Digital marketing and utilization of international networks in promotion of Nature Tourism – case: EDEN

1. Aivar Ruukel
Discover Barents -seminar
November 9th-10th 2017
in Kuhmo and Hossa, Finland
Digital marketing and utilization of
international networks in promotion of
Nature Tourism – case: EDEN

2. Soomaa National Park

3. suo maa

4. bogshoeing

5. bogwalking

6. five seasons

7. Fifth Season : October 2017

8. Fifth Season : August 2016

9. Fifth Season : January 2017

10. EDEN Themes
2007 Best emerging rural destination
2008 Local tangible heritage in tourism
2009 Tourism and protected areas
2010 Aquatic tourism
2011 Regeneration of physical sites
2013 Accessible tourism
2015 Tourism and local gastronomy
2017 Cultural tourism
2019 ?

11. Until today:
●
140 winners and ca 350 runners
up from 27 european countries
●
Biggest network for sustainable
tourism worldwide
●
2012 the EDEN Network
Association was founded
●
Currently 71 members from 23
countries

12. Benefices
- Visibility on
www.youredenexperience.com
- Promotion on
www.visiteurope.com
- Coaching on Social Media
with our partner
www.europeanbestdestinations.com

13. http://youredenexperience.com

14. www.visiteurope.com

15. Visiteurope.com will have a dedicate
page for each Eden Destination

16. www.europeanbestdestinations.com

17. European Best Destinations is since
6 years now the most visited website
dedicated to tourism in Europe,
thanks to a partnership with more than
300 European Tourism Offices,

18. Green travellers - EDEN's area
on EBD is on the podium of the
results for people looking for
sustainable tourism in Europe

19. Social media analysis and challenges :
Every six months, EBD analyses the
social networks of the EDEN
destinations to allow them to know their
progressions as well as the best
practices of other destinations

21. consumption of
travel-related
pieces on
YouTube has
more than
doubled since
2015

22. visual content is
an effective way
of building trust
among customers

23. why are the stories
shared by customers
more effective than
your own marketing
messages?

24. consumers
prefer
things that
they
believe are
real

25. 52% of Facebook users
said their friends photos
inspired their holiday
choice

26. your job as tourism
marketer is to curate
other people stories

27. user-generated-content
as a research tool and
listen to your customers

28. let others tell your story!

29. combine
“authentic” earned
photos with more
aspirational
owned
photography

30. thank you!
aitäh!
kiitos!