This document provides information about James de Clifford's branding and marketing services. It discusses creating emotional connections with customers through visual communications and understanding how emotions influence buying decisions. Key areas it focuses on include user experience design, capturing moments, investment versus immediate reward, and using emotional intelligence to build relationships and influence purchasing.
Getting brilliant briefs from your clientKathryn Ellis
The document provides guidance on how clients can write effective briefs for their marketing agencies. It emphasizes that clear, well-written briefs that define objectives and target audiences lead to better campaign outcomes. A key part of writing a good brief is understanding the client's business and goals for the campaign. The document includes templates and questions clients should answer to provide the necessary context for agencies to develop winning creative strategies.
The slides from my inaugural creative brief writing workshop. Theory and practice. Attendees had to complete a brief prior to the session, and their work was used to illustrate best brief writing practice. More sessions to follow.
How to properly brief your agency by JJ Nonis Hacking DigitalJude Jefferson Nonis
This is just a little basic deck on why Client's should write a proper brief to their Agency. A proper brief will help agencies understand and create better strategies & creative for brands.
Free Download on How to stop writing Ugly Creative Briefs
The Creative Brief should help Brand Leaders to control the strategy, yet give freedom on execution. Brand leaders have this backwards, giving freedom on the strategy with various options in the brief, and yet control the execution with a long list of mandatories and direction on style of advertising. But really, you want “creative” options, not strategic options. You should write a very tight brief, based on the strategy you decided on, before you even wrote the brief. Slow down and let your strategic thinking prevail. Brand leaders try to control the outcome of the creative process so they write a long list of mandatories in the brief, they try to steer the type of advertising they want to see, or don’t want to see. You should allow the creative process to unfold, as you always hold the power of decision. Go faster with your instincts to not over-think great ideas.
Digital Branding Strategy (Part 2) - Why Branding is So ImportantSaiful Islam
In the second part of Digital Branding Strategy presentation, we will learn on why branding is play significant role. Also explained about basic concept of branding and the fundamental of brain learning process.
This 10 step cheat sheet for writing effective marketing briefs is a useful, easy to use guide and aide-memoire. When you need your team or agency to hit the ground running, there’s no better starting point than a solid marketing brief.
If any of the 10 steps in this cheat sheet don’t apply to your project, that’s fine – just leave them out. And if you think we’ve left off any important points that should be included in a marketing brief, please let us know!
If you cover-off the relevant points in your marketing brief, you can be confident you’ll have a professional foundation for your project. Everyone involved will have a thorough, consistent understanding of the job at hand – and be able to get going, fast.
We hope you find our 10 step cheat sheet to writing an effective marketing brief helpful.
Naked Penguin Boy The Future of Brand Marketing - Implementing BrandingNaked Penguin Boy
Rowan Heasley gave a speech on implementing branding. Some key points:
- Branding is about engaging emotions through consistent touchpoints that create a concept and feeling about a company in people's minds.
- Many companies fail to engage emotions or don't have enough touchpoints. Content marketing can be used to create engaging touchpoints.
- Successful brands like Guinness and IHG Holiday Inn use emotional and values-based campaigns to boost their brands.
- Brand managers should focus on content marketing to generate touchpoints that align with the brand's emotional message. Respecting customers' intelligence by allowing them to discover the brand themselves fosters brand advocates.
Презентация о том, как правильно писать креативный бриф и зачем это нужно.
Написана специально для выступления перед бренд менеджерами компании Unilever.
Создана на основе аналогичной презентации Мити Воскресенского http://duckofdoom.ru/
Getting brilliant briefs from your clientKathryn Ellis
The document provides guidance on how clients can write effective briefs for their marketing agencies. It emphasizes that clear, well-written briefs that define objectives and target audiences lead to better campaign outcomes. A key part of writing a good brief is understanding the client's business and goals for the campaign. The document includes templates and questions clients should answer to provide the necessary context for agencies to develop winning creative strategies.
The slides from my inaugural creative brief writing workshop. Theory and practice. Attendees had to complete a brief prior to the session, and their work was used to illustrate best brief writing practice. More sessions to follow.
How to properly brief your agency by JJ Nonis Hacking DigitalJude Jefferson Nonis
This is just a little basic deck on why Client's should write a proper brief to their Agency. A proper brief will help agencies understand and create better strategies & creative for brands.
Free Download on How to stop writing Ugly Creative Briefs
The Creative Brief should help Brand Leaders to control the strategy, yet give freedom on execution. Brand leaders have this backwards, giving freedom on the strategy with various options in the brief, and yet control the execution with a long list of mandatories and direction on style of advertising. But really, you want “creative” options, not strategic options. You should write a very tight brief, based on the strategy you decided on, before you even wrote the brief. Slow down and let your strategic thinking prevail. Brand leaders try to control the outcome of the creative process so they write a long list of mandatories in the brief, they try to steer the type of advertising they want to see, or don’t want to see. You should allow the creative process to unfold, as you always hold the power of decision. Go faster with your instincts to not over-think great ideas.
Digital Branding Strategy (Part 2) - Why Branding is So ImportantSaiful Islam
In the second part of Digital Branding Strategy presentation, we will learn on why branding is play significant role. Also explained about basic concept of branding and the fundamental of brain learning process.
This 10 step cheat sheet for writing effective marketing briefs is a useful, easy to use guide and aide-memoire. When you need your team or agency to hit the ground running, there’s no better starting point than a solid marketing brief.
If any of the 10 steps in this cheat sheet don’t apply to your project, that’s fine – just leave them out. And if you think we’ve left off any important points that should be included in a marketing brief, please let us know!
If you cover-off the relevant points in your marketing brief, you can be confident you’ll have a professional foundation for your project. Everyone involved will have a thorough, consistent understanding of the job at hand – and be able to get going, fast.
We hope you find our 10 step cheat sheet to writing an effective marketing brief helpful.
Naked Penguin Boy The Future of Brand Marketing - Implementing BrandingNaked Penguin Boy
Rowan Heasley gave a speech on implementing branding. Some key points:
- Branding is about engaging emotions through consistent touchpoints that create a concept and feeling about a company in people's minds.
- Many companies fail to engage emotions or don't have enough touchpoints. Content marketing can be used to create engaging touchpoints.
- Successful brands like Guinness and IHG Holiday Inn use emotional and values-based campaigns to boost their brands.
- Brand managers should focus on content marketing to generate touchpoints that align with the brand's emotional message. Respecting customers' intelligence by allowing them to discover the brand themselves fosters brand advocates.
Презентация о том, как правильно писать креативный бриф и зачем это нужно.
Написана специально для выступления перед бренд менеджерами компании Unilever.
Создана на основе аналогичной презентации Мити Воскресенского http://duckofdoom.ru/
The document provides an overview of the brand guidelines for Simplecall, an international calling service. It outlines the company's four branding pillars: Purpose, Promise, Values, and Voice. The Purpose section explains that Simplecall was founded to simplify communication and provide innovative solutions. The Promise is to connect the world in a simple way. The Values that guide the company are honesty, excellence, and innovation. The brand guidelines explain each of these pillars in more detail to help maintain a consistent brand identity.
If you knew that being a better client would get you better advertising could you do it? Here are some tips on how to be a Better Client and how to turn it into getting better work.
How to make decisions on advertising that drives brand linkBeloved Brands Inc.
Brand leaders who are good at advertising can get great ads on the air and keep bad ads off the air.
You need to make decisions to find the sweet spot where your brand’s advertising is both different and smart.
To be different, you need to achieve a branded breakthrough, using creativity to capture consumers. Gain their attention amid the market clutter and link your brand closer to the story.
To be smart, you need a motivating message to communicate the main message memorable to connect with consumers, and make the ad stick enough to move them to see, think, feel, or act differently than before they saw the ad.
In our Beloved Brands book, I outline principles for achieving attention, brand link, communication, and stickiness—the model I call the ABC’s. I show examples of some of the best ads in the history of branding to support those principles. I hope to challenge your thinking about your brand’s advertising.
Brand link is not just about more of your brand, but rather the right engagement of your brand, and the placement of your brand. Sometimes less is more, when you tell stories.
This type of thinking is in my Beloved Brands book, can be found on Amazon https://lnkd.in/eF-mYPe or on Apple Books: https://lnkd.in/ekQ-n9X
This document discusses branding and the customer journey. It outlines 6 key objectives for understanding customers: 1) Know your customer, 2) Know your product, 3) Know your competitors, 4) Know your target market, 5) Know your media channels, and 6) Measure your branding efforts. Each objective provides tips, such as developing a customer persona, positioning your product, conducting competitor analysis, evaluating creative marketing campaigns, and tracking brand awareness over time. The overall message is that strong branding captures customers' hearts to gain their commitment.
32 Marketing Tips That Never Go Out of StyleRich Brooks
Tired of chasing the next “big thing” in marketing? Maybe it’s time to get back to basics.
It’s that time of year again. All the prognosticators are telling us what’s coming next. All the “10 Marketing Trends for 2015″ posts. All the advice to make you nervous that you’re falling behind.
But the truth is, the more things change, the more they stay the same.
So, in the spirit of uncovering timeless strategies, we asked 32 of our all-time favorite marketers to share with us their best tips that never go out of style.
OK, we included ourselves, but that’s just because we wanted to rub shoulders with these luminaries.
Is your “evergreen” marketing tip in this list? If not, make sure you share it in the comments below.
How to Build Marketing Presentations for Webinarstodd.lewis
Marketing webinars can build awareness of your company, help advance prospects along the sales cycle and establish you as a thought leader in your field. Or they can frustrate and annoy your audience so that they never want to hear from you again!
Join Ken Molay, president of Webinar Success and a former director of product marketing, as he presents practical guidelines for creating webinar presentations that engage your audience and create sales interest.
In this one-hour, interactive webinar you'll:
* Find out how to hook an audience quickly and make them want to pay attention.
* Learn the commonly used presentation technique that actually works against you in a webinar.
* Get examples of proper structure and flow for a marketing webinar.
* Hear much more practical advice on building engaging webinar presos.
The document summarizes the work of an advertising agency and its approach to developing effective marketing campaigns. It discusses how the agency uses insights into consumer behavior to create ideas for clients that achieve business results. It also provides examples of campaigns developed for clients in various industries that increased sales, brand metrics, and won creative awards. The agency focuses on developing integrated marketing strategies across different channels to effectively reach target audiences.
Too many people think that brand management matters most to a consumer brand, and they underestimate the value of marketing for B2B brands. And many of these people are running B2B brands. They treat marketing as a support function, hiring low-cost marketing coordinators to support their sales team, and do basic packaging for new launches and run a few basic trade magazines.
A creative brief is a unifying document that identifies the important key benefits for a campaign or launch. It tells the story and explains why it’s important to the audience, serving as a guide for the creation of new materials. It seems simple. Yet developing an effective creative brief is far more difficult that it may first seem. Learn more about the creative brief and download our free creative map template for 11 critical questions to help you craft a killer creative roadmap.
7 steps to small bussiness marketing successLUONG NGUYEN
The document outlines a 7 step system for small business marketing success called the Duct Tape Marketing System. Step 1 emphasizes establishing a clear marketing strategy before implementing tactics. This involves narrowly defining an ideal client through analyzing current profitable and referring clients. It also involves differentiating the business from competitors to clarify what makes the business unique. The strategy provides the foundation to build an effective marketing plan through the remaining 6 steps.
This document outlines nine principles of branding according to the author. It begins with an introduction to branding and discusses how branding creates a perception of a product/service in the consumer's mind.
The document then details each of the nine branding principles:
1) Keep messages simple with one main idea
2) Build brands through mass-produced word-of-mouth (PR) rather than just advertising
3) Focused brands are more powerful than brands with many diffuse messages
4) Differentiation from competitors is key
5) First brands in a new category have advantages
6) Avoid sub-brands whenever possible
7) Perception of quality is more important than actual quality
8) Be consistent and
Workshop for Brand Leaders to make them smarter at media planning and help them make better decisions with their Brands. We help the Brand Leader look at media as an investment within the planning process, assess media’s role in your advertising, and show strengths/weaknesses of both traditional and digital media.
RETAIL BRANDING: THE PSYCHOLOGY OF VISUAL MERCHANDISINGDian Hasan
Visual merchandising is defined as the physical display of goods to appeal to customers' senses. The goal is to present merchandise in a stimulating way that encourages sales. The experience a brand provides through its visual merchandising should reflect the company's personality and create memorable experiences for customers. Good design can differentiate a brand from competitors and transform customers from one-time to repeat buyers.
The Good Brief - a no-frills guide to writing creative briefsKam Fatt Chen
A simple, no-nonsense guide to writing creative briefs that work. Complete with tips, pointers and cheat sheets to help you focus and distill the things that really to write an effective creative brief.
Meanwhile, “the Internet” is the unmarried maximum essential issue that has been converting all techniques and approaches to steer an easy existence way.
Do you suspect ever that the range of net customers is growing daily with the aid of using a day? Is it viable to prevent the increase?
Now, the maximum of the time in a day, humans live on-line for numerous purposes.
Just now, when you have an enterprise which you choose to sell to the goal audience, you then definitively don’t want to attain them physically.
You can attain them virtually, for that, you want to have a web reference to technological gadgets like computers, cell phones, tablets, etc.
How to Create a Killer Creative Brief with Wild AlchemyUnited Adworkers
United Adworkers had the honor of hosting Lynette Xanders with Wild Alchemy to share her incredible knowledge and insights on "How to Create a Killer Creative Brief". For more information about Wild Alchemy and Lynette Xanders, visit WildAlchemy.com.
The creative brief is the foundation for any creative project and should not be a cursory piece of communication. It has several specific purposes: to outline objectives, provide all pertinent project information, keep everyone on the same page, and act as an anchor for every stage of the creative process. The brief should include details about the client, team, creative strategy statement, key facts, primary advertising problem, communication objectives, target market, primary competition, key consumer benefit, support or reason why, tone statement, and mandatories/limitations. The brief should assume the team knows nothing, highlight the core problem being solved, strike a balance of including only necessary information, and use clear language. It should be vetted by others and used
The document discusses strategies for maximizing marketing communications budgets. It recommends:
1. Balancing "non-working" production dollars that account for 10-20% of the budget with "working" media dollars to generate the most return.
2. Flexing the "investment muscle" to focus spending in a way that has the highest impact, such as combining TV and print production or producing multiple ad lengths from one shoot.
3. Using 15-second ad spots paired with 30-second spots and aired between 1,000-2,000 GRPs as a cost-effective way to continue driving messaging once ideas are established.
This document discusses how startups can use storytelling to attract customers. It outlines a formula for startups to (1) use content to engage audiences through storytelling, (2) incentivize social participation, and (3) convert audiences into customers through experiences. The key is creating genuine brand stories that feel like content instead of ads and speak to the target audience's heart. Micro-stories through influencers can extend the overall brand story. The first month of campaign should focus on collecting data to test and learn.
The document discusses using storytelling and influencer strategies for international marketing. It notes that international marketing is becoming easier for businesses with digital marketing and influencers. Storytelling is an important tool for engaging audiences on social media and connecting with customers. The document provides tips for crafting effective business stories, including focusing on empathy, embracing an underdog status, and fostering customer communities. It also gives examples of companies that successfully use storytelling.
Este documento presenta una lista de 13 personas con sus nombres, cargos y números de contacto. Incluye directores, gerentes y licenciados de varias compañías como Global Fuentes, Tecnolite, Sigma Alimentos, Smurfitt Kappa, Continental Corporation, Transportes Nuñez, Grupo Multimedios, Grupo Altex, Promoopciones, Europartners México, Productos Maver, Colegio de Contadores y Texas Instruments México.
Este documento presenta una introducción a las didácticas contemporáneas. Explica que la didáctica estudia cómo enseñar para que ocurra el aprendizaje y analiza los conocimientos desde su origen hasta su consolidación. Luego clasifica las didácticas contemporáneas en funcionales, estructurales y existenciales. Finalmente, resume los elementos fundamentales de la didáctica como el alumno, profesor, objetivos, contenidos, recursos, métodos y el medio social y educativo.
The document provides an overview of the brand guidelines for Simplecall, an international calling service. It outlines the company's four branding pillars: Purpose, Promise, Values, and Voice. The Purpose section explains that Simplecall was founded to simplify communication and provide innovative solutions. The Promise is to connect the world in a simple way. The Values that guide the company are honesty, excellence, and innovation. The brand guidelines explain each of these pillars in more detail to help maintain a consistent brand identity.
If you knew that being a better client would get you better advertising could you do it? Here are some tips on how to be a Better Client and how to turn it into getting better work.
How to make decisions on advertising that drives brand linkBeloved Brands Inc.
Brand leaders who are good at advertising can get great ads on the air and keep bad ads off the air.
You need to make decisions to find the sweet spot where your brand’s advertising is both different and smart.
To be different, you need to achieve a branded breakthrough, using creativity to capture consumers. Gain their attention amid the market clutter and link your brand closer to the story.
To be smart, you need a motivating message to communicate the main message memorable to connect with consumers, and make the ad stick enough to move them to see, think, feel, or act differently than before they saw the ad.
In our Beloved Brands book, I outline principles for achieving attention, brand link, communication, and stickiness—the model I call the ABC’s. I show examples of some of the best ads in the history of branding to support those principles. I hope to challenge your thinking about your brand’s advertising.
Brand link is not just about more of your brand, but rather the right engagement of your brand, and the placement of your brand. Sometimes less is more, when you tell stories.
This type of thinking is in my Beloved Brands book, can be found on Amazon https://lnkd.in/eF-mYPe or on Apple Books: https://lnkd.in/ekQ-n9X
This document discusses branding and the customer journey. It outlines 6 key objectives for understanding customers: 1) Know your customer, 2) Know your product, 3) Know your competitors, 4) Know your target market, 5) Know your media channels, and 6) Measure your branding efforts. Each objective provides tips, such as developing a customer persona, positioning your product, conducting competitor analysis, evaluating creative marketing campaigns, and tracking brand awareness over time. The overall message is that strong branding captures customers' hearts to gain their commitment.
32 Marketing Tips That Never Go Out of StyleRich Brooks
Tired of chasing the next “big thing” in marketing? Maybe it’s time to get back to basics.
It’s that time of year again. All the prognosticators are telling us what’s coming next. All the “10 Marketing Trends for 2015″ posts. All the advice to make you nervous that you’re falling behind.
But the truth is, the more things change, the more they stay the same.
So, in the spirit of uncovering timeless strategies, we asked 32 of our all-time favorite marketers to share with us their best tips that never go out of style.
OK, we included ourselves, but that’s just because we wanted to rub shoulders with these luminaries.
Is your “evergreen” marketing tip in this list? If not, make sure you share it in the comments below.
How to Build Marketing Presentations for Webinarstodd.lewis
Marketing webinars can build awareness of your company, help advance prospects along the sales cycle and establish you as a thought leader in your field. Or they can frustrate and annoy your audience so that they never want to hear from you again!
Join Ken Molay, president of Webinar Success and a former director of product marketing, as he presents practical guidelines for creating webinar presentations that engage your audience and create sales interest.
In this one-hour, interactive webinar you'll:
* Find out how to hook an audience quickly and make them want to pay attention.
* Learn the commonly used presentation technique that actually works against you in a webinar.
* Get examples of proper structure and flow for a marketing webinar.
* Hear much more practical advice on building engaging webinar presos.
The document summarizes the work of an advertising agency and its approach to developing effective marketing campaigns. It discusses how the agency uses insights into consumer behavior to create ideas for clients that achieve business results. It also provides examples of campaigns developed for clients in various industries that increased sales, brand metrics, and won creative awards. The agency focuses on developing integrated marketing strategies across different channels to effectively reach target audiences.
Too many people think that brand management matters most to a consumer brand, and they underestimate the value of marketing for B2B brands. And many of these people are running B2B brands. They treat marketing as a support function, hiring low-cost marketing coordinators to support their sales team, and do basic packaging for new launches and run a few basic trade magazines.
A creative brief is a unifying document that identifies the important key benefits for a campaign or launch. It tells the story and explains why it’s important to the audience, serving as a guide for the creation of new materials. It seems simple. Yet developing an effective creative brief is far more difficult that it may first seem. Learn more about the creative brief and download our free creative map template for 11 critical questions to help you craft a killer creative roadmap.
7 steps to small bussiness marketing successLUONG NGUYEN
The document outlines a 7 step system for small business marketing success called the Duct Tape Marketing System. Step 1 emphasizes establishing a clear marketing strategy before implementing tactics. This involves narrowly defining an ideal client through analyzing current profitable and referring clients. It also involves differentiating the business from competitors to clarify what makes the business unique. The strategy provides the foundation to build an effective marketing plan through the remaining 6 steps.
This document outlines nine principles of branding according to the author. It begins with an introduction to branding and discusses how branding creates a perception of a product/service in the consumer's mind.
The document then details each of the nine branding principles:
1) Keep messages simple with one main idea
2) Build brands through mass-produced word-of-mouth (PR) rather than just advertising
3) Focused brands are more powerful than brands with many diffuse messages
4) Differentiation from competitors is key
5) First brands in a new category have advantages
6) Avoid sub-brands whenever possible
7) Perception of quality is more important than actual quality
8) Be consistent and
Workshop for Brand Leaders to make them smarter at media planning and help them make better decisions with their Brands. We help the Brand Leader look at media as an investment within the planning process, assess media’s role in your advertising, and show strengths/weaknesses of both traditional and digital media.
RETAIL BRANDING: THE PSYCHOLOGY OF VISUAL MERCHANDISINGDian Hasan
Visual merchandising is defined as the physical display of goods to appeal to customers' senses. The goal is to present merchandise in a stimulating way that encourages sales. The experience a brand provides through its visual merchandising should reflect the company's personality and create memorable experiences for customers. Good design can differentiate a brand from competitors and transform customers from one-time to repeat buyers.
The Good Brief - a no-frills guide to writing creative briefsKam Fatt Chen
A simple, no-nonsense guide to writing creative briefs that work. Complete with tips, pointers and cheat sheets to help you focus and distill the things that really to write an effective creative brief.
Meanwhile, “the Internet” is the unmarried maximum essential issue that has been converting all techniques and approaches to steer an easy existence way.
Do you suspect ever that the range of net customers is growing daily with the aid of using a day? Is it viable to prevent the increase?
Now, the maximum of the time in a day, humans live on-line for numerous purposes.
Just now, when you have an enterprise which you choose to sell to the goal audience, you then definitively don’t want to attain them physically.
You can attain them virtually, for that, you want to have a web reference to technological gadgets like computers, cell phones, tablets, etc.
How to Create a Killer Creative Brief with Wild AlchemyUnited Adworkers
United Adworkers had the honor of hosting Lynette Xanders with Wild Alchemy to share her incredible knowledge and insights on "How to Create a Killer Creative Brief". For more information about Wild Alchemy and Lynette Xanders, visit WildAlchemy.com.
The creative brief is the foundation for any creative project and should not be a cursory piece of communication. It has several specific purposes: to outline objectives, provide all pertinent project information, keep everyone on the same page, and act as an anchor for every stage of the creative process. The brief should include details about the client, team, creative strategy statement, key facts, primary advertising problem, communication objectives, target market, primary competition, key consumer benefit, support or reason why, tone statement, and mandatories/limitations. The brief should assume the team knows nothing, highlight the core problem being solved, strike a balance of including only necessary information, and use clear language. It should be vetted by others and used
The document discusses strategies for maximizing marketing communications budgets. It recommends:
1. Balancing "non-working" production dollars that account for 10-20% of the budget with "working" media dollars to generate the most return.
2. Flexing the "investment muscle" to focus spending in a way that has the highest impact, such as combining TV and print production or producing multiple ad lengths from one shoot.
3. Using 15-second ad spots paired with 30-second spots and aired between 1,000-2,000 GRPs as a cost-effective way to continue driving messaging once ideas are established.
This document discusses how startups can use storytelling to attract customers. It outlines a formula for startups to (1) use content to engage audiences through storytelling, (2) incentivize social participation, and (3) convert audiences into customers through experiences. The key is creating genuine brand stories that feel like content instead of ads and speak to the target audience's heart. Micro-stories through influencers can extend the overall brand story. The first month of campaign should focus on collecting data to test and learn.
The document discusses using storytelling and influencer strategies for international marketing. It notes that international marketing is becoming easier for businesses with digital marketing and influencers. Storytelling is an important tool for engaging audiences on social media and connecting with customers. The document provides tips for crafting effective business stories, including focusing on empathy, embracing an underdog status, and fostering customer communities. It also gives examples of companies that successfully use storytelling.
Este documento presenta una lista de 13 personas con sus nombres, cargos y números de contacto. Incluye directores, gerentes y licenciados de varias compañías como Global Fuentes, Tecnolite, Sigma Alimentos, Smurfitt Kappa, Continental Corporation, Transportes Nuñez, Grupo Multimedios, Grupo Altex, Promoopciones, Europartners México, Productos Maver, Colegio de Contadores y Texas Instruments México.
Este documento presenta una introducción a las didácticas contemporáneas. Explica que la didáctica estudia cómo enseñar para que ocurra el aprendizaje y analiza los conocimientos desde su origen hasta su consolidación. Luego clasifica las didácticas contemporáneas en funcionales, estructurales y existenciales. Finalmente, resume los elementos fundamentales de la didáctica como el alumno, profesor, objetivos, contenidos, recursos, métodos y el medio social y educativo.
Este documento proporciona información sobre seguridad en el laboratorio, incluyendo reglas para prevenir accidentes, uso de equipo de protección personal como lentes y guantes, y manejo seguro de sustancias químicas y desechos peligrosos. También describe los peligros de toxicidad de las sustancias químicas y la importancia de las etiquetas de seguridad.
Ronald Cross has over 15 years of experience in customer service, sales, and business development roles. He has worked in various industries including banking, insurance, collections, and logistics. His professional experience includes managing client relationships, meeting sales targets, and providing excellent customer service. He holds qualifications in business management, marketing, and retail skills.
This document describes an experiment that measured the enzyme kinetics of polyphenol oxidase from banana. Polyphenol oxidase catalyzes the oxidation of phenols like catechol, causing browning in fruits. The experiment extracted polyphenol oxidase from banana and measured its reaction rate with varying concentrations of catechol substrate using spectrophotometry. Results showed that reaction rate increased with higher catechol concentrations until reaching maximal velocity. Analysis of the data determined that polyphenol oxidase from banana has a Km of 3.07mM for catechol and a maximal reaction velocity of 0.35 absorbance units per minute.
describe la realidad de la vida de los deseos y la forma de vivir en el mundo, además de como manejar las finanzas para poder obtener la felicidad financiera.
Overhaul Your Online Presence - 2016 ILF District 3Devon Henderson
This presentation outlines ways for a library to improve its online presence and relationship with patrons. It discusses issues with the library's current stereotype and ways to make the website and social media more user-friendly and engaging. Key recommendations include making the website mobile-friendly and search engine optimized, personalizing content like popular blogs and lists, keeping writing simple, regularly posting on Facebook and sending emails, and sharing content across different platforms. The goal is to transform patrons from unaware to advocates for the library.
Este documento resume los conceptos clave del marketing digital. Explica que el marketing digital implica estrategias de comercialización en medios digitales y nuevas herramientas como la inmediatez y mediciones reales. También define el rol de una agencia de marketing digital en crear estrategias efectivas y optimizar la inversión del cliente. Finalmente, cubre temas como SEO, motores de búsqueda, e-commerce, redes sociales y herramientas gratuitas.
Informe primer trimestre misión ONU 23 de diciembre de 2016Casa de la Mujer
1. El presente informe es el primero de los informes que se presentarán cada 90
días sobre el cumplimiento del mandato de la Misión de las Naciones Unidas en
Colombia. La Misión comenzó sus actividades de vigilancia y verificación del cese
del fuego de conformidad con lo dispuesto en la resolución 2261 (2016) del Consejo
de Seguridad, tras la firma, en Cartagena (Colombia), el 26 de septiembre de 2016,
del Acuerdo Final para la Terminación del Conflicto y la Construcción de una Paz
Estable y Duradera. En ese breve período han ocurrido muchas cosas que dificultan
pero que, en última instancia, reafirman el proceso de paz. El presente informe se
centra en particular en la evolución de la situación desde la carta de fecha 26 de
octubre de 2016 que envié al Presidente del Consejo de Seguridad (S/2016/902). En
esa carta pedí que el Consejo autorizara a la Misión a verificar la aplicación del
protocolo de cese al fuego firmado el 13 de octubre de 2016 hasta que el Gobierno
de Colombia y las Fuerzas Armadas Revolucionarias de Colombia -Ejército del
Pueblo (FARC-EP) firmaran un nuevo acuerdo definitivo. El período está a punto de
concluir y, como señalé en la carta de fecha 14 de diciembre de 2016 que envié al
Presidente del Consejo de Seguridad (S/2016/1063), ya se ha firmado y ratificado
un nuevo acuerdo de paz que ha entrado en vigor, lo cual anuncia el comienzo de la
instauración de la paz en Colombia y allana
The document provides a summary of an IT professional's experience and qualifications. In 3 sentences:
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How to execute emotion driven design on your website, and why it's the conversion expert's best kept secret.
Read the full post: http://blog.reactful.com/emotion-driven-design/
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Whitepaper_Designing for the Consumer Experience: The Role of Psychology in M...Elena Bubeeva
A comprehensive document that covers the main techniques and provides practical examples you might use in your own marketing strategies. From universal Gestalt principles to conversion-centred design - it is all covered - so you can understand your customer better.
8 steps to create a brand strategy pdf slides.pdfDeanna Dias
🚀 Ready to spice up your business life? Dive into my Brand Strategy Blog – where building a brand is cooler than inventing a new flavor of ice cream! 🍦 Business advice so fresh, it's practically minty 🌟 #BrandMaverick #BusinessBanter #BrandJokes #EntrepreneurLaughs #BrandBoss #DeannaDias #HowtoBusiness #ReadThisOrWeWillMakeBadPunsAboutYourBrand
This document provides an overview of branding basics and developing a brand. It discusses that a brand is defined by customer perceptions and feelings about a company or product. The document then outlines key components of a brand including brand strategy, which defines core values and messaging, and brand creative, which encompasses visual elements like logos. It notes that a strong brand can command higher market share and pricing. Finally, the document details five pillars for building and managing a brand: creating a foundation by defining the company's core identity; connecting internal and external stakeholders; customizing through research and product development; confirming strategies with market research; and cultivating the brand over time.
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Short term gain = long term pain
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Your brand is your most valuable asset. So it's crucial to get your messaging right from the start.
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Visit our website: www.fearless.com.au
Delivering value in uncertain times : coronavirus edition
JamesEthos
1. WHATMAKES
YOUSOSPECIAL
Presentation document by
JAMES DE CLIFFORD, BCGD
+64 27 629 5473
james.de.clifford@gmail.com
This presentation is intended to expand on the offerings
available, to highlight the variables developed for client growth.
If you would like further information, or would like to ask any
questions, please find the contact details to the left.
STATEMENT OF CONFIDENTIALITY
It is acknowledged by the reader of this presentation that the information furnished in this presentation, other than information that is in the public domain, may cause
serious harm or damage to James de Clifford and will be kept in the strictest confidence.
2016 Marketing and Branding Guidelines
2. james.de.clifford@gmail.com 2
What makes you so special
2016 Marketing and Branding Guidelines
+64 27 629 5473
CREATINGBEHAVIOURS
My aspiration is to act as a creative agency, acting as a receptive company entity towards one goal – to make your business stand above your
competitors, and keep it there.
HOW DO WE DO THAT?
By creating emotional connections through visual communications. Tapping into the cognitive senses elevates a design from being a one-way
message, to a metaphysical conversation. This connection can empower customer interaction and bolster brand loyalty.
The below 4 factors break down emotion into the sensory and perceptive areas. Understanding these areas and their influence on the
outside world helps to provide an effectiveness to messaging often overlooked.
RECIPROCATING CONNECTIONS
Creating connections is one thing, but we
want to take this to the next level. With
an advanced understanding of emotional
intelligence and how it can work for a brand,
we are able to create connections that give
back. We’re talking feedback, empathy,
brand values and loyalty.
METAPHYSICAL INTERACTION
When we mention ‘metaphysical’, it is
in relation to the subconscious, and the
decisions all of us make without realising.
This silent voice is powerful in that regard
and one that needs to be both understood
and appeased.
ACCELERATED GROWTH
Growth is nice, but is your brand growing
as fast as it could? Affecting the emotion in
a buying decision pushes buying incentive,
with the option of morphing this emotional
connection over time. Take Air New Zealand
for example, with their recent Where To Next
campaign.
BELIEF SYSTEM INFLUENCE
With personal opinion intersecting with
religion and lifestyle choices, brands now
need to consider this emotional attachment
and how to leverage it to their favour.
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What makes you so special
2016 Marketing and Branding Guidelines
+64 27 629 5473
WHYCAPTIVATEPEOPLE
IT’S SIMPLE, DESIGN IS VISUAL COMMUNICATION.
WELL, NOT ENTIRELY.
Yes, by communicating your message clearly you have a great design. The trick is creating the cherry on top. Captivation is in essence
an overwhelming of positive emotion; being able to tap into the heart and soul of your target audience to find out what they really want.
This is the key, and it’s what we pride ourselves on. Not only popping the cherry on top, but growing the cherry tree itself.
Below are the 8 techniques that we believe enable any brand to captivate an audience:
1. USER EXPERIENCE (UX DESIGN)
User experience all comes down to the different responses a
viewer has to a design. The end result is a clean, concise design,
reducing the frustration of a viewers, enabling them to receive the
desired message the way it was intended.
2. FUNDAMENTALS OF DESIRE
It’s an interesting question, ‘what makes anyone want for anything?’
Is it envy? Is it to do with the old adage ‘we always want what we
don’t have’? Turns out it’s neither. Desire is created by identifying
with something. In today’s market we are constantly looking
for products to identify with so, when we’re creating emotional
connections, where better to start than desire.
3. CAPTURING A MOMENT
This is the ideal solution when you’re offering a service or product.
By taking note of what your customers/clients are looking for,
designs can be created to evoke emotions that not only look
appealing, but also leave a lasting impression, essentially capturing
the moment.
4. INTEREST THROUGH MOVEMENT
People love capturing the moment, and what better way than
through their phone, tablet or camera capturing not only the
images, but sound, movement and atmosphere. With that in mind,
it’s fair to say movement is going to become an influential part in
the next generation of design.
5. EVOLVE WITH YOUR MARKET
By reading the trends and evolving with your market, your target
audience thinks ‘they understand and can relate to me’ as you are
seen to be evolving with them, rather than because of them.
6. SPEAK LOUD, SPEAK PROUD
Confidence is contagious. Mainly because with confidence you’re
more likely to succeed, therefore people are drawn towards it.
Just like confidence, design should be strong with a message that
is clear and concise because, at the end of the day, speak loud
enough and people will listen.
7. THE LAW OF ATTRACTION
As the saying ‘like attracts like’ suggests, the Law of Attraction
relates to the idea that what you show the world is reflected back
to you. A strong brand with a professional image will often attract
respected clients, the ones that appreciate and strengthen your
company’s ethos.
8. INVESTMENT VS IMMEDIATE REWARD
None of us like doing something for nothing, or wasting time that
could be spent helping yourself or others. Offering reward for
investment is very important when building respect and rapport
with a target audience. When it comes to a user’s experience, the
consideration is made to the design and supply of information,
providing the same sense of reward for the user’s time invested.
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What makes you so special
2016 Marketing and Branding Guidelines
+64 27 629 5473
WHEREICANHELP,ANDHOW
Keeping a product and/or brand fresh is very important, and should be part of any marketing strategy. Knowing when to dive in and get
creative work done, and when to wait, is another thing all together. Throughout the briefing stage I determine how well your product and/or
brand is performing, and use this knowledge to adapt visual communication to suit.
The lifecycle diagrams below are used to locate a product and/or brand within the market to determine if creative visual communication
is needed.
Over time it is important to be aware of these lifecycles. The ability to identify when a product and/or brand needs creative influence is crucial
to making the right decision. This intuitive creative influence will also keep a target audience happy, retaining brand loyalty.
LIFECYCLE OF A BRAND
FRESH TIRED NEW STAR COW DOG
LIFECYCLE OF A PRODUCT
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What makes you so special
2016 Marketing and Branding Guidelines
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VALUE-ADDEDPROCESS
I have developed a system in which value is captured along the creative process by implementing the correct methods and mentality where
needed.
During the process, value is added and carried through to the next stage, ultimately lifting the end result that is produced in delivery. This
building of value throughout the process will also ensure intended messages are interpreted clearly, enabling the product/brand effective
alignment to market.
This process entails a solid brief, enabling a strong creative with visual communication tailored to meet the correct messages highlighted in
the briefing stage. From there, we look to carry the aforementioned messaging through application to delivery with total transparency. This
enables us to offer high speed to market with collateral.
BRIEFING
Establish detail on
market intentions
and future goals,
whist also defining
the current problem
to be solved.
CREATIVE
Building the creative
aspect, tailored to
attend to the problem
established in the
briefing stage.
APPLICATION
Determining and
creating collateral,
with client liaison
and consideration
a main aspect.
DELIVERY
Preparing the final
solution, coupled
with required supplier
liaison if required.
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What makes you so special
2016 Marketing and Branding Guidelines
+64 27 629 5473
TERP–BUYINGDECISIONANALYSIS
When we breakdown the drivers in any decision we find there are four main criteria;
TECHNICAL / EMOTIONAL / RELIABILITY / PRICE
Technical and Price are dealt with by the brand owner and/or manufacturers. Reliability can be influenced by effective communication,
however this is reliant on time, and a well performing product/brand. The Emotional arm is where I focus my efforts. Creating an identifiable
bond with the customer that can be powerful enough to reduce the other criteria.
TECHNICAL
• How well the product is made?
• Can it do what I’m looking for?
EMOTIONAL
• How will this product make me feel?
• Can I identify with this product?
RELIABILITY
• Can I trust this product to deliver what I want from it?
• Can help be found easily?
PRICE
• Is the price reasonable?
• Are there similar alternatives that are cheaper?
BUYING
DECISION
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What makes you so special
2016 Marketing and Branding Guidelines
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EMOTIONALINTELLIGENCE(EQ)
Through emotion we can influence buying decisions and create connections. To take this one step further we need to look at what makes up
an emotional connection to determine what aspects we can tailor visual communication for.
SELF AWARENESS
Understanding your
brand’s emotions,
and their effect on
the target audience.
SELF REGULATION
The ability to recognise
and adapt to disruption
and volatility in the
market.
MOTIVATION
A representation of
commitment to the
brand’s ethos and
operations.
EMPATHY
The ability to understand
the emotional needs of
others, and to treat them
accordingly.
SOCIAL SKILL
Proficiency in building
relationships and wider
communities.
A recent study by Daniel Goleman, published in the Harvard Business Review, states that emotional intelligence (EQ) is twice as important as
both IQ and technical ability. At the higher end of the market it accounted for 90% of what set the best apart from the rest. We can break down
emotional intelligence into five areas to better understand the message visual communication could have – they are:
EQ
Self Awareness
Incentives
Self Regulation
Extended Practice
Motivation
Feedback
Empathy
Social Skill
When it comes to improving on these five areas, brands should focus on Incentives, Extended Practice, and Feedback.
8. james.de.clifford@gmail.com 8
What makes you so special
2016 Marketing and Branding Guidelines
+64 27 629 5473
PRODUCTPOSITIONINGSPECIALISTS
Becoming a market leader requires an intuitive brand awareness, with sensitivities in all areas of influence. I focus our involvement on market
understanding, positioning, and creative development. This combination gives us the ability to intuitively plan, provide strategy, and deliver
creative assets, that will play to the market and the weak-points at any time.
GROWING BUSINESS
SPEED TO MARKET
As I hold proven knowledge of product positioning, I am able to
reduce the time needed in the briefing and creative stages. This
results in the desired outcome, delivered sooner than expected.
MARKET PENETRATION
Same Market / Same Products
• Customer loyalty programmes
• Up-selling to existing customers
• Win competitor’s customers
• Add new outlets in same territory
MARKET DEVELOPMENT
New Market / Same Products
• New geographic markets
• New groups of customers
• Partners/Distributors who sell
to different markets.
PRODUCT DEVELOPMENT
Same Market / New Products
• Product Improvements
• Increase the range/designs
• New products to appeal to niche
• Market segmenting e.g. natural range
DIVERSIFICATION
New Market / New Products
• Sell new products to new customers, e.g.;
Virgin; from music, to travel.
Canon; from cameras, to photocopiers.
McDonald’s; from fast food, to McCafe.
Nivea; from women’s care, to men’s care.
ALIGNMENT TO MARKET
The relationship between client and myself, coupled with the
relationship between product/brand and customer, together
make up the transaction of an idea, to a final product. My
knowledge of product positioning provides the ability to reduce
dilution of a concept from briefing stage to final delivery, meaning
the desired result is completed to match the ideals in it’s inception.
Operating with professionals in advertising, PR, collateral production and nationwide marketing departments, I provide creative positioning
strategies that offer speed and alignment to market backed by experience.
MARKET
PRODUCTS
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What makes you so special
2016 Marketing and Branding Guidelines
+64 27 629 5473
ESTABLISHINGMARKETSHARE
For a product and/or brand to be effective in the market, it must identify the area of the market to explore. Doing this will provide a clear
direction for subsequent strategies and visual communication.
There is also the ability to enter several different areas of the market under child brands. These child brands can be the same product and/or
service, branded individually to attend to these different areas. This way market share can be expanded through diversification.
POSITIONING WITHIN A MARKET
Low-end Middle-market High-end
To position a brand and/or product requires several steps to be
considered and/or undertaken;
BRAND PERSONALITY / ETHOS
This step sets out to determine what it is the brand stands for and
how it is, and can be, perceived.
ASSESS OPPORTUNITIES
Positioning into the right area of the market is important to optimise
market share along with return of investment. Assess where the
market needs improving and whether or not your brand and/or
product can fill that space.
INTRODUCE OR EXPAND MARKET SHARE
Through ascertaining vulnerable areas of the market the right
strategy and collateral can be produced to ensure messaging is
delivered clearly and effectively.