A presentation made by Minerra's founder and principal consultant, Steve Remington, at Big Data World Asia 2019 in Singapore Title: Moving From Insight Creation to Decision Support: How to Break the Insights Obsession Summary: The analytics profession has a problem: It is obsessed with insight creation. In the past, the obsession was not a major problem because manually finding and communicating insights was a core task for analytics professionals. The analytics technology landscape is, however, rapidly changing with new technologies like Auto ML, Augmented Analytics and Signal Detection automating ever-increasing parts of the insight creation process. In this presentation, I will explain why the obsession with insight creation as an objective is a problem and show you how organisations can realign their analytics and data science functions to focus on the true, value-creating purpose of analytics: supporting decision-makers.