The travel and leisure industry is one of the fastest growing sectors, with travellers searching for information in all stages of their planning. Therefore, online marketing success for travel companies comes from providing the right content at the right time. Here are 8 examples of successful content marketing approaches from the travel and leisure world.

1. 8 successful content marketing
approaches from the travel industry

2. Introduction
1. NSCF Europe
2. Kimkim
3. Four Seasons
4. Tenon Tours
5. Intrepid
6. Marriott Bonvoy
7. Lonely Planet
8. Inspired by Iceland
Europe is just next door
Targeted blog content
Attractive visual content
Downloadable lead assets
Brand value targeted content
Inspirational travel content
On-site footage content
Informative Content & Inspiring stories from locals

3. NSCF Europe - Europe is just next door
Combination of experiential marketing with video content

4. Kimkim - Targeted blog content
Local travel specialist creating their own blog content

5. Four Seasons - Attractive visual content
Production of 3400 pieces of high-quality content weekly and distributed across 400 channels

6. Four Seasons - Attractive visual content
Production of 3400 pieces of high-quality content weekly and distributed across 400 channels

7. Tenon Tours - Downloadable lead assets
Repurposing of best-performing content in the form of guidebooks and used as lead magnets

8. Intrepid - Brand values targeted content
Content creation targeted on audiences aligned with brand’s values

9. Marriott Bonvoy - Inspirational travel content
Creation of inspirational travel content with hyper-specific focus such as the Romantic Getaways corner

10. Lonely Planet - On-site footage content
Carefully crafted on-site content that associates the brand with exploration and awe in the minds of viewers

11. Lonely Planet - On-site footage content
Carefully crafted on-site content that associates the brand with exploration and awe in the minds of viewers

12. Inspired by Iceland - Informative Content
Content creation about the activities, culture and landscapes of Iceland targeted to the independent millennial traveler

13. Inspired by Iceland - Inspiring stories from locals
Stimulating the local community to share inspiring stories and spread the word through engaging and creative concepts

14. Inspired by Iceland - Ask Gudmundur
Launched the world’s first human search engine, offering a personal platform for tourists to seek out info about Iceland

15. Reference List
Jointviews, 2018 - Accessed 28 Feb 2018. Available at:
https://www.jointviews.com/blog/content-marketing-travel-companies/
Marketing Society - Available at:
https://www.marketingsociety.com/the-library/sncf-opens-door-european-destinations
Contently, 2019 - Accessed 28 Aug 2019. Available at:
https://contently.com/2019/08/28/5-incredible-content-marketing-examples-from-travel-brands/
Econsultancy, 2019 - Accessed 29 Jan 2019. Available at:
https://econsultancy.com/examples-travel-marketing-campaigns/
Tourism Review, 2010 - Accessed 27 Dec 2010. Available at:
https://www.tourism-review.com/travel-tourism-magazine-inspired-
by-iceland-successful-tourism-promotion-campaign-article1399
Travel Trade, 2018 - Accessed Oct 2018. Available at:
https://traveltrade.inspiredbyiceland.com/toolbox-for-travel-professionals/marketing/social-media-and-marketing-campaigns
Creativebrief - Available at:
https://www.creativebrief.com/agency/brooklyn-brothers/case-studies/promote-iceland-inspired-by-iceland

16. Reference List
Four Seasons Hotels and Resorts, 2013 - Accessed 4 Nov 2013. Available at:
https://www.youtube.com/watch?v=evNIKYHwyN8
The brooklyn Brothers, 2016 - Accessed 3 Oct 2016. Available at:
https://www.youtube.com/watch?time_continue=61&v=iO-y3ZF0kBE&feature=emb_title
TBWA PARIS, 2013 - Accessed 24 Oct 2013. Available at:
https://www.youtube.com/watch?v=GGW6Rm437tE&feature=emb_logo
Lonely Planet, 2018 - Accessed 2 Aug 2018. Available at:
https://www.youtube.com/watch?v=izq6PwH3VaI
KimKim - Available at:
https://www.kimkim.com/
Four Seasons - Available at:
https://www.fourseasons.com/
Intrepid - Available at:
https://www.intrepidtravel.com/uk

17. Reference List
Tenon Tours - Available at:
https://www.tenontours.com/
Inspired by Iceland - Available at:
https://inspiredbyiceland.com/
Marriott Bonvoy - Available at:
https://traveler.marriott.com/romantic-getaways/
Lonely Planet - Available at:
https://www.lonelyplanet.com/