The document outlines Demandbase's self-serve targeting and site analytics features for account-based marketing (ABM). It emphasizes the ability for users to manage their advertising campaigns in real-time and analyze website performance to optimize marketing strategies. Key features include quickly launching ad campaigns, making real-time adjustments, and creating targeted audience segments based on site engagement data.

1. TAKE CONTROL OF YOUR
ABM STRATEGY
SELF-SERVE TARGETING AND SITE ANALYTICS

2. © 2020 DEMANDBASE｜SLIDE 2
MEET THE SPEAKERS
Amy Neidlinger
Sr. Director, Product Management
Demandbase
Ruth Juni
Director of Product Marketing
Demandbase
Dilip Poluru
Director of Product, Analytics
Demandbase

3. AGENDA
§ SELF-SERVE TARGETING
§ SITE ANALYTICS
§ SUMMARY
§ Q&A

4. SELF-SERVE TARGETING

5. © 2020 DEMANDBASE｜SLIDE 5
SELF-SERVE TARGETING
Setup and control your advertising
campaigns
Manage campaigns in real-time
Revise advertising campaigns based
on your terms
What is it?
Allows a Demandbase customer to run
their own ads for more control over their
programmatic spend.

6. © 2020 DEMANDBASE｜SLIDE 6
SELF-SERVE USE CASE: SPEED TO MARKET
I want to launch ad campaigns quickly
Easily make changes to creative or
your budget within the Self-Serve
Targeting wizard
Set-up the budget, ad creative, duration
and frequency of the campaign
Business
Challenge
Solution
Action

7. © 2020 DEMANDBASE｜SLIDE 7
SELF-SERVE USE CASE: YOUR ADS, YOUR WAY
I want to be able to make as many
changes to my campaigns as I want,
in real-time
Make any changes to creative,
schedule or your budget within the
Self-Serve Targeting wizard
Change creatives or add/decrease
budget on your campaigns based on
performance
Business
Challenge
Solution
Action

8. © 2020 DEMANDBASE｜SLIDE 8
SELF-SERVE USE CASE: 1:1 TO 1:MANY ADS
I want to create multiple campaigns
targeted at different segments
Plan different ad campaigns targeted
at any segment from 1:1 to 1:Many
based on your ad strategy
Set-up the budget, ad creative,
duration and frequency of the
campaign
Business
Challenge
Solution
Action

9. SELF-SERVE TARGETING DEMO

10. SITE ANALYTICS

11. © 2020 DEMANDBASE｜SLIDE 11
SITE ANALYTICS
See what companies are doing on your
site and how they’re engaging over
time
Create new audience segments to get
even more targeted with your
marketing programs
Save time and get faster access to
data insights
Optimize the content that matters most
to your key accounts
What is it?
Ability for ABM Platform users to analyze
their website performance at a page
level, with an account-based lens.

12. © 2020 DEMANDBASE｜SLIDE 12
SITE ANALYTICS USE CASE: OPTIMIZE CONTENT
I don’t know which pages are most
valuable to my top target accounts
Select a specific audience list
within Site Analytics and view the
top visited pages
Create specific email nurture series
based on the content on the top
visited pages
Business
Challenge
Solution
Action

13. © 2020 DEMANDBASE｜SLIDE 13
SITE ANALYTICS USE CASE: VIEW TREND OVER TIME
I have an event coming up and want
to understand performance of the
web page over time
Filter Site Analytics for campaign
landing pages and save as a filter,
then view performance over time
Look at peaks in performance and
overlay other marketing activities to
see what may have driven improved
page performance
Business
Challenge
Solution
Action

14. © 2020 DEMANDBASE｜SLIDE 14
SITE ANALYTICS USE CASE: NEW PRODUCT LAUNCH
I just launched a new product and
want to know what accounts have
visited the product page
Filter Site Analytics for the specific
page URL to see accounts engaging
on your page
Create an audience from these
accounts to activate your SDRs for
follow up on those accounts
Business
Challenge
Solution
Action

15. SITE ANALYTICS DEMO

16. © 2020 DEMANDBASE｜SLIDE 16
• New features help you take control of
your ABM programs
• Use Self-Serve Targeting to launch
ad campaigns faster and make real-
time optimization updates
• Use Site Analytics to create
audiences and filters that help you
drill down into the account activity
happening on your website
SUMMARY

17. Q&A