve the ROI of your PPC Campaign.
Check out Trada Reviews here: http://www.trada.com/trada-reviews/
The document summarizes a business plan for an online advertising affiliate network called SlyTRADE Brasil. It discusses Brazil's growing online advertising market and performance-based marketing model. The business model involves operating an online platform to intermediate between advertisers and publishers and administering payment based on performance metrics like clicks, leads, and sales. The plan's goal for 2010-2012 is to capture 3% market share of online advertising intermediation in Brazil.
The document provides an introduction and overview of Google AdWords, including its features, benefits, policies, and pricing. It discusses the different account structures and editions available, including starter and standard editions. It also covers how to set up and manage an AdWords account, such as creating campaigns, ad groups, keywords and ads. Tips are provided around organizing campaigns and ad groups effectively.
The Metrics Diamond – The 4C’s of Affiliate RevenueAffiliate Summit
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: For bottom line clarity, learn the hidden internal metrics of the 4C’s – Clickthrough, Conversion, Cancellation and Commission – that can produce flawless results.
This product sheet describes Balihoo Paid Search’s ability to transform your AdWords campaigns into ROI heroes, using your own data. At it’s core, Balihoo applies contextual and geographical relevance, on the micro level, across hundreds or thousands of unique campaigns. Learn how brands are taking advantage of technology to dramatically improve paid search KPI’s.
What You'll Learn from this Worksheet
How the Balihoo Paid Search platform activates your data to create thousands of campaigns
Why local campaigns underperform in enterprise bid management platforms
How to reduce manual tasks associated with paid search by 90%
Taking control of your abm webinar consoleDemandbase
With B2B marketers in mind, Demandbase has introduced Self-Serve Targeting and Site Analytics — two new features that enable faster access to metrics and campaigns, providing marketing teams with next-level control over their ABM strategies.
The document discusses paid media strategy and the paid media process. It covers the following key points:
1) Paid media involves external marketing efforts that you pay to place, such as advertising.
2) The paid media process involves media planning, buying, and optimization. Planning involves researching audiences and goals. Buying involves purchasing media. Optimization involves tracking performance and refining campaigns.
3) The goal of the paid media plan and process is to set visions and goals for a business and execute advertising strategies to maximize budgets and returns on investment.
A search term report provides information on an ad campaign's performance for specific search terms. It can be generated for all campaigns or individual campaigns. The report shows metrics like impressions, clicks, conversions and costs for each search term. Segmenting the report by time, devices, networks or conversions allows advertisers to analyze search term performance in different contexts. Identifying top performing and irrelevant search terms allows advertisers to optimize keywords and negative keywords to improve click-through rates and reduce costs.
Microsoft Advertising Growth Solutions Bootcamp - Afternoon SessionMSFTAdvertising
This document discusses using growth solutions like Dynamic Search Ads (DSAs), syndication, and broad match modifiers (BMM) to increase volume when return on investment (ROI) is positive. It provides tips for implementing DSAs, including setting up campaigns and ad groups, using automated bidding and bid modifiers, considering page feeds, and monitoring reports. It also addresses concerns with syndicated search partners and provides best practices for implementation including analyzing domain performance and excluding underperforming sites. Finally, it discusses taking a balanced approach to broad match by carefully managing controls instead of using it unrestrained or avoiding it completely.
The document proposes a new pricing strategy for Autotrader to increase revenues by segmenting dealers into three tiers based on their needs - high value, medium value, and low value. It recommends implementing a 3-tier menu pricing model where each tier focuses on leads, clicks, or views. Adopting this new segmentation and pricing approach is projected to increase Autotrader's revenues by over $380 million or 29%. Key elements of the strategy include tailoring value propositions, engaging sales teams to help dealers select relevant packages, and continuing to improve the platform's value for dealers over the long term.
PPC in a Cost of Living Crisis - BrightonSEO 2023 (3).pdfGregHolland24
This document discusses strategies for maintaining profitability in paid search marketing during a cost of living crisis. It recommends (1) advertising only in-stock products to drive more efficient spend, (2) being more strategic with ad spend by optimizing bidding strategies and visibility vs. position, and (3) understanding customer long term value by leveraging first-party data for smarter bidding and targeting new rather than existing customers. Specific tactics discussed include inventory filtering in Google Ads and Search Ads 360, adjusting goals and bidding tiers, and testing geo-targeted brand keyword exclusions.
This document discusses search engine marketing and digital advertising strategies. It outlines an approach that leverages paid search marketing, search engine optimization, display advertising, and behavioral targeting to reach customers throughout the purchase funnel. Metrics like cost-per-click, cost-per-lead, and cost-per-sale are used to measure online return on investment. The overall strategy recommends a 360 degree digital marketing approach across multiple online media environments.
Get More Customers with Seattle's Leading PPC Management Agency.pptxseoagency seattle
Looking to supercharge your online presence and attract more customers in Seattle? Look no further than Seattle's Leading PPC Management Agency. Our team of expert marketers specializes in Pay-Per-Click (PPC) advertising strategies tailored to your business needs. Whether you're a small local business or a large enterprise, we have the experience and tools to drive targeted traffic to your website, increase conversions, and maximize your return on investment. With our data-driven approach and dedication to delivering results, trust us to take your digital marketing to the next level. Partner with Seattle's Leading PPC Management Agency today and watch your customer base grow exponentially.
Marketers today are dealing with a completely different type of customer - one that demands instant gratification, and has very little patience to wait. Customer journeys today are so dynamic that it is impossible to expect results using manual, rule-based marketing tools.
In this webinar, we discuss how forward-looking brands are using data science to predict user intent to create the perfect marketing campaign for their target audience.
Data Framework Design: A Practical GuideDaniel McKean
The document provides guidance on developing a data framework and strategy. It begins by outlining key questions to consider, such as identifying valuable data assets, prioritizing data governance, and understanding data collection processes. The next section describes six steps for building an effective data framework: 1) Identifying most valuable data assets, 2) Making data governance a priority, 3) Building an architecture designed to evolve, 4) Developing a system for real-time data access, 5) Reinforcing data and insights as a service, and 6) Bringing the data flow to life. The document concludes by discussing best practices for defining a data strategy and operating model to support business goals through strategic use of data assets.
MASTERING DIGITAL TRANSFORMATION IN THE NEW BUSINESS ERADaniel McKean
Digital Transformation. It's not just about getting the latest tech; it's about a deep, meaningful shift in how businesses operate and connect with their customers.
Retargeting & Prospecting: What's your strategy for the holiday season?Acquisio
With the holiday season around the corner, be one step ahead and plan your Retargeting and Branding campaigns NOW. If you struggle with display, RTB, and/or believe that the Google Display Network is all you need for display, we will shatter those notions and arm you with powerful tools GDN does not want you knowing about. What's your strategy and why? We will help unlock the answers to those everpresent questions.
Check out Maria Coletta presentation, Acquisio Trading Desk Manager, on as she will discuss how, when and why to use Retargeting strategies to maximize quality conversions and ROAS. She will also speak about when and why to use New User Prospecting strategies with effectiveness and success.
You will learn:
- Defining key prospecting and retargeting strategies
- When to specifically use Prospecting and Retargeting strategies successfully
- How to manage and optimize retargeting campaigns to exceed your CPA and ROAS goals
The document discusses strategies for developing an effective digital marketing campaign for an auto dealership group. It recommends creating a network of targeted microsites, landing pages, and deep links connected to the primary websites to generate leads at a lower cost. Metrics like impressions, clicks, leads, and sales should be closely tracked and campaigns optimized to continuously lower the cost per lead.
Rohrman automotive digital advertising strategy and tactics v3Ralph Paglia
The document discusses strategies for developing an effective digital marketing campaign for an auto dealership group. It recommends creating a network of targeted microsites, landing pages, and deep links connected to the primary websites to generate leads at a lower cost. Metrics like impressions, clicks, leads, and sales should be closely tracked and campaigns optimized to continuously lower the cost per lead.
Robert Laver, Head of Business at 4Ps Marketing, took the attendees of Digital EDGEucation 2014 through the user journey of awareness, consideration and conversion using digital advertising.
NetMarkit is an e-business platform that allows associates to earn unlimited benefits through various online activities like e-shopping, e-services, narrowcasting, referrals, and bonuses. Associates can participate part-time or full-time and earn commissions from advertising views, product shopping, service purchases, referrals, bonuses, and team performance. NetMarkit provides over 15 ways for associates to earn including bonuses for meeting targets, top performance rankings, and special promotions.
Learn how to use paid search advertising to generate a flood of appliance repair leads for your appliance service business. Pay Per Click marketing is one of the fastest ways to improve your lead generation strategy
A presentation on determining if PPC is right for your company, how to calculate a Cost Per Action and how to improve the ROI of your PPC Campaign.
Check out Trada Reviews here: http://www.trada.com/trada-reviews/
The document summarizes a business plan for an online advertising affiliate network called SlyTRADE Brasil. It discusses Brazil's growing online advertising market and performance-based marketing model. The business model involves operating an online platform to intermediate between advertisers and publishers and administering payment based on performance metrics like clicks, leads, and sales. The plan's goal for 2010-2012 is to capture 3% market share of online advertising intermediation in Brazil.
The document provides an introduction and overview of Google AdWords, including its features, benefits, policies, and pricing. It discusses the different account structures and editions available, including starter and standard editions. It also covers how to set up and manage an AdWords account, such as creating campaigns, ad groups, keywords and ads. Tips are provided around organizing campaigns and ad groups effectively.
The Metrics Diamond – The 4C’s of Affiliate RevenueAffiliate Summit
This presentation is from Affiliate Summit West 2017 (January 15-17, 2017 in Las Vegas, Nevada). Session description: For bottom line clarity, learn the hidden internal metrics of the 4C’s – Clickthrough, Conversion, Cancellation and Commission – that can produce flawless results.
This product sheet describes Balihoo Paid Search’s ability to transform your AdWords campaigns into ROI heroes, using your own data. At it’s core, Balihoo applies contextual and geographical relevance, on the micro level, across hundreds or thousands of unique campaigns. Learn how brands are taking advantage of technology to dramatically improve paid search KPI’s.
What You'll Learn from this Worksheet
How the Balihoo Paid Search platform activates your data to create thousands of campaigns
Why local campaigns underperform in enterprise bid management platforms
How to reduce manual tasks associated with paid search by 90%
Taking control of your abm webinar consoleDemandbase
With B2B marketers in mind, Demandbase has introduced Self-Serve Targeting and Site Analytics — two new features that enable faster access to metrics and campaigns, providing marketing teams with next-level control over their ABM strategies.
The document discusses paid media strategy and the paid media process. It covers the following key points:
1) Paid media involves external marketing efforts that you pay to place, such as advertising.
2) The paid media process involves media planning, buying, and optimization. Planning involves researching audiences and goals. Buying involves purchasing media. Optimization involves tracking performance and refining campaigns.
3) The goal of the paid media plan and process is to set visions and goals for a business and execute advertising strategies to maximize budgets and returns on investment.
A search term report provides information on an ad campaign's performance for specific search terms. It can be generated for all campaigns or individual campaigns. The report shows metrics like impressions, clicks, conversions and costs for each search term. Segmenting the report by time, devices, networks or conversions allows advertisers to analyze search term performance in different contexts. Identifying top performing and irrelevant search terms allows advertisers to optimize keywords and negative keywords to improve click-through rates and reduce costs.
Microsoft Advertising Growth Solutions Bootcamp - Afternoon SessionMSFTAdvertising
This document discusses using growth solutions like Dynamic Search Ads (DSAs), syndication, and broad match modifiers (BMM) to increase volume when return on investment (ROI) is positive. It provides tips for implementing DSAs, including setting up campaigns and ad groups, using automated bidding and bid modifiers, considering page feeds, and monitoring reports. It also addresses concerns with syndicated search partners and provides best practices for implementation including analyzing domain performance and excluding underperforming sites. Finally, it discusses taking a balanced approach to broad match by carefully managing controls instead of using it unrestrained or avoiding it completely.
The document proposes a new pricing strategy for Autotrader to increase revenues by segmenting dealers into three tiers based on their needs - high value, medium value, and low value. It recommends implementing a 3-tier menu pricing model where each tier focuses on leads, clicks, or views. Adopting this new segmentation and pricing approach is projected to increase Autotrader's revenues by over $380 million or 29%. Key elements of the strategy include tailoring value propositions, engaging sales teams to help dealers select relevant packages, and continuing to improve the platform's value for dealers over the long term.
PPC in a Cost of Living Crisis - BrightonSEO 2023 (3).pdfGregHolland24
This document discusses strategies for maintaining profitability in paid search marketing during a cost of living crisis. It recommends (1) advertising only in-stock products to drive more efficient spend, (2) being more strategic with ad spend by optimizing bidding strategies and visibility vs. position, and (3) understanding customer long term value by leveraging first-party data for smarter bidding and targeting new rather than existing customers. Specific tactics discussed include inventory filtering in Google Ads and Search Ads 360, adjusting goals and bidding tiers, and testing geo-targeted brand keyword exclusions.
This document discusses search engine marketing and digital advertising strategies. It outlines an approach that leverages paid search marketing, search engine optimization, display advertising, and behavioral targeting to reach customers throughout the purchase funnel. Metrics like cost-per-click, cost-per-lead, and cost-per-sale are used to measure online return on investment. The overall strategy recommends a 360 degree digital marketing approach across multiple online media environments.
Get More Customers with Seattle's Leading PPC Management Agency.pptxseoagency seattle
Looking to supercharge your online presence and attract more customers in Seattle? Look no further than Seattle's Leading PPC Management Agency. Our team of expert marketers specializes in Pay-Per-Click (PPC) advertising strategies tailored to your business needs. Whether you're a small local business or a large enterprise, we have the experience and tools to drive targeted traffic to your website, increase conversions, and maximize your return on investment. With our data-driven approach and dedication to delivering results, trust us to take your digital marketing to the next level. Partner with Seattle's Leading PPC Management Agency today and watch your customer base grow exponentially.
Marketers today are dealing with a completely different type of customer - one that demands instant gratification, and has very little patience to wait. Customer journeys today are so dynamic that it is impossible to expect results using manual, rule-based marketing tools.
In this webinar, we discuss how forward-looking brands are using data science to predict user intent to create the perfect marketing campaign for their target audience.
Data Framework Design: A Practical GuideDaniel McKean
The document provides guidance on developing a data framework and strategy. It begins by outlining key questions to consider, such as identifying valuable data assets, prioritizing data governance, and understanding data collection processes. The next section describes six steps for building an effective data framework: 1) Identifying most valuable data assets, 2) Making data governance a priority, 3) Building an architecture designed to evolve, 4) Developing a system for real-time data access, 5) Reinforcing data and insights as a service, and 6) Bringing the data flow to life. The document concludes by discussing best practices for defining a data strategy and operating model to support business goals through strategic use of data assets.
MASTERING DIGITAL TRANSFORMATION IN THE NEW BUSINESS ERADaniel McKean
Digital Transformation. It's not just about getting the latest tech; it's about a deep, meaningful shift in how businesses operate and connect with their customers.
Before an advance formal Discovery Session for which planners will gather relevant business, market, and product insights, the FIRST ACTIONABLE strategic step in the strategic planning process is to develop an initial Go-To-Market framework.
Harnessing the Power of Predictive Models for Marketing Campaign Optimization...Daniel McKean
In the fast-paced world of digital marketing, making data-driven decisions is not just an advantage; it's a necessity. Among the plethora of tools and techniques at the disposal of marketers and data analysts, predictive models stand out for their ability to transform complex marketing challenges into opportunities for strategic optimization.
The document discusses Always On campaigns, which are designed to continuously promote events at a venue through advertising impressions over time to increase ticket sales. The goal is to build brand awareness and keep the venue top of mind as people consider attending events. Data on past campaign performance shows they have consistently generated high returns on ad spend through a variety of audience targeting techniques and dynamic creative optimization.
The document provides a summary of website performance and recommendations for improving traffic and conversions for the JAOU website from June to December 2018. Key findings include:
- Site traffic has declined since launch but bounce rates are within industry averages. Return visitors spend more time on site than new visitors.
- The home page receives the most traffic but conversions may be improved with alternate landing pages. Testing additional landing pages is recommended.
- Users who visit 12+ times are more likely to convert, indicating value in retargeting visitors and growing the email list.
- Top landing pages beyond the home page relate to the enrollment process, suggesting this content is valuable for visitors. Deeper analysis of pages can aid optimization
The document analyzes the baseline performance of Seresto's media channels and platforms based on 2021 data. It finds that display outperforms other channels for key metrics like impressions and clicks, while digital video underperforms despite a large budget share. To optimize spend efficiency, predictive modeling is recommended to analyze performance considering multiple dimensions like channel, platform, and objective simultaneously. Sample predictive models are provided for different media objectives that predict optimized spend allocations could significantly improve key performance metrics over the baseline.
The document provides analytics insights from a media campaign run from September through November 2016. It summarizes key performance metrics including enrollment numbers, website traffic, demographic insights, and impact of different media placements. The campaign led to a significant increase in monthly enrollments compared to pre-campaign levels. Digital advertising drove most enrollments, while print media had no direct impact. Certain digital placements like programmatic and Pandora audio performed best. Mobile conversions significantly outperformed desktop. Ongoing optimization of spend mix, placements, creatives, and targeting is recommended based on learnings from the analysis.
The document provides a summary of website performance and recommendations for improving traffic and conversions for the JAOU website from June to December 2018. Key findings include:
- Site traffic has declined since launch but bounce rates are within industry averages. Return visitors spend more time on site than new visitors.
- The home page receives the most traffic but visitors spend little time there before leaving. Testing additional landing pages could improve conversions.
- Visitors who return multiple times are more likely to convert, suggesting the need for retargeting campaigns.
- Top landing pages beyond the home page relate to the enrollment process and attract returning visitors, indicating useful content is driving traffic.
This document summarizes the key findings of a social media audit comparing JTI's Winston brand to six competitor cigarette brands. The audit found that while cigarette brands do not have official social media accounts due to marketing restrictions, they are discussed across various social platforms. Some geographic regions and social networks showed higher levels of brand mentions than others. The audit also found examples of topics mentioning the brands that could potentially spread virally and negatively impact them if they gained more traction. The document provides an overview of insights on the social media presence and risks for the studied cigarette brands.
The document outlines a strategy for building community and activating fans of volleyball through an integrated digital ecosystem and social media presence. It involves aligning communication goals around perception, acquisition, and loyalty. Key aspects of the strategy include leveraging different social media platforms like Facebook, Twitter, and Instagram as hubs to drive traffic to FIVB websites and engage distinct fan groups. Content will be developed for an integrated fan experience across digital touchpoints highlighting athletes, teams, and events. Analytics will be used to measure and grow engagements on social media and websites.
Always On venue branding campaigns use continuous digital advertising to raise awareness of venues and drive ticket sales, even when no specific events are being promoted. The summary campaigns are designed to activate casual attendees by reminding people that the venue exists and prompting them with emotional messages. Audience targeting is used to reinforce messaging throughout the purchasing funnel. Analysis shows these Always On campaigns consistently deliver high returns on investment, with sample campaigns averaging a 1591% ROAS. Ongoing optimization of targeting, creative, and spending ensures campaigns perform optimally over time.
The document provides a summary of discussions around malaria from blogs, news, Twitter, forums and Facebook over the last 30 days. It finds that major themes include various United Nations campaigns and initiatives to fight malaria such as Nothing But Nets and World Malaria Day. Other prominent topics included new drug-resistant malaria strains, celebrity involvement in anti-malaria efforts, and how malaria discussions compete for attention with other global issues like HIV/AIDS and poverty. The summary also measures the United Nations' share of voice in the malaria discussion across different media.
This document provides social media metrics for PEAK's Facebook and Twitter presence from December 1-31, 2012. For Facebook, it shows metrics on reach, impressions, audience growth, engagement rates, competitive comparisons, and share of voice. It also analyzes content performance for several competitors. For Twitter, it outlines metrics on follower growth, brand influence through impressions and tweets, and competitive follower counts.
An online community intelligence audit follows a 4-step scalable process to deliver actionable insights for organizations:
1. Discovery - Define audit parameters mapped to objectives through keyword research and data modeling.
2. Data Modeling - Build and test a data model to ensure data integrity and validity.
3. Measurement - Measure community presence, reach, engagement and influence using benchmark metrics.
4. Analysis - Provide quantitative metrics and qualitative insights through measuring conversations and identifying themes.
The process begins with data collection and sampling to understand where target audiences are active online and validate strategies. Both quantitative and qualitative analysis are used to understand perceptions and conversations to develop effective online strategies. Ongoing audits are recommended
The Ipsos - AI - Monitor 2024 Report.pdfSocial Samosa
According to Ipsos AI Monitor's 2024 report, 65% Indians said that products and services using AI have profoundly changed their daily life in the past 3-5 years.
Analysis insight about a Flyball dog competition team's performanceroli9797
Insight of my analysis about a Flyball dog competition team's last year performance. Find more: https://github.com/rolandnagy-ds/flyball_race_analysis/tree/main
End-to-end pipeline agility - Berlin Buzzwords 2024Lars Albertsson
We describe how we achieve high change agility in data engineering by eliminating the fear of breaking downstream data pipelines through end-to-end pipeline testing, and by using schema metaprogramming to safely eliminate boilerplate involved in changes that affect whole pipelines.
A quick poll on agility in changing pipelines from end to end indicated a huge span in capabilities. For the question "How long time does it take for all downstream pipelines to be adapted to an upstream change," the median response was 6 months, but some respondents could do it in less than a day. When quantitative data engineering differences between the best and worst are measured, the span is often 100x-1000x, sometimes even more.
A long time ago, we suffered at Spotify from fear of changing pipelines due to not knowing what the impact might be downstream. We made plans for a technical solution to test pipelines end-to-end to mitigate that fear, but the effort failed for cultural reasons. We eventually solved this challenge, but in a different context. In this presentation we will describe how we test full pipelines effectively by manipulating workflow orchestration, which enables us to make changes in pipelines without fear of breaking downstream.
Making schema changes that affect many jobs also involves a lot of toil and boilerplate. Using schema-on-read mitigates some of it, but has drawbacks since it makes it more difficult to detect errors early. We will describe how we have rejected this tradeoff by applying schema metaprogramming, eliminating boilerplate but keeping the protection of static typing, thereby further improving agility to quickly modify data pipelines without fear.
Predictably Improve Your B2B Tech Company's Performance by Leveraging DataKiwi Creative
Harness the power of AI-backed reports, benchmarking and data analysis to predict trends and detect anomalies in your marketing efforts.
Peter Caputa, CEO at Databox, reveals how you can discover the strategies and tools to increase your growth rate (and margins!).
From metrics to track to data habits to pick up, enhance your reporting for powerful insights to improve your B2B tech company's marketing.
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This is the webinar recording from the June 2024 HubSpot User Group (HUG) for B2B Technology USA.
Watch the video recording at https://youtu.be/5vjwGfPN9lw
Sign up for future HUG events at https://events.hubspot.com/b2b-technology-usa/
Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You...Aggregage
This webinar will explore cutting-edge, less familiar but powerful experimentation methodologies which address well-known limitations of standard A/B Testing. Designed for data and product leaders, this session aims to inspire the embrace of innovative approaches and provide insights into the frontiers of experimentation!
Global Situational Awareness of A.I. and where its headedvikram sood
You can see the future first in San Francisco.
Over the past year, the talk of the town has shifted from $10 billion compute clusters to $100 billion clusters to trillion-dollar clusters. Every six months another zero is added to the boardroom plans. Behind the scenes, there’s a fierce scramble to secure every power contract still available for the rest of the decade, every voltage transformer that can possibly be procured. American big business is gearing up to pour trillions of dollars into a long-unseen mobilization of American industrial might. By the end of the decade, American electricity production will have grown tens of percent; from the shale fields of Pennsylvania to the solar farms of Nevada, hundreds of millions of GPUs will hum.
The AGI race has begun. We are building machines that can think and reason. By 2025/26, these machines will outpace college graduates. By the end of the decade, they will be smarter than you or I; we will have superintelligence, in the true sense of the word. Along the way, national security forces not seen in half a century will be un-leashed, and before long, The Project will be on. If we’re lucky, we’ll be in an all-out race with the CCP; if we’re unlucky, an all-out war.
Everyone is now talking about AI, but few have the faintest glimmer of what is about to hit them. Nvidia analysts still think 2024 might be close to the peak. Mainstream pundits are stuck on the wilful blindness of “it’s just predicting the next word”. They see only hype and business-as-usual; at most they entertain another internet-scale technological change.
Before long, the world will wake up. But right now, there are perhaps a few hundred people, most of them in San Francisco and the AI labs, that have situational awareness. Through whatever peculiar forces of fate, I have found myself amongst them. A few years ago, these people were derided as crazy—but they trusted the trendlines, which allowed them to correctly predict the AI advances of the past few years. Whether these people are also right about the next few years remains to be seen. But these are very smart people—the smartest people I have ever met—and they are the ones building this technology. Perhaps they will be an odd footnote in history, or perhaps they will go down in history like Szilard and Oppenheimer and Teller. If they are seeing the future even close to correctly, we are in for a wild ride.
Let me tell you what we see.
STATATHON: Unleashing the Power of Statistics in a 48-Hour Knowledge Extravag...sameer shah
"Join us for STATATHON, a dynamic 2-day event dedicated to exploring statistical knowledge and its real-world applications. From theory to practice, participants engage in intensive learning sessions, workshops, and challenges, fostering a deeper understanding of statistical methodologies and their significance in various fields."
1. Digital Media Buy Optimization Steps
How do we optimize for conversion or user engagements?
Optimize for Registry CPA (cost per
acquisition) and by ad placement type
in defined time cycles after a pre-
defined benchmark period.
Optimize Ad Placements
Continually produce new creative
(visuals) and swap out Ads with
diminishing returns after a defined
benchmark period.
Refresh Creative Often
Place a greater media buy
optimization emphasis on retargeting
non-converting site visitors.
Retarget Site Visitors
Blacklist websites under performing
each month using an 80/20 process
elimination rule.
(20% representing the least desirable sites)
Leverage Blacklisting
1
2
3
4
Core
Optimization
Steps
Slide - 1
2. 80/20 Rule Optimization Steps
How do we apply whitelisting & blacklisting to website optimization?
01
02 04
03 05
Sort and rank all source
domains by the amount of
campaign spending.
Separate the top domains
that represent 80% of your
spending. This will be a
surprisingly short list.
Re-sort these source domains
based on the desired campaign
KPI, such as CPA - and then
blacklist the bottom 20% from
the ad campaign.
Repeat this process
monthly.
Keep the other domains that only got
20% of the ad spend (this will be really
long list).
Many will get additional spending since
we just removed several domains that
were under performing and received a
significant amount of spending.
Slide - 2