Mobile Trends in Pharma & Healthcare Advertising | Silverlight Digital lorigo
Seventy percent of Internet use is now on mobile — and taking market share from other platforms. Adapted from a live presentation from Google NY’s Mobile Trends in Pharma & Healthcare Advertising Event, Silverlight Digital explores key trends that pharma and healthcare advertisers must take advantage of to increase performance in today's marketplace.
I presentation I did on October 23, 2010 at the Sales Force Effectiveness LATAM congress. I exposed my perspective on multi-channel marketing and how the leverage online tactics for sales reps and enhance their relationship with their audiences
Video Medicine App - Mobile Marketing Case StudyComboApp, Inc
ComboApp was proud to establish Video Medicine as the leader in the telemedicine category. After careful product analysis, ComboApp developed a tailor-made marketing strategy and PR plan.
Mobile Trends in Pharma & Healthcare Advertising | Silverlight Digital lorigo
Seventy percent of Internet use is now on mobile — and taking market share from other platforms. Adapted from a live presentation from Google NY’s Mobile Trends in Pharma & Healthcare Advertising Event, Silverlight Digital explores key trends that pharma and healthcare advertisers must take advantage of to increase performance in today's marketplace.
I presentation I did on October 23, 2010 at the Sales Force Effectiveness LATAM congress. I exposed my perspective on multi-channel marketing and how the leverage online tactics for sales reps and enhance their relationship with their audiences
Video Medicine App - Mobile Marketing Case StudyComboApp, Inc
ComboApp was proud to establish Video Medicine as the leader in the telemedicine category. After careful product analysis, ComboApp developed a tailor-made marketing strategy and PR plan.
Collaborative Digital Pharma Marketing: A Role Model for Asia Pacific Healthc...Len Starnes
Presentation first given 10th March 2011 in Singapore at the Campaign Spotlight 'From Drugs to Brands' conference. Reviews the potential of collaborative marketIng in the Asia Pacific region with focus on physicians and patients.
A strategy is needed to effectively deploy financial, staff and time resources towards building a healthcare brand's social media presence. An optimum approach will engage your audience and effectively position your brand in the marketplace!
www.healthcaremedicalpharmaceuticaldirectory.com
https://www.linkedin.com/in/johngbaresky
John Baresky Healthcare Marketing Leader, Pharmaceutical Marketing, Digital Marketing Strategy, Content Marketing Strategy, Market Access Strategy, Healthcare RPA Software Marketing Strategy
i believe that Global Technologies should get in on social media our for customers. I believe that social media is taking over and without we our without a great source for us to understand and learn from our customers/ consumers.
Explains the evolution of Social Media, Conceptual viewpoint of digital Activities and healthcare Gamification. For more information visit: http://www.transformhealth-it.org/
Prospect of digital marketing for pharmaceutical companies of bangladeshZubayar Rahman
The pharmaceutical companies apply digital marketing for better product and brand development and for patient’s satisfaction. Now a days, many pharmaceutical companies are rapidly coming to digital technology. For that reason, people can aware of their product’s easily and it helps to improve public health. Through digital marketing, the export of product is also increasing in many countries. It also helps to earn remittance. So the future of digital marketing in pharmaceutical companies of Bangladesh are bright.
Who are the pharma social media butterflies?Ogilvy Health
Who is doing the most proactive social media engagement within the pharmaceutical industry? Should pharma really compare itself to other sectors when it comes to social media? Is pharma’s use of social media evolving in the right direction? What are the defining characteristics of those pharma companies who are engaging more?
These are just some of the questions we keep hearing when it comes to pharma and social media. So we thought a bit of analysis of the industry would be interesting to see who was driving the party and who was standing back to watch and learn – the social butterflies and wallflowers.
By the Numbers: The Importance of Healthcare Consumer ExperienceInfluence Health
The age of healthcare consumerism is here. We've gathered the statistics and insights to show you not only why you need to be paying more attention to your patients' and consumers' needs but also help make a business case for technologies and services to help you deliver better digital experiences.
The Many Faces of Facebook: Healthcare Service Line Marketing TipsInfluence Health
Social media helps us connect and share information, immediately. Healthcare organizations that tap into social advertising’s potential can help grow their organization and service line business while promoting better health among their population. Learn best practices, audience insights, and practical tips for success.
Digital Tools and Solutions for Healthcare and Pharma from Healtho5Digital MedCom
How can pharma use Digtal Tools for Physican Outreach in India. We at Healtho5 Solutions come up with specific solutions for pharma's digital needs. Mail us at drneelesh@digmed.in or neelesh@healtho5.com
Collaborative Digital Pharma Marketing: A Role Model for Asia Pacific Healthc...Len Starnes
Presentation first given 10th March 2011 in Singapore at the Campaign Spotlight 'From Drugs to Brands' conference. Reviews the potential of collaborative marketIng in the Asia Pacific region with focus on physicians and patients.
A strategy is needed to effectively deploy financial, staff and time resources towards building a healthcare brand's social media presence. An optimum approach will engage your audience and effectively position your brand in the marketplace!
www.healthcaremedicalpharmaceuticaldirectory.com
https://www.linkedin.com/in/johngbaresky
John Baresky Healthcare Marketing Leader, Pharmaceutical Marketing, Digital Marketing Strategy, Content Marketing Strategy, Market Access Strategy, Healthcare RPA Software Marketing Strategy
i believe that Global Technologies should get in on social media our for customers. I believe that social media is taking over and without we our without a great source for us to understand and learn from our customers/ consumers.
Explains the evolution of Social Media, Conceptual viewpoint of digital Activities and healthcare Gamification. For more information visit: http://www.transformhealth-it.org/
Prospect of digital marketing for pharmaceutical companies of bangladeshZubayar Rahman
The pharmaceutical companies apply digital marketing for better product and brand development and for patient’s satisfaction. Now a days, many pharmaceutical companies are rapidly coming to digital technology. For that reason, people can aware of their product’s easily and it helps to improve public health. Through digital marketing, the export of product is also increasing in many countries. It also helps to earn remittance. So the future of digital marketing in pharmaceutical companies of Bangladesh are bright.
Who are the pharma social media butterflies?Ogilvy Health
Who is doing the most proactive social media engagement within the pharmaceutical industry? Should pharma really compare itself to other sectors when it comes to social media? Is pharma’s use of social media evolving in the right direction? What are the defining characteristics of those pharma companies who are engaging more?
These are just some of the questions we keep hearing when it comes to pharma and social media. So we thought a bit of analysis of the industry would be interesting to see who was driving the party and who was standing back to watch and learn – the social butterflies and wallflowers.
By the Numbers: The Importance of Healthcare Consumer ExperienceInfluence Health
The age of healthcare consumerism is here. We've gathered the statistics and insights to show you not only why you need to be paying more attention to your patients' and consumers' needs but also help make a business case for technologies and services to help you deliver better digital experiences.
The Many Faces of Facebook: Healthcare Service Line Marketing TipsInfluence Health
Social media helps us connect and share information, immediately. Healthcare organizations that tap into social advertising’s potential can help grow their organization and service line business while promoting better health among their population. Learn best practices, audience insights, and practical tips for success.
Digital Tools and Solutions for Healthcare and Pharma from Healtho5Digital MedCom
How can pharma use Digtal Tools for Physican Outreach in India. We at Healtho5 Solutions come up with specific solutions for pharma's digital needs. Mail us at drneelesh@digmed.in or neelesh@healtho5.com
This document presents the results of the survey “Digital Pharma, that Philippe Leininger has conducted: What Impact on the Business Organization?’’ The survey involved more than 40 pharmaceutical companies and 500 senior pharma executives in the European G5 countries.
My talk during the Digital4 Pharma conference, July 2016 in Greece. My talk described the digital transformation of Takeda with our vision and how Takeda Pharmaceutical explore initiatives and trends in order to provide better services to healthcare professionals. Virtual Reality was one of the experiments which Takeda Hellas implemented in the framework of digital new way of thinking. Key findings are cross-functional collaboration, focus on the objectives and needs of our HCPs. Conclusion: if we benefit from the combination of the technology and traditional marketing aspects then the results will be a good mix of creative and quality actions .
Aleksandar Stojanovic shocked and woke up some sleeping marketers, brand directors and communication leaders from the pharma and healthcare industry during his talk at the "Global Pharma Marketing Summit" in 2012, where he enjoed giving some candid real-world advice on "How to crack the corporate piggybank for serious digital investments." On a side note he shared some hints on how to make pharma marketing and brand stories suck less.
The Razorfish Healthware Report from Doctors 2.0 & You Conference 2014, including the section "Digital advance in the patient journey", with my views about omnichannel marketing in healthcare
HealthEd presentation from the 2010 ExL Digital Pharma East conferenceHealthEd
Chris Kelly, director of health education, and Jeff Greene, director, social media strategy at HealthEd presented "What Social Media Can Tell Us About the Patient Journey" at ExL Digital Pharma East in Philadelphia on October 20, 2010.
Fathom, a healthcare marketing agency, and Astute Solutions, a CRM and SRM software for marketing, explain how digital communications in healthcare is changing.
Cultivating Pharma Patient Relationships in the Digital EraPerficient, Inc.
Patients are more empowered than ever to be advocates for their own health, which has led to a dramatic shift in their expectations of pharmaceutical and medical device companies. Patients now expect these companies to provide them with the kind of personalized advice, support, and tools they used to only get from their physicians.
This shift has created a unique opportunity for life sciences organizations to develop a direct relationship with the consumers of their products. In this SlideShare, Param Singh, director of clinical operations solutions at Perficient, shows how organizations can use strategy, technology, and design to establish themselves as an integral part of a patient’s health.
A summary of macro level trends and issues that are driving the need for enhanced digital marketing and service delivery in the Pharma/Healthcare industry. Included are case studies presented at the recent ePharm Summit in NYC.
Nothing in our world is changing as quickly as healthcare. Patients are using search, social media and apps to diagnose symptoms, research physicians, schedule appointments, access medical records, connect with other patients and take a more active role in their health. At the same time the tremendous amount of data created by this activity means patients have a much larger digital footprint than ever before. Savvy healthcare marketers can use this data to attract new patients, improve care and collaborate with other healthcare professional. Learn how the patients of today and tomorrow are using technology as a key part of their healthcare and how you can be a bigger part of the Digital Patient Journey.
7 P's of Digital Pharma Marketing by Tughan DemirbilekTughan Demirbilek
About the 7 P’s of Digital Pharma Marketing
The 7P’s of Digital Pharma Marketing is a summary of some important things I’ve learned over years in practice. I hope you find them useful. Please feel free to share with others and contribute your own learnings and experiences.
About me
I am a designer, a strategist and a marketeer.
I’ve been in pharma marketing for over 15 years and have been working on digital marketing projects for over 10.
I’ve worked for Pfizer, IMS Health, Herbalife and BMS in local and regional roles.
I studied architecture in Istanbul and business in London, and I reinvent my career every ten years.
PS: The 7P’s originally started as a training slide set of 5 topics and evolved to 7 over time. And yes, 7P’s is probably easier to remember than 4P’s 2T’s and 1S or something like that.
You may email me at tughan777@gmail.com or follow me on Twitter @tughan777
These slides provide an overview of a white paper - “Connecting with Patients, Overcoming Uncertainty” white paper was produced by Envision Solutions, TNS Media Intelligence/Cymfony and law firm Seyfarth Shaw.
How to use the Power of Social Media in the Pharmaceutical Industry.pdfdnyaneshwarivedpatha1
Impact of COVID-19 on Social Media Engagement
The outbreak of the COVID-19 pandemic in 2020 brought about significant shifts in online behavior, particularly in the pharmaceutical sector. With national lockdowns and social distancing measures in place, people turned to social media as a primary source of information, entertainment, and connection. The average user spent more time than ever on social media platforms, seeking news updates, community support, and healthcare guidance.
Importance of Understanding Regulatory Landscape
Amidst this digital evolution, it’s crucial for pharmaceutical companies to navigate the regulatory landscape effectively while leveraging the power of social media. Regulations play a vital role in ensuring ethical practices, accuracy of information, and protection of consumers’ health and privacy. Therefore, understanding and adhering to regulatory guidelines is paramount for pharmaceutical organizations engaging in social media marketing.
This blog will delve into the intersection of social media marketing and regulatory compliance within the pharmaceutical industry, highlighting key guidelines, best practices, and the evolving landscape shaped by global trends and pandemic influences.
Evolution of FDA Regulations
Historical Restrictions on Pharmaceutical Content
In the early days of social media, pharmaceutical companies faced stringent restrictions on the type of content they could share online. The FDA’s regulatory framework, aimed at ensuring public safety and preventing misleading information, posed challenges for marketers in the pharmaceutical sector. Companies had to navigate complex rules regarding the promotion of prescription drugs, including limitations on discussing specific drug benefits and risks in online platforms.
Changing Landscape and Updated Regulations
Over time, the landscape of social media marketing in the pharmaceutical industry has evolved significantly. Regulatory bodies like the FDA have recognized the growing influence of digital platforms and the need for updated guidelines that strike a balance between promotional activities and regulatory compliance. This shift has led to the revision of regulations and the introduction of updated guidelines tailored to the digital era.
The FDA, in collaboration with industry stakeholders, has issued guidance documents and updates to help pharmaceutical companies navigate social media marketing responsibly. These guidelines address key areas such as fair balance in promotional content, disclosure of risk information, handling of adverse events, and engagement with online communities. The changing regulations reflect a broader acknowledgment of the importance of digital communication channels in healthcare information dissemination.
Importance of Compliance Amidst Evolving Regulations
Compliance with regulatory requirements is paramount for pharmaceutical companies operating in the social media landscape. As regulations evolve
지난 2013년 6월 “Digital Health: Building Social Confidence in Pharma’라는 제목으로 웨버 샌드윅(Weber Shandwick)이 발표한 리포트는 현재 글로벌 제약회사에서 소셜 미디어 커뮤니케이션 활동을 책임지는 13명의 임원들과 마케팅 컨설턴트가 참여했으며, 제약회사들의 소셜 미디어 도입 현황, 도입 시 혜택, 극복과제, 실행 방안 등 주제별 주요 인사이트가 반영되어 있다.
Digital marketing for pharmaceutical companiesdigitalsaline
“I think the biggest innovations of the 21st Century will be at the intersection of Biology and technology. A new era is beginning” –Steve Jobs
Like all other businesses, the healthcare and pharmaceutical industry is also looking keenly at digital for enhancing and marketing their products. Social media and mobile apps are set to play a bigger role in the growth of this business. This will help people to catch up with tech-savvy emerging markets peers, approximately half the pharmaceutical companies are expected to allocate more than a fifth of their marketing budget to digital marketing by 2019.
Website and applications for medical knowledge sharing such as Knowledge Genie to those having on virtual and augmented reality to engage with doctors and patients, Pharmaceutical industries are getting their marketing strategy aligned to digital prospects.
We are a reputable pharma franchise company that prides itself on offering lucrative franchise opportunities in the pharmaceutical industry. With our established brand reputation and comprehensive support system, we provide aspiring entrepreneurs with the chance to enter the thriving healthcare market. Join us and unlock the potential for success in the pharma franchise business with our proven business model and extensive product portfolio.
Companies can leverage social media to drive business and compete effectively in the new era of health care. But what do you need to know before jumping in or expanding your efforts? What considerations do medical technology marketing professionals need to take into account when implementing a strategic social-media plan?
Part one of our five-part series outlines how medical technology professionals can use social media in a regulated environment. Even more importantly, it gives readers the supporting evidence needed to recommend specific social-media strategies to management and internal legal and regulatory teams.
In today's digital environment, it's important that we take a new approach the engaging patients and healthcare professionals. Learn three important ways to ensure a more focused and successful approach multi-channel pharmaceutical marketing.
The pharmaceutical business places a significant emphasis on advertising directed at healthcare professionals (also known as HCPs). When it comes to prescribing and recommending pharmaceuticals to patients, HCPs including physicians, nurses, and pharmacists play an essential role.
How SEO experts at MavenClickZ helped Peps Industries to gain ranking in natural search listing and increase the number of leads while promoting the brands at the same time.
A month by month traffic analysis using Google Analytics tool and sustain the ranking in this dynamic search environment.
MavenClickz Online Marketing Approach in China Chinese Launguage
Social Media Simplified for Pharma Companies
1. SOCIAL MEDIA SOLUTIONS FOR PHARMA Company By MavenClickZ Digital Advertising Agency www.mavenclickz.com [email_address] + 1 - 646 626 5567 + 91 - 9980770401
20. Thank You Click For ROI MavenClickZ Digital Advertising Agency #56, 2nd Floor, 21St A Main Marenahalli, JP Nagar 2nd Phase Bangalore 560078 www.mavenclickz.com In case of any queries contact me at [email_address] + 91 – 9980770401 + 1 – 646 626 5567