Presentation at the UNWTO / ETC joint e-marketing workshop in Budapest about the ANTO strategy & activities of the Austrian Tourism Industry to current developments at the (social) web.
Modul University: Social Web - The Austrian WayMartin Schobert
Short Presentation about 5 important key factors of online communication out of the view of the Austrian National Tourist Office including examples of Social Media Activities of the Austrian Travel Organisations.
Please check out http://blog.kreativreisen.at/en for further details about the context of this international presentation in front of Creative Tourism Network Thailand!
Modul University: Social Web - The Austrian WayMartin Schobert
Short Presentation about 5 important key factors of online communication out of the view of the Austrian National Tourist Office including examples of Social Media Activities of the Austrian Travel Organisations.
Please check out http://blog.kreativreisen.at/en for further details about the context of this international presentation in front of Creative Tourism Network Thailand!
Closing keynote for Sharing is Caring X Stockholm
Nationalmuseum Stockholm and The Royal Armoury
16-17 September 2019
http://sharecare.nu/stockholm-x-2019/
TourPack: Packaging and Disseminating Touristic Services with Linked Data and...Anna Fensel
While the touristic service offers become present and bookable in abundance on the ICT communication channels, TourPack aims to build a linked data -empowered system for touristic service packaging. Integrating information from multiple sources and systems
employing linked data as a global information integration platform, and mining from the depths of the “closed” data, the touristic service package production system will be able to cater to creating the most optimal travel experience for the traveler. Further, the service packages will be efficiently published and made bookable to the end consumers via intelligently selected most suitable communication and booking channels: especially the ICT channels with rapidly growing user audiences, such as the social media and the mobile apps.
Social Web Learnings & strategic approach to deal with the topic of the Austrian National Tourist Office: Listen, Talk & Support.
Conclusion 1: All Social Media is local!
Conclusion 2: Focus on people - not on tools!
Conclusion 3: Define Stakeholders and Actions - then decide about which Social Web Tool is the right choice!
The project had its fundamentals from the OCSE Manual “A guide for local
governments, communities and museums ” that explains the importance and effect
on local community of transforming a museum from a place to visit into a “living
museum”, seen from the citizens and local government like the central point of the
local development.
This talk showcases PACKED vzw's linked open data-projects on persistent identification, opening up data, data enrichment and the potential of the Wikimedia ecosystem BUT also the areas where the Wikimedia platforms and its present tools could be improved. We make an argument for attracting more people with an IT background in the cultural sector, better open infrastructures and tools that make linked open data publishing and reuse possible: resolvers, datahubs, api tools - tools for publication of data and images: specific tools for mix’n match, tools which can deal with what heritage professionals have already produced (excel files). Lastly we encourage the public to solicit the heritage sector and create demand for LOD services ‘as if’ you already live in a society where citizens can take access to digital cultural resources for granted and as if you have no idea about the contradictions that cause institutions to delay opening up their collections.
This talk showcases PACKED vzw's linked open data-projects on persistent identification, opening up data, data enrichment and the potential of the Wikimedia ecosystem BUT also the areas where the Wikimedia platforms and its present tools could be improved. We make an argument for attracting more people with an IT background in the cultural sector, better open infrastructures and tools that make linked open data publishing and reuse possible: resolvers, datahubs, api tools - tools for publication of data and images: specific tools for mix’n match, tools which can deal with what heritage professionals have already produced (excel files). Lastly we encourage the public to solicit the heritage sector and create demand for LOD services ‘as if’ you already live in a society where citizens can take access to digital cultural resources for granted and as if you have no idea about the contradictions that cause institutions to delay opening up their collections.
Presentation by Alina Saenko and Sam Donvil at Open Belgium 2018 -
http://2018.openbelgium.be/session/linked-open-data-limbo-co-creation-catalyst-cultural-heritage-resources
This talk showcases PACKED vzw's linked open data-projects on persistent identification, opening up data, data enrichment and the potential of the Wikimedia ecosystem BUT also the areas where the Wikimedia platforms and its present tools could be improved. We make an argument for attracting more people with an IT background in the cultural sector, better open infrastructures and tools that make linked open data publishing and reuse possible: resolvers, datahubs, api tools - tools for publication of data and images: specific tools for mix’n match, tools which can deal with what heritage professionals have already produced (excel files). Lastly we encourage the public to solicit the heritage sector and create demand for LOD services ‘as if’ you already live in a society where citizens can take access to digital cultural resources for granted and as if you have no idea about the contradictions that cause institutions to delay opening up their collections.
Online Marketing with Schema.org and Multi-channel CommunicationAnna Fensel
Based on: Fensel, A., Akbar, Z., Toma, I., Fensel., D. "Bringing Online Visibility to Hotels with Schema.org and Multi-channel Communication", In Information and Communication Technologies in Tourism 2016: Proceedings of the International Conference in Bilbao (ENTER’16), Spain, February 2-5, 2016, pp. 3-16, Springer (2016).
Eislandschaften. Gleiten. Auf Kufen und 2.000 Meter Seehöhe. Das ist Alpine Ice. Ein Lebensgefühl aus der Kindheit wird als Nordic Ice Skating in den Alpen wieder zum Leben erweckt. Winter NACHHALTIG mit Bergpanorama erlebbar zu machen war Ziel unserer Wintertourismus-Innovation & Produktentwicklung.
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Closing keynote for Sharing is Caring X Stockholm
Nationalmuseum Stockholm and The Royal Armoury
16-17 September 2019
http://sharecare.nu/stockholm-x-2019/
TourPack: Packaging and Disseminating Touristic Services with Linked Data and...Anna Fensel
While the touristic service offers become present and bookable in abundance on the ICT communication channels, TourPack aims to build a linked data -empowered system for touristic service packaging. Integrating information from multiple sources and systems
employing linked data as a global information integration platform, and mining from the depths of the “closed” data, the touristic service package production system will be able to cater to creating the most optimal travel experience for the traveler. Further, the service packages will be efficiently published and made bookable to the end consumers via intelligently selected most suitable communication and booking channels: especially the ICT channels with rapidly growing user audiences, such as the social media and the mobile apps.
Social Web Learnings & strategic approach to deal with the topic of the Austrian National Tourist Office: Listen, Talk & Support.
Conclusion 1: All Social Media is local!
Conclusion 2: Focus on people - not on tools!
Conclusion 3: Define Stakeholders and Actions - then decide about which Social Web Tool is the right choice!
The project had its fundamentals from the OCSE Manual “A guide for local
governments, communities and museums ” that explains the importance and effect
on local community of transforming a museum from a place to visit into a “living
museum”, seen from the citizens and local government like the central point of the
local development.
This talk showcases PACKED vzw's linked open data-projects on persistent identification, opening up data, data enrichment and the potential of the Wikimedia ecosystem BUT also the areas where the Wikimedia platforms and its present tools could be improved. We make an argument for attracting more people with an IT background in the cultural sector, better open infrastructures and tools that make linked open data publishing and reuse possible: resolvers, datahubs, api tools - tools for publication of data and images: specific tools for mix’n match, tools which can deal with what heritage professionals have already produced (excel files). Lastly we encourage the public to solicit the heritage sector and create demand for LOD services ‘as if’ you already live in a society where citizens can take access to digital cultural resources for granted and as if you have no idea about the contradictions that cause institutions to delay opening up their collections.
This talk showcases PACKED vzw's linked open data-projects on persistent identification, opening up data, data enrichment and the potential of the Wikimedia ecosystem BUT also the areas where the Wikimedia platforms and its present tools could be improved. We make an argument for attracting more people with an IT background in the cultural sector, better open infrastructures and tools that make linked open data publishing and reuse possible: resolvers, datahubs, api tools - tools for publication of data and images: specific tools for mix’n match, tools which can deal with what heritage professionals have already produced (excel files). Lastly we encourage the public to solicit the heritage sector and create demand for LOD services ‘as if’ you already live in a society where citizens can take access to digital cultural resources for granted and as if you have no idea about the contradictions that cause institutions to delay opening up their collections.
Presentation by Alina Saenko and Sam Donvil at Open Belgium 2018 -
http://2018.openbelgium.be/session/linked-open-data-limbo-co-creation-catalyst-cultural-heritage-resources
This talk showcases PACKED vzw's linked open data-projects on persistent identification, opening up data, data enrichment and the potential of the Wikimedia ecosystem BUT also the areas where the Wikimedia platforms and its present tools could be improved. We make an argument for attracting more people with an IT background in the cultural sector, better open infrastructures and tools that make linked open data publishing and reuse possible: resolvers, datahubs, api tools - tools for publication of data and images: specific tools for mix’n match, tools which can deal with what heritage professionals have already produced (excel files). Lastly we encourage the public to solicit the heritage sector and create demand for LOD services ‘as if’ you already live in a society where citizens can take access to digital cultural resources for granted and as if you have no idea about the contradictions that cause institutions to delay opening up their collections.
Online Marketing with Schema.org and Multi-channel CommunicationAnna Fensel
Based on: Fensel, A., Akbar, Z., Toma, I., Fensel., D. "Bringing Online Visibility to Hotels with Schema.org and Multi-channel Communication", In Information and Communication Technologies in Tourism 2016: Proceedings of the International Conference in Bilbao (ENTER’16), Spain, February 2-5, 2016, pp. 3-16, Springer (2016).
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"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
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𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
1. Mag. Martin Schobert Austrian National Tourist Office ETC/UNWTO, Joint Internat. Seminar on E-Marketing for Tourism Destinations Budapest, 16-17. June 2008 web 2.0 social web – the austrian conex
38. we trust the new spokespersons No. of entries in wikipedia.de written about Bad Kleinkirchheim
39.
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41. Danke! Thank you! You were a great audiance. Mag. Martin Schobert Austrian National Tourist Office, Head of Research & Development (CIO) [email_address] www.austriatourism.com, blog.austriatourism.com
Editor's Notes
Coverfoto: optimal ein Sujet mit Joe & Sally oder passendes zum Vortrag Wenn mit Ticket, dann kein Logo rechts unten wegnehmen (siehe Folie Nr.15) roter Strich : 1 1/2 Punkt Rot 2.Headline: nicht zwingend / Schriftgröße 24 Punkt / HelveticaCond kursiv / Rot Text: Österreich Werbung / Bereich / Name der/des Vortragenden Schriftgröße 16 Punkt / Helvetica Cond / Schwarz ev. Ergänzung: Datum und/oder Anlass des Vortrages