8 J Cooper Media, Tech Campaigns
•Download as PPT, PDF•
0 likes•1,434 views
The document summarizes the creation of a fictional pharmaceutical marketing campaign for a made-up drug called HAVIDOL to treat the fictional disorder "Dysphoric Social Attention Consumption Deficit Anxiety Disorder". The campaign included TV ads, print ads, billboards, merchandise, and a detailed website. The marketing campaign went viral and received feedback both positive and negative. The goal was to raise awareness about drug marketing tactics and question the information gathered from the internet.
Report
Share
Report
Share
Recommended
Arc Welding
Arc welding is a process that uses an electric arc to join metal materials. It generates high temperatures reaching over 5500°C from the electric arc between an electrode and the workpiece. There are two main types of arc welding - consumable electrode welding which melts the electrode to fill the weld joint, and non-consumable electrode welding where the electrode does not melt. Common arc welding methods include shielded metal arc welding, gas metal arc welding, flux-cored arc welding, and gas tungsten arc welding. Arc welding has advantages such as low cost and portability but also disadvantages like producing more waste and requiring skilled operators.
J press Stainless Steel piping
Stainless steel is an alloy of iron with at least 10.5% chromium that forms a passive oxide layer protecting the material from corrosion. This thin, self-healing layer makes stainless steel highly corrosion resistant and suitable for plumbing applications even in coastal areas. Stainless steel piping systems have a long maintenance-free life of over 50 years with no need for replacement, resulting in significantly lower total lifecycle costs compared to other materials such as galvanized iron that typically require replacement every 10 years. Stainless steel piping is lightweight, easy to install, earthquake resistant, and provides hygienic water distribution with no deposit buildup inside pipes.
Geit 10017 en-weldinspection rt interpretation-22-25
This document provides a reference guide for radiographers to interpret welds. It contains descriptions and examples of various types of discontinuities that can be detected in radiographic images of welds, including mismatches, lack of penetration, inclusions, cracks, porosity, and other defects. The guide defines each discontinuity type and provides details on their visual appearance on radiographs to aid in identification.
Weld design symbols
The document discusses welding symbols and weld joint design according to ISO standards. It covers elementary weld symbols, supplementary symbols, dimensioning of welds, examples of weld joint applications, edge preparation, basic joint types including butt, tee, lap and corner joints, applicable welds for each joint type, and welding positions.
EL CALLAO - Centro Histórico Patrimonio
El documento proporciona una historia detallada de la ciudad del Callao desde su fundación. Resalta su importancia como principal puerto del Perú y su papel durante la época colonial y la guerra de independencia. También describe los monumentos históricos y el patrimonio cultural del Callao, y propone declarar su centro histórico como Patrimonio Cultural de la Humanidad para revitalizarlo y mejorar la calidad de vida de los residentes.
Where does pharma marketing go from here
If you think 2009 was a bad year for pharma marketers just wait. There are a lot more changes coming in 2010
Pharmaceutical Marketing - Whats in store for patients?
This document discusses trends in pharmaceutical marketing and advertising spending from 1996 to 2010. Key points include:
- U.S. pharmaceutical ad spending peaked at $5.4 billion in 2006 but has declined each year since to $4.3 billion in 2010 due to fewer blockbuster drugs, a smaller new drug pipeline, and cost cutting.
- The top spender in 2010 was Pfizer at $967.5 million, though its drug Lipitor will go off patent in 2011. Other top drugs like Plavix and Singulair will also lose patent protection.
- As mainstream breakthrough drugs become fewer, pharmaceutical marketers will need to create more value for newer drugs with smaller benefits and target niche patient
Direct-to-Consumer Advertising in the Digital Age
This document discusses the increasing role of social media and the internet in the promotion of prescription drugs in Canada. It notes that pharmaceutical companies are shifting marketing budgets from traditional to digital channels due to cost pressures. The document outlines Canadian regulations around direct-to-consumer drug advertising and discusses concerns about the effects of such advertising. It also examines how pharmaceutical companies are using social media for targeted marketing and the lack of clear guidelines around these practices.
Recommended
Arc Welding
Arc welding is a process that uses an electric arc to join metal materials. It generates high temperatures reaching over 5500°C from the electric arc between an electrode and the workpiece. There are two main types of arc welding - consumable electrode welding which melts the electrode to fill the weld joint, and non-consumable electrode welding where the electrode does not melt. Common arc welding methods include shielded metal arc welding, gas metal arc welding, flux-cored arc welding, and gas tungsten arc welding. Arc welding has advantages such as low cost and portability but also disadvantages like producing more waste and requiring skilled operators.
J press Stainless Steel piping
Stainless steel is an alloy of iron with at least 10.5% chromium that forms a passive oxide layer protecting the material from corrosion. This thin, self-healing layer makes stainless steel highly corrosion resistant and suitable for plumbing applications even in coastal areas. Stainless steel piping systems have a long maintenance-free life of over 50 years with no need for replacement, resulting in significantly lower total lifecycle costs compared to other materials such as galvanized iron that typically require replacement every 10 years. Stainless steel piping is lightweight, easy to install, earthquake resistant, and provides hygienic water distribution with no deposit buildup inside pipes.
Geit 10017 en-weldinspection rt interpretation-22-25
This document provides a reference guide for radiographers to interpret welds. It contains descriptions and examples of various types of discontinuities that can be detected in radiographic images of welds, including mismatches, lack of penetration, inclusions, cracks, porosity, and other defects. The guide defines each discontinuity type and provides details on their visual appearance on radiographs to aid in identification.
Weld design symbols
The document discusses welding symbols and weld joint design according to ISO standards. It covers elementary weld symbols, supplementary symbols, dimensioning of welds, examples of weld joint applications, edge preparation, basic joint types including butt, tee, lap and corner joints, applicable welds for each joint type, and welding positions.
EL CALLAO - Centro Histórico Patrimonio
El documento proporciona una historia detallada de la ciudad del Callao desde su fundación. Resalta su importancia como principal puerto del Perú y su papel durante la época colonial y la guerra de independencia. También describe los monumentos históricos y el patrimonio cultural del Callao, y propone declarar su centro histórico como Patrimonio Cultural de la Humanidad para revitalizarlo y mejorar la calidad de vida de los residentes.
Where does pharma marketing go from here
If you think 2009 was a bad year for pharma marketers just wait. There are a lot more changes coming in 2010
Pharmaceutical Marketing - Whats in store for patients?
This document discusses trends in pharmaceutical marketing and advertising spending from 1996 to 2010. Key points include:
- U.S. pharmaceutical ad spending peaked at $5.4 billion in 2006 but has declined each year since to $4.3 billion in 2010 due to fewer blockbuster drugs, a smaller new drug pipeline, and cost cutting.
- The top spender in 2010 was Pfizer at $967.5 million, though its drug Lipitor will go off patent in 2011. Other top drugs like Plavix and Singulair will also lose patent protection.
- As mainstream breakthrough drugs become fewer, pharmaceutical marketers will need to create more value for newer drugs with smaller benefits and target niche patient
Direct-to-Consumer Advertising in the Digital Age
This document discusses the increasing role of social media and the internet in the promotion of prescription drugs in Canada. It notes that pharmaceutical companies are shifting marketing budgets from traditional to digital channels due to cost pressures. The document outlines Canadian regulations around direct-to-consumer drug advertising and discusses concerns about the effects of such advertising. It also examines how pharmaceutical companies are using social media for targeted marketing and the lack of clear guidelines around these practices.
Social Media and Health Care: A Global Perspective
On January 27, 2010, Spectrum and Aurora presented a PRSA webinar on how to leverage social media in a regulated industry.
It is important for the health care industry to begin 2010 with a clear vision for embracing social media. In 2009, health care regulators finally started to address the issue - from the FDA's public hearings to the creation of a digital marketing working group by the UK's Pharmaceutical Marketing Society. There is no denying that consumers are constantly turning to the Internet as a source for health information. As communications professionals, we need to understand the opportunities, challenges and threats of the emerging digital world.
Social Media in the pharmaceutical and medical device industries pre FDA rules
The document summarizes a panel discussion on using social media in the regulated healthcare industry from a global perspective. It discusses challenges like regulations, competition, and reputation management. While most countries allow disease awareness campaigns without product promotion, regulations vary globally for digital and social media use. The panel provides recommendations like developing social media policies, listening to online conversations, and using digital tactics cautiously integrated with other communications.
Ch04 Marketing
This document discusses advertising and marketing of consumer health products. It covers topics like the AMA code of ethics for marketing, common advertising techniques used, marketing by medical professionals and of various health-related products. It also provides consumer tips and discusses regulation of marketing through industry self-regulation and government agencies.
Shifts In Healthcare Communications For The New Age Consumer (Digital)
Curated from MSLGROUP Slideshare
In this whitepaper, MSLGROUP in the Netherlands focuses on the great challenge pharmaceutical companies will face in the coming years: attracting the attention and meeting the needs of the consumer on a new level. Needs which are heavily influenced by mass communications becoming personal and moving to mobile channels. Purchase decisions are made 24/7 and increasingly driven by social media. In this process visual content and content marketing are becoming dominant.
This development goes hand in hand with the Dutch government policy where people should take more responsibility for their own well-being. This results in more prescription medicines becoming available as OTC, a trend that has already been established in other Western countries. All over the world consumers need the right information more than ever. Drugstores, pharmacies and pharmaceutical companies can play a vital role in providing them with this information.
Social media and pharma
How the pharmaceutical industry may develop a partnership with all health care constituencies to improve the business of health care.
(2286) World Orphan Drug Congress USA 2016 A4 32 Page Brochure 1.5 SCREEN SPREAD
This document provides information about the 6th Annual Global Orphan Drug Conference and Expo taking place April 21-22, 2016 in Washington D.C. The conference will bring together stakeholders in the orphan drug industry including pharmaceutical companies, patient advocacy groups, regulators, payers, and investors. It will include keynote sessions, workshops on topics like market forecasting and commercialization, and networking opportunities. A pre-conference day of workshops is scheduled for April 20th.
Metabical case study analysis
Metabical is claimed to be a safe and effective weight loss drug. The case study describe the analysis of marketing strategy used to introduce the drug in the market and also establish a viable positioning for the product.
Appeal Techniques to Lure Customers
credits to Internet and book sources for information and data
(created for a group/school presentation)
Video links broken
Business and Healthcare
The document discusses key considerations for pharmaceutical companies in marketing new drugs. Successful new product launches are vital, and factors like unmet need, competition, resources, and pricing strategy determine launch success. Traditional promotion through sales reps is inefficient and controversial. Most of the world's population cannot afford treatment, so improved access systems combining public and private efforts could create new market opportunities and benefit public health by widening treatment. The largest growth potential is in emerging economies like China and India.
Social Media Simplified for Pharma Companies
The document discusses social media solutions for pharmaceutical companies. It outlines how social media can be used in the pharma industry for marketing and connecting with consumers. While pharma marketers are wary of social media due to regulatory restrictions and past mistakes, the document presents examples of successful social media campaigns in the industry. It promotes MavenClickZ, a digital advertising agency that specializes in social media marketing for pharma companies.
7 Drivers: Pharmaceutical Television Advertising - John G. Baresky
7 Drivers: Pharmaceutical Television Advertising - John G. BareskyBare Sky Marketing Healthcare Content Writing Services
Learn about the 7 drivers of pharmaceutical television advertising. Television advertising for prescription drugs is a controversial practice but is an important component of the marketing strategy for many pharmaceutical manufacturers plus other healthcare product manufacturers. The FDA’s Center for Drug Evaluation and Research (CDER) and its Office of Prescription Drug Promotion(OPDG) closely monitor what pharmaceutical companies display and communicate within their television, print, radio or digital ads.
Get the complete insights through this article from Bare Sky Marketing Healthcare Content Writing ServicesIs pharma sick of its reputation?
The pharmaceutical industry has a poor reputation according to surveys, with only 35% of respondents viewing them positively. Their reputation trails far behind other healthcare sectors like pharmacists and medical equipment companies. This is due to inadequate media coverage and a perception that they are more focused on profits than patients. While pharmaceutical companies face strict regulations and invest heavily in research, they are often seen as "Goliath" facing patients as "David" by the media. To improve their reputation, the industry must communicate in an open and transparent way about both positive and negative news, relying on scientific evidence rather than exaggeration. While social media could provide opportunities for more direct engagement, many pharmaceutical companies are lagging in their use of these tools due to fears
CONSUM ER HEALTH APPEAL AND TCHNIQUE.pdf
This document discusses various advertising techniques including: [1] using catchy jingles, slogans or illustrations to grab attention; [2] employing well-known celebrities to endorse products; [3] implying that a product is widely used to encourage adoption; and [4] citing pseudoscience to describe products while using medical professionals as endorsers. It also provides guidelines for consumers to critically evaluate health and medical claims made in advertisements.
Direct to Consumer Advertising Presentation
A PowerPoint Presentation that outlines direct-to-consumer advertising policies in the U.S., New Zealand, and India
Final Campaign for IMC 618 at WVU
This document outlines a public relations campaign plan for Abbvie Inc. It provides background on the pharmaceutical industry, Abbvie's history and strengths/weaknesses. Key publics are identified that the campaign will target to increase support for Abbvie's mission. Strategies and tactics are defined to convey the messaging accurately with high recall potential. An evaluation plan is included to determine how well the message is being communicated and resonating with key publics. The document then outlines the budget, calendar and references to support a successful PR campaign for Abbvie.
Running head ADVERTISING FRIEND OR FOE1ADVERTISING FRIEND .docx
This document is a sample student essay on the topic of advertising. It includes an introduction that provides background on advertising and its growth. The body discusses both positive and negative effects of advertising. It argues that while advertising can influence consumer choices, individuals are ultimately responsible for their own actions and health. The conclusion restates that consumers often blame advertising for problems but should instead take responsibility for their own decisions. The document contains 1514 words and provides references in APA style.
Dtcpresentationfinal 12941850285073-phpapp01 (1)
This document provides an overview of direct-to-consumer advertising (DTCA) of prescription drugs. It defines DTCA as pharmaceutical companies promoting prescription drugs directly to consumers through television, radio, print or online ads. The goals of DTCA are to inform consumers about diseases and treatment options and encourage patients to talk to their doctors. While DTCA increases disease awareness and treatment information for patients, it may also lead to patient self-diagnosis and pressure on doctors to prescribe advertised drugs. The FDA regulates DTCA in the US, while countries like New Zealand have debated banning it due to concerns about misleading ads and increased healthcare costs.
Social Media Pharma
These slides provide an overview of a white paper - “Connecting with Patients, Overcoming Uncertainty” white paper was produced by Envision Solutions, TNS Media Intelligence/Cymfony and law firm Seyfarth Shaw.
Direct to Consumer Advertising Slides.pdf
This document summarizes information about direct-to-consumer advertising of pharmaceutical products. It notes that the U.S. and New Zealand are the only countries that allow pharmaceutical advertising directly to patients that includes product claims. While some advantages of direct-to-consumer advertising are that it can inform and empower patients, the disadvantages include that it may misinform patients about risks and benefits, encourage overutilization of drugs, and strain relationships with healthcare providers.
Social Media & Content Marketing Strategy
Abbott is launching a bio absorbable stent and wants to promote it to doctors and the public. Content marketing is recommended as it can differentiate similar products, Abbott already has social media followers it can engage, it is more informative than expensive TV ads, strict regulations make it better than exaggerated advertising, and it can explain the new stent without seeming pushy due to growing use of ad blockers. The document recommends video on YouTube about stent technology, native articles in health publications about diseases treated by stents, webinars and books by experts for doctors, and social media stories about families impacted by health conditions stents can treat.
7 Moynihan Drug promotion
While many drugs can reduce suffering and extend lives, drug promotion can also be harmful. The pharmaceutical industry uses various promotional strategies to maximize drug usage, but this can lead to inappropriate prescribing, overmedicalization of normal human conditions, and risks to patient safety. There are also conflicts of interest when drug companies fund disease awareness campaigns and medical research. More independent voices are needed to provide objective information about medicines and diseases.
1 Wu Sustainable Consumption
This document discusses sources on sustainable consumption and youth, defines sustainable consumption, and provides reasons for targeting young people in promoting sustainable consumption. It notes that young people represent a large portion of total consumption and have substantial purchasing power. While young Australians have high environmental concern, various barriers like a lack of control over consumption choices prevent translation of concern into sustainable actions. Developing "action competence" through education programs can help overcome these barriers and enable young people to act as agents of change.
More Related Content
Similar to 8 J Cooper Media, Tech Campaigns
Social Media and Health Care: A Global Perspective
On January 27, 2010, Spectrum and Aurora presented a PRSA webinar on how to leverage social media in a regulated industry.
It is important for the health care industry to begin 2010 with a clear vision for embracing social media. In 2009, health care regulators finally started to address the issue - from the FDA's public hearings to the creation of a digital marketing working group by the UK's Pharmaceutical Marketing Society. There is no denying that consumers are constantly turning to the Internet as a source for health information. As communications professionals, we need to understand the opportunities, challenges and threats of the emerging digital world.
Social Media in the pharmaceutical and medical device industries pre FDA rules
The document summarizes a panel discussion on using social media in the regulated healthcare industry from a global perspective. It discusses challenges like regulations, competition, and reputation management. While most countries allow disease awareness campaigns without product promotion, regulations vary globally for digital and social media use. The panel provides recommendations like developing social media policies, listening to online conversations, and using digital tactics cautiously integrated with other communications.
Ch04 Marketing
This document discusses advertising and marketing of consumer health products. It covers topics like the AMA code of ethics for marketing, common advertising techniques used, marketing by medical professionals and of various health-related products. It also provides consumer tips and discusses regulation of marketing through industry self-regulation and government agencies.
Shifts In Healthcare Communications For The New Age Consumer (Digital)
Curated from MSLGROUP Slideshare
In this whitepaper, MSLGROUP in the Netherlands focuses on the great challenge pharmaceutical companies will face in the coming years: attracting the attention and meeting the needs of the consumer on a new level. Needs which are heavily influenced by mass communications becoming personal and moving to mobile channels. Purchase decisions are made 24/7 and increasingly driven by social media. In this process visual content and content marketing are becoming dominant.
This development goes hand in hand with the Dutch government policy where people should take more responsibility for their own well-being. This results in more prescription medicines becoming available as OTC, a trend that has already been established in other Western countries. All over the world consumers need the right information more than ever. Drugstores, pharmacies and pharmaceutical companies can play a vital role in providing them with this information.
Social media and pharma
How the pharmaceutical industry may develop a partnership with all health care constituencies to improve the business of health care.
(2286) World Orphan Drug Congress USA 2016 A4 32 Page Brochure 1.5 SCREEN SPREAD
This document provides information about the 6th Annual Global Orphan Drug Conference and Expo taking place April 21-22, 2016 in Washington D.C. The conference will bring together stakeholders in the orphan drug industry including pharmaceutical companies, patient advocacy groups, regulators, payers, and investors. It will include keynote sessions, workshops on topics like market forecasting and commercialization, and networking opportunities. A pre-conference day of workshops is scheduled for April 20th.
Metabical case study analysis
Metabical is claimed to be a safe and effective weight loss drug. The case study describe the analysis of marketing strategy used to introduce the drug in the market and also establish a viable positioning for the product.
Appeal Techniques to Lure Customers
credits to Internet and book sources for information and data
(created for a group/school presentation)
Video links broken
Business and Healthcare
The document discusses key considerations for pharmaceutical companies in marketing new drugs. Successful new product launches are vital, and factors like unmet need, competition, resources, and pricing strategy determine launch success. Traditional promotion through sales reps is inefficient and controversial. Most of the world's population cannot afford treatment, so improved access systems combining public and private efforts could create new market opportunities and benefit public health by widening treatment. The largest growth potential is in emerging economies like China and India.
Social Media Simplified for Pharma Companies
The document discusses social media solutions for pharmaceutical companies. It outlines how social media can be used in the pharma industry for marketing and connecting with consumers. While pharma marketers are wary of social media due to regulatory restrictions and past mistakes, the document presents examples of successful social media campaigns in the industry. It promotes MavenClickZ, a digital advertising agency that specializes in social media marketing for pharma companies.
7 Drivers: Pharmaceutical Television Advertising - John G. Baresky
7 Drivers: Pharmaceutical Television Advertising - John G. BareskyBare Sky Marketing Healthcare Content Writing Services
Learn about the 7 drivers of pharmaceutical television advertising. Television advertising for prescription drugs is a controversial practice but is an important component of the marketing strategy for many pharmaceutical manufacturers plus other healthcare product manufacturers. The FDA’s Center for Drug Evaluation and Research (CDER) and its Office of Prescription Drug Promotion(OPDG) closely monitor what pharmaceutical companies display and communicate within their television, print, radio or digital ads.
Get the complete insights through this article from Bare Sky Marketing Healthcare Content Writing ServicesIs pharma sick of its reputation?
The pharmaceutical industry has a poor reputation according to surveys, with only 35% of respondents viewing them positively. Their reputation trails far behind other healthcare sectors like pharmacists and medical equipment companies. This is due to inadequate media coverage and a perception that they are more focused on profits than patients. While pharmaceutical companies face strict regulations and invest heavily in research, they are often seen as "Goliath" facing patients as "David" by the media. To improve their reputation, the industry must communicate in an open and transparent way about both positive and negative news, relying on scientific evidence rather than exaggeration. While social media could provide opportunities for more direct engagement, many pharmaceutical companies are lagging in their use of these tools due to fears
CONSUM ER HEALTH APPEAL AND TCHNIQUE.pdf
This document discusses various advertising techniques including: [1] using catchy jingles, slogans or illustrations to grab attention; [2] employing well-known celebrities to endorse products; [3] implying that a product is widely used to encourage adoption; and [4] citing pseudoscience to describe products while using medical professionals as endorsers. It also provides guidelines for consumers to critically evaluate health and medical claims made in advertisements.
Direct to Consumer Advertising Presentation
A PowerPoint Presentation that outlines direct-to-consumer advertising policies in the U.S., New Zealand, and India
Final Campaign for IMC 618 at WVU
This document outlines a public relations campaign plan for Abbvie Inc. It provides background on the pharmaceutical industry, Abbvie's history and strengths/weaknesses. Key publics are identified that the campaign will target to increase support for Abbvie's mission. Strategies and tactics are defined to convey the messaging accurately with high recall potential. An evaluation plan is included to determine how well the message is being communicated and resonating with key publics. The document then outlines the budget, calendar and references to support a successful PR campaign for Abbvie.
Running head ADVERTISING FRIEND OR FOE1ADVERTISING FRIEND .docx
This document is a sample student essay on the topic of advertising. It includes an introduction that provides background on advertising and its growth. The body discusses both positive and negative effects of advertising. It argues that while advertising can influence consumer choices, individuals are ultimately responsible for their own actions and health. The conclusion restates that consumers often blame advertising for problems but should instead take responsibility for their own decisions. The document contains 1514 words and provides references in APA style.
Dtcpresentationfinal 12941850285073-phpapp01 (1)
This document provides an overview of direct-to-consumer advertising (DTCA) of prescription drugs. It defines DTCA as pharmaceutical companies promoting prescription drugs directly to consumers through television, radio, print or online ads. The goals of DTCA are to inform consumers about diseases and treatment options and encourage patients to talk to their doctors. While DTCA increases disease awareness and treatment information for patients, it may also lead to patient self-diagnosis and pressure on doctors to prescribe advertised drugs. The FDA regulates DTCA in the US, while countries like New Zealand have debated banning it due to concerns about misleading ads and increased healthcare costs.
Social Media Pharma
These slides provide an overview of a white paper - “Connecting with Patients, Overcoming Uncertainty” white paper was produced by Envision Solutions, TNS Media Intelligence/Cymfony and law firm Seyfarth Shaw.
Direct to Consumer Advertising Slides.pdf
This document summarizes information about direct-to-consumer advertising of pharmaceutical products. It notes that the U.S. and New Zealand are the only countries that allow pharmaceutical advertising directly to patients that includes product claims. While some advantages of direct-to-consumer advertising are that it can inform and empower patients, the disadvantages include that it may misinform patients about risks and benefits, encourage overutilization of drugs, and strain relationships with healthcare providers.
Social Media & Content Marketing Strategy
Abbott is launching a bio absorbable stent and wants to promote it to doctors and the public. Content marketing is recommended as it can differentiate similar products, Abbott already has social media followers it can engage, it is more informative than expensive TV ads, strict regulations make it better than exaggerated advertising, and it can explain the new stent without seeming pushy due to growing use of ad blockers. The document recommends video on YouTube about stent technology, native articles in health publications about diseases treated by stents, webinars and books by experts for doctors, and social media stories about families impacted by health conditions stents can treat.
Similar to 8 J Cooper Media, Tech Campaigns (20)
Social Media and Health Care: A Global Perspective
Social Media and Health Care: A Global Perspective
Social Media in the pharmaceutical and medical device industries pre FDA rules
Social Media in the pharmaceutical and medical device industries pre FDA rules
Shifts In Healthcare Communications For The New Age Consumer (Digital)
Shifts In Healthcare Communications For The New Age Consumer (Digital)
(2286) World Orphan Drug Congress USA 2016 A4 32 Page Brochure 1.5 SCREEN SPREAD
(2286) World Orphan Drug Congress USA 2016 A4 32 Page Brochure 1.5 SCREEN SPREAD
7 Drivers: Pharmaceutical Television Advertising - John G. Baresky
7 Drivers: Pharmaceutical Television Advertising - John G. Baresky
Running head ADVERTISING FRIEND OR FOE1ADVERTISING FRIEND .docx
Running head ADVERTISING FRIEND OR FOE1ADVERTISING FRIEND .docx
More from Gordon Renouf
7 Moynihan Drug promotion
While many drugs can reduce suffering and extend lives, drug promotion can also be harmful. The pharmaceutical industry uses various promotional strategies to maximize drug usage, but this can lead to inappropriate prescribing, overmedicalization of normal human conditions, and risks to patient safety. There are also conflicts of interest when drug companies fund disease awareness campaigns and medical research. More independent voices are needed to provide objective information about medicines and diseases.
1 Wu Sustainable Consumption
This document discusses sources on sustainable consumption and youth, defines sustainable consumption, and provides reasons for targeting young people in promoting sustainable consumption. It notes that young people represent a large portion of total consumption and have substantial purchasing power. While young Australians have high environmental concern, various barriers like a lack of control over consumption choices prevent translation of concern into sustainable actions. Developing "action competence" through education programs can help overcome these barriers and enable young people to act as agents of change.
Cpa Egypt Fringe Fahim Shedid
The document outlines the challenges and accomplishments of Egypt's Consumer Protection Agency (CPA). It discusses establishing consumer education programs, handling consumer complaints, coordinating with government authorities, and forming partnerships with consumer organizations. However, many consumer organizations lack resources and capacity. The CPA aims to develop these organizations through training, funding, and establishing relationships between local and central organizations using a bottom-up approach. This will help empower consumer organizations and improve consumer protection in Egypt.
Cpa Egypt Fringe Fahim Shedid
The document outlines the challenges and accomplishments of Egypt's Consumer Protection Agency (CPA). It discusses establishing consumer education programs, handling consumer complaints, coordinating with government authorities, and forming partnerships with consumer organizations. However, many consumer organizations lack resources and capacity. The CPA aims to develop these organizations through training, funding, and establishing relationships between local and central organizations using a bottom-up approach. This will help empower consumer organizations and improve consumer protection in Egypt.
3 A Bryden I S O Sust Cons
ISO's 2007-2010 Action Plan for consumer participation in standardization had three main objectives: 1) Promoting and facilitating involvement of consumer interests in standardization; 2) Identifying and monitoring priority areas; and 3) Raising awareness and increasing capacity for consumer participation. Some key actions included developing an online website and guidance document, promoting existing guides, and funding collective projects like training and workshops. The plan was consistent with ISO's strategy and code of ethics and aimed to give consumers a stronger voice in the standardization process.
ACCC Pacific Consumers Consultation Case Study (2)
This document summarizes a case study on consultation regarding Pacific consumers and credit in New Zealand. It discusses setting the context and identifying issues through consultation with affected communities. Actions taken include piloting a TrueCost campaign and consumer clinics, undertaking a training needs analysis, and ongoing involvement of a Pacific Island reference group. It notes that issues around consumers and credit are broader than just consumer issues. Looking ahead, it aims for continued community and business engagement and a whole of government approach to identify local, regional, and national solutions.
ACCC Consultation And Consumer Representation (2) (2)
The document discusses lessons learned from engaging community groups and consumers in government policymaking in New Zealand. It describes strategies used, including building relationships with community advisory groups to share consumer issues information and providing training and support to consumer representatives. Key lessons are that effective engagement requires understanding partners' goals, building trust over time, and developing the capabilities of both community groups and consumer representatives rather than fostering dependence.
Fringe Food Silverglade Dump Soda
Bruce Silverglade of the Centre for Science in the Public Interest (USA) introduces the Dump Soda campaign
Food Fringe CAG India Marketing To Children
Bharath Jairaj discusses CAG initiatives to improve food marketing and the food sold in schools in India - a focus on how to engage parents and communities.
ACCC Ci Consumer Group 29 Oct Connie Lau
The Hong Kong Consumer Council (HKCC) is an independent statutory body that protects and promotes consumer interests in Hong Kong. It receives and examines consumer complaints, provides advice to the government and businesses, and conducts independent research on consumer issues. The HKCC has been successful in influencing government policy and legislation around issues like banking rates and general competition laws. The HKCC empowers consumers through information gathered from product testing, industry research, and competition studies, which it shares with the government, businesses, and consumers. It works cooperatively with the government on consumer education and issues like food safety and bank branch closures.
ACCC Consumer Congress Oct 07
The National Children's and Youth Law Centre is dedicated to addressing human rights issues for children based on the UN Convention on the Rights of the Child (CROC). CROC established that children have the same human rights as others as well as special rights due to their vulnerability. More than 190 countries have ratified CROC, making it the most widely supported UN human rights instrument. The Centre seeks to provide legal advice and information to children through its website LawStuff.org.au and email service LawMail, which receive millions of hits and thousands of responses each year on common issues like parental separation, leaving home, and unfair treatment in school.
Food Fringe Hughes Industry Regulation
- Childhood obesity rates in Australia are high, around 20-25% of children are overweight or obese, and energy consumption has increased.
- Most food advertisements during programs watched by children are for unhealthy foods high in energy but low in nutrients. Various marketing techniques target children online and through packaging as well.
- The current co-regulation system in Australia involves government bodies setting standards and codes that the food industry is meant to comply with voluntarily. However, these codes do not adequately restrict all forms of marketing to children.
EDC Premila Kumar
The document discusses consumer safety issues related to household insecticides in Fiji. It notes that a 2007 survey found household pesticides were readily available but imported from countries like Australia, India, and China. The document calls on companies to take responsibility for the impacts of their activities by behaving ethically in countries with poor regulations, not pushing banned pesticides, and providing consumers with proper instructions and information to make informed choices about health and safety.
EDC Eunsook Moon (1029)
The document summarizes the results of a survey on consumer attitudes and practices regarding household insecticides in 12 Asian countries. It found that consumers primarily purchase insecticides based on convenience and do not always safely store or dispose of unused products. Additionally, the market survey found that some insecticide products contain endocrine disrupting chemicals but do not clearly label ingredients or adequately instruct users on safe usage and storage. The report recommends prohibiting endocrine disrupting chemicals in insecticides and establishing standardized labeling requirements with clear safety warnings.
EDC Connie Lau
The document discusses ensuring safety of household insecticides from a corporate social responsibility perspective. It outlines various roles and responsibilities of traders including proper registration, packaging, labeling, transport, storage, usage instructions, disposal guidelines, and post-sale services. It also discusses the need for collaboration between governments, consumer bodies, and individual consumers to improve safety through public awareness campaigns, monitoring, and exploring non-chemical pest control methods.
3 Miller Sustainable Consumption
1) The document discusses responsible consumption as both a niche trend and an increasing trend among consumers globally.
2) Data from surveys of 25,000 consumers in 25 countries shows that more consumers are paying attention to corporate responsibility and "voting with their dollars" based on company behavior.
3) The trend of consumers punishing irresponsible companies and rewarding responsible ones is growing and expected to continue, creating an important role for organizations like Consumers International that can hold companies accountable.
ACCC Sylvan
This document discusses competition and consumer policy from the perspective of consumer interests. It argues that consumers drive competition through exercising informed choice, which leads to a more vigorous, competitive economy. However, it notes that market failures, information asymmetries, and behavioral biases can sometimes negatively impact consumer decision-making and outcomes. The document then explores some of the insights from behavioral economics, such as how heuristics and framing can influence decisions in ways that may not be in consumers' best interests. It advocates using behavioral tools and well-designed defaults to empower consumers and improve market outcomes.
EDC Michael Hansen
Human exposure to household pesticides can have safety concerns due to potential endocrine disrupting effects. Many pesticides are endocrine disrupters that can mimic or block hormones and disrupt development. Studies show effects from household pesticides like permethrin and chlorpyrifos on neurodevelopment and cancer risk. Organic diets have been shown to significantly lower children's exposure to organophosphate pesticides compared to conventional diets.
Lazzarini Presidents Panel
The document discusses several challenges facing consumers in the current globalized world. It notes that governments have lost power and are dominated by economic interests over societal concerns. Corporations have also changed radically, with increased concentration and less competition. Mass advertising is affecting lifestyles and values. Most food advertisements targeted at children promote junk food. Many millions of children are exploited as cheap labor. Consumer movements face barriers in fighting for consumer rights and becoming more effective and influential globally. Efforts are being made to introduce new issues, campaign globally, and empower consumer organizations, but more still needs to be done.
10b Tanguay Credit and Debt
1) The document discusses practices and ethics of budget counseling in Canada by a federation of 11 consumer groups and 10 cooperative associations for family economics.
2) It outlines Canada's situation regarding household debt, including high debt-to-income ratios, low savings rates, and rising insolvency issues.
3) Different services for those in debt are described, including credit counseling, trustees, and non-profit organizations like ACEF that take a social work approach emphasizing co-responsibility between consumers and creditors.
More from Gordon Renouf (20)
ACCC Pacific Consumers Consultation Case Study (2)
ACCC Pacific Consumers Consultation Case Study (2)
ACCC Consultation And Consumer Representation (2) (2)
ACCC Consultation And Consumer Representation (2) (2)
Recently uploaded
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership at Agile Tour Geneve 2024
一比一原版新西兰奥塔哥大学毕业证（otago毕业证）如何办理
一模一样【微信：A575476】【新西兰奥塔哥大学毕业证（otago毕业证）成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。
【业务选择办理准则】
一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSSBest practices for project execution and delivery
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
How MJ Global Leads the Packaging Industry.pdf
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Mastering B2B Payments Webinar from BlueSnap
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Building Your Employer Brand with Social Media
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Creative Web Design Company in Singapore
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Recently uploaded (20)
Training my puppy and implementation in this story
Training my puppy and implementation in this story
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challenges
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
8 J Cooper Media, Tech Campaigns
- 1. when more is not enough The birth story of the world’s only treatment for Dysphoric Social Attention Consumption Deficit Anxiety Disorder
- 2. Why make another pharmaceutical? More and more prescription drugs are being developed and sold which can be lifestyle enhancing rather than life-saving. So in response to the marketing and advertising tactics of the pharmaceutical industry I created a fictional marketing campaign to launch my own magic-bullet lifestyle pharmaceutical HAVIDOL™.
- 5. Each print ad was designed for a particular mass readership magazine, tailored to fit their demographic.
- 15. The Future of HAVIDOL